Amfas Tech | Technology, Blogging & Internet Marketing: SEO

Top 8 Ways to Drive Targeted Traffic to Your Online Store


It is easy to create an e-commerce website, but drawing traffic to it is the toughest task. As an online store owner, you always put efforts into attracting the customers. Finding the applicable method for getting users attention can be more challenging even if you have everything that your customers desired for. For getting growth and development in the online market, you need to be committed.

To get immediate attention, you need to spend on online ads. It is the convenient way to attract visitors. While doing an online advertisement for your business, you don’t need to pay on the basis of how often your ad is displaying in search engine results. Payment needs to be done only if the link of your business will be clicked. A number of ways are there to get visibility in the online store market. Here, you may take a look at some important methods to compete in the e-commerce market:

Use the Google AdWords tool


It is the quickest way of finding traffic. This is a PPC based method for holding consumer's attention to your e-commerce site. It simply says that you are responsible to pay money to Google if somebody clicks on your advertisement link.

Advantages of using Google AdWords:

  • Show your ads in Gmail and search results of Google
  • Display your ads on Android and iOS online app store
  • Show videos of your business on YouTube

Search engine optimization


To appear in the top position, your online store needs to be optimized properly. There are many online merchants who use duplicate content. It is required for you to show the unique content for every product category and page. When you will not be able to prove that you are different from others, your position will go down. You should always try to provide a detailed product description to be on top.

Give importance to email marketing


You should not ignore email marketing as it can be the best method for drawing the attention of customers. It is essential for you to use coupons, discount, offers associated with your product so that you can increase your ROI. All promotional effort needs to be applied for finding potential customers.

Guest blogs should be posted


For making potential customers, your e-commerce store needs to be engaging enough. An online store owner shouldn’t ignore the power of posting unique guest blogs, it proves that you are genuine. After guest blog will be published, interested people respond back to your shopping website. There is even facility to add at least two backlinks in your guest blog, it will direct your interested customers to your online shop.

Convince existing users to invite friends


The best strategy to increase your online store customers is persuading your existing users to invite their friends to complete the Sign Up process. For inviting new users, provide rewards like free shipping, gifts, and discounts on the future purchase.

Try to apply dynamic marketing method


It is a type of advertisement method which shows banner with the product picture which has been recently seen through customers. There is no need to have any specific design, you can pick any color with the desired format. After adding a logo, the search engine will assist you by enhancing your product popularity.

Social media is an influential platform

Everyone is using Facebook, Instagram, Twitter, Linkedin and a number of other social media platforms. Social media helps you to promote your business conveniently. If you want to gain popularity within a short period, try to show your products advertisement on these promotional sites. You can post text ads with picture and even use videos for getting more ROI.

Conclusion

The guidelines for finding a better traffic has been provided here. When you will apply all these methods, you can consider seeing yourself in the top position in different search engines. Customers will start believing in your products and get stick to your brand.


Author Bio: Jacob Colleen works as a Digital Marketer at Webby Central. He loves to share his knowledge associated with different techniques that can be used for increasing the popularity of an online business. He also writes on other related topics to update users.
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Everything You Need to Know Before Starting to Work with JavaScript & SEO

For most professionals out there, SEO optimization practices always meant working with plain text versions of content. However, as the technology continues to evolve, this is no longer the case, because SEO requires understanding technical knowledge to work with dynamically generated content, like through JavaScript.

Optimization of pages built with JavaScript represents a great example of the need for technical knowledge for professionals. To be able to provide helpful advice to developers and ensure that they follow the best SEO practices, professionals need to understand the essentials of JavaScript search engine optimization.

Are you also an SEO professional looking to enhance your knowledge of JavaScript SEO? It’s certainly a good knowledge to have because you need to know the relationship between Google and the content rendered by JavaScript to be able to improve the latter’s performance.

In this article, we are going to give you everything you need to know before starting to work JavaScript and SEO so you have a perfect understanding of how a website using JavaScript can be properly crawled and indexed, and ranked high on Google.

Let’s begin.

What is JavaScript? How does it Work?

JavaScript is one of the most popular programming languages that can create websites that engage visitors in a great way. The list of websites using JavaScript includes such well-known platforms such as Google. Wikipedia, Facebook, YouTube, Reddit, and Amazon. The ability of this language to provide a great user experience using animations, smooth content transitions and page transitions, zoom effects, and other effects made it very popular among web developers.

In fact, here’s a graph for you showing the usage of JavaScript, courtesy of BuiltWith Trends.



JavaScript utilizes frameworks to create beautiful, interactive web pages by managing the performance of page elements. These frameworks run inside an Internet browser; this means that you load a page using your browser, it uses its built-in interpreter that finds a JavaScript code on the page and runs it.

Can Google Crawl JavaScript?

According to Google’s Webmaster Central Blog, the search engine has gotten pretty good at understanding pages built with JavaScript. Even though the developers at Google would have us think that we shouldn’t worry about JavaScript and website crawling because they’ll take care of everything, this is not entirely true.

Well, newsflash: Google does not handle JavaScript perfectly no matter what its developers say on it blog. In fact, they even kinda admitted that on the aforementioned page of the Webmaster Central Blog. Specifically, they wrote that (the following is an excerpt from the Blog):

Sometimes the JavaScript may be too complex or arcane for us to execute, in which case we can’t render the page fully and accurately.

Some JavaScript removes content from the page rather than adding, which prevents us from indexing the content.

As you can see, saying that Google can crawl JavaScript-rendered content is not exactly true. Clearly, there are some limitations and caveats when it comes to crawling and they don’t disappear even after users follow Google’s advice to “follow the principles of progressive enhancement.”

What is the Difference between Client-Side Rendering and Server-Side Rendering?

Before starting to work with SEO for JavaScript, you need to know two critical concepts: server-side (back-end) and client-side (front-end) rendering.

The first respective process happens before a web page is loaded into a browser. This is a traditional approach in which a browser receives an HTML that completely describes the requested page. Typically, Google and other search engines do not have any problems with server-side rendering. The copy of content is there, so all a search engine or browser have to is to download CSS (Cascading Style Sheet, a programming language that describes how HTML elements are displayed on the screen) and “paint” the page’s content on the screen.

On the other hand, client-side rendering uses a different approach, and Google has some problems with adapting to it. In this case, a browser or a search engine receives a blank HTML page without any content. Next, JavaScript downloads the copy of the content from the server, refreshes your screen, and alters the DOM (Document Object Model).

Simply explained, DOM is the process that browsers use after receiving the HTML copy of content to render the page. You can actually see DOM when you click on “Inspect Element” in Firefox.




How JavaScript affects SEO?

Using JavaScript allows to achieve higher versatility, faster server load, more loading time speed, and easier implementation. That’s great news for SEO! With website speed being one of the most important ranking factors, you can certainly use these advantages to get ahead of the competition.

Unfortunately, JavaScript also brings some problems. For example, many struggle to SEO-optimize the content that uses JavaScript.

Naturally, a question arises: should an SEO professional know how JavaScript affects Google ranking. The answer, is yes, of course.

The reason why should know how to make your JavaScript more SEO-friendly is that Google does not take care of everything on its end, so most of the problems your JavaScript-built website will have may be a result of a lack of optimization, not Google’s inability to handle JavaScript properly.

