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Recover Deleted/Formatted Files on Mac in 2019(Feat. EaseUs Data Recovery Wizard)

Data is expensive than anything else. Apple Mac computers have become the best choice for writers, programmers, video creators and tech lovers. For what the price they come, Apple MacBooks server the worth of user experience from handling of the machine to peak processing capabilities.

This led data stealers to target MacBooks and Apple ecosystems for important and expensive data.

Also, some software, while using crash the system due to obsolete versions of programming technologies used in making them.

All these result in DATA LOSS.

In 2019, losing data is more serious issue than a nuclear war. Whether in personal and organisational viewpoint, one cannot afford to lose the data on one’s MacBook.

The common threats causing data loss on Mac:
  • Deletion on purpose or accidental
  • Formatting the drive or wrong partitioning
  • System crash due to power failure
  • Virus and ransomeware attacks

What files can be recovered?

All type of files including photos, documents, videos, audios, emails, archives, RAW files, etc., can be recovered using EaseUs Data Recovery Wizard. 

What is EaseUs Data Recovery Wizard?

EaseUs Data Recovery Wizard is recovery software for Mac developed by EaseUs, the company with 14 years of experience in creating data recovery solutions. This software recovers the data that is deleted, formatted and lost due to various causes. The user experience of this software need no expertise knowledge of using computers. In just three simple steps, you can have your lost files back. 

Features of EaseUs Data Recovery Wizard:

  • Easy to use and noob-friendly UI.
  • Supports 200+ file formats including all types of images, videos, audios, documents, archives, and emails.
  • Recovers data from any storage device connected to Mac such as hard drive, USB drive, SSD, memory card, digital camera, SD card, CF card, iPod, MP3 player and so on.
  • Recover files from installation failures, upgrades, crashes, power failures and corrupted disks.
  • Recovers files from unreadable memory cards, access denied disks, error showing memory cards
  • Recovers files from ransomware attacks.

Limitations:

Due to the simple user interface, we feel the software lacks some professional features like as shown below:

Filtered scanning for type of files – It takes lot of time to scan the whole disk for all formats while we are looking for one single type of files.

Filtered scanning for size of files – Sometimes, we know the size of files that were deleted. It would have been useful to put another kind of filter before scanning that defines the file size.

No date of deletion – A date of deletion in the file details could have been more useful to identify the deleted files easily. 

How to download and install?

Installing software on Mac is pretty easy thing. Isn’t it? So is with EaseUs Data Recovery Wizard. Download the software from EaseUs official website(link) and open it. Drag and drop it in the applications folder as it instructs. 

easeus-data-recovery-wizard-for-mac

Enter the license key to activate the product. Or else you won’t be able to recover more than 2GB. Take a look at the following table of pro-edition benefits:

easeus-data-recovery-wizard-editions-for-mac


Are you going to buy it for full price or what? You can buy EaseUs Data Recovery Wizard for Mac at 50% discounted price(click on the link to follow-up).

How to recover files on Mac using EaseUs Data Recovery Wizard?

Now that we have seen how to buy and enter the license code to get the complete benefits of the software. Let’s see how it actually works.

Run the software and you will see this following screen at first.

giving-permissions-easeus-data-recovery-wizard-for-mac


Allow the software to run if it appears on you Mac version.

Step 1: After giving permissions, it will ask you to select the disks on the computer to scan for lost files.

selecting-disks-easeus-data-recovery-wizard-for-mac


Step 2: The recovery process will start as you can see the progress bar showing the estimated time to complete the scan and number of files found in real-time.

recovering-files-process-easeus-data-recovery-wizard-for-mac


Step 3: After the scan completes, it will show you all the files in the files pane. You can now filter the files to be recovered and hit ‘Recover Now’ button.

deleted-files-easeus-data-recovery-wizard-for-mac


DON’T FORGET: EaseUs Data Recovery Wizard is now at 50% off. Buy now at 50% off or buy later at full price.
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How To Watch All Format Videos On Your iPhone; Best Technique Of 2019

After buying an iPhone by spending ten times more than normal Android phones, how unfair it is if it cannot play MKV, AAC and FLV format videos? Also imagine inability of playing iPhone HEVC videos with old version of quick time, Photos, Final Cut Pro, iMovie on your favorite MacBook and even on Windows Media Player, adobe on Windows PC. Let me take this much further by letting your know that 4K 60FPS videos shot with iPhone won’t play smoothly on VLC and other major media players. To be more obvious, iPhones cannot play drone and GoPro video formats as well.

