10 Trending E-commerce Business Strategies to Improve Your Customer’s Experience

The shopping season has been shifted from November to be celebrated throughout the year, as far as the hot new trends are going, no matter how many days, weeks or months it extends to. It’s time for the retailers too, as they will be benefited from the trend as the promotion will now be spread through the year on various intervals. The adjustment can be made according to them as per their need. And soon there will be no gambling on the sales results on any single day.

Market overview of E-commerce from 2011- 2016

According to the US Department of Commerce statistics, 53%of Indian users have done online shopping the previous year, which counts for more than a billion users.

This article is going to highlight E-Commerce trends that should not be missed in 2018:

Artificial Intelligence (AI)

There is going to be generous time for the consumers in interacting with the AI. This automatic device is the first point of contact for shoppers to ask about their confusion, about the offers. Then E-Commerce is all set to be taken over by the AI. So, just get ready to chat or convey your needs on your next online shopping. The AI will always be there for the shoppers to advice them at any time. We can already see the benefit of the Artificial Intelligence as many food chains have been opened. Now people can order pizzas or burgers online just by sending the message.

No more cash and wallet

The consumers today are able to purchase and make transactions without their physical wallets. The consumers will be able to make payment even with the items such as watches, rings, etc. The retailers are smart enough and will soon be adding this new mechanism in their payment. The e-wallets are also making their presence in the market as opposed to the physical money that was a necessity once.

Commerce emerged with E-Commerce

All channels have started preparing the strategy for commerce to unite. Platforms like MCOM provides experienced regulation for the modern consumers. The customers now prefer retailers to give privilege to the purchaser as they are not dealing with the part but as a whole brand.

Direct brand contact

The buyers of today want the direct connection with the brands. They just don't like any medium. The retailers and the firm would like to build a relationship with the customers. From there, it becomes evident that E-Commerce is not only beneficial but is also crucial for the retail business. The knowledge regarding the trends will be helpful for the retailers to choose the best available service and plan. The retailers will be updated with the present rules and operation of the business area.

Dynamic Shopping Experience

Transformation is going to take place in the E-Commerce section. The dynamic shopping experience adaption takes place according to the user needs. The customers of today not only share the outlandish information on their multiform apparatus. They also want the retailers to convey the information to them in some unique experience of shopping. The retailers must confirm the needs of the customers. What they want, where they want and when they want is the task of the retailer to give them.

Adoption of sales funnel

This is an excellent tool to increase the sales in the market. Sales tube helps in controlling the journey of the customer according to their behavior. We have already come along a long way from the products to the database and are hoping for the transactions to shoot-up. The market is intense and we cannot turn or fall after this turning period.

Go get them, and make 2018 your year!

Same day deliveries

The customers can now get the products on the same day of their demand. The small line between the online and offline shopping will come to an end as same day delivery will emerge. People are even ready to pay some extra bucks for delivery on the same day. As the consumers want the delivery on the same day so, on-time delivery will continue to grow.

Virtual reality and augmented reality

Another trend of technology which will transform E-Commerce shopping experience will be virtual or augmented reality based on the product and concept of marketing. With the arrival of these inexpensive tools in the market, E-Commerce store will become virtual. In the near future, consumer’s will be able to view their product in a much advanced 360 degrees view. So, we should be ready to embrace the technology and be among its early adopters to amuse customers with a more realistic shopping experience.

IoT enabled E-Commerce

According to the Cisco report, the connected tool will reach up to 40 billion by 2020. The number of the connected tool is expected to lead to IoT enabled Ecommerce. It will just be a matter of time since the other brands will join the line. Imagine a home filled with IoT tools that also acts as a point of service (POS) or could connect to an E-Commerce channel. Exciting, isn't it?

Real-time customer support

Most of the readers have been through this painful experience. How long the retailers have to wait for the response from their customers. But thanks to E-commerce, the future looks like we will not have to face this problem. As the new players are entering the market each day, competition is becoming fierce. It is going to become tough for the E-Commerce section to stand out. They will be looking further for the consumer's support for achieving a competitive advantage. So to edge past their competitors, they will offer real-time customer support to facilitate its users with a better service.

Concluding thoughts:

From all the points mentioned above, we can conclude that E-Commerce is not only essential but also necessary for the retailers business. The knowledge of the trend will help them select better tools and strategies to move up the ladder. They will be capable of competing with the present modes and process of the business. This guide will help them to choose the correct partner for the online growth. The key to E-Commerce success lies in catching trends.

Finally, we can say that E-Commerce is one of the backbones of any business and to succeed in this high tech era, we need to kick-start our business with the E-Commerce and m-commerce.