Also, here’s what Google had to say to explain that:

What should you be concerned about as a SEO professional?


The main job for SEO professionals is to take care of three important things related to JavaScript on their websites:

  • Crawlability. The ability of search bots to crawl your website.
  • Obtainability. The ability of search bots to obtain information regarding your website and parse through its content.
  • Critical Rendering Path. According to Google, this term refers to “prioritizing the display of content that relates to the current user action.”

Crawlability

This term refers to optimizing the website for Google’s crawler bots that read and categorize our website, thus deciding where it should be displayed in search results.

To make sure that crawler bots do their job, you should clean up and optimize the site code and structure, because they are critical for the success of crawling.

Let’s now see what can prevent Google from crawling your website: 

The HTTP Header Saying That a Page Does Not Exist

The initiation of crawling begins only if a crawler took a look at HTTP header that confirmed the existence of a certain web page by a status code. If the header says that a page does not exist, so the crawler won’t be able to crawl the website, therefore, Google will not crawl your website.

To ensure that bots can find all the pages on your website, you should submit XML sitemaps to Webmaster Tools. Google has all the instructions to build and submit a sitemap to them. Also, you can use free tools like XML SiteMap Generator.




In addition to the structure and hierarchy of your website, it may also contain maps for images and videos. The optimization of these maps is important to help Google crawl non-text content.

“Also, to clean your site’s architecture, you should use internal linking,” advises Mark Bledsoe, a web developer at A-Writer. “It is basically a signal for Google to understanding the architecture and importance of the pages.”

 Image Source: Neil Patel

Its purpose is threefold:
  • Help Google with website navigation
  • Define the website’s structure and hierarchy
  • Distribute page authority and ranking.

Here’s what you should do ensure that internal linking enhances the overall search-optimized value of the website.
  • Create a lot of content. Internal linking is impossible without internal pages, so create as much quality content as you can.
  • Avoid links to top pages. Do not link to homepage and contact us page. This is too ‘salesy.’
  • Use informative links to match the context of the content. The users will use links only if they make sense to them.
  • Don’t link for the sake of linking. For example, if you have a page about social media marketing plans and a page with a car review, linking them will not make any sense because the content on the first respective page is totally irrelevant to the content on the second page.

Robots.Txt File Can Block the Crawler

If this happens, no search engine will ever find your website or a certain page.

Google defines robots.txt as “a file at the root of your website that indicates those parts of your website you don’t want accessed by search engine crawlers.”

An example of a simple robots.txt file for a website built with WordPress:

User-agent: *
Disallow: /wp-admin/

(This example tells Google to leave /wp-admin/ directory alone).

In other words, this file has directives for Google on whether to crawl specific parts of your website. To ensure that it supplies Google with the information you need, follow these tips:

  • Robots.txt must reside in the root of your website (for example, if your website is www.example.com, you should place it at www.example.com/robots.txt).
  • The file is valid only for the full domain it resides on, including https
  • Be super attentive when making changes. Remember: this file can prevent your website from being found by Google.
  • Avoid using the crawl-delay directive for Google as much as you can.
  • Test your robots.txt file with a free tool from Google.


Robots Meta Tag Can Block Google, too

Since this tag tells search engines what to follow and what not to follow, it can block them from indexing the page. While this still allows them to crawl that page, it makes it impossible to index it.

The following are robots meta tag values and how Google interprets it, according to Webmaster Central Blog:

  • NOINDEX – this tag blocks Google from indexing the page
  • NOFOLLOW – this tag prevents Google from following any links on the page
  • NOSNIPPET – this tag prevents a description of the website from appearing in search engine’s results
  • NOARCHIVE – this tag blocks a cached copy of the webpage from being available to search engines.
  • NONE – equivalent to “NONINDEX, NOFOLLOW.”

To ensure no limits and an inadvertent blockage of content, some web developers use the following meta tag:

Obtainability

Google and other search engines use headless browsing (action of fetching webpages without the user interface) to render the ROM to obtain as much information about the content and the user’s experience. In other words, they process JavaScript and utilize the DOM instead of HTML.

To ensure that Google finds and ranks the website, it is important to get a good understanding of how it crawls and interacts with the website’s content. Here are some facts you need to know:

  • If JavaScript loading time exceeds five seconds, Google may not be seeing your website at all
  • If JavaScript has some errors, Google may miss some pages
  • Crawling bots do not see actions that your site requires from users.

How to Ensure that Google Gets Your Content

There are a lot of speculations about how Google interacts with different libraries and frameworks of JavaScript. The studies like this one described on Elephate blog found that the search engine had different patterns of interaction with different JavaScript frameworks and libraries.

Since no one can guarantee that Google loves your JavaScript-built website, testing various aspects of its performance and content is a good idea. So, test the pages on your website to ensure that Google can index them.

Critical Rendering Path

The last thing on our list of things that SEO professionals should be concerned about has to do with the user experience. A search engine’s critical rendering path is tailored to enhancing user experience because it aims to deliver it by loading pages faster.

Here are some examples of how it affects a website’s performance, courtesy of Google.



However, you may interfere with this path if your JavaScript files are blocking your website’s or a specific page’s ability to load. Therefore, testing for these files is very important.

Wrapping Up

For you as an SEO professional, the most important thing about JavaScript and SEO is that you have to pay close attention to the factors described in this article. They can help you resolve nearly all issues and questions you can have when trying to optimize your JavaScript content for Google or any other search engine.

Oh, and one more thing for you: optimization and implementation of JavaScript come with different risks, so expect to run into something that doesn’t work properly at some point. You just need to take your time and test everything, and Google will do the rest.


About Author: Audrey is a passionate blogger and marketer at college-paper.org. Her areas of interests are very wide, but mostly she writes about content marketing and business relations. Her aim is to engage people to self-growth and staying motivated.
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Top Mistakes That Can Crush Your SEO Strategy

top-mistakes-that-can-crush-your-SEO


So you’ve decided to make SEO your leading traffic strategy. The hopes are certainly high because search engines can drive thousands of potential customers to your site. To turn this into reality, you started to optimize everything, selected effective keywords, and continue with your SEO effort.


After several weeks, you started noticing that your site finally began to improve the position in the search results. However, it does it so slow. Really slow. Ketchup slow.

A couple of months have passed, but your site is still on page three or four. That’s when you start to become really frustrated.


Don’t be! The good news is that thousands of entrepreneurs have been there before. And they found a way to the first page by adjusting their strategy.


In many cases, they found they were making some mistakes that prevented them from being ranked higher. Let’s review these mistakes and see how they can be corrected.


Mistake #1: Stuffing or Over-usage of Keywords

This is one of the most common mistakes committed by newcomers. Of course, Google loves when content has keywords it can target. However, when the amount of keywords is high, the search system will recognize such content as spammy.


A high keyword density in a text makes it look like it was written by a machine. As the result, this piece loses its primary value and turns off the users.


How to Correct:

Semrush advises to avoid this problem by creating quality text with embedded keywords needed to keep it natural. If the keywords fall out the context or strike the attention, it’s a good idea to remove or change them.


Mistake #2: Not Optimizing for the Local Search and the Right Keywords

If your business operates within a certain area, you need to optimize your SEO strategy for local search. It is used by Google to provide “pure” local results, which is something many users are looking for. However, many business owners fail to include region-specific keywords and focus on more global ones.