Why is this happening with your iPhone?

The answer is simple. You might be having an old iPhone (older than iPhone 7) or a new one. The interoperability between the old and new iPhone is limited by the hardware under the hood.

To be particular, new Apple codec HEVC (H.265) is compatible with iPhone and later versions. Therefore, videos shot on iPhones older than iPhone 7 cannot play them. It’s that simple.

Do you need to upgrade your iPhone?

I would say that if I was Apple’s CEO. I’m one of those who still love the design of iPhone SE over other future models. I know you are one of my kind. So, let me introduce you the best solution for iPhone video format incompatibilities and issues related. I introduce to you, VideoProc – the best video converter I’ve come across in these recent times.

What is VideoProc Software? Why I think it is the best so far?

VideoProc is a one-stop solution for video processing that I’ve come across while searching for my iPhone video format problems. It saved my iPhone from being smashed to the floor.

Why it is the best I’ve seen so far?

VideoProc is the only software that processes video by utilizing full GPU acceleration. It processes the video 3X faster than other tools in the market by utilizing hardware acceleration powered bu Intel, AMD and NVIDIA GPUs delivering smooth 4K video editing experience and without compromising on output quality.

The full hardware acceleration will help not only to transcode and process the video but also to optimize the file size and video output quality.

How VideoProc converts the video? [Hands-on demo]

After installing the VideoProc video converter on your Mac or PC, run the software. It opens up to this following screen.

videoproc-homescreen


Step 1: Select the first option, ‘Video’. It will open up the video converter wizard.

Step 2: Select ‘iPhone’ from the available formats to be converted into and add the video into the work space.

videoproc-target-format


Step 3: To configure the hardware acceleration, click on ‘Hardware Acceleration Engine’ and it opens up the following screen.

videoproc-hardware-acceleration


Check or uncheck the options to get the desired output quality powered by hardware acceleration.

Step 4: When done, close the hardware acceleration settings and click ‘Run’ to run the video conversion process.

Features of VideoProc:

Video Converter – VideoProc converts videos of all formats into compatible formats to iPhone and Android. You can set the output format to MP4 H264, iPhone, Android, MP4 HEVC and 4K H264. These options are the popular video formats and so why they are made available on first sight.

It can convert videos into 4K, MP4(H264, HEVC, MPEG4), AVI, WEBM, MKV, MOV M4V, MPEG-2, DIVX and 3GP formats.

VideoProc can also convert videos in device compatibility mode. It can convert videos compatible to iPhone, iPad, Huawei, Samsung, Oppo, Vivo, PS4, Xbox and Mi devices.

Convert & Backup DVD – VideoProc’s DVD tool rips DVD with files of 180+ formats and backs them up in a hard drive safely. This ripping process won’t take more than 5 minutes as hardware acceleration involved.

Downloader – VideoProc can download most highest quality available from the 1000+ streaming sites including YouTube and Facebook. They can be directly converted, saved on and sent to your mobile phones later.

Recorder – This is a screen and web cam recorder feature comes with converter stitched along. The screens recorded videos can be then converted on the go and can be uploaded to YouTube as well. It supports screen record and webcam record at the same time.

All video file formats, GPUs and operating systems supported can be seen on this technical specification page of VideoProc.

System requirements need to run VideoProc:

Operating System - VideoProc runs on both 32-bit and 64-bit operating systems including Windows 7, Windows 8, Windows 8.1 and Windows 10. The Apple operating systems that come under compatibility are Mac OS X Snow Leopard, Lion, Mavericks, Yosemite, El Captain, macOS Sierra, macOS High Sierra, macOS Mojave (10.14)

Processor – Intel and AMD processor with minimum 1GHz.

RAM – Minimum 1GB RAM (Still, 2GB or above is recommended)

Free Hard Disk – Minimum 200MB for installation

Graphic Card – 256MB (512MB or above is recommended)

Conclusion:

Choosing an iPhone is not your mistake. Don’t even blame Apple for the incompatibilities over media playing. You won’t get a better phone with security like iPhone unless you are the president of the United States of America. VideoProc snaps away your guilt and makes you feel proud again for having the luxurious phone in your hand.

Get your free trial of VideoProc software now and thank me later.