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Author Bio: Ashish Parmar as a CEO of Prismetric, a top-rated Mobile App Development Company, adds to perspectives about mobile app development, Start-ups, Business Development and Leadership. An entrepreneur by heart, he loves to discuss the latest tech especially if it is mobile technology. Follow him on LinkedIn and Twitter.

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Top 5 Internet Trends That Are Helping Businesses Acquire More Customers in 2018

From the popularity of digital wallets to the curiosity around blockchain, SMEs and big businesses alike, have leveraged social media trends especially at the break of 2018. Perhaps there has never been a time as urgent as now to adapt and keep up with the trends that are percolating the internet to remain relevant.

Digital Wallets

To understand the growing adoption of digital wallets as means of payment, AmericanExpress has carried out a survey about digital payments trends and online shopping habits. Some interesting outputs include:

• 20% consumers claimed they were not carrying any cash in their wallet
• 46% said they rarely or never rely on cash transactions to make purchases
• 70% of shoppers said they used digital payment methods such as mobile wallets, one0click checkout buttons and P2P payment apps
• 41% said sometimes or always rely on digital payment channels

To take a closer look at the role of digital wallets in the current Indian market, while its popularity has been on the rise since 2014, demonetization forced a rather reluctant portion of the consumers to adapt too. UPI based transactions noted a 89 times growth in the month before ( 1,03,060 transactions) and the month following ( 91,67,277 transactions) demonetization. A general growth in number of mobile users, internet access and app downloads in India add to the popularity.

Experts believe that although digital wallets offer to speed up the checkout process, avoid wastage on processing fees and are fairly easy to implement, its magic hasn’t reached it potential reach due to security issues. With the introduction of Blockchain that will bring security issues to a minimum, Digital wallets usage is bound to make a giant leapfrog in the coming year. To stay ahead of the curve in an industry, it is now almost essential to be an early adopter of digital wallets.

UGC

It doesn't come as a surprise that businesses are increasingly using social media channels such as Facebook, Instagram, Twitter, or even Snapchat to reach out to a wider set of audience. With an additional 121 million users joining social media channels within a single quarter in 2017, it’s a smart choice too. However, since 2018 there has been a major change in trends of social media channels churning out algorithms that prioritize posts from family, friends or acquaintances over content from brand pages, which has been resulting in a steep dive in the organic reach and referral traffic for businesses.

The silver lining to this gray cloud comes in the form of user generated content that is garnering increasing popularity among marketers of small businesses to reputed brands alike. Popular such campaigns include BMW’s #BMWRepost, Starbucks’ #RedCupContest, and Adobe’s #AdobePerspective. A recent survey with a sample size of 4500 people, yielded some interesting results to support this shift.

• Engagement on UGC promoting a brand was 7 times higher than that of brand generated content.
• A positive customer generated post resulted in 56% of the respondents being more likely to purchase this product/service.
• An image posted by consumers is considered 7 times more trustworthy by customers compared to brand ads. 

Social Media Advertising

Businesses have also learnt to combat the falling organic reach and referral traffic using Social Media Advertising, with a million new businesses choosing to advertise on Instagram in just the last 6 months. Currently, there are 6 million brands using Facebook as an advertising channel and 2 million employing Instagram. Social media ads allow businesses to target specific sections of the audience based on interests, demographic, behavioral patterns, locations and more, contributing to its escalating marketability and resulting in spending on social media ads growing by 20% annually. A survey by Animoto suggests that greater than 50% of the surveyed marketers intended to increase their spending on advertising, bolstering advertising agency Zenith Optimedia’s prediction that ‘social media ad spending will overtake newspaper ad spending by 2020.’

Additionally, seeing that video continues to be the most preferred form of media in 2018, and the number of channels supporting the media format in the form of ‘stories’ continue to strengthen their reach, a large percentage of advertisers plan to concentrate their marketing investments on Video ads on Facebook, YouTube, Twitter, and Instagram.

Social Media Messaging

Facebook studied the behavior of 12,500 people across 14 markets and recognised consumers’ growing preference towards messaging businesses to ask questions regarding the product, make purchases, appointments and provide feedback. The survey also found that

• 61% would respond more positively to a personalised message from a business.
• 50% are more likely to purchase from a business that they can communicate through message.
• 56% prefer engaging with customer service on messages in comparison to calls.

This shift is not entirely unexpected considering how costumers’ favored means of communicating with a business has been constantly changing from phone, email, social media and has currently settled on social messaging. In a time when messaging is found to be helping brands communicate with their consumers or audience more than ever, it is increasingly important to be ready to receive messages, address the customer personally and take advantage of newer marketing means such as Facebook’s Click-to-messenger ads to be a successful business. The preferce for messaging has also resulted in a sub trend of the rising tide of chat bots. Combined with the estimated savings of $8 billion every year by 2020, and consumers’ increased exposure to and appeal towards chatbots, large number of channels like Wechat, Slack, Viber, iMessage and Facebook have bots.

