Amfas Tech | Technology, Blogging & Internet Marketing: SEO

6 Tips For Converting More Customers With Social Media

It doesn’t matter what you do, whether you’re a company PR manager, or a university recruiter looking to up their game, you want to convert people from your social media. Otherwise, why you are you spending all those hours pushing content across the different platforms you’re managing? The thing is, this is often actually harder than we initially realize. How do you get people that are just browsing to become customers?

 

You’ll be glad to hear it is possible, and probably at higher rates that you’re currently managing. The thing is, you’ve got to apply the right strategies. Those are what we’re going to look at today.

 

Be on the right platforms

social-media-platfiorms

 

This one kind of goes without saying. The different platforms have completely different audiences. For example, you’re not going to find many 50 somethings on Snapchat and if you’re trying to reach out to men, then Pinterest might not be for you.

Find out where your audience is actual to be found and push your content across those platforms so that you’re not wasting precious time spinning your wheels in the air.

 

Know what sites your target audience visit

The problem with social media is that you’re going to find a lot more people browsing through your website than the people who are actually going to buy your product. And though it might feel nice to have a lot of followers (and help you establish your reputation) chances are slim that people outside of your target audience are actually going to buy your product.

 

For that reason, find out where your audience actually hangs out and try to get at them there. This is actually quite easy to do, for example, on Facebook. Just go into your manager, hit’ audience’ and ‘insights’. Then you can specify who your target audience is and find out what are some of the top sites they visit.

 

After that, it’s a matter of striking up a relationship with those sites. If you can, do a share for share alike (this is where they share your content and you share theirs).

 

Start small

Sure, if you want to be effective in your social media marketing then you want to spend enough money. But don’t start by throwing a huge chunk of your marketing budget at something. Instead, start small.

 

Take the content that you think has to promise and push it for a few days at only a few dollars. This will give you a huge amount of valuable information about whether the post will actually create engagement, if people will actually like it and whether it will actually convert.

 

Try out different pieces of content and a few different strategies. And then ramp up.

Remember, you can always add more money to a campaign or expand it, but once you’ve started a campaign it will keep on rolling, whether it’s converting or not.

 

High-quality content

If you want to be heard above the noise on social media, then your content needs to be better than theirs. This means putting in the effort to create really high-quality content.

 

high-quality-content

 

As you’ve probably got enough on your plate and you want to avoid social media stress as much as possible, the best way to do this is to put aside some of your marketing budgets to actually hire skilled and capable content creators to help you out. There is a lot of talent out there, many of who aren’t even that expensive.

Also, remember to use different formats. Don’t just stick with text, as when you do that you’re going to miss out on all of those people who don’t actually like reading that much and prefer consuming their media in other forms.

 

Use storytelling

Facts and figures are nice. ‘How to’ articles will spark interest as well. You should certainly use both of those. Don’t, however, forget to tell a story. We’re suckers for stories, often willing to accept information on faith simply because we want to move the story along.

 

So tell a good story. Find a face to represent your product and show how they overcome problems, become better people or defeat evil by way of using your product.

 

This will add a much needed human element and people will eat it up.

 

Offer stuff

People love free stuff. For that reason, offer them things to draw them to your website, or to have them spread the word about your product. Offer them ebooks about how to be successful on social media, for example. Or give them a list of unexpected ways that they can use your product that will make it last longer.

 

All they need to give you in return is their email address. If they do that, then you’ve got a captive audience and you can continue to tell them about the great deals you’re offering.

 

Last words

Social media isn’t something that will work for you overnight. It takes planning, tinkering and consistent revising of your strategies and ideas, so as to make certain that it’s as effective as possible.

 

Whatever you do, don’t just trust your gut with social media (or anything for that matter). Instead, explore the statistics and numbers that the different social media platforms provide carefully. They’ll offer you valuable clues about where you should take your strategy next.

 

About Author:

Janet Anthony is a passionate blogger and content writer at BestEssay.Education. She mostly writes about blogging, social media, and writing tips.

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5 Essential Off-Page Practices to Make Your Page a Favorite on Google

On-page SEO is probably one of the most important factors which contributes to the position of your website in Google Search queries. But, off-page SEO is equally important. In essence, off-page SEO are practices and activities which you can implement outside of your website in order to improve its ranking. Of course, the most common way of achieving this is through building backlinks to your website, preferably on blogs and websites which are reputable and rank high in terms authority and popularity.

 

5-offpage-practices-google-love

 

Unfortunately, that process can process can take years, and since most of us don't have that sort of time, we have put together a list of 5 brilliant off-page strategies that can help your website rank higher on Google.

 

1. Try Building Broken Links

Let's consider Wikipedia for a second. Most of us turn to it frequently for information on just about anything, and despite its detractors, which consider user-generated content less reliable; Wikipedia is still a fantastic place to find resources and links for deeper research, which is why it may be interesting to you if you are looking to build backlinks quickly. How come? Well, broken links are not that uncommon on Wikipedia pages. Wikipedia and researchers hate them, but for links builders, such as yourself, they are priceless, because you can use them to create a backlink to your website.

 

It's simple: Locate a reliable resource for the broken link, but instead of linking to it directly, work it into one of your articles or posts, and then replace the broken link with one that leads to your page. On one hand, you are helping administrators and users by repairing a broken link, while on the other, you are building a backlink on an extremely popular website. It's a win-win situation.

 

But how do you find broken links on Wikipedia pages? It's simple, because all you have to do is perform the following search on Google: site: wikipedia.org [keyword] + “dead link”. You will be provided with a list of posts which contain dead links. Once you are on one of the pages, find the broken link using Ctrl+F and typing “dead link”, and the search will take you directly to the link. You can check out a complete list of broken links on Wikipedia here. Of course, you don't have to limit your search to just Wikipedia, because you can search a multitude of other popular websites which have broken links to other resources.

