Undoubtedly, WordPress is considered to be the most convenient content management systems. But, many of the photographers don’t use it to its maximum potential and do commit some common mistakes. If used correctly, you can create the world class photography website with ease. Although, it is easy to use platform, most of the users end up with some common WordPress mistakes.
In this blog post, I will share the top five WordPress mistakes that every photographer site owner should avoid while creating a WP website.
1. Forgetting about Content Delivery Network
One of the crucial factors that determine the accessibility of site is the website’s speed. Location of the server can affect the rate of a page load. This means the closer your visitors are to your site’s content, the faster their web page will load.
To improve the speed of your site, you should make a use of Content Delivery Network. Many of the photographers forget about using CDN services and then end up with a sluggish site.
You can use CDN service to offer a team of servers located across the world that includes copies of your static media content.
There are various CDN service providers on the web market. You can select the most suitable option according to your business needs and specifications. Amazon Web Services S3 account is one of the most popular CDN service providers across the web. It is affordable and affiliates well with the W3 Cache Plugin.
2. Non-Readable Image Filenames
Most of the photographers overlook the image filenames while uploading an image to the site. It is one of the essential tools that can increase the ranking of a site on search engine platforms. Instead of using a generic filenames like “Image 1”, or automatic filename numbers generated by your camera, you need to assign filenames that can improve your search results with ease.
You can use Descriptive keywords for filenames on the web. For an example, if you want to upload a black leather shoes on your site, then label the photo as “black-leather-shoes.jpg.” Try to use a dash (-), instead of blank space – as dash increases visibility by 20 percent.
3. Forgetting to assign Featured Image
WordPress 2.9 incorporated a “Featured Images” features that most of photographers fail to use. This feature enables you to assign particular posts, pages, and galleries to be features. In fact, many WordPress themes use this feature to craft thumbnails on the homepage and archive pages.
However, the WordPress 3.1 hides the Featured Images option. If you want to enable the featured image box, you will need to click on the Screen Options link in the right corner while editing a post or page -> Check the feature image box to activate the feature.
4. Photographers use Flash content
It will be better if you avoid using flash. If you use Flash content, you will need to ensure whether you have an alternative non-flash site that defines the content added in the Flash or not.
If you want to make your content searchable, then don’t use Flash for your WordPress website.
5. Forgetting to resize image files before uploading
While uploading your original, high-resolution images in WordPress, you are generating your digital negatives for downloads. Thus, it is good to resize the images to the maximum size that will reflect the integrity of the image without disturbing its quality.
If you want to run a successful Photography business, you need to avoid these common WordPress mistakes. You can make the use of proper structure, install WordPress plugins and themes carefully.