Blockchain & IOT

The Internet of Things (IoT) and blockchain are two topics which are causing a great deal of hype and excitement, not just in the technology circle but in the wider business world, too. A blockchain without getting into the intricacies is essentially ‘a continuously growing list of records, called blocks, which are linked and secured using cryptography.’ IOT is the networked interconnection of devices in daily use, equipped with ubiquitous intelligence. It is based on processing of large quantities from multiple devices of data in order to provide useful information/service. While they can stir up enough change individually, together, they hold the power to bring about adverse lifestyle changes in consumers through out the world.

In-spite of all the advantages IOT offers and the limelight it received through 2017, it’s biggest critiques and fans alike had no choice but to acknowledge the challenges it brought about in the security of consumer data before blockchain. However, in 2018, IOT is predicted to be a lot more secure and hence, have a more widespread acceptance. For businesses looking to innovate, products that cater and compliment IOT will be essential. For every business though, it is important to be equipped to collect large amounts of consumer data from multiple devices accessible and to know how to use it.

Consumers’ dwindling size of attention span and loyalty combined with the flourishing innovation results in a market place that is consistently going through metamorphosis. While adapting to social media messaging or pushing user generated content can provide a nudge in the right direction, it is essential for businesses to dissect current and upcoming internet trends to understand how your business can best benefit from it.

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About Author: Afshan is an inquisitive writer and an active listener who loves to bake in her free time. When she is not doing all that, she is sleeping.

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Everything You Need to Know Before Starting to Work with JavaScript & SEO

For most professionals out there, SEO optimization practices always meant working with plain text versions of content. However, as the technology continues to evolve, this is no longer the case, because SEO requires understanding technical knowledge to work with dynamically generated content, like through JavaScript.

Optimization of pages built with JavaScript represents a great example of the need for technical knowledge for professionals. To be able to provide helpful advice to developers and ensure that they follow the best SEO practices, professionals need to understand the essentials of JavaScript search engine optimization.

Are you also an SEO professional looking to enhance your knowledge of JavaScript SEO? It’s certainly a good knowledge to have because you need to know the relationship between Google and the content rendered by JavaScript to be able to improve the latter’s performance.

In this article, we are going to give you everything you need to know before starting to work JavaScript and SEO so you have a perfect understanding of how a website using JavaScript can be properly crawled and indexed, and ranked high on Google.

Let’s begin.

What is JavaScript? How does it Work?

JavaScript is one of the most popular programming languages that can create websites that engage visitors in a great way. The list of websites using JavaScript includes such well-known platforms such as Google. Wikipedia, Facebook, YouTube, Reddit, and Amazon. The ability of this language to provide a great user experience using animations, smooth content transitions and page transitions, zoom effects, and other effects made it very popular among web developers.

In fact, here’s a graph for you showing the usage of JavaScript, courtesy of BuiltWith Trends.

JavaScript utilizes frameworks to create beautiful, interactive web pages by managing the performance of page elements. These frameworks run inside an Internet browser; this means that you load a page using your browser, it uses its built-in interpreter that finds a JavaScript code on the page and runs it.

Can Google Crawl JavaScript?

According to Google’s Webmaster Central Blog, the search engine has gotten pretty good at understanding pages built with JavaScript. Even though the developers at Google would have us think that we shouldn’t worry about JavaScript and website crawling because they’ll take care of everything, this is not entirely true.

Well, newsflash: Google does not handle JavaScript perfectly no matter what its developers say on it blog. In fact, they even kinda admitted that on the aforementioned page of the Webmaster Central Blog. Specifically, they wrote that (the following is an excerpt from the Blog):

“Sometimes the JavaScript may be too complex or arcane for us to execute, in which case we can’t render the page fully and accurately.

Some JavaScript removes content from the page rather than adding, which prevents us from indexing the content.”

As you can see, saying that Google can crawl JavaScript-rendered content is not exactly true. Clearly, there are some limitations and caveats when it comes to crawling and they don’t disappear even after users follow Google’s advice to “follow the principles of progressive enhancement.”

What is the Difference between Client-Side Rendering and Server-Side Rendering?

Before starting to work with SEO for JavaScript, you need to know two critical concepts: server-side (back-end) and client-side (front-end) rendering.

The first respective process happens before a web page is loaded into a browser. This is a traditional approach in which a browser receives an HTML that completely describes the requested page. Typically, Google and other search engines do not have any problems with server-side rendering. The copy of content is there, so all a search engine or browser have to is to download CSS (Cascading Style Sheet, a programming language that describes how HTML elements are displayed on the screen) and “paint” the page’s content on the screen.