 

2. Write Guest Posts

Another strategy which can give your website's ranking a boost fairly quickly is writing guest posts. However, in order to secure a guest post for an authority website, you will need to bring your A game, which means creating a post that is well-researched, engaging, and helpful to the readers. Also, authority websites receive tons of guest post requests every day, which means you also need to make a convincing case for yourself. According to Michael Hutton, a professional writer over at Essayontime, authority websites have their reputation to look after,:

 

“The content you write for them needs to be superb, not just because of their readers, but also because Google appreciates high-quality content as well.”

 

You also need to make sure that you've chosen a website that is a true authority in your niche, and for that, places like AllTop come in really handy. It enables you to locate the best places for guest posts. Simply type in your keyword and choose the most relevant websites from the list of results.

 

3. Design Infographics

Infographics are extremely popular among the readers, and they are showing no signs of slowing down any time soon, especially because they are so brilliant to view on mobile devices, which are beginning to take over. Also, they are capable of presenting facts which are often dry and boring in an easily digestible way. On top of that, they are also very effective for building backlinks. And the good news is that you can create them yourself, even if you don't have any previous designing experience, thanks to a number of apps like Canva or Piktochart. They offer tons of pre-made templates and design elements you can use to create stunning infographics.

 

4. Contributions from Influencers in Your Niche

Another option you have at your disposal for boosting your website's ranking is asking experts and influencers inside your niche to contribute to your content with a quote or an opinion. You will find that most influencers will agree to this, and there is so much you can gain from it, such as exposure to larger audience, in case they decide to share the link with their readers, building authority in your industry, developing relationships and collaborations with influencers, and ultimately, boosting your website's ranking.

 

5. Contribute to Q&A Websites

The reason why websites like Quora are so popular is because people are looking for direct, detailed, and helpful answers to their problems. If you decide to contribute every so often with answers to questions which are relevant to your field of expertise, you will surely capture their attention. And best of all, you don't have to wait for anyone's approval, unlike with guest blogging. Rest assured that people which liked your answers will decide to look up your website, as well, and in turn, generate traffic.

 

Conclusion

Boosting your website's ranking doesn't have to take ages, thanks to these 5 effective off-page strategies. Start relying on them today, and watch as your popularity on Google increases. Good luck!

 

About Author:

Brenda Savoie is a content marketer, private English tutor, and desperate dreamer. Writing her first romantic novel. Seeking contentment through mindfulness. Find her on Twitter and Facebook.

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Google Ban Websites With These Sidebar Widgets

Google remind webmasters about the unnatural links in the sidebars and in the other areas of the site that just pass the link juice to the directed ones. Google has warned webmaster about the unnatural linking in the past which resulted in the banning of several sites that participated in the widget baiting, blog spamming and link exchanging.

 

This action taken by Google had made it clear that it won’t be tolerating the manipulating links to the websites that manipulate the search engine rankings.

 

We're distrusting some links to your site. We often take this action when we see a site that is mostly good but might have some spammy or artificial links pointing to it (widgetbait, paid links, blog spam, guestbook spam, excessive article directory submissions, excessive link exchanges, other types of linkspam, etc.) – Google about spammy backlinks back in 2012.

 

If you had taken proper actions before Google by removing the links from your sites, you are the luckiest one. But Google now taken it more seriously and announced that it will ban the sites that either be linked from sidebar widgets or provide links to.

 

That means those who are getting inbound links from the widgets of websites and those who are giving these links from the widgets on their sites will be eligible for penalization. The widgets that credit the developer and his/her website with a hyperlink at the bottom are the ones you should be watchful about.

 

Widgets like mutual content advertisers (the ones that are a trend these days to promote one another’s blog posts on each other’s blog.), counters, video Ad snippets from 3rd-party widgets and other kind of widget scripts from freelancers are coming with the crediting links in the bottom in very tiny fonts. Though these look unharmful, these might become the reason for penalization of your site.

 

video-widget-with-linkscounter-widget-with-linkswidget-with-links

 

How to tackle with these kind of widgets?

There are 3 ways to tackle these kind of widgets. They are simple and mutually exclusive to one another. These methods are as prescribed by the Google web spam team itself.

 

1. Make the crediting hyperlinks at the bottom of the widget a ‘nofollow’. Adding rel=’nofollow’ will make them neutral and pulls you back on to the safe shore.

 

2. Remove the links entirely from your site to stay out of the banning list.

 

3. If you cannot control the neutralizing or removing of credit links from your side as a webmaster, just remove the entire widget.

 

If you had already get any warning message in your webmaster console, submit your reconsideration request to Google after taking the any of the above actions.

 

Share this news to your friends and team to alert them. Thank you for reading!

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How to Use Influencer Marketing To Boost SEO

It would be extremely unusual to discover a digital marketing budget in 2016 that does not allow for investments in content marketing and SEO. However, if you want to really boost the overall impact of your online campaign then you need to include influencer marketing.

 

With the right type of influencers, you will be able to considerably enhance the discoverability of your brand as well as develop your audience thus boosting reach, results and ultimately, return on investment. Some solid reasons to include influencers into your current content and SEO campaigns:

 

influencer-marketing-boosts-seo

 

Investments Have Already Been Made By You

Irrespective of whether the focus of your online marketing campaign is organic or paid search or a combination of both, you need to keep content marketing at its core.

 

Once you have established a strategy for the content, you are all set to attract the target audience to your website. You just need to invest in techniques and tools such as SEO, native ads, PPC, email, etc. so that your audience base can be developed.

 

It can prove very effective to add influencer marketing to increase the reach of your existing campaign. You can also get an entry into new sources of audience though influencers by leveraging their access to such target markets.

 

A recent digital marketing study revealed that 40% of the companies consider influencer marketing in their budgets, while the rest 60% are yet to leverage this technique. Given the fact that influencer marketing has already proved itself to be among the most cost-effective methods for customer acquisition, it makes eminent sense to include influencer marketing in your existing campaign.

 

Influencers Are the Doorkeepers to Your Target Audience

The overriding mission in the lives of digital marketers is to attract the target audience to the website.