As the result, they fall into a trap because they optimize their strategy for wrong keywords. Global ones are too broad, therefore they have lots of competition. No wonder your website cannot reach the first page in the search results: there are lots of SEO experts in other companies working full-time to outperform you.


How to Correct:

The best way to optimize the strategy in this case is to include the right keywords, and make them very specific. For example, a writing service that provides essay tips should not use the keywords “writing services” in the beginning. Just imagine the competition at that level!


A smarter way is to use specific keywords like “professional essay writing services London.” They will produce much better results than global ones.


Mistake #3: Taking Meta Descriptions and Title Tags for Granted

Many business owners fail to optimize them because they just take them for granted. For example, they provide the same title for every page on the website. This is a terrible mistake because uniqueness is everything for Google!


How to Correct:

There are a number of optimization techniques you can use to enhance your SEO strategy right now.

  • Change title tags on every page of your website to make them unique and don’t exceed 60 characters length requirement
  • Avoid including the title of your website on every page because it produces duplication
  • Make meta description unique and specific as possible. For example: John Johnson is a professional translator who provides English-Chinese translations in London for businesses and more.

Mistake #4: Creating Short Content

Google does not like text content less than 400 words in length. According to the data provided by Serpiq, the best performing content has at least 2,400 words!


content-length-top-10-posts

Image Credit: Serpiq


How to Correct:

If you have a blog at your website, it is a good idea to write at least 1,200 words for each post. Naturally, this number can go up depending on the topic of the article. Remember, there are no strict rules on how many words you should write but it appears that more content is better.


Mistake #5: Not Using Anchor Text

Today, you are not going to see a lot of “this post right here,” “click here” anchors in a text. The reason is, they are considered a waste from SEO point of view. It is much more effective to tailor the anchor text to the link source.


How to Correct:

For example, if you want to provide a link to translation services, it’s a good idea to make the anchor text “translation services” and add one more words like affordable, quality, etc. However, you also need to remember that a call to action should be present to encourage the viewer to click. For example, you can write “click here to visit our translation services page.”


The Bottom Line

The mistakes mentioned above are some of the most common. Correcting them is very easy, so follow the tips to improve your SEO practices and get to the first page quicker.



Author Bio: Tom Jager is professional blogger and a degree holder in Law and English literature. He works at Proessaywriting.

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5 Website Structure Elements That Impact SEO in 2017

For online businesses, Search Engine Optimization (SEO) is very important as it plays a huge role in deciding the success of their business. In general, SEO is a set of techniques that can be applied to optimize websites for search engines and therefore, enhance search engine rankings of a business website. In today’s competitive business market, SEO is more imperative than ever. If you have a web site, blog or online store, SEO can assist your business develop and satisfy the business goals. SEO helps businesses to top in search engines and superior SEO practices develop the user experience and usability of a web site.


SEO is vital for the smooth functioning of a big web site. SEO can aid you to succeed in the modern competitive business market. The search engine optimized web site is more expected to have more clients and make more sales. Optimizing your business web site for search engines with the help of SEO tactics will offer you great benefit over non-optimized sites and you can enhance your chances to rank higher in search engine platforms including Google, yahoo, Bing, etc. SEO will let you to relate with those looking for your product or service and aid turn them into future clients.


5 Website Structure Elements That Impact SEO


An imperative feature of SEO is making your website simple for both users and search engine channels to identify with. SEO aids the search engines to get to know what each page is about, and how it may be helpful for users. There are a lot of things that influences SEO. Website Structure is one of the elements that impact SEO. The superior your site structure, the better your possibility of higher ranking in the search engine platforms. Every website has a structure and website structure really matters. If you are planned and watchful with your web site structure, you will have a web site that lets you to attain search superiority.


Here is top 5 Website structure elements that can make an impact on SEO in 2017:


1. Crawlability

Crawlability of a website is imperative when it comes to its appearance in search engine results. If you are seeking to throw out indexing issues, you should give importance to Crawlability. It is acknowledged that if a robot finds a cul-de-sac when crawling a website, the SEO gets impacted unhelpfully. Crawlability denotes the capability of a search engine to crawl through the whole text content of your Web site, effortlessly finding the way to every one of your Webpages, devoid of coming across an unforeseen cul-de-sac.


Crawlability is all about the search engine's capacity to access and move content slowly on a page. If a site has no Crawlability problems, web crawlers can gain access to all its content with no trouble by following links between pages. A website is supposed to be Crawlable if site's pages are interrelated well and create no trouble for users in steering one place to the other.


2. Internal Links

Internal linking is another important element that impacts SEO. Internal Links make it possible to navigate across the pages with ease if a user visits any website. Internal linking is a key SEO method for website promoters. In general, internal linking stands for any links from one page on a domain which direct to another page on that similar domain. Internal linking indicates the complete navigation plan that a website implements to improve a website's ease of access and user experience. The crucial thought behind internal linking is that a user can find one page to another with no hassle.  


There are many advantages that internal linking serves. One main reason site owners give importance to internal links is that it can enable them to tell Google as well as site visitors that a specific page of content is imperative. To link pages and posts internally, site promoters should bring into play keywords inside the content and then link these keywords to other related pages or piece of content on your website. Internal linking reduces the page intensity and lets users an easier means to locate other pages.


3. User Experience  

Website structure can make an impact on user experience. Webmasters and owners recognize what it means to have a site structure that boosts SEO. Today, user engagement and user experience are vastly significant. It presents sufficient reasons for valuing website structure and visitors will not stay on your page for longer periods if the website lacks quality, interlinks, good navigation and a set of other main traits.


A badly structured website deters the visitor which will certainly have huge negative impacts on your SEO tactic. An excellent user experience design will make visitors to stay on your site. Make sure to cart off the unwanted colors, the fonts, the kerning, the graphics, the images, and the white space for the reason that a good quality site design presents a great structure.


4. URL Structure

URL Structure is another imperative aspect that impacts SEO. You have got to think about how your individual pages URLs are built. URL has a huge outcome on the whole SEO campaign. Website promoters have to watch over the existence or non-existence of irrelevant character such as #, @, % and many more.


It is significant for you to generate a URL structure that follows your navigation hierarchy. You have to take care of the URL length because the majority of the successful online websites have smaller names which make it simple for users to say or retain information. There is a possible SEO advantage that website promoters can get from incorporating your company’s target keywords into this crucial navigation part.


5. Easy-To-Use Navigation

Easy-to-use navigation is a crucial aspect that impacts SEO. Navigation can decide your website’s overall performance when it comes to keeping visitors, maintaining them engaged and driving them through the conversion.


You should make sure to create your site navigation in HTML or CSS as it presents user-friendly navigation. When you make your navigation, it is important for you to keep the coding easy. HTML and CSS keep the coding easy and it is also a safest method. Coding in other platforms such as JavaScript, Flash, and Ajax will restrict the crawler’s capability to wrap up your site’s ingenious navigation and hierarchy.



Author Bio: I am Robert Lynch. I enjoy writing because it presents me a lot of knowledge and information regarding a lot of things. I have been writing as a freelance writer for the past many years now and it have made me a good writer. Presently, I work for a best custom essay writing service online and it helps me to deal with different types of papers every day. I also love writing articles for blogs.

