How To Improve Your Mobile Search Ranking After The Mobile-Friendly Update (April 2015)?

Mobile-friendliness is what matters for Google now. The search engine giant has taken the mobile-friendliness as a ranking signal. Many website owners who have not yet adopted the responsive design should hurry up in order not to lose traffic from small screen devices.

Mobile phone traffic has increased exponentially over the past few years. Search engines like Google took the issue seriously and to facilitate the growing mobile users, announced that they will be considering mobile-friendliness as a ranking signal from April 21st of 2015.

As said, Google started the update rolling out since then. Bloggers and website owners who already had responsive templates installed on their blogs and websites relaxed and the ones who didn’t, started worrying so much after this update.

If you have a website on ‘Blogger’ and your responsive template is not actually working on the mobile devices, go through this recent post that will help you to get along with the settings and get back the power of responsiveness.

In fact, having a responsive template is not enough. The message ‘Awesome! This page is mobile-friendly’ will not help you rank higher for mobile search traffic. You need to make sure that your site is following Google’s site design principles. If it is not, there is no difference between having a responsive and non-responsive template.

In this article, I will be discussing those principles and their core intention of being specified. Tuck yourself in a seat, learn, implement them for your website and improve your mobile search ranking.

#1 Place calls-to-action elements correctly

If yours is a selling site, you should consider this principle very seriously.

Keep the call-to-action elements on the page in a place where you think users will see them. Consider keeping them mostly in the upfold of the page.

Expecting users to scroll down the page or to go to another landing page from the loaded one will frustrate them. So, design elements as shown in the left picture is not encouraged by a mobile-friendly algorithm.

#2 Optimize navigation menus

An extensive navigation menu on a mobile screen will not only look large but also is massive to navigate through it.

If you look at the mega menu of Amfas Tech, you could notice it shrinking down when opened in a mobile device.

It then is easy to navigate through the side without dragging the screen horizontally for menu items.

#3 Let them get back to home page

Let us suppose a situation as a blogger. We write long articles, really long articles sometimes that even crosses 4000 words. Some topics deserve the long word count. When our readers come to our site and read that article, they will go deep down the page by scrolling down. How frustrating would it be for them if they can’t get back to the home page in a blink? Just think.

Fix the header/logo of the site on the top of the site for mobile screens. It will help your readers get back to the home page in just one click.

For example, you can take a look at this following screenshot of one of the Amfas Tech’s pages with a fixed header/logo on the top:

Users will expect a logo on the top of the page to get back to the homepage as per Google studies.

#4 Take care of ads on the site

Google respects this information-first policy on mobile pages too. When someone visits your website or blog, he/she would expect the content that he/she is searching for. If ads overlay the content, they’ll get frustrated and leave the site in a fraction of seconds.

Are ads bad for mobile pages?

Definitely not. Why should you lose the value of the quality content that you have created all those hours? Google never said that ads are bad. They always encouraged that kind of ads that are easily dismissable and non-distracting. Check out for issues with your ads as soon as you are finished with this article.

#5 Make search bar visible

When it comes to small screens, users would actually prefer to search most than to navigate through pages. It, in fact, would be easy to find information through the on-site search bar.

Make sure the site’s search bar is placed in a visible area of the home page itself. Visitors might find it difficult finding the search bar on the home page on a mobile screen. So, placing it in the visible area would impress them too.

#6 Make sure of relevant search results

Placing the search bar is not enough though. Make sure the search results shown are relevant to the keyword typed.

Can Google analyze my search logic?

**Why not? Because it’s Google**

No! I really don’t know about Google fully. I’m just messing up with you.

The thing is that if the visitor gets relevant results for his searches on the site, he will stay a bit longer browsing all those relevant links. Having visitors for longer times benefits your site in terms of ‘user engagement time’. You know the rest of the story

#7 Implement filters to search

According to the research conducted by Google, mobile internet users expect to see the search filters that say ‘sort by’ and ‘filter by’ on site’s home pages, that too mainly on ecommerce websites.

Implementing filters on blogs with category names or tags also makes the blog look easy to navigate and beautiful too.

#8 Guide users properly to get better results

For websites that allow sales of products and services, it is advised to provide proper guidance along with the search filters.

It makes the visitors land right on the required content page where they can get the right information within reasonable waiting time.

#9 Do not popup registration forms too early

Catching the subscribers is important but we should not force them to subscribe prior they see the content. This will not only send away the incoming traffic as soon as they enter the site but also discourages them to visit the site back in the future. The impression is what matters in the case of subscribers and visit-backers.

#9 is not the last number

All the above 9 points that we have discussed are basic guidelines that Google suggests for every site. Google also provides guidelines for eCommerce sites in specific along with these.

