Amfas Tech | Technology, Blogging & Internet Marketing Amfas Tech | Technology, Blogging & Internet Marketing

6 Tips To Improve Your Website And Make It Stand Out

Keeping your website fresh and up to date with current trends and technologies is essential for your search engine ranking and UX. If you don’t pay enough attention to your website’s design and functionality, a high bounce rate is an inevitable outcome, and your conversion rates will drop immensely. If this is the kind of situation you are facing, then it’s time to implement some changes and test them out. Here are 6 tips on how you could do that.

 

6-tips-for-creative-web-design

 

1. Use quality images

It is always a good idea to refresh your site with a set of new and quality images that give the wanted mood to your website. Rotating images on your website is a good way to make sure that your users are returning, as well as that your new visitors have a good first impression of your website. In order to have a perfect user experience, you should avoid generic stock photography, and use images that convey your own services and products in a sincere way that will increase brand loyalty. Keep in mind that your images need to be optimized in format and size, so that your website’s performance is unaffected. There are various image optimization plugins that can help you do this.

 

2. Make attractive CTAs

The visual cues on your website are important, since they help your users determine and find what they are looking for. Coloring is essential, and bold and unexpected color moments are bound to bring attention to where it’s due. Mark your calls to action with appropriate action words in order to make sure that your users know exactly what they will achieve by clicking on them. They should include verbs that invite them to take a wanted action, and they should be called to do it right away. Keep in mind the psychology of color and the words that you use, in order to incorporate the appropriate psychological triggers for your visitors to identify with your website’s content.

 

3. Use customer testimonials to your advantage

Customer testimonials are a kind of social proof of your competence and the quality of your products. Presenting this form of trust signals on your website is a good way to increase conversions on your sales, because it gives your brand a more favorable perception. The customers’ patience for sleazy marketing tricks is really low, so building trust with your customer base in a constructive way is extremely important. A large number of satisfied customers has a substantial influence, so make sure that you incorporate testimonials and reviews from your most loyal customers on various sections of your website: your product pages, landing pages, pricing pages and your home page.

 

4. Take care of your 404 errors

If not a warrant for a search engine penalty, landing on a non-existing page is a certain path to throwing away your visitors. Next to slow loading speed, there’s nothing worse than piquing your user’s interest with content, only for them to face a 404 error instead of what they were looking for. The problem with 404 errors is that they aren’t always your fault. It happens that pages change and URLs shift, and often you don’t even know that it happened. You need to optimize your 404 pages, or you can use some of the existing plugins that help you check for broken links and fix them right away.

 

5. Use WordPress

It is essential that you incorporate a good CMS for your website. WordPress is often recommended as the best solution, as it is very SEO-friendly due to a good semantic markup, and comes with a lot of customization options and plugins, which can help improve your website’s appearance and functionality. A good plugin you should try out is WordPress SEO by Yoast, which includes a complete website optimization package, allowing you to add open graph meta data, publish XML sitemap, do page analysis and more. Another one is W3 Total Cache, which optimizes your website’s speed and performance with browser caching and compresses pages for faster downloading.

 

6. Pay attention to detail

One of the most basic tips is to check your website’s content for improvements and pay attention to the smallest of details.Go through your website’s content and implement some on-page optimization methods, like writing meta-descriptions for your pages, adding alt and title tags to your images, using appropriate headings and subheadings, performing keyword analysis, etc. Paying attention to such details can go a long way.

 

In the end, it’s important that you test the improvements and tweaks to your website, and always make sure you’re ahead of what your users expect from you. A properly designed website is both pleasant to the eye and at its best functionality. Make sure to never focus on one aspect at the price of another, and you’ll be good to go.

 


Author Bio:

Steven Clarke is a web entrepreneur and a business consultant. Whenever he gets the time, he likes to write about his ideas and share them with the world. He is currently advising WordPress Development companies from Sydney. You can find him on Twitter.

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How to Remove Safari Extensions on Your Mac

Initially considered as an Apple developer hack, extensions became a useful and standard way to provide a modular operating system to users. These extensions are small pieces of code which are used to extend the system’s functionality. Many important system services including USB and FireWire support are optional components implemented as extensions.