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How Small Businesses Can Make Their App More Discoverable?

Today, the mobile app market is flooded with enormous applications, and it is one of the most competitive spaces in the whole world. As per the latest report by Statista, there were 2.5 million applications in the Google Play Store, as of March 2017, whereas Apple app store has 2 million applications, so you can imagine how tough competition is.


Between this huge number of applications and high rate of advertising, it is extremely challenging to acquire and retain more users. Being an app marketer, you need to work hard to take an application in front of the right audiences.


make-app-discoverable-more


By increasing exposure for your app, you can increase the number of downloads and enhance store ranking that results in driving revenue for your business. One of the most effective strategies to boost long-term exposure is app store optimization. ASO is the technique that can test and measure updates to app store marketing assets with the main aim of boosting visibility and increase more downloads.


In this post, you can find different ways to make your app more discoverable, so let’s have a look:


Analyzing Your Competitors & Other Popular Apps

Do you know that knowing and examining your audience is the part of analyzing the apps? You need to know your competitors as well both directly or indirectly. First, you can analyze your indirect competitors for which you need to survey the top apps in several categories and make note of recurring elements.


You can check their applications that whether their apps use similar terms or calls to action. You can examine their picture like what they are portraying. When it comes to talking about the direct competition, you need to look for the terms that you predict your potential downloads using and then examine the apps. All these are those apps that are optimized for specific keywords; therefore, you need to ensure that you take all in and check what they are doing.


App Store Basics

As you know that search optimization was and still it is a highly perilous part of a website marketing plan. In the last couple of years, we have been trained to look for “what we want”. However, the App Store is a directory of applications and it is mainly driven by search.


However, the principles of SEO are not going to apply to App Store Optimization, there’s not much unorthodoxy from the basics. You need to think from your customers’ viewpoint and for it, you need to put yourself in your customers’ shoes.


Make sure that you test search and know where your application shows up. Know where your app discovery process like what end users are thinking. You can also check which apps are ranking for the keywords, which matter to you and what are they doing.


Ensure That You Use the Right Keywords

Analyzing your competition to find repeated titles and descriptions that are vital. These are those terms that your audience uses to search with; therefore, you ensure that you can be found with them also. An instant sideways for mobile app design practices, so you should not use your company or app name as a keyword.


They are not aware of you, so how they will search for you? You can keep this keyword for later when you have a successful application under your cap. When it comes keywords, it is a must that they precisely reflect your application.


While the last thing that you are looking for is to download your application and look for something that is not there, compel them to delete the app and then leave the scathing review because they felt deceived.


Choosing the Right Category

Choosing a right category for your application is highly important in itself. One app fits in more than one category, so you need to choose one carefully. That category would be perfect for your app that gives it the best shot of ranking high in the top charts for your selected category. It doesn’t matter that whether the category is mostly used or not very well-known.


For instance, the social category is known for increasing more downloads when it compares to the lifestyle category. It is true that your app will have a tough time ranking highly in the social category compared to the lifestyle category.


So, it would be better to be higher rank in an average category than being on the lowest rank in the protruding category. While, the prominent category’s brands are huge and are not easy to beat, but if you are able to do it, you can get huge amounts of downloads.


It would be advisable to do the risk calculation for your app and for yourself, so comprehend the advantages and disadvantages of each category and choose the most accurate category for your application to increase its success.


Use Gestures

A right mobile app design tool is the use of gestures. By using gestures other than tap in your user interface is a right way of boosting the user experience of your app.


You have an option of tap, double tap, drag, swipe, spread, scroll, flick, pinch, and recently with Apple devices, 3D touch, which is a feature that senses how intensely you press the display for an improved experience.


Moreover, gestures are a shortcut of sorts, which enhances UX by diminishing the importance of buttons, so decreasing clutter on the app. Ensure that you do not overload your users with too many gestures.


Using Screenshots to Boost Home the Features and Benefits

Make use of obtainable spaces as you can involve up to five different screenshots in the Apple’s app store, whereas up to eight in the Google Play store to promote your application. You can make use of all to increase the visibility and sell your app’s value.


Priorities main messages as the first two screenshots are widely visible. In reality, they even can show up in search results for the app store. Ensure that your essential selling points are featured in these screenshots.


These are the top easy ways to make your application more discoverable so that people can easily find your app and leverage the benefits. You can consider these tips and make it easy for people to find your app.



Author Bio: Jyoti Bharwani is a Sr. Content Developer at Space-O Technologies. She has a keen interest in writing related to mobile app development and app marketing. In free time, she prefers to read non-fiction books. To follow her on Twitter.

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6 Tips to Improve WordPress Loading Speed in 2017

Developing your business around WordPress site can be an amazing opportunity, but it comes with its pros and cons. It’s easy to use, intuitive and there are countless plugins, add-ons and similar features that can help you develop your website just the way you want.

 

On the other hand, biggest problem with developing a site with no previous experience can be its optimization. With so many things to keep in mind when maintaining your website, it may seem hard to grasp it all, but we’ve selected 6 tips that will help you increase the loading speed. With these you can get your website flying in no time.

 

How-to-Speed-Up-WordPress_ver2

 

Enable Caching

One of the quickest ways to speed up your loading time is to enable caching. With caching enabled at your site, there is no need for your code to keep generating one page all over again. There are quite a number of really helpful WordPress plugins you can use to help you with various types of caching on your site.

 

There is a down side to it all, however. It takes a little while to set it up, and it can be a bit confusing when you decide to update your site. Sometimes you have to specify whether you’re working on a live page, or cached one. It’s not hard to learn, and once you do, you will see how much it helps.

 

Enable GZIP Compression

Compressing the data transferred through your servers is something you should consider, if you want to increase your loading speed. Enabling gZIP compression for JavaScript, images or CSS helps lower the size of data transferred through the servers.

 

There are some ways you can enable this compression and the reason why it works so great is because it compresses the common strings made from a lot of repeated text and whitespace from CSS and HTML files. This way, page sizes and style sheets are reduced over 60%, which in return, increases your loading speed.

 

Find a Good Host

When deciding to take your business online, you have a lot to think about, and a lot of investments to make. It’s understandable that quite a number of people choose cheap hosting solutions, but this is not a good practice.

 

Higher the number the visitors, higher reliability from your server is needed. If you think of expanding, or professionally represent your business, good hosting is really important. With a good host that provides you with strong and stabile servers, your website is both safer and faster, so don’t worry about that extra few bucks – it will pay off.

 

Check for Unnecessary Plugins

Making your website as user friendly as possible is always a big plus, but do you really need 35 different plugins, some added to your site back when you were starting it?

 

Quickest way to speed up your website is to remove all those unnecessary plugins you have installed. Deleting those plugins, and themes is an easy process, and there are tons of useful tutorials how to properly address this issue. You should also remember to keep all your really useful apps and used themes up to date, to keep the loading speed of your site.

 

Optimize Images

Images are one of the most important elements in every website, and proper optimization is the key to great looking, yet fast website.

 

One of the most important things to keep in mind is that scaling images with HTML can be a true pain in the neck. You should always resize images before uploading them. Generally, images can withstand up to 70% compression rate without noticeably losing quality. There are lots of apps and plugins which can help you with optimization.