On the other hand, client-side rendering uses a different approach, and Google has some problems with adapting to it. In this case, a browser or a search engine receives a blank HTML page without any content. Next, JavaScript downloads the copy of the content from the server, refreshes your screen, and alters the DOM (Document Object Model).

Simply explained, DOM is the process that browsers use after receiving the HTML copy of content to render the page. You can actually see DOM when you click on “Inspect Element” in Firefox.

How JavaScript affects SEO?

Using JavaScript allows to achieve higher versatility, faster server load, more loading time speed, and easier implementation. That’s great news for SEO! With website speed being one of the most important ranking factors, you can certainly use these advantages to get ahead of the competition.

Unfortunately, JavaScript also brings some problems. For example, many struggle to SEO-optimize the content that uses JavaScript.

Naturally, a question arises: should an SEO professional know how JavaScript affects Google ranking. The answer, is yes, of course.

The reason why should know how to make your JavaScript more SEO-friendly is that Google does not take care of everything on its end, so most of the problems your JavaScript-built website will have may be a result of a lack of optimization, not Google’s inability to handle JavaScript properly.

Also, here’s what Google had to say to explain that:

What should you be concerned about as a SEO professional?

The main job for SEO professionals is to take care of three important things related to JavaScript on their websites:

• Crawlability. The ability of search bots to crawl your website.
• Obtainability. The ability of search bots to obtain information regarding your website and parse through its content.
• Critical Rendering Path. According to Google, this term refers to “prioritizing the display of content that relates to the current user action.”

Crawlability

This term refers to optimizing the website for Google’s crawler bots that read and categorize our website, thus deciding where it should be displayed in search results.

To make sure that crawler bots do their job, you should clean up and optimize the site code and structure, because they are critical for the success of crawling.

Let’s now see what can prevent Google from crawling your website: 

The HTTP Header Saying That a Page Does Not Exist

The initiation of crawling begins only if a crawler took a look at HTTP header that confirmed the existence of a certain web page by a status code. If the header says that a page does not exist, so the crawler won’t be able to crawl the website, therefore, Google will not crawl your website.

To ensure that bots can find all the pages on your website, you should submit XML sitemaps to Webmaster Tools. Google has all the instructions to build and submit a sitemap to them. Also, you can use free tools like XML SiteMap Generator.

In addition to the structure and hierarchy of your website, it may also contain maps for images and videos. The optimization of these maps is important to help Google crawl non-text content.

“Also, to clean your site’s architecture, you should use internal linking,” advises Mark Bledsoe, a web developer at A-Writer. “It is basically a signal for Google to understanding the architecture and importance of the pages.”

 Image Source: Neil Patel

Its purpose is threefold:

• Help Google with website navigation
• Define the website’s structure and hierarchy
• Distribute page authority and ranking.

Here’s what you should do ensure that internal linking enhances the overall search-optimized value of the website.

• Create a lot of content. Internal linking is impossible without internal pages, so create as much quality content as you can.
• Avoid links to top pages. Do not link to homepage and contact us page. This is too ‘salesy.’
• Use informative links to match the context of the content. The users will use links only if they make sense to them.
• Don’t link for the sake of linking. For example, if you have a page about social media marketing plans and a page with a car review, linking them will not make any sense because the content on the first respective page is totally irrelevant to the content on the second page.

Robots.Txt File Can Block the Crawler

If this happens, no search engine will ever find your website or a certain page.

Google defines robots.txt as “a file at the root of your website that indicates those parts of your website you don’t want accessed by search engine crawlers.”

An example of a simple robots.txt file for a website built with WordPress:

User-agent: *
Disallow: /wp-admin/

(This example tells Google to leave /wp-admin/ directory alone).

In other words, this file has directives for Google on whether to crawl specific parts of your website. To ensure that it supplies Google with the information you need, follow these tips:

• Robots.txt must reside in the root of your website (for example, if your website is www.example.com, you should place it at www.example.com/robots.txt).
• The file is valid only for the full domain it resides on, including https
• Be super attentive when making changes. Remember: this file can prevent your website from being found by Google.
• Avoid using the crawl-delay directive for Google as much as you can.
• Test your robots.txt file with a free tool from Google.

Robots Meta Tag Can Block Google, too

Since this tag tells search engines what to follow and what not to follow, it can block them from indexing the page. While this still allows them to crawl that page, it makes it impossible to index it.

The following are robots meta tag values and how Google interprets it, according to Webmaster Central Blog:

• NOINDEX – this tag blocks Google from indexing the page
• NOFOLLOW – this tag prevents Google from following any links on the page
• NOSNIPPET – this tag prevents a description of the website from appearing in search engine’s results
• NOARCHIVE – this tag blocks a cached copy of the webpage from being available to search engines.
• NONE – equivalent to “NONINDEX, NOFOLLOW.”