 

In Mac systems, Safari browser offers users a wide range of extensions to customize their Internet experience. It also allows optional third party browser extensions to be installed on your system to perform various tasks like social sharing, note taking, interface with different apps like 1password etc. These extensions are considered to be useful and nifty tools but sometimes they also create problems to browse normally. Certain outdated and obsolete extensions need to be excluded from the list to enhance the browsing experience. Let’s discuss a method to remove Safari Extension on a Mac from your Safari browser.

 

safari-browser-extension

 

Removing Safari Extensions on a Mac?

To do this follow these steps:

  • Open the Safari app in your system and go to “Safari” menu and select “Preferences”.
  • Click on “Extensions” tab, it will open the list of all extensions installed on Safari.
  • Select the extension you no longer want in Safari and click on “Uninstall”.
  • Confirm the removal in the pop-up window to remove that extension.
  • Follow the same method to remove other unwanted extensions on Safari.

Try deleting Safari Extension manually on your Mac: Above mentioned method is the most useful way to remove Safari extensions. Alternatively, you can try manually intervening from the file system to delete extensions from Safari. This step is useful when extensions in Safari are causing the problem to it and Extensions manager is not able to work properly. This situation is rare but it can happen when certain errant or incompatible extension refuses to remove itself. To remove these errant extensions, you need to go to where Safari extensions are located in Mac operating system. To do this follow these steps:

  • First Quit Safari on your Mac.
  • From the Finder on your system, press Command + Shift + G to open “Go to” folder (also accessible from the Go menu) and enter the following path “
~/Library/Safari/Extensions/” and hit “Go”.
  • Instantly you will be in the Safari Extensions folder on your Mac, remove any extension you want from Safari on your Mac.
  • Re-launch Safari when finished.

Remove Safari Plug-ins: Safari Plug-ins are different from Safari Extensions. Safari Plug-ins include better functionality and tend to be feature-rich media viewers like QuickTime, Adobe Acrobat reader in Safari etc. You can enter following paths to locate Safari Plug-ins.

 

For system level Safari plug-ins location (available for all users)

 /Library/Internet Plug-ins/

For user level Safari Plug-ins location (available only for current users) ~/Library/Internet Plug-ins/

 

Most of the times you don’t require Safari extensions or third-party Plug-ins as simpler Safari installation can deal with any difficulty with the browser on the Mac. If you have updated system software and removed cache and still facing problems like Safari crashes, then you should consider checking Safari extensions. It happens more often when some extensions or plug-ins have not been updated yet to be compatible with the latest version.

 

Summary: Safari extensions are a useful addition to the browser to perform numerous tasks. Though certain obsolete and unnecessary extensions become a problem for the browser. In this article, we can discuss the ways to remove Safari Extensions on your Mac.

 

About Author:

Yogesh Sharma is working as an SEO personnel and technical content writer for Systweak. He likes to talk about various threats to cybersecurity and cybercrime awareness in his blogs.

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HMD Global to Launch First Nokia Smartphone

Nokia launches its first new Android smartphone under HMD Global. HMD Global owns the rights to use Nokia's brand on mobile phones as HMD Global has taken over Nokia. Nokia 6, runs on Google's Android platform and is manufactured by Foxconn. It will be sold exclusively in China through online process as informed by HMD. HMD said in its statement that the decision to launch its first Android smartphone into China is the way to meet different markets around the world.

 

Earlier, Nokia was the number one dominant cellphone maker but couldn’t make its impression in the world of smartphones, but further chose Microsoft's Windows operating system for its "Lumia" range. But couldn’t achieve much success. And finally, abandoned both businesses.

 

nokia-android-smartphones-2017

 

Soon, HMD took over the Nokia in December 2016, and now has full right to use the name of Nokia brand on all phones and tablets for the next decade. HMD and Nokia went under an agreement and accordingly HMD will pay Nokia royalties for the brand and patents. HMD is aiming to compete with other smartphone brands like Apple, Samsung, and dozens of other famous brands.

 

Here are some of the rumors about the look and features of the new Nokia 6 you must know:

 

Rumors are as such that Nokia would come up with four new phones in 2017, but in actuals, there will be as many as six or seven smartphones from Nokia. According to the rumors, here is what all we know about the new Nokia phones.