 

Smushing images is also a great way to optimize them. This process removes all the additional data from uploaded images, data like GPS coordinates, and camera model or image creation date. This way image size is dropped, which in turn helps your website work faster.

 

Clean Your Database

Great way to make sure your website is working properly and it’s using all of its potential is to optimize and clean your database occasionally. You can think of it like it’s just regular disk formatting and defragmentation on your PC.

 

Database optimization can be quite tricky. It requires monitoring code, finding slow queries, caching queries and optimizing server configuration. Even though this step should require professional help, there are some plugins you can use to easily optimize your website and increase your website’s speed.

 

Conclusion

Naturally, there are a number of ways to help your website loads faster, and these are just some we’ve gathered up for you. These tips can help your website fly, but you should always keep in mind that your business and your services are what visitors are coming for, so even though speed is important, it’s not everything. Regardless, there are lots of easy ways to speed up your website, with practically no trouble at all, and in this way, help you satisfy your visitors.

 


Author Bio: Steven Clarke is a business consultant at WPCREATIVE WordPress Development Sydney. In his spare time, he likes to write about his ideas and share them with the world. Steven is a regular contributor to several websites.

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7 Steps to Create Google and User Friendly Website Content

In the process of creating content for your website, there are two main concerns you'll need to consider – how to appeal to your readers and give them content they want and love, and, at the very same time, how to make Google and other search engines happy and wanting to rank your website high up. There's a balancing act you'll need to accomplish, but if you educate yourself ahead of time, you can create content that'll be Google and user friendly.

 

google-friendly-content

 

1. Always be an original

No one wants to see information copied and pasted from one website to the next – not Google, and not your readers. What they're looking for is new information, stuff they can't find anywhere else. Perhaps it's a different perspective on a topic that's been talked about ad nauseum, where you may not think there's anything left to talk about – surprisingly, there's always a new way to look at anything. And Google loves to see original content, because they know it's what readers want! So, not only will your readers be getting valuable information they'll want to see – but Google will value that information higher, making it easier for those readers to find it. It's all a big, beautiful circle held together with your original content as the glue.

 

2. Keywords can unlock many closed doors

It's tempting to want to stuff your content with an abundance of keywords to help boost the chances your readers will find it in their Google searches. But that plan could quickly backfire on you. Keyword stuffing is a big red flag for search engines to see your content stuffed to the brim with keywords. And, besides that, your readers will not want to read an unnatural sounding article that's repetitive and frustrating to get through.

 

3. Fresh is best

Who doesn't love to read the latest news on anything? It's always best to keep your content fresh and updated on the regular. If there's a topic your readers are interested in, they won't be able to get enough content about it, so keeping it updated regularly can ensure that they'll continually be coming back for more. And Google values fresh content much higher than the stuff that's been sitting around stagnant for some time.

 

4. Lead with your best stuff

Why save the best for last? If you try to drag out a reader's attention by dangling a carrot of juicy information in front of them, you risk losing them. Grab their attention right away by hooking them in with your best information first. Then, they're more likely to stick around and read a little more, because you're already got them interested.

 

5. Link it up

Don't try to keep your readers hostage on your website. Show them where they can find other information that's valuable to them, and they'll appreciate it. Demonstrating that you're willing to open the doors of your website up with links to other sites shows your readers that you have a true interest in giving them the information they want. And, when Google sees websites linking to one another, it makes them very happy.

 

6. Lists rule

They're easy to read and to the point. Lists are some of the best, user friendly things you can add to your content. Yes, readers want information, but they want it fast, in an easy to digest format. Lists are tailor-made for that – they give you a super condensed version of what you're looking for, so there's no need to read through pages of text to search for something. So, whether you've got lists throughout your content or your entire article is a list, the readers are going to like it, which means Google likes it too.

 

7. Be authentic

It seems easy to want to hide behind your keyboard, but the advantages to putting yourself out there are far greater than hiding away. Not only does Google authorship love to see a real name attached to content, but your readers love it as well. When they see a real person, it's much easier to relate to, feel more comfortable with and be more trusting of them. Trying to remain anonymous will only make your content devoid of any human realness, and won't make Google nor your readers happy.

When you're looking to put together content that appeals to Google and your users, there are a number of online tools and resources to help you achieve this. Assistance ranging from simple spelling and grammar checks all the way through to complete content creation is available online.

 

Produce website content that makes Google smile and keeps readers coming back with these tools:

Keyword Density Checker
A keyword density of between 2-3% is the ideal number you should be aiming for in your content. Check where you're sitting with this tool.

 

Easy Word Count
Studies have shown that a length of between 2,000 and 2,500 words helps content rank higher in the search engines. A word count tool, such as this, can help keep you at the right length.

 

On-Page Optimization Tool
Seeing your website as a search engine spider sees it can give you a perspective that will show you ways of improving the content so as to optimize your SEO.

 

Essayroo
It's always best to have a real person proofread your content, and the expert team at EssayRoo are there to help you with this task when you need them.

 

Cite It In
While you're providing your readers with other resources to check out, be sure you're properly citing them with the help of Cite It In. They simplify the confusing process of referencing sources.

 

Free Keyword Tool
Take the guesswork out of your advertising dollars and optimize your PPC campaigns with more effective keyword selection, made possible by this free keyword tool.

 

UK Writings
Whether it's total content creation or help with editing something you've already created, the team at UK Writings is staffed with professionals who can assist you in any way you need.

 

Plagiarism Guides

Plagiarism is a terrible thing to be accused of, and can permanently tarnish your reputation. Avoid this terrible mistake with the help of the plagiarism guides at Australian Help and Academized.

 

ProWritingAid
Instantly get feedback and corrections as you write, when you download ProWritingAid right to your device.

 

Slick Write
Mistakes in your writing can cause readers to call into question your credibility. Keep your credibility intact by keeping your grammar flawless with the help of Slick Write.

 

Boom Essays
Expert help from Boom Essays is always available, whether it be for content creation or you're looking for a real person to proofread your work.

 


Author's bio:

Gloria Kopp is a web content writer and an e-Learning consultant from Manville city. She graduated from University of Wyoming and started a career of creative writer, now she works as an editor at Resumention. Besides, she is a regular contributor to such websites as Studydemic, HuffingtonPost, Engadget, etc.

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6 Tips For Converting More Customers With Social Media

It doesn’t matter what you do, whether you’re a company PR manager, or a university recruiter looking to up their game, you want to convert people from your social media. Otherwise, why you are you spending all those hours pushing content across the different platforms you’re managing? The thing is, this is often actually harder than we initially realize. How do you get people that are just browsing to become customers?

 

You’ll be glad to hear it is possible, and probably at higher rates that you’re currently managing. The thing is, you’ve got to apply the right strategies. Those are what we’re going to look at today.

 

Be on the right platforms

social-media-platfiorms

 

This one kind of goes without saying. The different platforms have completely different audiences. For example, you’re not going to find many 50 somethings on Snapchat and if you’re trying to reach out to men, then Pinterest might not be for you.

Find out where your audience is actual to be found and push your content across those platforms so that you’re not wasting precious time spinning your wheels in the air.

 

Know what sites your target audience visit

The problem with social media is that you’re going to find a lot more people browsing through your website than the people who are actually going to buy your product. And though it might feel nice to have a lot of followers (and help you establish your reputation) chances are slim that people outside of your target audience are actually going to buy your product.