 

Among the best ways of doing this is by making sure that the content is of very high quality, and that it is structured in such a way that consumers are assisted in making purchase decisions.

 

However, getting the attention of the target audience with content is a job that is not as easy as may be generally thought. Consequently, digital marketers are constantly on the lookout for smart ways to get noticed by the target audiences, and that is what a typical SEO course will focus on.

 

It is quite likely that every customer or potential customer that you are trying to reach has an account on one or more social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc. and they are already following some influencer or the other.

 

Using sophisticated software and well-defined parameters, you can find your target audience whose interest can be addressed effectively by your products and services. Using this technique you can find influencers who have the interests that can be fulfilled by your brand, and then you can reach out to them.

 

However, you can only succeed by first being able to win the trust of these influencers. It is only after you have managed to impress them that they will start communicating positively regarding their experiences with your brand to their followers.

 

There are many models of influencer engagement, and you need to find your best fit. However, be sure that results will not come flooding in overnight because it can take a pretty long time for the relationship to be cemented. It is also imperative that you keep on monitoring your influencer engagement so that you can measure its effectiveness in generating sales.

 

Content Distribution

There is little point in building great content if it cannot be distributed effectively through the various digital marketing channels such as email, SEO, paid search, social, and more.

 

Influencer marketing can be a very important element of content distribution because every single member of a social media platform is potentially your content marketing agent.

 

Content distribution is so important that experts are of the opinion that nothing less than a quarter of your digital marketing budget should be allocated to it. Current studies reveal most digital marketers have not yet woken up to the opportunities that can be opened up with influencers distributing your content.

 

Word of Mouth – Trusted and Potent

Virtually every marketer knows how powerful word of mouth is because of its very high credibility. Studies reveal that 80% consumers trust recommendations made by family and friends, while two-thirds report that they are also inclined to rely on opinions expressed by other consumers.

 

In a way, influencer marketing is nothing but an attempt to leverage the trust factor of word of mouth digitally. Since word of mouth is reported to be influencing anything between 20-50% of purchase decisions, it makes influencer marketing a very logical choice for digital marketers.

 


Author bio: Serena Smith is an experienced SEO practitioner with experience of optimizing websites across diverse industries. Passionate about the subject, Serena runs a structured SEO course that is focused on instructing web developers to integrate SEO into their projects.

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How to Improve PPC Ad Campaigns?

Pay per click is a relatively safe and effective way of improving one’s visibility on search engine results pages and driving traffic to one’s site. However, the relative ease and the huge promise has had many small businesses making mistakes that end up getting in the way of the success of their campaigns. Many end up so blinded by the possibility of returns that they forget the basics and make silly errors. Here are some of the most common traps PPC customers fall into.

Broad match keywords

Do not play down the difference between specific keywords and those that match exactly. Broad match means the ad will appear for more keywords than the exact match, but this is not necessarily a good thing. Broad match means the ad appears for both specific and any related keyword searches. The traffic such a setting attracts is not necessarily helpful to the site, but will still cost money when someone clicks on the link. At the end of the day, it is better to go with phrase or exact matching keywords.

Search and content ad placement

Classified by the location, there are two different types of PPC ads. Search network placement appears alongside organic results, while content network placements are those that are displayed on websites. One of the mistakes one must avoid is grouping both under the same roof and using the same keywords. The questions that trigger search network placement are not necessarily the same as those that trigger content network placement. Using the same keywords for both costs money with little possibility of returns.

Negative keywords

Many avoid the use of negative keywords, which can be helpful in showing exactly where the keywords should not be used. They are especially useful for those who wish to widen their scope, but want to minimize irrelevant results.

Targeting

Precision targeting brings results, but this is something not many take advantage of when using PPC tools. There are numerous targeting possibilities with PPC marketing like;
Targeting several countries with different ad groups
Targeting different small geographical zones; states, provinces cities or towns.
Having ads run at the time of day with the most potential for being seen

The landing page

Sending a visitor to a landing page that is not relevant to their search can be a very frustrating experience for them, and might even result in lower quality scores for the ad. Such scores result in one paying more for much less exposure. Another mistake many make is sending the visitor to the home page, and having them do the work of searching for the specific item they wanted on their own.

Testing

Writing the right ad text can be tedious. Luckily for PPC users, there are ways to test whether the version of the ad to be published is the most effective. Do not run with an ad that has not been tested.

Author Bio

Stephanie Clarke is a seasoned writer, and Dental SEO expert. She runs a popular SEO blog and internet marketing company, and has managed successful internet marketing campaigns of the biggest industry players.
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Top 9 Social Media WordPress Plugins That Drive Huge Traffic

Social media has become the buzzword of the online world and it is extremely imperative for webmasters to incorporate social sharing buttons on their website in order to drive traffic from such web giants.

 

Social media sites like Facebook, Twitter, Google and LinkedIn host millions of active users. In fact, according to a recent study, Facebook has 1,590 active users followed by Twitter with 310 million active users.

 

Thus, by incorporating social sharing and bookmarking buttons into your site, you allow your visitors to quickly share your content on their accounts to drive more traffic to your website.

 

Since WordPress has dozens of useful social sharing plugins, we compiled a list of top best social media WordPress plugins to help you narrow down your options and choose only the best.

 

1. SumoMe

SumoMe is a free and impressive social sharing WordPress plugin that is equipped with features of premium plugins. The plugin lets you monitor your site with the help of click analysis feature. 

 

SumoMe has been used by many big online brands such as Social Media Examiner, The 4 Hour Work Week, the Chive, 24JG, Airbnd and so many more.

 

SumoMe

 

Impressive features of SumoMe:

  • Comes integrated with heat map feature to help you understand what's actually working on your website
  • Also enables you to increase your daily signups by 20% with List Builder
  • 100% fully responsive and highly customizable

2. Monarch Social Sharing Plugin

Developed by Elegant Themes, Monarch is a popular premium social media plugin that offers more than 20 social sharing networks to add to your site. In addition, the plugin lets you add the sharing buttons at a wide selection of locations including above and below content, floating sidebar, on images and videos, automatic pop-up and automatic flyin.

