In the process of creating content for your website, there are two main concerns you'll need to consider – how to appeal to your readers and give them content they want and love, and, at the very same time, how to make Google and other search engines happy and wanting to rank your website high up. There's a balancing act you'll need to accomplish, but if you educate yourself ahead of time, you can create content that'll be Google and user friendly.
1. Always be an original
No one wants to see information copied and pasted from one website to the next – not Google, and not your readers. What they're looking for is new information, stuff they can't find anywhere else. Perhaps it's a different perspective on a topic that's been talked about ad nauseum, where you may not think there's anything left to talk about – surprisingly, there's always a new way to look at anything. And Google loves to see original content, because they know it's what readers want! So, not only will your readers be getting valuable information they'll want to see – but Google will value that information higher, making it easier for those readers to find it. It's all a big, beautiful circle held together with your original content as the glue.
2. Keywords can unlock many closed doors
It's tempting to want to stuff your content with an abundance of keywords to help boost the chances your readers will find it in their Google searches. But that plan could quickly backfire on you. Keyword stuffing is a big red flag for search engines to see your content stuffed to the brim with keywords. And, besides that, your readers will not want to read an unnatural sounding article that's repetitive and frustrating to get through.
3. Fresh is best
Who doesn't love to read the latest news on anything? It's always best to keep your content fresh and updated on the regular. If there's a topic your readers are interested in, they won't be able to get enough content about it, so keeping it updated regularly can ensure that they'll continually be coming back for more. And Google values fresh content much higher than the stuff that's been sitting around stagnant for some time.
4. Lead with your best stuff
Why save the best for last? If you try to drag out a reader's attention by dangling a carrot of juicy information in front of them, you risk losing them. Grab their attention right away by hooking them in with your best information first. Then, they're more likely to stick around and read a little more, because you're already got them interested.
5. Link it up
Don't try to keep your readers hostage on your website. Show them where they can find other information that's valuable to them, and they'll appreciate it. Demonstrating that you're willing to open the doors of your website up with links to other sites shows your readers that you have a true interest in giving them the information they want. And, when Google sees websites linking to one another, it makes them very happy.
6. Lists rule
They're easy to read and to the point. Lists are some of the best, user friendly things you can add to your content. Yes, readers want information, but they want it fast, in an easy to digest format. Lists are tailor-made for that – they give you a super condensed version of what you're looking for, so there's no need to read through pages of text to search for something. So, whether you've got lists throughout your content or your entire article is a list, the readers are going to like it, which means Google likes it too.
7. Be authentic
It seems easy to want to hide behind your keyboard, but the advantages to putting yourself out there are far greater than hiding away. Not only does Google authorship love to see a real name attached to content, but your readers love it as well. When they see a real person, it's much easier to relate to, feel more comfortable with and be more trusting of them. Trying to remain anonymous will only make your content devoid of any human realness, and won't make Google nor your readers happy.
When you're looking to put together content that appeals to Google and your users, there are a number of online tools and resources to help you achieve this. Assistance ranging from simple spelling and grammar checks all the way through to complete content creation is available online.
Produce website content that makes Google smile and keeps readers coming back with these tools:
Keyword Density Checker
A keyword density of between 2-3% is the ideal number you should be aiming for in your content. Check where you're sitting with this tool.
Easy Word Count
Studies have shown that a length of between 2,000 and 2,500 words helps content rank higher in the search engines. A word count tool, such as this, can help keep you at the right length.
On-Page Optimization Tool
Seeing your website as a search engine spider sees it can give you a perspective that will show you ways of improving the content so as to optimize your SEO.
It's always best to have a real person proofread your content, and the expert team at EssayRoo are there to help you with this task when you need them.
Cite It In
While you're providing your readers with other resources to check out, be sure you're properly citing them with the help of Cite It In. They simplify the confusing process of referencing sources.
Free Keyword Tool
Take the guesswork out of your advertising dollars and optimize your PPC campaigns with more effective keyword selection, made possible by this free keyword tool.
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Gloria Kopp is a web content writer and an e-Learning consultant from Manville city. She graduated from University of Wyoming and started a career of creative writer, now she works as an editor at Resumention. Besides, she is a regular contributor to such websites as Studydemic, HuffingtonPost, Engadget, etc.