 

Nokia Pixel

The Nokia will come up with a basic dual-core Snapdragon 200 processor inside with 1GB of RAM, resulting in a very ordinary performance.

 

It is exciting to know that, it will have the latest version of Google’s operating system Android 7.0.1, installed. The screen size and resolution are still a mystery!

 

News has come that Nokia will launch a complete range of smartphones models that will be easily suited to all wallets.

 

Flagship Nokia phones

Recently, we have heard that Nokia will bring up with two handsets, one smaller (5.2 inches) and one larger (5.5 inches), with sturdy metal bodies. The camera of new Nokia 6 is said to be the most sensitive ever to come to market of smartphones, and it is one of the challenging news for other competitors.

 

Another reported innovation is “touch & hover” interaction that is much like Microsoft’s scrapped McLaren project, which uses a combination of sensors so as to respond to finger gestures.

 

Another highlighting rumor includes that the new Nokia smartphones will be water and dust resistance up to IP68, along with fingerprint sensors, and OLED displays with QHD (2,560 x 1,440 pixels) resolutions.

 

In a secretive way, both Nokia Android N powered phones will have packed Snapdragon 820 processor. Rumors suggest that the sensors on the two phones will be the most sensitive ever and will be based upon Nokia’s “Graphene” material.

 

MWC 2017 launch?

When will these Nokia phones arrive? Both Nokia and HMD Global have large meetings at Barcelona at the end of February. And rumors have come up with the news that the new Nokia brand smartphones will be launch in February this New Year (2017).

 

Built by HMD Global, designed by Nokia

The news is correct, Nokia will not undertake the development of the device, but the design! HMD Global, a Finnish company, has a contract with FIH, a subsidiary of iPhone manufacturer, and under the strict licensing partnership, follows Nokia’s design and hardware guidelines in exchange for access to the company’s extensive patent library. Currently, Nokia cannot make phones at the moment but can design the smartphones.

 

The handset will be launched in early 2017 and will be available and sold only in China. Although the date of public availability is not yet announced.

 

This time Nokia smartphones will change the mobile market with its new features along with an excellent battery backup. Nokia is all set to give hard competition to its competitors, so let’s wait and watch!

 

Author Bio:

Varun Kumar Works for LatestOne.com as Content Writer. It is the e-tailer Company known for bringing the Mobile Covers, Wrist Watches, Bluetooth Speakers, Power banks models from all major manufacturers at best discounts. The company has a fully operational office and warehouse maintained to make timely deliveries across the nation.

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Breathe New Life To Your Website By Using Animations

We are starting to see more and more animation being used in web design. One of the best advice one can get when it comes to using animation on their websites is moderation. Simple and small animations can be fun and engaging and when done right, the average user might not even notice them. This is considered to be the holy grail of animation use as they should be a part of a good design flow and not a hindrance or an eye sore.

 

What makes animation so useful in today’s web design trends is the effect of realism they provide. Most websites rely on flat, minimal design style, so the average user needs more visual cues in order to fully understand how to use the website. Simple animation is used to direct the user to a certain part of the website without drastically changing the overall aesthetic of the website. They should provide clear instructions and order to types of design that are too visually simple to be able to provide sufficient direction for the users.

 

html5-animation-with-WebDesign

 

When should animation be used?

The primary goal for animation use must always be the increase in usability. Small bits of animation can be an excellent tool for providing the user with additional contexts, such as what a specific button does or where to head next on the website. They should highlight the specific action available to the user and create an overall flow to the way a website is used. Of course, usability isn’t the only reason for using animations. They can be used to embellish and decorate the content provided on the website, help tells a specific story or simply invoke an emotional response from the visitor.

 

Small vs. Large animations

Small animations should be looked at as bits and pieces the users discovers when they interact with your website. Whether it’s a simple hover animation, usability guide or an ornament, they should accent the overall look and feel of the website and not be the emphasis of the design. Larger animations have a scale to them. They fill most of the screen and often have the characteristics of a short clip or a movie. They should be used as the main focus of the overall design where the user doesn’t have to perform an action in order to see the actual animation.