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Surfshark Review: Cheap & Best VPN Software at Just $1.99 Per Month

Before directly jumping into the Surfshark review, let’s talk about VPN first. If you already have some knowledge about VPNs, you may skip the ‘about VPN’ section of this article.

About VPN

The internet is censored in all perspectives. It is good thing for half of the world but restricts access to the important links in the information. The other half of the world still need this freedom of accessing knowledge.

Restrictions aren’t badThe freedom of access to information on internet is as wild as nature with danger and opportunity at equal level. This poses risk to the society if the information is exposed directly to the users in front of the computer – as the computer will not know the age of the user.

Why VPN?

VPN is Virtual Private Network where an user connect to the private network to operate out of the restriction based public network.

Why you need a VPN?

Access to unrestricted web – You can access unrestricted web using a VPN software, it gives access to all content with any censorship.

Privacy set froth – Through VPN, search engines and advertisers cannot track the user to push targeted ads. No cookies can be used to track the user’s behaviour on internet. It projects clean browsing experience to the user ensuring safety and privacy of personal information.

What is Surfshark VPN?

Surfshark Is a VPN software – one of such kind of software that was talked about in above introduction part. Located in the British Virgin Islands where there are no obligation law to the data retention, Surfshark finds a perfect place to run their servers.

surfshark

Located in the 50 different parts of the world with their servers connecting and switching through the optimal locations that are nearer to the user’s location. The DNSs will be automatically changed along with IPs to create a secured mask.

However, Surfshark does not collect the data from incoming and outgoing IP addresses, browsing, downloading or purchasing history, VPN servers you use, used bandwidth, session information, connection timestamps and network traffic, thus giving privacy the first priority.

Features of Surfshark:

Unrestricted Internet – The core feature of the VPN software that opens gates to the unrestricted web for original information access.

Faster internet – There will be no difference between the speeds of normal connection and VPN connection. Unlike other VPN software programs, Surfshark VPN implements intelligent IP and DNS switching technologies that ensure faster internet to the user.

Clean web – As the trackers cannot trace the users behaviour, no personalised ads will be showed while browsing. No malware will be pushed onto the web browsers promising safety to the user.

Kill switch – This feature will safeguard the connection in case if it is compromised.

Multihop – This feature establishes double VPN chain giving twice the layer of security.

Encryption – The top class encryption algorithms are introduced to guard your personal data.

Strict no logs policy – Surfshark’s VPNs are located in the British Virgin Islands. Therefore they is no need to maintain logs of your activity as their law of land won’t insist them to do it. This even won’t help if you want logs of your own activity.

Unlimited devices – One account signup is enough for multiple devices. You may use one account to login from any number of devices either from your home or office.

Privacy over public WIFI – Public WIFI connections are not secure. But, Surfshark ensures safety with them too.

IP masking – IP address of your device cannot be traced through IP detection techniques. So your security over IP connections are secured.

Zero-knowledge DNS – The private DNS servers will not entertain any security breaches.

Easy operation – Surfshark VPN offers a clean one touch turn on/off operation for the users.

24x7 support – The support is available for any assistance 24 hours a day and 7 days a week. Any issues can be addressed to them for perfect solutions.

How to buy Surfshark VPN?

It is as easy as buying anything on internet. The subscription plans start as monthly, yearly and for 24 months.

surfshark-plans-list


There is a 30-day money back promise from Surfshark if you don’t like their service. The payment can be made by any means of card, PayPal and cryptocurrency.

Special Offer:

Wait a second before you click that signup button. Use the following link to get it for $1.99 per month. You couldn't get better than this deal.

best-price-surfshark

Surfshark is brutal and it eats away other VPNs with sharp blow on price. Take a look at the pic below:

surfshark-price-comparision



Conclusion

VPN software isn’t new. All that matters is the encryption that user gets while using it and speed of internet at the end of the day. Surfshark promises both the features. As there is a 30-day money back guarantee on all plans, an user gets ample of time to test the tool for the purpose.

What do you think? Did you ever use Surfshark VPN? What are your thoughts about it. Do share in comments below.
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Codelobster IDE Review: Lightweight & Powerful PHP IDE You Will See

The most ambiguous situation for any developer is the selection of the development environment for his project. There are tools which offer full features for premium prices which are not affordable to an average developer. In this article, you will witness the simple and handy IDE with support to almost all trending web technologies. It interprets that it will foster the intellisense of web development technologies to make it easy for you to focus on the logic of the code instead of their semantics.