 

Monarch Social Sharing Plugin

 

Impressive features of Monarch Social Sharing Plugin:

  • Comes with 6 automatic Pop-up and Fly-in Triggers
  • Integrated with 20 social networks to choose from
  • Lets you display follow buttons with a short-code and in any widget area
  • Has a clean, customizable design
  • Also lets you choose Hover effects, Colors and Button shapes

3. Easy Social Share Buttons for WordPress

Easy Social Share Buttons for WordPress is yet another popular social sharing WordPress plugin that offers a comprehensive solution for your social media integration needs. The plugin offers you a range of features and options to work with and customize the sharing buttons as per your needs.

 

Moreover, Easy Social Share Buttons for WordPress is very flexible and versatile that automatically adjusts its functionality to meet your requisites.

 

Easy Social Share Buttons for Wordpress

 

Impressive features of Easy Social Share Buttons for WordPress:

  • 100% fully responsive and retina ready
  • Offers unlimited possibilities of views
  • Has colored, dark and light skins
  • 11 counter positions and 6 total counter positions.
  • Popups and fly-ins to encourage social shares.
  • Support for various positions.
  • Support for short-code placement.
  • Equipped with Sticky Mode View option
  • Has more than 30 social networks to choose from
  • Optimized for speed and is super light

4. Social Buzz WordPress plugin

Social Buzz WordPress plugin makes it super easy for you to integrate social sharing buttons into your website while capturing your visitors' attention. The plugin allows your audience to share by providing visual feedback along with aesthetically appealing social share buttons. The plugin also adds a shares graph to every post you publish on your website.

 

Impressive features of Social Buzz WordPress plugin:

  • Equipped with 3 inbuilt styles
  • Works for blog page, webpages and posts
  • Is super easy to install and configure
  • Has super lightweight code
  • Supports multiple browsers including Opera 10+, Firefox 3+, Chrome 3+, iOS Safari and IE9+
  • Integrated with awesome Social Buzz Graphs

5. Social Warfare

Social Warfare is a popular and most preferred social sharing plugin that not only allows you to integrate aesthetically appealing sharing buttons to your website but also gives access to a number of features.

 

Social Warfare is one-in-all plugin that fulfils your social sharing needs.

 

Social-Warfare

 

Impressive features of Social Warfare:

  • Offers support for various social networks
  • A number of eye-catching themes.
  • Display total and individual share counts.
  • Display share counts only when above a specified number.
  • Display floating share buttons.
  • Add “click to tweet” boxes within your content.
  • Add custom tweet text for individual posts.
  • 100% Fully mobile responsive

6. Image Sharer

Image Sharer, as the name suggests, lets your audience share your images across social media networks. Image Sharer is basically an app, which is also developed by SumoMe team and supports a range of social networks. Sharing images gives you an extra edge over your competitors and help you drive more traffic.

 

Image Sharer

 

Impressive features of Image Sharer:

  • Built-in URL shortener makes your shared links look much cleaner.
  • Make your images shareable for Pinterest, Facebook, Twitter and/or Yummly.
  • Add to a variety of places, for example – bottom left, middle, top right etc.
  • Lets you select which devices or pages these image sharing buttons are added to.

7. Shareaholic

Shareaholic is more than just a social sharing WordPress plugin. It is not only compatible with WordPress but also with other Content Management Systems. The plugin offers a range of looks for your sharing buttons, all of which automatically captures the attention of your audience.

 

Shareaholic

 

Impressive features of Shareaholic:

  • Support for social analytics.
  • Offers support for Shopify, Drupal, Tumblr, WordPress and more
  • Support for short-code placement.
  • Control whether or not share counts are displayed.

8. WP Social Sharing

Easily add social sharing buttons of top 6 social networks including social giants such as Facebook, Pinterest, Twitter, and LinkedIn with WP Social Sharing WordPress plugin. The plugin comes with settings page that lets your automatically display sharing buttons on your site.

 

wp-social-sharing

 

Impressive features of WP Social Sharing:

  • Add share buttons using short-code.
  • Add Twitter usernames to your tweets.
  • Resizes for mobile devises.
  • Allows you to customize social button text.
  • Supports 6 of the main social networks.

9. Custom Share Buttons with Floating Sidebar

Custom Share Buttons with Floating Sidebar is yet another free social sharing WordPress plugin that lets your users share your content across 9 popular social networks including YouTube, Reddit, StumbleUpon, Google/+, Pinterest, LinkedIn, Twitter, and Facebook. The plugin gives your audience tools to share product details, your contact details and your content.

 

Custom-Share-Buttons-with-Floating-Sidebar

 

Impressive features of Custom Share Buttons with Floating Sidebar:

  • Supports a range of social networks including Google+, Pinterest, LinkedIn, Twitter, and Facebook
  • Lets you display share buttons on your categories/archives, posts, pages, or home page.
  • Lets you hide the floating buttons for mobile devices

Author Bio:

Terra Davis is a professional WordPress developer who has vast experience in developing a web application in less time. She is associated with Stellen Infotech, a leading firm offering WordPress design services to global clients. She loves to share her knowledge with others on the web in her free time.

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How to Check Word Count of an Article on a Blog in Real Time

One of the never solved questions of the blogosphere is the number of words to consider for an article. After listening to many pro-bloggers saying that there is no specific word count to be followed, the new newbie bloggers still find this a confusion at the beginning.

The word count is a factor that helps to rank the websites indirectly. The more number of words, the more number of keywords spread on the page. The more number of the keywords spread on the page, the more visibility it gives to a webpage in SERP.

counting-words-blogpost
However, to check the word count in order to rank or to assess your competitors, you would have been actually seeking the help of Microsoft Word or similar text editor software. Isn't it?

Copying all the selected text carefully and pasting on the text editor just to check the word count may not be a smart move. Don't you think?

To make the measuring of word count simple, use the following technique:


Step 1: Go to Google Chrome Web Store and search for "Ultra accurate word counter".