 

Loading animations

This is one of the oldest use for animations. Their sole purpose is to distract the average user from long loading times. Even a short loading animation can add some sophistication, or simply entertain the user during the wait. They are very popular for use in flat and minimal designs, sites that have only one page and portfolios. But you need to remember, best loading animations are the simplest ones. If you ever need to use additional audio and visual effects, make sure they match the overall “personality” of your website.

 

Non-scrolling menus and navigation

One of the recent trends used by web designers to save screen space is hiding the navigation menus. They remain hidden until the users hover their mouse over the button or actually click it. The most used example is the “hamburger icon”, or the three small horizontal lines stacked on each other which hide the navigation portion of the website. The recommended animation for this kind of menus is either the pop-out or a simple slide in and out of the picture. These aren’t the only options, of course, designers also use sticky bars and sliders to make the transition animation of the navigation elements look familiar, but fresh at the same time.

 

Hover animations

Hover animations are the most used form of navigation in today’s web design. This is mostly due to their practicality, as they familiarize the user with all the interactive elements of the website. Most often, hover animations are the only visual key that a part of the text, a button or a sign are in fact clickable. If the user is unsure how certain elements function, chances are they’ll hover their mouse over that specific element anyway, which makes this kind of animations very intuitive and natural to use.

 

Animated galleries and slideshow

Gallery and slideshow animals are often misused and poorly executed, despite being used literally everywhere. This is due to two main reasons, with one of them being the extent of animation used for such a simple matter, i.e. overly complicated design. The other is messing around with the rate at which the images change and giving your site that “rushed” and unfinished feel. The actual design should always be minimal, with the average time for showing each picture never being shorter than 5 seconds and longer than 8-9 seconds.

 

Scrolling animations and page motion

Scrolling animations give the user some form of control over the way they consume content by dictating the pace at which they consume it. The key to having a great scrolling navigation, whether it’s short or long, is the quality of used animation. If the user has to scroll for a longer period of time, then chances are they could get bored at some point, or simply lose focus. This is where scrolling animations come into play and the web designer must use them to entertain the user using an interactive element during the scrolling process. Page motion is mostly used to make the site a little more enjoyable and interesting, they don’t have too many practical benefits.

 

When it comes to using animations on your website, make sure you remember that good animation should always enhance the user experience. Whether it’s by helping them understand what each part of the website does, guiding them through the content or simply eliciting an emotional response. Animation needs to have a concrete purpose, which should always be to breathe life into otherwise flat and two-dimensional design. Animation is becoming a standard for a large variety of applications, websites and marketing strategies and they’re not going anywhere anytime soon. Be moderate with their use, make sure you know why you are using them and always make sure they are there to provide the visitors with the best user experience possible.

 

Author Bio

John Stone is a web entrepreneur and SEO Consultant. Through years of experience, he became a devout believer in the notion that form should always follow function and that developing the ability to think outside of the box is a prerequisite of being a successful entrepreneur. He currently advises companies about Web Design in Sydney. You can find him on Twitter.

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Meet the Improvised Data Recovery Wizard 10.8 from EaseUS

Data is the most valued part of the digital era. That’s why data recovery tools and professionals are highly paid in real world. The demand for the data recovery has shown an opportunity to the software developers to develop their own piece of software that recovers the data lost due to different reasons.

 

One of the best data recovery software programs that are available on the internet is EaseUS Data Recovery Wizard. We have see the working and features of this tool (older version) in the past in this article, I will be taking a tour on the latest improvements that this tool is coming with.

 

easeus-data-recover-wizard-10-8

 

Note: You can even try the trial version of this software and check the functionality of the software before you buy. This free data recovery software version will allow you to use all the options but some of them with some limitations. If you want to seriously recover the deleted or formatted data, better buy a license.

 

In what situations you can use EaseUS Data Recovery Wizard?

When your files got deleted knowingly or unknowingly – It is very common to lose files. We may delete necessary files unknowingly sometimes or we may want those files that we have deleted in the past considering them useless. In such situations, don’t sit and grieve for the loss of data. This data recovery wizard will bring them back to life and give you a second chance.