 

For that reason, find out where your audience actually hangs out and try to get at them there. This is actually quite easy to do, for example, on Facebook. Just go into your manager, hit’ audience’ and ‘insights’. Then you can specify who your target audience is and find out what are some of the top sites they visit.

 

After that, it’s a matter of striking up a relationship with those sites. If you can, do a share for share alike (this is where they share your content and you share theirs).

 

Start small

Sure, if you want to be effective in your social media marketing then you want to spend enough money. But don’t start by throwing a huge chunk of your marketing budget at something. Instead, start small.

 

Take the content that you think has to promise and push it for a few days at only a few dollars. This will give you a huge amount of valuable information about whether the post will actually create engagement, if people will actually like it and whether it will actually convert.

 

Try out different pieces of content and a few different strategies. And then ramp up.

Remember, you can always add more money to a campaign or expand it, but once you’ve started a campaign it will keep on rolling, whether it’s converting or not.

 

High-quality content

If you want to be heard above the noise on social media, then your content needs to be better than theirs. This means putting in the effort to create really high-quality content.

 

high-quality-content

 

As you’ve probably got enough on your plate and you want to avoid social media stress as much as possible, the best way to do this is to put aside some of your marketing budgets to actually hire skilled and capable content creators to help you out. There is a lot of talent out there, many of who aren’t even that expensive.

Also, remember to use different formats. Don’t just stick with text, as when you do that you’re going to miss out on all of those people who don’t actually like reading that much and prefer consuming their media in other forms.

 

Use storytelling

Facts and figures are nice. ‘How to’ articles will spark interest as well. You should certainly use both of those. Don’t, however, forget to tell a story. We’re suckers for stories, often willing to accept information on faith simply because we want to move the story along.

 

So tell a good story. Find a face to represent your product and show how they overcome problems, become better people or defeat evil by way of using your product.

 

This will add a much needed human element and people will eat it up.

 

Offer stuff

People love free stuff. For that reason, offer them things to draw them to your website, or to have them spread the word about your product. Offer them ebooks about how to be successful on social media, for example. Or give them a list of unexpected ways that they can use your product that will make it last longer.

 

All they need to give you in return is their email address. If they do that, then you’ve got a captive audience and you can continue to tell them about the great deals you’re offering.

 

Last words

Social media isn’t something that will work for you overnight. It takes planning, tinkering and consistent revising of your strategies and ideas, so as to make certain that it’s as effective as possible.

 

Whatever you do, don’t just trust your gut with social media (or anything for that matter). Instead, explore the statistics and numbers that the different social media platforms provide carefully. They’ll offer you valuable clues about where you should take your strategy next.

 

About Author:

Janet Anthony is a passionate blogger and content writer at BestEssay.Education. She mostly writes about blogging, social media, and writing tips.

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5 Essential Off-Page Practices to Make Your Page a Favorite on Google

On-page SEO is probably one of the most important factors which contributes to the position of your website in Google Search queries. But, off-page SEO is equally important. In essence, off-page SEO are practices and activities which you can implement outside of your website in order to improve its ranking. Of course, the most common way of achieving this is through building backlinks to your website, preferably on blogs and websites which are reputable and rank high in terms authority and popularity.

 

5-offpage-practices-google-love

 

Unfortunately, that process can process can take years, and since most of us don't have that sort of time, we have put together a list of 5 brilliant off-page strategies that can help your website rank higher on Google.

 

1. Try Building Broken Links

Let's consider Wikipedia for a second. Most of us turn to it frequently for information on just about anything, and despite its detractors, which consider user-generated content less reliable; Wikipedia is still a fantastic place to find resources and links for deeper research, which is why it may be interesting to you if you are looking to build backlinks quickly. How come? Well, broken links are not that uncommon on Wikipedia pages. Wikipedia and researchers hate them, but for links builders, such as yourself, they are priceless, because you can use them to create a backlink to your website.

 

It's simple: Locate a reliable resource for the broken link, but instead of linking to it directly, work it into one of your articles or posts, and then replace the broken link with one that leads to your page. On one hand, you are helping administrators and users by repairing a broken link, while on the other, you are building a backlink on an extremely popular website. It's a win-win situation.

 

But how do you find broken links on Wikipedia pages? It's simple, because all you have to do is perform the following search on Google: site: wikipedia.org [keyword] + “dead link”. You will be provided with a list of posts which contain dead links. Once you are on one of the pages, find the broken link using Ctrl+F and typing “dead link”, and the search will take you directly to the link. You can check out a complete list of broken links on Wikipedia here. Of course, you don't have to limit your search to just Wikipedia, because you can search a multitude of other popular websites which have broken links to other resources.

 

2. Write Guest Posts

Another strategy which can give your website's ranking a boost fairly quickly is writing guest posts. However, in order to secure a guest post for an authority website, you will need to bring your A game, which means creating a post that is well-researched, engaging, and helpful to the readers. Also, authority websites receive tons of guest post requests every day, which means you also need to make a convincing case for yourself. According to Michael Hutton, a professional writer over at Essayontime, authority websites have their reputation to look after,:

 

“The content you write for them needs to be superb, not just because of their readers, but also because Google appreciates high-quality content as well.”

 

You also need to make sure that you've chosen a website that is a true authority in your niche, and for that, places like AllTop come in really handy. It enables you to locate the best places for guest posts. Simply type in your keyword and choose the most relevant websites from the list of results.

 

3. Design Infographics

Infographics are extremely popular among the readers, and they are showing no signs of slowing down any time soon, especially because they are so brilliant to view on mobile devices, which are beginning to take over. Also, they are capable of presenting facts which are often dry and boring in an easily digestible way. On top of that, they are also very effective for building backlinks. And the good news is that you can create them yourself, even if you don't have any previous designing experience, thanks to a number of apps like Canva or Piktochart. They offer tons of pre-made templates and design elements you can use to create stunning infographics.

 

4. Contributions from Influencers in Your Niche

Another option you have at your disposal for boosting your website's ranking is asking experts and influencers inside your niche to contribute to your content with a quote or an opinion. You will find that most influencers will agree to this, and there is so much you can gain from it, such as exposure to larger audience, in case they decide to share the link with their readers, building authority in your industry, developing relationships and collaborations with influencers, and ultimately, boosting your website's ranking.

 

5. Contribute to Q&A Websites

The reason why websites like Quora are so popular is because people are looking for direct, detailed, and helpful answers to their problems. If you decide to contribute every so often with answers to questions which are relevant to your field of expertise, you will surely capture their attention. And best of all, you don't have to wait for anyone's approval, unlike with guest blogging. Rest assured that people which liked your answers will decide to look up your website, as well, and in turn, generate traffic.

 

Conclusion

Boosting your website's ranking doesn't have to take ages, thanks to these 5 effective off-page strategies. Start relying on them today, and watch as your popularity on Google increases. Good luck!

 

About Author:

Brenda Savoie is a content marketer, private English tutor, and desperate dreamer. Writing her first romantic novel. Seeking contentment through mindfulness. Find her on Twitter and Facebook.

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Google Ban Websites With These Sidebar Widgets

Google remind webmasters about the unnatural links in the sidebars and in the other areas of the site that just pass the link juice to the directed ones. Google has warned webmaster about the unnatural linking in the past which resulted in the banning of several sites that participated in the widget baiting, blog spamming and link exchanging.