Any IDE (Integrated Development Environment) available on the internet with fancy UIs and no actual functional features should tackle with the IDE that I’m going to discuss in this article.



Codelobster IDE was developed to make web development in PHP easy and simpler all at one place. It supports and the syntaxes and semantics of several web development technologies like AngularJS, BackboneJS, Bootstrap, CakePHP, CodeIgnitor, Drupal, Ember, Joomla, jQuery, Laravel, Magneto, Meteor, NodeJS, Phalcon, Smarty Template Engine, Symfony, Twig, VueJS, WordPress and YiiFramework.

User Interface

Just like any other IDE, Codelobster PHP edition also got an aesthetic layout. It has an explorer window on the left with files in a tree structure, a workspace window where the developer can code in the center and a properties window on the right showing all the properties of the line of code selected. These three windows are dynamic and changes with usage. At the bottom it has a status bar that updates the number of lines of code updated in rows and columns format along with the language encoding.





Features of Codelobster IDE:

‘New’ options:

Creating new files in development environment may not be a great option but the support for all pages created in different technologies is an awesome addition to any IDE.



Codelobster is such IDE intellisense support with different libraries, packages and web technologies. A developer need not to get confused among different syntaxes but just to focus on the logic and functionality.

You can have a look at the technologies supported by the Codelobster IDE in the below screenshot.

Editing options:


Editing options gives a complete set of handy operations on the workspace from moving line to append, change case, indents and duplication of lines.

Search options:



Codelobster has all conventional search and replace option that an editor should have in case of batch replacements of code. This feature is not a new one though but good to have it in a IDE.

View options:


This is my favorite option of Codelobster. It not only gives the toggle switches to display or hide the panels, word-wrap, line numbers and active line but also the syntaxes. As we’ve already discussed that forgetting syntaxes is obvious for a developer with knowledge over different technologies.

Debug options:




The debug options have all the necessary choice of operation including the breakpoint adding and removing. You would generally find this in a heavy development environment. It’s kinda surprising to see it in a lite weight IDE.

Plugins support:



Codelobster IDE supports latest web development technologies and plugins necessary for the project. A developer need not to juggle between the environments for added

Tools availability:

Codelobster has set of built in tools that manages the SQL, validates the code, helps with snippets, formats code and my favorite option the converter.

It converts the HTML files to PHP and PHP files to HTML in one go. It also coverts special characters to entities and vice versa. Likewise, it also converts characters to 8-bit encoders and back. If it misses base64 conversions, I would have something to say against this feature.

Themes:

Codelobster has beautiful themes available both for daytime and nighttime working environments. What else could a light weight IDE could hold under its sleeve.

Why don’t you give it a try and tell me how it is working on this IDE comparatively with the other IDEs. If your computer freezes anytime, don’t blame it for Codelobster. Check out the following screenshot for more clarity.



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Top 8 Ways to Drive Targeted Traffic to Your Online Store


It is easy to create an e-commerce website, but drawing traffic to it is the toughest task. As an online store owner, you always put efforts into attracting the customers. Finding the applicable method for getting users attention can be more challenging even if you have everything that your customers desired for. For getting growth and development in the online market, you need to be committed.

To get immediate attention, you need to spend on online ads. It is the convenient way to attract visitors. While doing an online advertisement for your business, you don’t need to pay on the basis of how often your ad is displaying in search engine results. Payment needs to be done only if the link of your business will be clicked. A number of ways are there to get visibility in the online store market. Here, you may take a look at some important methods to compete in the e-commerce market:

Use the Google AdWords tool


It is the quickest way of finding traffic. This is a PPC based method for holding consumer's attention to your e-commerce site. It simply says that you are responsible to pay money to Google if somebody clicks on your advertisement link.

Advantages of using Google AdWords:

  • Show your ads in Gmail and search results of Google
  • Display your ads on Android and iOS online app store
  • Show videos of your business on YouTube

Search engine optimization


To appear in the top position, your online store needs to be optimized properly. There are many online merchants who use duplicate content. It is required for you to show the unique content for every product category and page. When you will not be able to prove that you are different from others, your position will go down. You should always try to provide a detailed product description to be on top.

Give importance to email marketing


You should not ignore email marketing as it can be the best method for drawing the attention of customers. It is essential for you to use coupons, discount, offers associated with your product so that you can increase your ROI. All promotional effort needs to be applied for finding potential customers.