Apart from Google’s suggestions, there is a lot to optimize a website. You can optimize your best to make the site look more handy and easy-to-use for the users. If you want to check out some coding suggestions, I’d recommend you to check out the latest post on Aha-Now blog on mobile friendliness.

Remember, Google will always appreciate the content that follows the information-first and user-feasibility guidelines.

Don’t forget to tell me when you are done optimizing your website for mobile.

All the best!

11/Post a reply/Replies

  1. Hi Sasidhar,

    You're absolutely right that getting a mobile-friendly tag is just not enough. Not only your website should be 100% user-friendly for the mobile visitors, it should also be fast. But as you mention, even these enhacements do not guarantee your blog post to be indexed because the content still remains the king.

    The points and principles that you have mentioned are very important and come under the "user experience" head. Better buttons, menu, and navigation definitely help the visitor browse your blog easily on mobile.

    I like your pointers about the menu and especifically the option to anytime return to the homepage. I guess you can also have a "back to top" button. I do have the search bar at the top but I never gave a thought to the relevancy of search results and search filters.

    This gives me food for thought and I need to start working on this aspect. Thanks for referring to my post on Aha!NOW. I hope the readers will benifit from both these posts.

    Thank you for this post on mobile-friendliness!

  2. Hi Vinay sir,

    I was so delighted to see your response on this topic. I agree with all your points. Having 100% user-friendly website is not just enough, it should also load fastly and I am sure Amfas Tech loads in a blink (when I tested it on a smartphone on my side).

    Content, of course is always the king and there is no doubt about it. I wrote this article keeping in mind about the quality articles and information not getting indexed or ranking down on mobile SERP by not followng Google guidelines.So didn't really care about mentioning the point.

    I liked the mobile version of Aha-Now personally and your latest post inspired me to get this completed this soon. As I thought to mention the Google guidelines alone in this article, I only considered optimizing the user-experience on a mobile browser. Also, as I said in comments of the mobile friendly post of Aha-Now, I thought to mention it for onpage and coding optimizations.

    Yeah, 'back to top' is a good idea but I thought of not mentioning of not adding any more elements that might disturb the page loading time at final.

    I modified the tone of the half-drafted post after reading your article only sir. I thought to mention new points in my article and refer your's with a link which has some more uniquely.

    Thank you so much for spending your time in sharing your thoughts about it sir. Thank you for the mobile-friendly post on Aha-now. It inspired me to write this in different tone.

    Have a great rest of teh week ahead :)

  3. HI Sasidhar Bro,
    Love this post.
    It is very important to have a mobile friendly website for your business to get more leads. The aim behind launching mobile friendly website is only increasing the user experience on your website. Because if your reader did not feel better on your website then why he will return or stay on website. .

    All the elements you have mentions in your post are more important to get more positive results from mobile users. But as Vinay Sir mention that content still king, is 100% true. Making your website mobile friendly is one time process but you need to focus more on your content. You should try to focus on quality as well user experience.

    The most important point about ads. Sometime popup ads and other ads irritate the user and they quit your page. So you need to optimize your ads for mobile mainly. Try to avoid all popups on mobile phone and place your ads in responsive layout.

    At last would like to say thanks for this awesome attempt. Have a great time ahead.
    Happy Blogging.

    - Naveen

  4. Hi Naveen,

    I agree with the point 'content is the king'. I wrote this article considering to improve the mobile experience. So, didn't mention it actually.

    Popup throw away our visitors. We should take care of them.

    Thank you so much for taking time to share your ideas about it.

    Have a great day and happy blogging to you too :)

  5. Hi Bro

    I am really impressed with this post. You reveal cool tips to improve mobile search.

    Speaking about the menus. I have noticed that my menus are not visible on mobile unless I click scroll down. So thanks for making me realise this issue.

    I will pass this to others. Have a wonderful week.

  6. Hi Ikechi,

    All those points mentioned in the above article are Google specified guidelines. Hope I would see new menu on your site soon.

    Thank you so much for taking time to share your ideas about this.

    Happy mobile blogging :)

  7. Hi Sasidhar,

    it's very eye catching article, yes I am agree with you mobile friendliness is not more, we need focus some another points for if we want to get high ranking into google.. all tips which you mention here very impressive..

    Mohd Arif

  8. Hi Mohd,

    Glad it impressed you. Keep visiting Amfas Tech. Thank you :)

  9. Hi Naman,

    Welcome to Amfas Tech. Thank you so much for stopping by and intriducing yourself. It's nice to meet you. I have checked out the list of templates on you site and they are so nice. Keep collecting good templates and happy blogging.

    Also, keep visiting Amfas Tech.

    Have a good day :)

  10. Hi, Sasidhar
    .thanks for the informative post...
    nowadays mobile search ranking is most important...
    for seo factor also this is most important...

  11. Glad you liked the post. Thank you for stoppingby and sharing your thoughts about it. Have a good day :)


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