 

When you formatted files on the disk – Formatting the disk is another major and common enemy of the data on computers. We generally lose the data on disks while we format the disks. Unfortunately, there is no ‘undo’ method for formatting. We cannot just simply revert back all changes that happened on to the data on the disk. In such situation, EaseUS data recovery software helps to recover data in simple 3 step process.

 

Hard drive damage – No hardware is invincible. All those ‘data stays forever’ basics of computers that we have learned in our childhood are not true. Data will be lost along with the worn out hardware. Hard disks are the most vulnerable hardware for damage. In such hard disk damage situations, this software can help you recover the data from it easily and intelligently.

 

Virus attacks – The darkest side of software industry is the virus. The malicious programs designed and developed by hackers are meant to snatch, delete and hijack the control over the date from the owner. EaseUS data recovery wizard will help to recover that data removed by the viruses.

 

Operating system failures – It may be due to viruses or any other file corruptions, the operating systems will fail to start or work properly. In such situations, recovering the data from the computer would need expert knowledge of the computers. This data recovery tool will facilitate the easy options to the user to recover such data easily, with no expert knowledge needed.

 

Hard disk partition errors – During the disk partition management, the probability of losing the data is high compared to that of other reasons. The data will be lost in a royal path during partitioning. Luckily, this data recovery tool has that option to bring back those royal taxed data back safe.

 

Troublesome RAW Partition – The RAW partition is the crashed or corrupted form of hard disk with data that is not usually accessible. You would often be asked to format the partition while opening it. As we have no option left to take action, we would generally format the disk resulting in the data loss. EaseUS data recovery software helps to recover that data too.

 

To recover data from external disks and devices – Not just the data on the native computer, EaseUS data recovery wizard software recovers the data lost on the external devices too. You can recover data from the devices like external hard drives, pen drives, memory cards, digital camera, mobile phones, music players and so alike.

 

How to use EaseUS data recovery wizard 10.8?

Go to EaseUS website and download the free data recovery software (data recovery wizard 10.8). You can use the free trail with limitation up to 2GB recovery capacity only. You may try it for a couple of days if you want and buy the license later. By the way, that is an intelligent thing to do.

 

Step 1: Run the setup file and install the software like any other program on your computer. EaseUS will not recommend any adware along with this version (10.8) of the tool.

 

Step 2: Select the type of files that you want to recover on your disk and click next.

 

easeus-data-recovery-wizard

 

Step 3: Select the disk (either internal or external) in this step and click scan.

 

easeus-data-recovery-wizard-selecting-disk

 

Step 4: Let the scan complete and when it is done, select the folder(s) and file(s) that you wanted to recover and click recover.

 

easeus-data-recovery-wizard-scan-in-progress

 

Step 5: Select a location to save the recovered files and folders and wait for the process to complete.

 

easeus-data-recovery-wizard-recovering-files

 

Tip: If the scan shows too many large files and if you won’t have time to proceed with it, you may save the scan results while closing the application and respond later.

 

Conclusion

EaseUS has rectified the little bugs and improved the compatibility of the software with latest version of the operating systems. This has improved the performance of the tool and its ability of recovering.

 

Don’t take risks and disturb your file table on the disks with failing methods to recover the files. Use this data recovery tool right after you notice the data loss and recover it well back in good state.

 

Don’t forget to share your thoughts about the tool in comments below. Also, share any good working methods to recover the data that you had benefited from.

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Why Do I Need an SSL Certificate for my E-Commerce Store?

If you are one of those who is planning to launch an e-commerce website, then you already might have heard the term "SSL" a dozen times. And as I guessed you might be confused since you are not familiar with the term and several questions like what is it, how does it work, why is it so crucial, and blah blah blah might be going on your mind.

 

Relax, that is why we are posting this article. SSL initially may seem as a complicated topic but once you understand what exactly it is and why you need it, it doesn't seem any more like rocket science.

 

So let's start with an introduction to SSL, why you need it, and how you can get one for your store. By the end of this article, your confusion should be gone.

 

What is an SSL and What Does it Stand for?