Guest blogs should be posted


For making potential customers, your e-commerce store needs to be engaging enough. An online store owner shouldn’t ignore the power of posting unique guest blogs, it proves that you are genuine. After guest blog will be published, interested people respond back to your shopping website. There is even facility to add at least two backlinks in your guest blog, it will direct your interested customers to your online shop.

Convince existing users to invite friends


The best strategy to increase your online store customers is persuading your existing users to invite their friends to complete the Sign Up process. For inviting new users, provide rewards like free shipping, gifts, and discounts on the future purchase.

Try to apply dynamic marketing method


It is a type of advertisement method which shows banner with the product picture which has been recently seen through customers. There is no need to have any specific design, you can pick any color with the desired format. After adding a logo, the search engine will assist you by enhancing your product popularity.

Social media is an influential platform

Everyone is using Facebook, Instagram, Twitter, Linkedin and a number of other social media platforms. Social media helps you to promote your business conveniently. If you want to gain popularity within a short period, try to show your products advertisement on these promotional sites. You can post text ads with picture and even use videos for getting more ROI.

Conclusion

The guidelines for finding a better traffic has been provided here. When you will apply all these methods, you can consider seeing yourself in the top position in different search engines. Customers will start believing in your products and get stick to your brand.


Author Bio: Jacob Colleen works as a Digital Marketer at Webby Central. He loves to share his knowledge associated with different techniques that can be used for increasing the popularity of an online business. He also writes on other related topics to update users.
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12 Must-Have WordPress Plugins for Better Functioning of Your Site

Undoubtedly, WordPress offers a lot of features, still, there are several functionalities missing from its core software. And one of the best ways to leverage WordPress is to get the right plugins.

With WordPress plugins, site admin can change each element and customize it as per their preferences. There are more than 40,000 options available to choose from, excluding premium plugins. Among this stock, it can be difficult to choose the best for your website.

Below given some of the must-have free and premium WordPress plugins that can take your website to another level. Let’s have a quick glance.


1. Hummingbird

On an average, visitors don’t wait more than 8 seconds for a site to load and Google recommends to keep your site load time to the least, i.e. 2 seconds. To achieve this, Caching is the best and most effective way to increase your site speed.

Lightweight and fast, Hummingbird scans your site, caches, minifies, defers, combines,  and compresses, make optimization in-line with the Google PageSpeed. It turns your site into a speed machine.

2. W3 Total Cache

This plugin is designed to enhance server performance and page load speed by reducing download times. With reduced page load times, the overall performance of the site will be improved, helps you rank better in Google.

3. Defender

Defender helps you protect your site against hackers and evil bots with security scans, safety recommendations, vulnerability reports, customized hardening and blacklist monitoring.

As WordPress is one of the most popular and best options to create a website, this is a primary target for the hackers. Defender plugin can help make your security game stronger than ever.

This plugin searches website for vulnerabilities and if found something, let the owner know and patch those vulnerabilities in one click. It will help you even if your site is already hacked and also save the site from any upcoming disaster.

 4. Jetpack

It offers a complete suite of strong features for your site, including improved site performance, enhanced security, visitor engagement, and content tools.

Jetpack also offers an interactive, responsive, and lightweight mobile theme option, designed for tablets and smartphones.

5. Akismet

This plugin helps you filter out the comments from your blogs that you find spam. Akismet automatically checks all comments against its Akismet web service.

Users can also view the comments which have been cleared or flagged by Akismet with the history option.

6. Google Analytics +

It is necessary to track when and how users visit your website in order to check the areas where you can improve and attract more users. To get this, Google Analytics is a perfect tool and the Google Analytics + plugin brings all this information to the admin dashboard.

Moreover, with this plugin, you can boost your site’s performance by tracking certain tabs and working on them. These include tracking page views, visits, bounce rates, and average referrers and visit duration. You can also enable the advanced settings and track site’s demographic and analyze shopping behaviors.

7. Google XML Sitemaps

This plugin generates an XML sitemap for the site. It is crucial to have an XML sitemap for your site to help search engine index your blogs in a better way. Sitemaps enable web crawlers to see your site structure and retrieve results efficiently.

8. iThemes Security  

This plugin helps you fix common loopholes in your site from the potential attacks. Because of the vulnerabilities that unknowingly enter your site due to some installed plugins, can make your site an easy-to-target option for the hackers and other evil bots.