Step 2: "Add to Chrome" and let the installation get finished.

Step 3: Go to the article page that you want to check the count of words on.

Step 4: Click on the "Ultra accurate word counter" icon on the extension bar and activate it. It turns green when activated.

Step 5: A small dotted square will be appeared on the cursor. Drag it over the text in the article and leave the mouse button. You will then be shown the word count, the character count and the white spaces count in a context-menu like window right there.

Step 6: Click 'Again' to select the text again. Click 'Done' if you are done with the counting. Repeat the same process from Step 4 on every article page on the blog that you want to assess.

That' it. Hope that helped!
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How to Select, Optimize and Add Images to a Blog Post?

Images are part of the content. For some people images are the content alone.

 

If text can deliver the complete information to the reader, images can trigger their imagination. So, it is important to select proper image for your blog post or else it can spoil the entire flavor of the blog post.

 

Selecting the images is not the end of the game. If your textual blog post is less than 20KB and your image weighs 500KB size in it, the page load time will automatically be increased smoothly under the mat thereby shooing away your readers without serving them the intended.

 

Selection is first step in the three-step process. Optimization is the second step in it. Optimization include resizing the image, creating or modifying the image as per the color and flavor of the blog post.

 

Do not relax when you are done with selection and optimization. The real skill needed is now i.e., where to add it? Selection and optimization of images is just gathering up and making up of things ready, like as in your favorite cookery programme on TV.  Adding them in the right place will bring the beauty to the post and engage the readers for longer times.

 

Let dig out deep aspects in selecting the images, optimizing them and adding them in the right place of the blog post.

 

Selecting images for your blog post

Selecting images depicts your imagination and creative skills. No matter if you are selecting a ‘Labeled for reuse and modification’ image from Google images or creating a new one using canva.com, your mood at that time reflects in the selection of images.

 

Turn off your external moods – Do not let the your external moods affect the quality of your selection. Write down the text in the blog post completely first and later go for image selection. If you could not concentrate on selection task, just read out the full blog post once or twice to get the idea of what kind of images to add.

 

image-no-image-frustration

 

Select visually appealing images – Adding images of lower sizes is not the only constraint to follow, selecting the right one that when shared on social media should represent the information your blog post link contains.

 

Find some humor filled images along with information – If you ever had seen the memes on social media, you would have got an idea by now. Images that spill humor will attract the attention of viewers. Make some adorable humor filled images that matches the content of your blog post. These kind of images not only bring a lot of traffic but also amplifies the interest of the readers if placed in the right place on the page.

 

>> Scroll down to see the discussion about the positioning of the image.

 

Better create new images than selecting the pre-existed ones – New is always unique. Search engines and human readers like new and fresh content. If you want your blog post stand out among the rest, make sure you have every piece of it unique.

 

Consistent unique updates posted on your blog ranks it quicker and higher

 

Optimizing the images

As we talked about it before, selecting the images is just first part of the three-step process. Though you choose the very appealing images insulated against your external moods and disturbances, people won’t wait to see them unless they load faster along with the textual content.

 

The average patience rate of an average internet user waiting for a webpage to load is 5 seconds at minimum and 10 seconds at maximum. If you can’t make the images load before 4-7 seconds, they’re gone.

 

So, to make the images load quicker, to make them look perfectly fit into your blog post layout and to make them search engine friendly, you need to optimize them in every possible way.

 

Scale the image(s) – Scaling the images means cropping them to fit in your blog post layout. In other words, the width and height of the image should fit your blog post layout well. For example cropping down the image up to 640x420 is okay but, pushing the height of the image regardless of the width, say 640x500 or plus takes a lot of page space vertically and pushes the content down.

 

In one simple sentence,

 

Do not create oversized or undersized images (*size=in terms of scaling here)

 

Resize the images – A quality image weighs more than a Megabyte (MB) sometimes. Don’t you dare to post such larges images in your blog posts which increases the page load time of your article page. Instead, compress them using online tools like TinyPng, Image Optimizer, Optimizilla or any other software that you would prefer.

 

It is always recommended to maintain the size of the image under 100KB. If you are using more than one image in your blog post, better make it under 50KB without losing the quality

 

If you could observe, go to official websites of smartphone manufacturers and check the size of the images that they have used there, on their landing pages. If they can do it, we can do it too.

 

 

Give ‘title’ and ‘alt’ tag and never forget it – Title is what defines the whole content. What if you don’t put a title for your article and have written a top quality content? Will it be readable? Will anyone even take a look at it?

 

Never!!

 

Images are the part of the content too. They need ‘title’ and ‘alt’ tags to be specified. ‘Title’ tag helps the image get indexed by the search engines easily. It appears on the image when mouse is hovered on to it. Whereas, ‘alt’ tag helps the user let know of what the image was if it won’t load for any reasons.

 

If it helps the user, it means it is optimized well for search engines too.

 

These are the basic steps of optimization. If you can do anything to make them load faster and give more information with the ‘title’ and ‘alt’ tags (without violating the search engine or web spam policies), you can apply them and test out the results. Because optimization is for humans not for search engines.

 

Adding images in your blog post

Hope you got an idea about selecting and optimizing the images for your blog post by now. So, you have your images optimized ready with you now but where to add them in a blog post?

 

There comes the the question again!

 

If selecting and optimizing the images is one side of the coin, adding them in the right place takes the other side. The positioning of image(s) should not disturb the structure and quality of the post(s).

 

Where to add the images in a blog post?

It can’t be anywhere at random. It depends on the type of the blog post you are writing and size of the image that you are planning to insert.

 

One position of the image in a blog post may/may not be the same for the next one also. As I said, it depends.

 

Tutorial blog posts – If you are writing tutorial blog posts that involve the steps of demonstration. Then, it is always good to use the screenshots or whatever the images you’d like to add according to the steps and insert them step-wise.

 

Adding images to the tutorial blog posts is easy though.