To ensure no limits and an inadvertent blockage of content, some web developers use the following meta tag:

Obtainability

Google and other search engines use headless browsing (action of fetching webpages without the user interface) to render the ROM to obtain as much information about the content and the user’s experience. In other words, they process JavaScript and utilize the DOM instead of HTML.

To ensure that Google finds and ranks the website, it is important to get a good understanding of how it crawls and interacts with the website’s content. Here are some facts you need to know:

• If JavaScript loading time exceeds five seconds, Google may not be seeing your website at all
• If JavaScript has some errors, Google may miss some pages
• Crawling bots do not see actions that your site requires from users.

How to Ensure that Google Gets Your Content

There are a lot of speculations about how Google interacts with different libraries and frameworks of JavaScript. The studies like this one described on Elephate blog found that the search engine had different patterns of interaction with different JavaScript frameworks and libraries.

Since no one can guarantee that Google loves your JavaScript-built website, testing various aspects of its performance and content is a good idea. So, test the pages on your website to ensure that Google can index them.

Critical Rendering Path

The last thing on our list of things that SEO professionals should be concerned about has to do with the user experience. A search engine’s critical rendering path is tailored to enhancing user experience because it aims to deliver it by loading pages faster.

Here are some examples of how it affects a website’s performance, courtesy of Google.

However, you may interfere with this path if your JavaScript files are blocking your website’s or a specific page’s ability to load. Therefore, testing for these files is very important.

Wrapping Up

For you as an SEO professional, the most important thing about JavaScript and SEO is that you have to pay close attention to the factors described in this article. They can help you resolve nearly all issues and questions you can have when trying to optimize your JavaScript content for Google or any other search engine.

Oh, and one more thing for you: optimization and implementation of JavaScript come with different risks, so expect to run into something that doesn’t work properly at some point. You just need to take your time and test everything, and Google will do the rest.

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About Author: Audrey is a passionate blogger and marketer at college-paper.org. Her areas of interests are very wide, but mostly she writes about content marketing and business relations. Her aim is to engage people to self-growth and staying motivated.

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EaseUs Partition Master Professional 12.9 Review: Another Wonderful Tool from EaseUs for All Users

Had it ever occurred to you the need to expand the storage of the current partition of your hard disk? Have you ever felt like just pouring some of the idle space of one partition of the hard disk into another? It is even obvious to get an error one in life time of a PC usage that the disk is full and that might affect the performance of the computer. If you had ever encountered any of the problems and still afraid to balance your disk partition spaces, this article is for you. By the end of this article, you will not feel like you are a novice anymore.

EaseUs, with 13 years experience in the industry of building data recovery, backup, and utilities software has built a tool, named EaseUs Partition Master Professional 12.9, to make the disk operations like creating, merging, splitting, moving, formatting and hiding the partitions, easy for novices who have no much knowledge on advanced computing in day-to-day life.

What is EaseUs Partition Master Professional 12.9?

EaseUs Partitionn Master Professional 12.9 is a disk management software that manages storage space efficiently among different partititions easily.

Features it offer:

Resize/Move Partition: 

This software helps PC users resize their disk space or move as we talked about it earlier in the beginning. This juggling of space among partitions will avoid the wastage of space on hard disk.

Merge Partition:

Partitons with unallocted spaces can be merged together to make most of the hard disk space on a computer. This merging and expanding operations will not affect the original data on the disk partitions.

Delete/Format Partition:

Any hard disk partiton can be formatted or deleted to restructure the file system on the disk. This will not affect the other partitions as usual but it is always recommeded to keep a back up before you make any formatting on a partition.

Hide/Wipe Partition:

Partitions with critical data can be hidden for data security purposes. It can be done easily with the EaseUs Partition Master Professional 12.9.

It is also important when you are disposing a hard disk with sensitive data. Just formatting it will not help you keep it private and un-accessed. Wiping is a process where the whole data on the hard disk partition can be wiped out safely so that it cannot be recovered from formatting.

Disk Monitoring:

Disk monetering helps youh keep track of all the partitions, access to the data in it and also helps to check any errors on selective partitions and explore contents.

Installing and setup:

Step 1: Downloading and installing EaseUs Partition Master Professional is as easy as any other simple software. One can download this software from EaseUs website. Run the setup file to start the installation process.

Step 2: After installation is completed, you would see its icon on the desktop. Open it to run the software. The first screen you would see is the following home screen.

It shows the file system type, capacity of the partitions, used and unused space left, status of the partition and type of the partiton.