9. Contact Form 7

With contact form 7, you can create as well as manage multiple contact forms. No more coding needed to create these forms as the mail content and form can be customized easily with its settings.


10. Snapshot

Snapshot lets you backup your site for restoration later. You can also save the backups in more than one location. backing up your WordPress site can save your time and efforts, even if the site goes down or gets hacked.

11. Ultimate Branding

With this plugin, you can add, change, or remove WordPress branding on the site or anywhere on the multi-site network.

When you handle your site and business simultaneously, it is important to look professional with your products and content. That’s why you can have a white labeling machine from WordPress.

You can also replace the WordPress logo, customize the admin panel, add your company name, customize login page, dashboard, admin bar, and footer, and every place where WordPress logo appears to get consistent branding for your site.

12. Optimize Database

WordPress keeps deleted posts, comments, pages, post revisions, unused tags, spam comments with its default settings. Until these sections are manually flushed from the site, they bloat, stick around, and slow down the site.

WordPress’ optimize database plugin helps you purge the database from the extra data tables that you don’t need such as expired transients. Once you have cleaned up the database, this plugin optimizes it for the smoother running site.

Hope this article has given you a clearer idea and helped you learn more about the must-have WordPress plugins you need for your site.


Author Bio: Ritesh Patil is the co-founder of Mobisoft Infotech, leading healthcare mobile app development company in India, USA. He’s an avid blogger, loves innovation, and writes on diverse healthcare application areas. He works with skilled digital health app developers that has delivered innovative mobile applications. He believes in sharing knowledge and has leaned concentration on startups.

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How to Increase Click-Through Rate on Google AdWords?

Want to boost your AdWords click-through rate (CTR)? Everybody does, but the challenge lies in finding the right ways to increase CTR. The process of knowing how to increase click through rate on Google AdWords can be quite frustrating.

A lot of webmasters suggest focusing on ad copy optimization techniques, but that can take you only so far. Eventually, you will need to implement advanced ways to enhance your CTR.

If you want to find surefire ways to improve CTR of your AdWords ads, the following might help. Take a look.


Know your audience

How can you even begin writing an ad copy or boosting it if you don’t know your audience? So, you need to first get to know your audience and know what you are dealing with. The approach need to be different for audience of different demographics. Also, this is important because getting any kind of traffic is not going to help you. You need to only get the right kind of traffic as that is the only thing that will increase your CTR and fetch your business success.

Make use of keywords in Ad text

Ad contents featuring the most important keywords are likely to be clicked more because it makes the copy appear relevant to what the users are looking for. However, this does not mean that you use keywords everywhere in your ad copies. Overusing keywords will negatively affect the CTR and make your ads appear superfluous.

The right approach of making use of keywords would be to use it once in the description text and one in the headline. In case it is impossible to use the exact keyword in both the places, you can use synonyms.

Don’t use broad match keyword

Broad match keywords activate ads for different search terms and you may not be targeting all of them. Due to this, your ad copies’ relevance for the actual search terms of the users might suffer, resulting in negative impact of your CTR.

The smart approach would be to find a balance between the relevance and the targeted keyword. It is thought to be better if you make use of a combination of exact match and phrase or exact match and modified broad types of keywords. This will help you to be relevant, write more targeted ad copies and save from irrelevant clicks. Improved CTR is the immediate result that you will see.

Include keywords in display URL

Your click-through rate will improve dramatically if you can convince users, via your ads the relevancy of your landing pages. The use of the keyword in URL convinces the users that the landing page is exactly what they are looking for and therefore, they are most likely going to click on the ad.

Use countdown timers to create a sense of urgency

Do you know why Snapchat or Instagram stories such a rage? It is because they disappear within a few hours! This leads to creating a sense of urgency and people always refresh their feed to make sure that they did not miss any latest happenings. The same psychology is applied with the countdown timer. You simply have to add a snippet in your description or headline and put a start and end date. Such ad copies are proven to not just increase the CTR, but also conversions from traffic.

Increase visibility by using ad extensions

When you get a high CTR, Google enjoys it too because when a user clicks on your ad, the search giant gets paid. It’s basically a win-win situation. So, it is basically in the best interest of the search giant that your CTR is higher. So, the search engine offers you with some help in the form of ad extensions.

You can make use of ad extensions to enhance your CTR. There are a number of different types of ad extensions, but the most popular one being review extensions. These extensions became available quite recently and recommended by Google to help increase CTR.