First of all, SSL stands for Secure Sockets Layer and it is also sometimes called as Transport Layer Security (TLS). SSL is a protocol used to protect sensitive information to be private. It basically establishes an encrypted connection between the web browser and server by exchanging a symmetric key.

 

ssl

 

Every message that transmits should pass the internal inspection for the uprightness of this encryption before it works. And by any chance, if the check fails, the encrypted information will be safe. We use SSL almost every day when we browse sites like LinkedIn, YouTube, Facebook, and other e-commerce stores like Amazon, Flipkart, etc. The encryption used restricts hackers and eavesdroppers who steal sensitive information like credit cards or user credentials.

 

How Important is SSL to Websites?

Any website which wants to secure its transaction details, it will have to acquire an SSL certificate for that domain. The SSL certificate utilizes the encryption to all the website activities from page and form submissions and product pages to financial transactions. Hence, this restricts hackers from stealing your valuable data and other such attacks.

 

SSL for E-Commerce Websites

Because of its data protection nature, SSL is extensively used by almost every e-commerce store which collects customers' private and payment-related information. There are 2 main reasons behind the usage of SSL certificates

 

Data Protection

The very first reason for using SSL certificates is to keep sensitive information safe by sending them with an encrypted connection. Usually, e-commerce websites need customers' private information like user credentials, credit or debit card details for payment, etc. which could easily be stolen by thieves during it is sent by the customer to the server or the other way around if there are no encryption methods employed.

It is completely your responsibility to keep your customers' information safe and confidential. By utilizing an SSL certificate to enable SSL encryption not only makes your website's data but also your customers' private information well encrypted and thus becomes unreadable to anybody to steal your data.

 

Customers' Loyalty

The security of the private information especially credit or debit card details has always been the biggest concern of e-shopping customers because of the hacks and identity thefts happen every day. Consequently, customers are being quite careful while making online purchases which ultimately leads to the sales of your e-commerce store. If you are not able to convince your customers that their payment-related information is protected, then how can you expect them to trust you and buy products from your e-store?

 

With SSL enabled, your customers will feel a sense of protection and thus end up coming back to your website for future purchases.

 

How to Know if a Website Uses SSL?

There are 3 instant ways to find whether a website has an SSL certificate or not.

 

1. Look for a green colored "lock" icon in the address bar

2. The website URL starts with "https" instead of "http"

3. You can also check using SSL Installation Checker tool

 

Depending on the usage of SSL by a website, the above points may not be applicable to every page. Earlier, this wasn't the scenario. The Internet Standard was that the SSL certificates were limited to domains or certain pages where private information like payment-related data is sent or received.

 

But, when in 2014 Google announced that as the website security is a top priority for them that is why they had started using HTTPS as a ranking signal. Which means that a website having an SSL certificate had a greater opportunity at ranking higher for a search compared to the website not having one.

 

This has changed the whole picture of having an SSL certificate. Instead of securing just one page, store owners have started encrypting their websites with full SSL certificates, replacing their URLs from "HTTP" to "HTTPS."

 

How to Know if You Need an SSL Certificate for Your Store?

Well, by now you might have understood the need and importance of an SSL certificate for an e-commerce store. But, how to know if your store needs one? It's simple if your website doesn't require any kind of sensitive data then you may not really need one. Because the only thing that excludes store owners from having SSL certificates is the usage of offsite payment processors like PayPal.

 

If someone or you making a payment through PayPal then PayPal is responsible for keeping your financial data secure and safe. In such scenarios, you don't need an SSL because the information is never stored in your database for someone else to steal it.

Usually, offsite payment processors often have their own security systems and methods to safely process the transactions. Hence you don't need an SSL because they will have it covered.

 

Another scenario is if you don't allow your customers to create accounts (no username & no password) of any kind on your website then in that case too you wouldn't be needing an SSL. Which means unless you disable this account functionality on your website, you will need an SSL certificate to secure those accounts.

 

How to Get an SSL Certificate?

Well, there are lots and lots of websites who provide SSL certificates within no time. Some of the popular ones are GeoTrust, Comodo SSL and RapidSSL, There are different plans and pricing for certificates so before you purchase one , spend a few minutes correctly choosing the one you need.