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Under the details table, you would notice a wide stripe with progess bar like indication on parition space allocation for better overall view of your hard disk stats.

On the top ribbon, the highlighted features of the software,  ‘Migrate OS to SSD/HDD’, ‘4K Alignment’, ‘Cleanup and Optimization’, ‘Wipe Data’ and ‘WinPE bootable disk’ are seen.

Migrate OS to SSD/HDD: This feature allows the user to clone the whole OS installation on this computer hard disk to another computer hard disk.

4K Alignment: All SSD partitions are aligned correctly to take advantage of SSD hard disks for optimal performance.

Cleanup & Optimization: This feature helps clean junk files from the hard disk, extends C drive, rebuilds MBR to boot system again, performs disk fragment and disk surface test for error checking and optimization.

Wipe Data: As we discussed it in features section, the Wipe option will help in wiping the private and most important data on the hard disk securely with no recoverable traits left over.

Creating WinPE Bootable Disk: It creates WinPE bootable disk to rescue windows system. It helps to recover faster without any data loss in case of system failure.

Partition Recovery:

Partiton recovery is one of the wonderful option of EaseUs Partition Master Professional. We can actully recover whole partiton that was deleted, lost of corrupted by any means. Let’s see how to do this.

Step 1: Click on ‘Partition Recovery’ under ‘Operations’ on the left pane of the home screen.

Step 2: A window with partition recovery options is shown. There exists two options ‘fast’ and ‘complete’ to undergo with this recovery process.

Step 3: After choosing an option, you will be shown the map of hard disk partitions and their storage statuses to pick from. Pick the partition you want to recover files from and click proceed.

The ‘fast’ process will be completed sooner than the ‘complete’ process. However, wait until the process is completed. The time taken by this operation depends on the size of your partition and hard disk speed.

Wrapping it up:

Using a computer with GUI operating system has always been easy but doing advanced tasks like disk management and hardware management has been a nightmare for every non-techie out there. EaseUs makes it easy for all type of users with any level of computer knowledge to manage and operate disk storage space efficiently with its Partition Master Professional software.

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Joyoshare HEIC Converter for Mac Review

Apple as a brand never fails to surprise you and apple as a product never fails to offer better solutions with its every upgrade in the iOS. One such sublime change apple embraced in its iOS11 – HEIC. First things first, HEIC (High-Effeciency Image Format) is the new image format Apple has shifted to for the fact the new image format consumes just 50% of memory space as compared to traditional JPEG format and it could not have been possible with out their refined compression technique.

With each architectural innovation comes a path breaking solution, the solution, HEIC, is now available on iOS devices with A9 processors and higher versions of it. Which means, starting from iPhone 7 and the forthcoming devices will put an end to saving photos on JPEG or any traditional format and will switch to saving on HEIC format. Now that, HEIC format comes by default, images can be shared on facebook, messenger, whatsapp etc with out much hassle, but the glitch welcomes you while viewing the images on your Mac book. The reason being, HEIC format is not compatible for viewing images on your Mac machine.

Now how to view HEIC format images on Mac? We bring you Joyoshare HEIC converter for Mac that converts HEIC format pictures to JPEG/PNG/BMB,GIF,TIFF formats that are compatible for viewing on mac. We have installed and tried converting images, and the results are breath-taking. We do recommend you to download the trail version and try out the software. Also, we feed you with the process of converting images using HEIC converter toJPG and other formats as well.

You don’t have to worry about picture quality, Joyoshare HEIC converter software will convert HEIC photos to JPG, PNG, BMP without picture distortion. Download and install the trail version on your mac. Open the application, with out paying much attention to reading manual or instructions, to convert convert HEIC to JPG on Mac right from the word go. The home screen should look like the below snapshot.

Choose the destination on your mac to store the converted images from the preferences menu. And at the bottom of the window you get to see image format to which you wish to convert. You can actually play with the resolution and the level of quality you want to have for your converted images.

Ensure, the HEIC images you want to convert are on your local machine but not on cloud. Click on Import option at the lower-bottom of the window or you can actually drag and drop images. Once the image reaches the converter, the current resolution of the picture pops up, now click on bottom-right option to convert the image. Thus far, Joyoshare HEIC converter is the best best solution to convert HEIC to JPG, PNG, GIF and more.

Interestingly, Joyoshare HEIC converter is capable of converting multiple images at one go, ooh yeah! Just in no time. Quick, very quick in deed. We have tried other softwares in the market and our verdict – Joyoshare HEIC converter is the most efficient HEIC to JPG Converter with zero loss quality.

When it comes to effecienty, Joyoshare HEIC converter is the best in the market, when it comes to effectivity, yet again, Joyoshare HEIC converter tops the cards with its efficacy to fastly convert HEIC images to JPG, PNG with two modes in seconds.