 

This action taken by Google had made it clear that it won’t be tolerating the manipulating links to the websites that manipulate the search engine rankings.

 

We're distrusting some links to your site. We often take this action when we see a site that is mostly good but might have some spammy or artificial links pointing to it (widgetbait, paid links, blog spam, guestbook spam, excessive article directory submissions, excessive link exchanges, other types of linkspam, etc.) – Google about spammy backlinks back in 2012.

 

If you had taken proper actions before Google by removing the links from your sites, you are the luckiest one. But Google now taken it more seriously and announced that it will ban the sites that either be linked from sidebar widgets or provide links to.

 

That means those who are getting inbound links from the widgets of websites and those who are giving these links from the widgets on their sites will be eligible for penalization. The widgets that credit the developer and his/her website with a hyperlink at the bottom are the ones you should be watchful about.

 

Widgets like mutual content advertisers (the ones that are a trend these days to promote one another’s blog posts on each other’s blog.), counters, video Ad snippets from 3rd-party widgets and other kind of widget scripts from freelancers are coming with the crediting links in the bottom in very tiny fonts. Though these look unharmful, these might become the reason for penalization of your site.

 

video-widget-with-linkscounter-widget-with-linkswidget-with-links

 

How to tackle with these kind of widgets?

There are 3 ways to tackle these kind of widgets. They are simple and mutually exclusive to one another. These methods are as prescribed by the Google web spam team itself.

 

1. Make the crediting hyperlinks at the bottom of the widget a ‘nofollow’. Adding rel=’nofollow’ will make them neutral and pulls you back on to the safe shore.

 

2. Remove the links entirely from your site to stay out of the banning list.

 

3. If you cannot control the neutralizing or removing of credit links from your side as a webmaster, just remove the entire widget.

 

If you had already get any warning message in your webmaster console, submit your reconsideration request to Google after taking the any of the above actions.

 

Share this news to your friends and team to alert them. Thank you for reading!

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How to Use Influencer Marketing To Boost SEO

It would be extremely unusual to discover a digital marketing budget in 2016 that does not allow for investments in content marketing and SEO. However, if you want to really boost the overall impact of your online campaign then you need to include influencer marketing.

 

With the right type of influencers, you will be able to considerably enhance the discoverability of your brand as well as develop your audience thus boosting reach, results and ultimately, return on investment. Some solid reasons to include influencers into your current content and SEO campaigns:

 

influencer-marketing-boosts-seo

 

Investments Have Already Been Made By You

Irrespective of whether the focus of your online marketing campaign is organic or paid search or a combination of both, you need to keep content marketing at its core.

 

Once you have established a strategy for the content, you are all set to attract the target audience to your website. You just need to invest in techniques and tools such as SEO, native ads, PPC, email, etc. so that your audience base can be developed.

 

It can prove very effective to add influencer marketing to increase the reach of your existing campaign. You can also get an entry into new sources of audience though influencers by leveraging their access to such target markets.

 

A recent digital marketing study revealed that 40% of the companies consider influencer marketing in their budgets, while the rest 60% are yet to leverage this technique. Given the fact that influencer marketing has already proved itself to be among the most cost-effective methods for customer acquisition, it makes eminent sense to include influencer marketing in your existing campaign.

 

Influencers Are the Doorkeepers to Your Target Audience

The overriding mission in the lives of digital marketers is to attract the target audience to the website.

 

Among the best ways of doing this is by making sure that the content is of very high quality, and that it is structured in such a way that consumers are assisted in making purchase decisions.

 

However, getting the attention of the target audience with content is a job that is not as easy as may be generally thought. Consequently, digital marketers are constantly on the lookout for smart ways to get noticed by the target audiences, and that is what a typical SEO course will focus on.

 

It is quite likely that every customer or potential customer that you are trying to reach has an account on one or more social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc. and they are already following some influencer or the other.

 

Using sophisticated software and well-defined parameters, you can find your target audience whose interest can be addressed effectively by your products and services. Using this technique you can find influencers who have the interests that can be fulfilled by your brand, and then you can reach out to them.

 

However, you can only succeed by first being able to win the trust of these influencers. It is only after you have managed to impress them that they will start communicating positively regarding their experiences with your brand to their followers.

 

There are many models of influencer engagement, and you need to find your best fit. However, be sure that results will not come flooding in overnight because it can take a pretty long time for the relationship to be cemented. It is also imperative that you keep on monitoring your influencer engagement so that you can measure its effectiveness in generating sales.

 

Content Distribution

There is little point in building great content if it cannot be distributed effectively through the various digital marketing channels such as email, SEO, paid search, social, and more.

 

Influencer marketing can be a very important element of content distribution because every single member of a social media platform is potentially your content marketing agent.

 

Content distribution is so important that experts are of the opinion that nothing less than a quarter of your digital marketing budget should be allocated to it. Current studies reveal most digital marketers have not yet woken up to the opportunities that can be opened up with influencers distributing your content.

 

Word of Mouth – Trusted and Potent

Virtually every marketer knows how powerful word of mouth is because of its very high credibility. Studies reveal that 80% consumers trust recommendations made by family and friends, while two-thirds report that they are also inclined to rely on opinions expressed by other consumers.

 

In a way, influencer marketing is nothing but an attempt to leverage the trust factor of word of mouth digitally. Since word of mouth is reported to be influencing anything between 20-50% of purchase decisions, it makes influencer marketing a very logical choice for digital marketers.

 


Author bio: Serena Smith is an experienced SEO practitioner with experience of optimizing websites across diverse industries. Passionate about the subject, Serena runs a structured SEO course that is focused on instructing web developers to integrate SEO into their projects.

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How to Improve PPC Ad Campaigns?

Pay per click is a relatively safe and effective way of improving one’s visibility on search engine results pages and driving traffic to one’s site. However, the relative ease and the huge promise has had many small businesses making mistakes that end up getting in the way of the success of their campaigns. Many end up so blinded by the possibility of returns that they forget the basics and make silly errors. Here are some of the most common traps PPC customers fall into.

Broad match keywords

Do not play down the difference between specific keywords and those that match exactly. Broad match means the ad will appear for more keywords than the exact match, but this is not necessarily a good thing. Broad match means the ad appears for both specific and any related keyword searches. The traffic such a setting attracts is not necessarily helpful to the site, but will still cost money when someone clicks on the link. At the end of the day, it is better to go with phrase or exact matching keywords.

Search and content ad placement

Classified by the location, there are two different types of PPC ads. Search network placement appears alongside organic results, while content network placements are those that are displayed on websites. One of the mistakes one must avoid is grouping both under the same roof and using the same keywords. The questions that trigger search network placement are not necessarily the same as those that trigger content network placement. Using the same keywords for both costs money with little possibility of returns.

Negative keywords

Many avoid the use of negative keywords, which can be helpful in showing exactly where the keywords should not be used. They are especially useful for those who wish to widen their scope, but want to minimize irrelevant results.

Targeting

Precision targeting brings results, but this is something not many take advantage of when using PPC tools. There are numerous targeting possibilities with PPC marketing like;
Targeting several countries with different ad groups
Targeting different small geographical zones; states, provinces cities or towns.
Having ads run at the time of day with the most potential for being seen

The landing page

Sending a visitor to a landing page that is not relevant to their search can be a very frustrating experience for them, and might even result in lower quality scores for the ad. Such scores result in one paying more for much less exposure. Another mistake many make is sending the visitor to the home page, and having them do the work of searching for the specific item they wanted on their own.