 

Review blog posts – If you are reviewing a gadget, a software or any potato in your blog post, it is better to include a big picture in the starting (just like NDTV Gadgets and Android Authority) itself and do the text later. Let’s see how adding big picture works for gadgets.

 

The visitor comes to page (by seeing that screenshot shared on social media or from search engine results page by seeing the title) to see the appearance of the gadget even before the specifications. Adding big picture before the text i.e., right under title of the blog post will compromise him to stay on the page to read the rest of the text.

 

Images engage visitors for more time than text.

 

Or

 

You can give a short introduction of the gadget and add the big picture (just like I do while reviewing gadgets).

 

Informative blog posts – It is always better to include the textual content first and add images in the middle of the post. This will give their reading imagination a shape and a ‘picture’ when they come to the middle of the post.

 

If you have ever read the news in MSN News app in Windows 8, you would realize this strategy being applied in their articles by many news apps.

 

Personal stories – The blogging was all started to fulfill this purpose only in the beginning. If you are writing personal stories in your blog post and want add some moments hat you have captured, add them in the middle synching with the situation that you are telling. Do not add up all the images at a place. This will dominate the textual content and make your visitors directly skip on to the images over text.

 

Take an example of this blog post layout,

 

personal-blogpost-layout

Concluding

In this tutorial, we’ve learnt,

  • How to select the images for the blog posts without being influenced by external moods.
  • How to scale, resize and SEO optimize the selected images and,
  • Where to add the images depending on the type of the blog post we are writing.

Add the images with respect to the layout of your blog and type of blog post you are posting. Step into the shoes of your visitors and see which positions in your layout are visually dominating and engaging the most. If you could sync the text and image content of the blog post perfectly, you could increase the visitor page engagement time easily which pushes you website to higher ranks automatically.

 

If you think I’ve missed anything in the post that is necessarily be discussed about, please comment below. We’ll discuss!

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Boost Your SEO Score Using Social Media

This article is contributed by Sheela Joby, a freelance writer with an experience of 10 years. Apart from writing, she is into photography, traveling, music etc. You could reach her at sjindia2013@gmail.com


 

A decent Social Media methodology alongside SEO will help you increase better rankings on the web. A ton of organizations don't have the best handle or comprehension of the significance of having strong online networking vicinity. Here are few ways you can influence social networking to flavor up your SEO endeavors.

 

Social Sharing

boost-seo-social-media

Through social networking channels, little organizations can manufacture connects normally and really share articles on the online networking channels where your crowds are well on the way to be available, and pay consideration on the subtleties of every stage and the timeframe of realistic usability of the substance in that. On Twitter, where the timeframe of realistic usability of a bit of substance is shorter, you can don't hesitate to tweet content a few times in one day. You can focus the right recurrence by testing reactions from your crowd.

 

Make a Content Strategy

Both social networking and pursuit are content driven. Excellent content has a tendency to create more shares and engagement on online networking — a sign to web indexes that the data your image is giving is useful and locks in. In any case, online networking is more than a device for sharing content from your site; it’s additionally a stage where you can have data and assets for your purchaser. In case you're ready to create engagement, your board will rank high in web search tools, building mindfulness about your nearby business

 

Connect With Similar Businesses

At last, in case you're hoping to upgrade your site for neighborhood quests, take a stab at connecting with comparative organizations on online networking. Search for organizations in your neighborhood or organizations in your industry close where you work. Draw in with them by sharing some of their content, and remarking on their profiles. They ought to give back where it’s due and help you develop your crowd thusly.

 

Distribute Visual Media

Visual media running from photographs and features, to slideshows, charts, and infographics not just have the ability to make a profound initially impression with the online client, additionally holds the ever-alluring potential to create viral activity that rapidly gets a SERPs consideration.

 

Tailor your informing as per the system

Social Media system is interesting and in this way you have to verify that your informing and content is customized to its clients. Verify that your message is custom-made by Social Media channel. Individuals can tell when something has been duplicated that was particularly made for Facebook to Twitter and the other way around. Tailor your pivotal words, labels, and informing to the Social Media channel that you are focusing as one shoe doesn't fit all particularly inside of Social Media.

 

Online networking is not just about building a group for your site. It's more than that. You can utilize it to do SEO, to discover new substance thoughts and advance your business.

 


*If you have complaints with the content of the above article, please don’t hesitate to tell us.
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How To Improve Your Mobile Search Ranking After The Mobile-Friendly Update (April 2015)?

Mobile-friendliness is what matters for Google now. The search engine giant has taken the mobile friendliness as a ranking signal. Many website owners who have not yet adapted the responsive design should hurry up in order not to lose traffic from small screen devices.

The mobile phone traffic has increased exponentially over the past few years. Search engines like Google took the issue seriously and to facilitate the growing mobile users, announced that they will be considering mobile-friendliness as a ranking signal from April 21st of 2015.

As said, Google started the update rolling out since then. Bloggers and website owners who already had responsive templates installed on their blogs and websites relaxed and the ones who didn’t, started worrying so much after this update.

If you have website on ‘Blogger’ and your responsive template is not actually working on the mobile devices, go through this recent post that will help you to get along with the settings and get back the power of responsiveness.

mobile-friendly-is-not-enough

In fact, having a responsive template is not enough. The message ‘Awesome! This page is mobile-friendly’ will not help you rank higher for mobile search traffic. You need to make sure that your site is following the Google’s site design principles. If it is not, there is no difference between having a responsive and non-responsive template.

In this article, I will be discussing those principles and their core intention of being specified. Tuck yourself in a seat, learn, implement them for your website and improve your mobile search ranking.

#1 Place calls-to-action elements correctly

If yours is a selling site, you should consider this principle very seriously.

Keep the call-to-action elements on the page in a place where you think users will see them. Consider keeping them mostly in the upfold of the page.

 call-toaction-placementcall-toaction-placement2
Image Source: Google Developers

Expecting users to scroll down the page or to go to another landing page from the loaded one will frustrate them. So, design elements as shown in the left picture is not encouraged by mobile-friendly algorithm.