 

To protect your customers' data and expand your business, it is extremely important to use an SSL certificate. As there are many providers of SSL, we recommend you to choose a reliable web host at an affordable price.

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6 Tips For Converting More Customers With Social Media

It doesn’t matter what you do, whether you’re a company PR manager, or a university recruiter looking to up their game, you want to convert people from your social media. Otherwise, why you are you spending all those hours pushing content across the different platforms you’re managing? The thing is, this is often actually harder than we initially realize. How do you get people that are just browsing to become customers?

 

You’ll be glad to hear it is possible, and probably at higher rates that you’re currently managing. The thing is, you’ve got to apply the right strategies. Those are what we’re going to look at today.

 

Be on the right platforms

social-media-platfiorms

 

This one kind of goes without saying. The different platforms have completely different audiences. For example, you’re not going to find many 50 somethings on Snapchat and if you’re trying to reach out to men, then Pinterest might not be for you.

Find out where your audience is actual to be found and push your content across those platforms so that you’re not wasting precious time spinning your wheels in the air.

 

Know what sites your target audience visit

The problem with social media is that you’re going to find a lot more people browsing through your website than the people who are actually going to buy your product. And though it might feel nice to have a lot of followers (and help you establish your reputation) chances are slim that people outside of your target audience are actually going to buy your product.

 

For that reason, find out where your audience actually hangs out and try to get at them there. This is actually quite easy to do, for example, on Facebook. Just go into your manager, hit’ audience’ and ‘insights’. Then you can specify who your target audience is and find out what are some of the top sites they visit.

 

After that, it’s a matter of striking up a relationship with those sites. If you can, do a share for share alike (this is where they share your content and you share theirs).

 

Start small

Sure, if you want to be effective in your social media marketing then you want to spend enough money. But don’t start by throwing a huge chunk of your marketing budget at something. Instead, start small.

 

Take the content that you think has to promise and push it for a few days at only a few dollars. This will give you a huge amount of valuable information about whether the post will actually create engagement, if people will actually like it and whether it will actually convert.

 

Try out different pieces of content and a few different strategies. And then ramp up.

Remember, you can always add more money to a campaign or expand it, but once you’ve started a campaign it will keep on rolling, whether it’s converting or not.

 

High-quality content

If you want to be heard above the noise on social media, then your content needs to be better than theirs. This means putting in the effort to create really high-quality content.

 

high-quality-content

 

As you’ve probably got enough on your plate and you want to avoid social media stress as much as possible, the best way to do this is to put aside some of your marketing budgets to actually hire skilled and capable content creators to help you out. There is a lot of talent out there, many of who aren’t even that expensive.

Also, remember to use different formats. Don’t just stick with text, as when you do that you’re going to miss out on all of those people who don’t actually like reading that much and prefer consuming their media in other forms.

 

Use storytelling

Facts and figures are nice. ‘How to’ articles will spark interest as well. You should certainly use both of those. Don’t, however, forget to tell a story. We’re suckers for stories, often willing to accept information on faith simply because we want to move the story along.

 

So tell a good story. Find a face to represent your product and show how they overcome problems, become better people or defeat evil by way of using your product.

 

This will add a much needed human element and people will eat it up.

 

Offer stuff

People love free stuff. For that reason, offer them things to draw them to your website, or to have them spread the word about your product. Offer them ebooks about how to be successful on social media, for example. Or give them a list of unexpected ways that they can use your product that will make it last longer.

 

All they need to give you in return is their email address. If they do that, then you’ve got a captive audience and you can continue to tell them about the great deals you’re offering.

 

Last words

Social media isn’t something that will work for you overnight. It takes planning, tinkering and consistent revising of your strategies and ideas, so as to make certain that it’s as effective as possible.

 

Whatever you do, don’t just trust your gut with social media (or anything for that matter). Instead, explore the statistics and numbers that the different social media platforms provide carefully. They’ll offer you valuable clues about where you should take your strategy next.

 

About Author:

Janet Anthony is a passionate blogger and content writer at BestEssay.Education. She mostly writes about blogging, social media, and writing tips.