Testing

Writing the right ad text can be tedious. Luckily for PPC users, there are ways to test whether the version of the ad to be published is the most effective. Do not run with an ad that has not been tested.

Author Bio

Stephanie Clarke is a seasoned writer, and Dental SEO expert. She runs a popular SEO blog and internet marketing company, and has managed successful internet marketing campaigns of the biggest industry players.
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Top 9 Social Media WordPress Plugins That Drive Huge Traffic

Social media has become the buzzword of the online world and it is extremely imperative for webmasters to incorporate social sharing buttons on their website in order to drive traffic from such web giants.

 

Social media sites like Facebook, Twitter, Google and LinkedIn host millions of active users. In fact, according to a recent study, Facebook has 1,590 active users followed by Twitter with 310 million active users.

 

Thus, by incorporating social sharing and bookmarking buttons into your site, you allow your visitors to quickly share your content on their accounts to drive more traffic to your website.

 

Since WordPress has dozens of useful social sharing plugins, we compiled a list of top best social media WordPress plugins to help you narrow down your options and choose only the best.

 

1. SumoMe

SumoMe is a free and impressive social sharing WordPress plugin that is equipped with features of premium plugins. The plugin lets you monitor your site with the help of click analysis feature. 

 

SumoMe has been used by many big online brands such as Social Media Examiner, The 4 Hour Work Week, the Chive, 24JG, Airbnd and so many more.

 

SumoMe

 

Impressive features of SumoMe:

  • Comes integrated with heat map feature to help you understand what's actually working on your website
  • Also enables you to increase your daily signups by 20% with List Builder
  • 100% fully responsive and highly customizable

2. Monarch Social Sharing Plugin

Developed by Elegant Themes, Monarch is a popular premium social media plugin that offers more than 20 social sharing networks to add to your site. In addition, the plugin lets you add the sharing buttons at a wide selection of locations including above and below content, floating sidebar, on images and videos, automatic pop-up and automatic flyin.

 

Monarch Social Sharing Plugin

 

Impressive features of Monarch Social Sharing Plugin:

  • Comes with 6 automatic Pop-up and Fly-in Triggers
  • Integrated with 20 social networks to choose from
  • Lets you display follow buttons with a short-code and in any widget area
  • Has a clean, customizable design
  • Also lets you choose Hover effects, Colors and Button shapes

3. Easy Social Share Buttons for WordPress

Easy Social Share Buttons for WordPress is yet another popular social sharing WordPress plugin that offers a comprehensive solution for your social media integration needs. The plugin offers you a range of features and options to work with and customize the sharing buttons as per your needs.

 

Moreover, Easy Social Share Buttons for WordPress is very flexible and versatile that automatically adjusts its functionality to meet your requisites.

 

Easy Social Share Buttons for Wordpress

 

Impressive features of Easy Social Share Buttons for WordPress:

  • 100% fully responsive and retina ready
  • Offers unlimited possibilities of views
  • Has colored, dark and light skins
  • 11 counter positions and 6 total counter positions.
  • Popups and fly-ins to encourage social shares.
  • Support for various positions.
  • Support for short-code placement.
  • Equipped with Sticky Mode View option
  • Has more than 30 social networks to choose from
  • Optimized for speed and is super light

4. Social Buzz WordPress plugin

Social Buzz WordPress plugin makes it super easy for you to integrate social sharing buttons into your website while capturing your visitors' attention. The plugin allows your audience to share by providing visual feedback along with aesthetically appealing social share buttons. The plugin also adds a shares graph to every post you publish on your website.

 

Impressive features of Social Buzz WordPress plugin:

  • Equipped with 3 inbuilt styles
  • Works for blog page, webpages and posts
  • Is super easy to install and configure
  • Has super lightweight code
  • Supports multiple browsers including Opera 10+, Firefox 3+, Chrome 3+, iOS Safari and IE9+
  • Integrated with awesome Social Buzz Graphs

5. Social Warfare

Social Warfare is a popular and most preferred social sharing plugin that not only allows you to integrate aesthetically appealing sharing buttons to your website but also gives access to a number of features.

 

Social Warfare is one-in-all plugin that fulfils your social sharing needs.

 

Social-Warfare

 

Impressive features of Social Warfare:

  • Offers support for various social networks
  • A number of eye-catching themes.
  • Display total and individual share counts.
  • Display share counts only when above a specified number.
  • Display floating share buttons.
  • Add “click to tweet” boxes within your content.
  • Add custom tweet text for individual posts.
  • 100% Fully mobile responsive

6. Image Sharer

Image Sharer, as the name suggests, lets your audience share your images across social media networks. Image Sharer is basically an app, which is also developed by SumoMe team and supports a range of social networks. Sharing images gives you an extra edge over your competitors and help you drive more traffic.

 

Image Sharer

 

Impressive features of Image Sharer:

  • Built-in URL shortener makes your shared links look much cleaner.
  • Make your images shareable for Pinterest, Facebook, Twitter and/or Yummly.
  • Add to a variety of places, for example – bottom left, middle, top right etc.
  • Lets you select which devices or pages these image sharing buttons are added to.

7. Shareaholic

Shareaholic is more than just a social sharing WordPress plugin. It is not only compatible with WordPress but also with other Content Management Systems. The plugin offers a range of looks for your sharing buttons, all of which automatically captures the attention of your audience.

 

Shareaholic

 

Impressive features of Shareaholic:

  • Support for social analytics.
  • Offers support for Shopify, Drupal, Tumblr, WordPress and more
  • Support for short-code placement.
  • Control whether or not share counts are displayed.

8. WP Social Sharing

Easily add social sharing buttons of top 6 social networks including social giants such as Facebook, Pinterest, Twitter, and LinkedIn with WP Social Sharing WordPress plugin. The plugin comes with settings page that lets your automatically display sharing buttons on your site.

 

wp-social-sharing

 

Impressive features of WP Social Sharing:

  • Add share buttons using short-code.
  • Add Twitter usernames to your tweets.
  • Resizes for mobile devises.
  • Allows you to customize social button text.
  • Supports 6 of the main social networks.

9. Custom Share Buttons with Floating Sidebar

Custom Share Buttons with Floating Sidebar is yet another free social sharing WordPress plugin that lets your users share your content across 9 popular social networks including YouTube, Reddit, StumbleUpon, Google/+, Pinterest, LinkedIn, Twitter, and Facebook. The plugin gives your audience tools to share product details, your contact details and your content.

 

Custom-Share-Buttons-with-Floating-Sidebar

 

Impressive features of Custom Share Buttons with Floating Sidebar:

  • Supports a range of social networks including Google+, Pinterest, LinkedIn, Twitter, and Facebook
  • Lets you display share buttons on your categories/archives, posts, pages, or home page.
  • Lets you hide the floating buttons for mobile devices

Author Bio:

Terra Davis is a professional WordPress developer who has vast experience in developing a web application in less time. She is associated with Stellen Infotech, a leading firm offering WordPress design services to global clients. She loves to share her knowledge with others on the web in her free time.

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