If you own a mac book and using iPhone 7 or later versions, you got to have Joyoshare HEIC converter installed. As an ending note we give you the links to download trail version and premium version of Joyoshare HEIC covnerter.

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Filmora Scrn Review: Screen & Game Recording Software You Should Try

Screen casting or recording is one essential feature required for any kind of computer user today. It is important that this feature is utilized well irrespective of the software that you use on your computer. As Windows has not yet introduced the native screen recording software yet, it has become compulsory to pick a third-party software. We have come across a latest screen recorder software lately, named ‘Filmora Scrn’ developed by Wondershare.

Wondershare is famous for its video editing software solutions. If you have been into video editing or YouTubing, you might have come across the name ‘Filmora’ from Wondershare already.

I did not expect much with Filmora Scrn though it is from Wondershare with proven stand in the video editing software business. But, it actually surpassed my expectations.

Filmora Scrn offers great customization settings before even recoding the screen or an application. Ranging from the ability to record from 25FPS to 120FPS, this simple tool simply amazes me.

How to download and install Filmora Scrn:

Step 1: Filmora Scrn is available on Wondershare’s official website and you can download it from this link. After downloading the setup file, run it.

Step 2: Click on ‘Install’ button and wait until it finishes installation.

Setting up and using Filmora Scrn:

Step 1: After installation it will show a welcome screen with ‘Get started’, ‘Quick capture’, and ‘Video editor’ options. Click on ‘Get Started’.

Step 2: It will show four modules of settings, ‘Screen’, ‘Audio’, ‘Camera’, ‘Advanced’ on this screen.

Step 3: Select a section you want to customize the setup. The selected section will show a pink tick mark on its tail.

The screen recording can be setup to record the full screen, custom size or a particular application.

Step 4: Setup your screen ratio and frame rate in case of screen recording. In case of game recording, select the ‘Game’ radio button and pick your gaming application from the drop-down of all running windows on your computer. You can set to record the game up to 120FPS.

Step 5: Setup your audio settings here. You can choose to have desktop audio and microphone audio in the recording.

Step 6: Choose your web camera here. If you are a YouTuber and you have a camera to record self in the corner side of the screen recording, you should set it up here.

Step 7: The advanced settings section has three segregations again, ‘General’, where you show it the path to save the recording and option to GPU acceleration. I would recommend not to use this unless you have a dedicated graphics memory on your computer. This acceleration won’t be necessary for a normal screen record. If you are using this tool to record your gameplay, then you may use this option.

Choose correct encoding and hotkeys in the next two sub sectional options. Make sure the hotkeys won’t get conflict with the other software shortcuts.

Quick capture:

You can also use 'Quick capture' option to capture the screen with default microphone and camera settings. However, the quick capture will allow you to choose the microphone and camera from the connected devices.

Editing recorded video:

Filmora Scrn opens up the recorded video in a simple editor. I expected that it would open up in Filmora video editor studio for more control over editing. It hasn’t asked me to choose Wondershare application to edit it in.

The screen reorder video is a simple editing tool. You can cut, copy and combine it with music tracks if you want. It offers a timeline with layers of editing for basic editing operations.

This video editor have various annotations to use on the recording. It contains captions, arrows, overlays, bubbles, banners and cursor effects which are useful to emphasize a specific part of the frame. In case of tutorials, they are useful to make the viewers understand well.

Filmora Scrn video editor offers two wonderful blur effects called 'Horizontal Mix' and 'Vertical Mix' to shade out the elements of the video with less patched look. If you observe the below screenshot, you would not notice where I applied this effect.

There are opacity settings and blending mode to edit the video to the context of the content. The voice-over of the video can be detached and replaced by the newly recorded audio with few clicks.

After finishing editing, you can directly upload the video to YouTube, Facebook, Vimeo and Twitch. Obviously, you can save it different formats onto your local computer and do the uploading later if you want.

However, the recorded file will be saved as .MP4 file which can be imported into Filmora Video Editor or any other video editing software separately and can be edited in that environment.

I liked Filmora Scrn’s ability to record screen with needed customized options. The editor is what little bit disappointed me as a video editor and a YouTuber. If you have Filmora already on your computer, the ‘Scrn’ would become a perfect companion for your requirement.

Tyr Filmora Scrn for free

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9 Ways to Use the “Be Everywhere Effect” to Maximize Your Brand Exposure and Link Acquisition

The “Be everywhere” effect is the perfect tactic that small to medium-sized business can use to outwit their larger competitors. It’s the subtle art of appearing larger than your organization actually is. However, it allows your brand to improve its recall and perceived value to attract more traffic, leads, sales and links.