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5 Essential Off-Page Practices to Make Your Page a Favorite on Google

On-page SEO is probably one of the most important factors which contributes to the position of your website in Google Search queries. But, off-page SEO is equally important. In essence, off-page SEO are practices and activities which you can implement outside of your website in order to improve its ranking. Of course, the most common way of achieving this is through building backlinks to your website, preferably on blogs and websites which are reputable and rank high in terms authority and popularity.

 

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Unfortunately, that process can process can take years, and since most of us don't have that sort of time, we have put together a list of 5 brilliant off-page strategies that can help your website rank higher on Google.

 

1. Try Building Broken Links

Let's consider Wikipedia for a second. Most of us turn to it frequently for information on just about anything, and despite its detractors, which consider user-generated content less reliable; Wikipedia is still a fantastic place to find resources and links for deeper research, which is why it may be interesting to you if you are looking to build backlinks quickly. How come? Well, broken links are not that uncommon on Wikipedia pages. Wikipedia and researchers hate them, but for links builders, such as yourself, they are priceless, because you can use them to create a backlink to your website.

 

It's simple: Locate a reliable resource for the broken link, but instead of linking to it directly, work it into one of your articles or posts, and then replace the broken link with one that leads to your page. On one hand, you are helping administrators and users by repairing a broken link, while on the other, you are building a backlink on an extremely popular website. It's a win-win situation.

 

But how do you find broken links on Wikipedia pages? It's simple, because all you have to do is perform the following search on Google: site: wikipedia.org [keyword] + “dead link”. You will be provided with a list of posts which contain dead links. Once you are on one of the pages, find the broken link using Ctrl+F and typing “dead link”, and the search will take you directly to the link. You can check out a complete list of broken links on Wikipedia here. Of course, you don't have to limit your search to just Wikipedia, because you can search a multitude of other popular websites which have broken links to other resources.

 

2. Write Guest Posts

Another strategy which can give your website's ranking a boost fairly quickly is writing guest posts. However, in order to secure a guest post for an authority website, you will need to bring your A game, which means creating a post that is well-researched, engaging, and helpful to the readers. Also, authority websites receive tons of guest post requests every day, which means you also need to make a convincing case for yourself. According to Michael Hutton, a professional writer over at Essayontime, authority websites have their reputation to look after,:

 

“The content you write for them needs to be superb, not just because of their readers, but also because Google appreciates high-quality content as well.”

 

You also need to make sure that you've chosen a website that is a true authority in your niche, and for that, places like AllTop come in really handy. It enables you to locate the best places for guest posts. Simply type in your keyword and choose the most relevant websites from the list of results.

 

3. Design Infographics

Infographics are extremely popular among the readers, and they are showing no signs of slowing down any time soon, especially because they are so brilliant to view on mobile devices, which are beginning to take over. Also, they are capable of presenting facts which are often dry and boring in an easily digestible way. On top of that, they are also very effective for building backlinks. And the good news is that you can create them yourself, even if you don't have any previous designing experience, thanks to a number of apps like Canva or Piktochart. They offer tons of pre-made templates and design elements you can use to create stunning infographics.

 

4. Contributions from Influencers in Your Niche

Another option you have at your disposal for boosting your website's ranking is asking experts and influencers inside your niche to contribute to your content with a quote or an opinion. You will find that most influencers will agree to this, and there is so much you can gain from it, such as exposure to larger audience, in case they decide to share the link with their readers, building authority in your industry, developing relationships and collaborations with influencers, and ultimately, boosting your website's ranking.

 

5. Contribute to Q&A Websites

The reason why websites like Quora are so popular is because people are looking for direct, detailed, and helpful answers to their problems. If you decide to contribute every so often with answers to questions which are relevant to your field of expertise, you will surely capture their attention. And best of all, you don't have to wait for anyone's approval, unlike with guest blogging. Rest assured that people which liked your answers will decide to look up your website, as well, and in turn, generate traffic.

 

Conclusion

Boosting your website's ranking doesn't have to take ages, thanks to these 5 effective off-page strategies. Start relying on them today, and watch as your popularity on Google increases. Good luck!

 

About Author:

Brenda Savoie is a content marketer, private English tutor, and desperate dreamer. Writing her first romantic novel. Seeking contentment through mindfulness. Find her on Twitter and Facebook.

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