#2 Optimize navigation menus

An extensive navigation menu on a mobile screen will not only look large but also is massive to navigate through it.

If you look at the mega menu of Amfas Tech, you could notice it shrinking down when opened in a mobile device.

mobile-optimized-menu-amfastech

It then is easy to navigate through the side without dragging the screen horizontally for menu items.

#3 Let them get back to home page

Let us suppose a situation as a blogger. We write long articles, really long articles sometimes that even crosses 4000 words. Some topics deserve the long word count. When our readers come to our site and read that article, they will go deep down the page by scrolling down. How frustrating would it be for them if they can’t get back to the home page in a blink? Just think.

Fix the header/logo of the site on the top of the site for mobile screens. It will help your readers get back to the home page in just one click.

For example, you can take a look at this following screenshot of one of the Amfas Tech’s pages with a fixed header/logo on the top:

amfastech-fixed-header-logo

Users will expect a logo on the top of the page to get back to homepage as per Google studies.

#4 Take care of ads on the site

Google respects this information-first policy on mobile pages too. When someone visits your website or blog, he/she would expect the content that he/she is searching for. If ads overlay the content, they’ll get frustrated and leave the site in fraction of seconds.

Are ads bad for mobile pages?

Definitely not. Why should you lose the value of the quality content that you have created all those hours. Google never said that ads are bad. They always encouraged those kind of ads that are easily dismissable and non-distracting. Check out for issues with your ads as soon as you are finished with this article.

#5 Make search bar visible

When it comes to small screens, users would actually prefer to search most than to navigate through pages. It, in fact would be easy to find information through on-site search bar.

amfastech-with-mobile-friendly-search-bar

Make sure the site’s search bar is placed in a visible area of the home page itself. Visitors might find it difficult finding the search bar on the home page on a mobile screen. So, placing it in visible area would impress them too.

#6 Make sure of relevant search results

Placing the search bar is not enough though. Make sure the search results shown are relevant to the keyword typed.

Can Google analyze my search logic?

**Why not? Because it’s Google**

No! I really don’t know about Google fully. I’m just messing up with you.

The thing is that if the visitor gets relevant results for his searches on the site, he will stay a bit longer browsing all those relevant links. Having visitors for longer times benefits your site in terms of ‘user engagement time’. You know the rest of the story

#7 Implement filters to search

According to the research conducted by Google, mobile internet users expect to see the search filters that say ‘sort by’ and ‘filter by’ on site’s home pages, that too mainly on ecommerce websites.

Implementing filters on blogs with category names or tags also makes the blog look easy to navigate and beautiful too.

#8 Guide users properly to get better results

For websites that allow sales of products and services, it is advised to provide proper guidance along with the search filters.

It makes the visitors land right on the required content page where they can get right information within reasonable waiting time.

#9 Do not popup registration forms too early

Catching the subscribers is important but we should not force them to subscribe prior they see the content. This will not only send away the incoming traffic as soon as they enter the site, but also discourages them to visit the site back in future. Impression is what matters in case of subscribers and visit-backers.

#9 is not the last number

All the above 9 points that we have discussed are basic guidelines that Google suggests for every site. Google also provides guidelines for ecommerce sites in specific along with these.

Apart from Google’s suggestions, there is a lot to optimize a website. You can optimize your best to make the site look more handy and easy-to-use for the users. If you want to check out some coding suggestions, I’d recommend you to check out the latest post on Aha-Now blog on mobile friendliness.

Remember, Google will always appreciate the content that follows the information-first and user-feasibility guidelines.

Don’t forget to tell me when you are done optimizing your website for mobile.

All the best!
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5 Tricks to Speed Up Your WordPress Site for Fast Page Loading

Do you have a WordPress blog? That’s why you are here, right. No one likes a snail-like website in this world of pace. So optimizing your WordPress site for speed is very much important. WordPress is a ready-made platform. It can do wonders for sure. But the biggest disadvantage is its page load speed. Comparing with the Google’s kid (Blogger), WordPress is very slow. But you can make your site load like a rocket by doing some tweaks. Here I am sharing some useful tricks to boost the loading time of your WordPress site.

 

Ready for the kill? Here we go.

 

Speedup-wordpress-for-fast-page-loading

 

1. Wisely Choose Your Hosting Providers

Hosting is the heart of a WordPress (self- hosted) site. We have to choose it wisely because you are very well aware of what happens if the heart stops working. There are many types of hosting like shared hosting, VPS hosting, dedicated servers and so on. Don’t be obsessed with the words of providers. Think thrice before purchasing from a host. If you are planning something big, don’t hesitate to spend some extra bucks. Because it is better to stay live rather than go offline after getting good traffic.

 

2. Use a Good Cache Plugin

This is an extremely important step. Because a good cache plugin can make or break your blog. In a site, some elements can be cached to speed up the overall performance. The fact is we need a third party to make elements cached. Cache plugins effectively do this job. There are two major cache plugins, W3 Total Cache, and WP Super Cache. Both of them are effective. Be careful not to install unpopular cache plugins. There are so many features like browser caching, minify etc.

 

3. Optimize Your Images

If you have a regular website, most of the hosting space is occupied by images. Higher the image size, slower the page speed. So don’t upload pictures with large size. You can make use of online tools like compressnow.com to reduce the size. There is also a plugin to do this job, called Smush.it. Install this plugin and it will compress your images automatically to a great extent. But I recommend you to compress your images with ‘compressnow’ and then upload it. This will do wonders.

 

4. Reduce the Number of Plugins

Plugins are a superb feature of WordPress. But too much of anything is poisonous. So don’t install all the plugins you hear about. Use your senses and know your needs. Then install only that plugins you extremely want. There are some plugins like SumoMe which can do multiple tasks like social sharing and list building. This way we can decrease the use of plugins. Increasing the number of plugins will cause to rise the database size.

