Blogging is a great platform to showcase your hobbies, talents, and skills. With the rising influence of bloggers today, creating content can sometime be a challenge. Because of this, bloggers come up with different types of content that are both interactive and engaging for their readers to enjoy.
Videos can help blogs get traffic. For example, a 5-minute video about a certain topic means a reader will stay in that blog, for 5-minutes, as long as the video content is interesting and not boring.
Because of this, some idea that comes to mind is to utilize the power of motion picture. With different types of video content available, bloggers now have to streamline which works best for them. Videos can be best used depending on the theme of the blog. Whether you are into fashion, travel, food, or any topic, there are various ways to keep your blog interesting using video content.
Here are 5 type of video content that performs great on blogs:
1. Guides and Tutorials
This type of video content has proven to be effective of blogs. Why? People want to be taught about things, the easiest way possible. Guides and tutorials have been the go-to video content of different bloggers such a beauty, fashion, and even travel.
Just like how-to articles, guides and tutorial are appealing to readers because the readers will find ways to answer unresolved problems or tasks, while at the same time gaining new knowledge.
For beauty bloggers, make up tutorials have been their go-to style. With women looking to perfect different styles of makeup, this kind of tutorial has been proven helpful for some women.
For fashion and style bloggers, guide to dressing up for a certain event is an example of this type of video content. People may sometimes find it hard to dress up for work, night out, dates, or interviews. By watching guides like these, readers will have a sense of ease especially if they find them interesting and informative.
Most of these articles are direct to camera videos, which mean there’s no need for fancy theatrics as long as the content is good and the lighting is of high quality.
There are more themed blogs who utilize this type of video content because guides and tutorials video content provides a step-by-step guide to a certain topic. Because they are done in videos, bloggers need to ensure their content is interesting, informative, and fresh.
Readers are always on the lookout to find something new and interesting on the internet, such as:
- New technology
- New makeup
- New cars
- Current news
- New movies
- New TV show episode
Though there are other new things to find on the internet, these examples can be done through video content. This is to say, video content are more visually appealing to some readers than reading text.
Reviews are widely popular in the blogging world. This type of video has been utilized by many bloggers, especially when there is a new product they believe in. Furthermore, there are different ways to start review, for example:
- You start with unboxing the product
- You make a demo of the product
- You tell your readers what you think of the product
With the ruse of social media, these reviews can be seen everywhere. With readers having more voice today because of these social media tools, making a review can sometimes be hard to accomplish. If you are not familiar with reviews, you can start by reading a few on different websites or hire writing services to know how to make reviews. But what makes a review great is honesty. You tell your readers what they have to know, and not just an idea of what the product seem to sell.
Looking for the right people to interview can sometimes be challenging. But with the right determination and topic, bloggers can achieve this kind of video content.
- Choose the right and appropriate topic
- Choose the right person to interview, someone who is relevant
- Formulate the right questions
- Edit the video and make it engaging
Furthermore, there are various ways to do interviews. With the influence of technology and Internet, interviews can be done in different ways:
- Personal in-depth interviews
- Video call interviews
- Skype interviews
As long as the content is good, interviews can be done the way you want it.
The idea of having a sneak peek of what’s happening in a social event is interesting enough for readers to enjoy. When bloggers do video content regarding an event they recently attended, their readers will somehow live vicariously through them. Because of this, the blogger becomes inspiring, while the reader will have someone to look up to.
With different events happening almost every day, bloggers can choose different social events to attend to, such as:
- Fashion shows
- Trade shows
- Business conference
Apart from events being fun, readers can also learn what these bloggers gained during their time at the event, through their content.
This type of content is the opportunity for blogger to record their social life and share their experience to their audience. In line with this, great contents translate to traffic.
5. Culture and travel
Nothing is as engaging than looking at travel-related posts. These kinds of content give satisfaction to readers, while at the same time help the place or country’s tourism. But there are factors to consider if you want to try this type of content:
- Quality photos – They have to be colorful and visually appetizing.
- Great story – This includes learning about their culture and people, than just focusing on tourist spots.
- Instagram worthy outfits – A good travel photo include a lot of outfit of the days. As bloggers, make sure what you wear is appealing for you as well as your audience.
- Cool and new places to visit – As bloggers, it is somehow your duty to always showcase what is new in your specific field. Go to places that have not been overused on social media. It is important to always be on the lookout of newly opened establishments with great product.
Culture and travel videos are usually long videos. To create quality content with viral capabilities, make sure you consider each trip as a way to connect with your audience, and one way to achieve this is through sharing personal experiences.
- Journal your daily itinerary
- Talk about different parts of the place such as tourist spots, food, people, and culture
- Give a rundown of you expenses to make it relatable to your audience
- Reveal the cheap places to go to for budget travelers
Just like any other content, it all starts with an idea followed by content, until it transforms to a medium. Video content are great for blogs and bloggers because they are engaging and interesting. The best way to consider when bloggers want to try making content with videos is to make sure they will set up high quality products, both visually and the text.
Lastly, these five examples are being utilized by many, which mean your content should always stand out while staying true to you and your blog’s brand.
Author Bio: Michael Harred is a blogger and writer at Lord of Papers. He is interested in blogging and social media. Also, being fond of design Michael illustrates books. To find more about Michael – check his Twitter and Facebook.