 
To achieve this, companies need to work smarter, not harder. Use the following tactics along with this small business checklist to generate more inbound links and an improvement in your business’s brand awareness.
 

Publish posts on your own website

The first action that you should take is publishing posts on your own website. You will already have an audience that you can promote to, whether it is 100 followers on social media or the people within your organization, the posts that you publish will help to expand your brand awareness as an author, as well as the product or service that you are promoting. You can see a great example from Crazy Vegan Kitchen here.
The easiest way to start doing this is by publishing regular blogs and forwarding the publications to your audience in newsletters or email broadcasts.
 

Publish guest blog posts on the most popular and relevant sites in your industry

You want to get yourself featured on other websites that have an established audience that is relevant to the product, service or value incentive that you are offering. Doing a guest blog post in the right way can trigger hundreds or even thousands of new visitors to your website, resulting in more subscribers and sales for your site.
 
Publishing an evergreen guest blog post can continually drive you more web traffic leads and continue to generate your ongoing exposure.
 
One of the great examples in the SEO industry is the guest post contribution on Moz by Matthew Barby. Even though the post was published several years ago, the post ranks on Google and continues to get traffic, whilst branding Matthew as an SEO expert.
 

Publish an eBook or a small book

This is one of the most effective ways to create more exposure and link acquisition opportunities for your business. It involves a bit more work, but publishing a short ebook of at least 8000 words is enough to establish yourself as a credible author in your niche. The ebook only needs to cover a specific topic that solves a problem in your industry.
 
The ebook can be used to network, attract subscribers, create PR opportunities and to generate inbound link opportunities.
 

Set up a retargeting campaign for people that have visited your web content

You want to trigger brand recall with people that visited or viewed your published content. You can set up a retargeting campaign with display ads, search marketing ads, video ads, and social media ads to make them become more familiar with your personal and company brand.
 

Publish videos on YouTube

One of the quickest ways to gain exposure is by publishing videos on YouTube. YouTube is one of the biggest website platforms on the planet and has millions of users browsing the platform every day. By publishing useful videos for your targeted audience, you can gain more brand exposure, inbound traffic and increased inbound link opportunities.
 
Conduct research to find out what are the relevant video topics in your industry that gain views and subscribers. Make a list of those topics and then create a strategy to develop those videos as a part of your YouTube content marketing strategy.
The videos don’t have to be complicated. They just need to deliver value for the target audience.
 
A simple video could yield thousands or even millions of views, as well as an influx of traffic.
 
There’s a good case study here from one website that had their video go viral. It also shows the amount of inbound traffic the site received as a result of viewing the video.
 

Participate in interviews

Find opportunities to participate in interviews on YouTube channels, blog post interviews and even podcast interviews. This will expose to an entirely new audience and can easily add credibility and klout to your brand.
 
There are several platforms that are always on the lookout for guests. You simply need to compile a list of those platforms that are looking for experts to interview and then approach them with a pitch to appear on their show.
 

Curate and share relevant posts on social media

As simple as this sounds, it can yield results over the long-term. Build a loyal following by sharing content from your own platform, as well as other relevant and useful information from other specialists in your field. They will start to take notice of you sharing their content and they may even do the same.
 
This will expose you to their audience, as well as potentially get you featured on their web platforms (and websites), as well as grant you a link back to your website.
You can see a good example of how to implement this on Melyssa Griffin’s website.
 

Contribute to Q & A

You can easily contribute answers on Q&A sites that’s relevant to your industry. You can use Google to do a query search on frequently asked questions in your industry. Once you create a list of those questions, you can answer them thoroughly.
 
Don’t just try to answer any question. Be strategic and try to find those questions that gain a lot of web traffic. If they are on sites like Quora, see how many views the answer has received and also how many replies have been published. You might find some questions that are in need of a reply, but have gained several hundreds of views already.
 
It’s also possible to generate inbound lead enquiries or sales as a result of the answers that you provide, as you demonstrate value, which improves your perceived credibility.
 

How many publications do I need to create the “Be everywhere effect”?

This will differ from industry to industry, but it’s likely that you will need to get between 100-200 features on the most prominent platforms in your industry. This will allow people visiting those sites to continually be shown your brand, which will improve the brand recall for both your personal and organization’s brand.
 
Utilizing the “Be Everywhere effect” in your organization’s promotional strategy can yield great exposure opportunities and attract natural links to the site. When implemented well, it will continue to boost the organization’s brand perception and value ongoing.
 

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Author Bio: Nathan Elly is the branch manager for the digital marketing agency, Digital Next. A savvy SEO expert based in the heart of Melbourne, Victoria, you can find him enjoying the local eateries and playing football with his teammates outside of the office.

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