When you get a review from a trustworthy, credible source, it will make your users trust your business. As per research, review extensions can boost your CTR for as much as 66%.

Employ device modifiers

Have you ever come across a situation when your ads got more exposure on mobile devices as compared to desktops? The reason for this is quite obvious. Mobile searches are increasingly outperforming desktop searches, and therefore, if you see such a phenomenon happening with your ads, it is quite normal. However, this is not a clear indicator that mobile devices will provide you with better CTR or better performance.

In order to increase CTR, what you can do is make use of device modifiers and adjust your bids on the basis of the performance. This will allow you to maintain control over how your AdWords ads trigger on various devices.

Begin with a question

Your ad has to stand out if you want to increase your CTR. For that, you need to impress the audience. You can do so by starting your ad with a question. Make sure to use a question that will immediately grab the attention of your target audience. This will help to improve your CTR.

Bid higher to improve the position of your ad

You must remember that any technique aiming to enhance your ads’ differential view in the Google’s search results will work better when your competitors are not doing the same thing. In case they are doing the same, it will become a challenge and very difficult for you. So, if you already have everything in place, you might want to consider escalating your bids. This will instantly help to magnify your chances of getting more CTR since the position of your ad will improve. However, you must be prepared to incur more expenses as increasing the bids will cost you.

Analyze performance on search partners

The search partner websites trigger your ads by default unless you have opted out of it. In general, these websites gather a lot more impressions and fewer clicks, and hence, usually have a negative effect on your CTR.

But, that is not always the case. There are instances where search partners have performed better in some of the campaigns. So, it will be better if you were sure of it. Make sure to check this before you opt out of it. In order to check this, you can segment your impression, click, CTR and so on by network type. This will tell you the performance of your search partners.

A thorough analysis will give you a clear idea of what is lacking and what needs to be done in order to get more click-through rate on your AdWords ads.

Consider using negative keywords

You can consider making use of negative keywords proactively so that your actual keywords become much more relevant to your users. Your ads will trigger for the relevant search terms. As you must already know, where your relevance is better, your CTR is bound to be higher.

Put to use number or symbols in your ad headline

Believe it or not, including numbers or symbols in your ad headlines will give you a competitive edge over others. It will help to catch the attention of your targeted market much more quickly and easily, and therefore, help you to boost your click-through rate.

In a sea of text, number or symbols will pop out and that will be the first to grab attention. But, you need to make sure that the symbols or numbers you are using are relevant. After all, you cannot get a click if your ad goes unnoticed. So, give it a try and see how that works out for your ads. 

Implement a call to action

The presence of call to action or CTA is extremely vital in your website’s content, articles, blog posts and even AdWords ads. Research shows that the human mind actually waits for a CTA from your PPC ad. The Internet users expect to be directed towards taking an action after they have gone through an ad. Once a user has viewed your ad, they will want to know the next step.

Simply put, readers are curious and you can tap into that curiosity by using a compelling call to action. Some examples of CTA would be click here, read more, find out more, download the brochure, get yours today and so on. You have full freedom to think-out-of-the-box when it comes to CTA because this should be unique and hard-hitting.

Be very creative with your ad copy

Keeping all the technical aspects aside, creativity is what everything actually comes down to. You need to be creative to stand out from the rest and have the limelight on your ad. Your competitors might all have the same thing to say as you, but what matters is the presentation. You need to come up with distinct, fun and thought-worthy ways to say the same thing to your audience so that they take notice of you and ignore your competitors’ ads. You need to think beyond keyword and get into the psyche of your audience. Brainstorming sessions are particularly useful in this case as it will help you to come out with ingenious ideas.

So, if you were wondering how to increase click through rate on Google AdWords, the above-mentioned CTR optimization tactics should help you. It will help to increase your CTR and eventually, bring the cost of running AdWords ads down. In case you are still unsure, it might be better to discuss the opportunities of your AdWords ads with a professional.


Author bio: Lokesh Aryan is the founder & CEO of Lokesh Aryan Digital. He is a Professional Blogger at lokesharyan.com, Influencer, and Author of On-Page SEO - Everything You Need to Know. He is currently working as Freelance SEO & Content Writer. He is Google Analytics Certified and SEMrush SEO Certified and having experience in high competitive niches for B2B and B2C clients. SEO is his core competency and he has a track record of getting clients the results they want. He likes writing, reading novels, playing cricket & volleyball. He also loves music, sings and plays guitar.
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