 

5. Optimize the WordPress Database

WordPress is mainly written in PHP. So it is making use of the databases. Increasing database size will make your blog website a snail. We have a few seconds to impress our first- time visitors. So make sure to have a site with load speed at least under 2 seconds (1 second is excellent). If you don’t know how to optimize database, make sure you have WP- Optimize or WP- DB Manager in your plugin list. Both of them are good plugins and we can schedule optimizing tasks.

 

What do You Think?

There are some more tweaks to flash- load your website. You can enable lazy load effect for images and use a Content Delivery Network (CDN). There are so many WordPress resources like PHPMatters with which you can learn the utilization of it. Let me know your opinion about this tweaks after trying.

 

If you want to know more, you can also refer to some other speeding up suggestions.

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Google SEO Algorithm Penalizes Sites with Doorway Pages

Google recently releases an search engine update to kill the websites with doorway pages that spamdex(spam-index) their databases. Google believes that these doorway pages are purposefully constructed more likely for search engines than for humans.

What are doorway pages?

Pages constructed with different domains and pages with different targeted keywords that funnel visitors to actual pages(with actual information) are called doorway pages. Spammers’ sole purpose of creating such sites is to manipulate the search engines to drive traffic to their actual informative page.

As we know, manipulating the search engine is strictly against the policies and so Google will take it seriously as a black-hat SEO practice thereby penalizing the site.

How doorway pages actually work?

When a visitor clicks through the search result(which is a doorway page) to access the information on that page(which is disguised), it will be automatically redirected to another page.

We have a long-standing view that doorway pages that are created solely for search engines can harm the quality of the user’s search experience. –Google

However, creating healthy doorway pages through permanent redirects that are friendly to search engines is allowed.

How doorway pages degrade user experience?

Whereas, webmasters using this black-hat strategy will use a <meta> tag or script redirection to send visitors to actual page is against Google polices.

For example, if Google shows the results of the same page with different masks(doorway pages) in SERP, user clicks on the first result and if he don’t gets any information desired for, will come back and click on 2nd result. If he finds the same irrelevant information, he will get frustrated and leaves Google.

Google wants to put an end to this and don’t wanted to loose traffic for other search engines.

Does your site have doorway pages, accidentally?

Every search engine algorithm update gives chills in the spine for any webmaster. Though you always follows Google webmaster guidelines, it is better to check if any flaws were made by mistake or accidentally in the past on your site.

Check if,
  • You have over optimized your site pages for search engines with multiple faces that affect your visitor's experience.
  • You have created mocking pages to optimize the original content page.
  • Content on your pages sorts out resulting in aggregation, as per location or product searched for.
  • You have created links to a particular page that is never linked to a menu or any other part of the site.
You can seek the help of webmaster help forums if needed. Also, please leave your thoughts about it.
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How to Get Blog Subscribers from Mozilla Firefox Affiliates?

Your most loved web browser is now capable of sending some pieces of cakes to your website. Can you believe that you can get quality traffic from Mozilla Firefox those possibly can turn into your blog subscribers?

 

Yeah, it’s true!

 

Mozilla Firefox has introduced an affiliate system for website owners allowing them to promote their products, there by giving them/their sites global exposure.

 

They provide a simple dashboard for signed up publishers where they are allowed to create banners of their products and promote them.

 

Let’s take a tour of how can you get subscribers from Firefox affiliates in a step-by-step process.

 

Signing up is very easy

No over filling of details and no waiting for responses, Mozilla approves the account immediately.

 

mozilla-firefox-affiliates

 

Go to affiliates.mozilla.org and click on ‘Get started’ button to signup.

 

signup-process-mozilla-firefox-affiliates

 

Enter you email ID and click ‘Next’. Wait for a minute and let Mozilla create a dashboard for you.

 

Creating banners

 

mozilla-firefox-affiliates-dashboard

 

(The above screenshot is taken after I created a banner already)

 

It shows the statistics of your banners that were created and their rank among all the Firefox affiliate banners on the internet.

 

Scroll down and you would see a button ‘Create a new banner >>’. Click on it to create your first banner.

 

creating-banners-mozilla-firefox

 

(You can create as many banners as you want in future)

 

Choose a category of banners to create. Generally, app categories for Mozilla's products for different purposes and devices are shown.

 

choosing-mozilla-categories

 

Choose a category and configure your banner. Click on Save and it will generate the embed code to be installed in your website.

 

This is how the code looks like:

 

This is how the banner looks when installed on the site:

 

 

There available limited sizes, yet adorable banners that  would catch the visitors attention on visiting the page/site.

 

Profile information

Fill in your profile information, or else you would not get benefited from this affiliates program. Go to top of the screen > mouse hover over your name > click on profile from the options shown.

 

profile-information-firefox-affiliates

 

Enter the details and save it.

 

Getting traffic

This is the interesting part of whole affiliate system. It might have been interpreted as a voluntary service but in the point of bloggers’ view, it is a good place to get global exposure.

 

Banners with highest clicks will be featured on leaderboard and it is as shown below:

 

top-affiliates-firefox-leaderboard

 

One shot, two birds

This will not only showcase your profile in the volunteered services but also provides a chance meet good partners of your niche. It will help you meet new and ‘true’ savvies to work with.

 

By the way, the subscribers that you are going to get would be the people who genuinely liked your website and your work. I hope that they can make your site beautiful and useful with their involvement in the form of comments and shares.

 

Cherry on the cake

Your volunteer service to Mozilla community is not wasted. Top performing profiles would get awarded Mozilla Firefox goodies and gift hampers. However, they don’t give monitory gifts to the affiliates and this might disappoint if you are looking forward to earn some bucks form doing this. 

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Evergreen Tips for Writing SEO Friendly Blog Posts

This article is written by Sheela Joby, a freelance writer with an experience of 10 years,. Apart from writing she is into photography, traveling, music etc. You could reach her at sjindia2013@gmail.com


 

Blogs have become one of the most effective tools of content marketing in recent years. The amount of traffic a website attracts depends on a great extent on the quality of content. Here are some tips which you need to follow in order to ensure that your blog post attracts the desired number of visitors:

 

evergreen-seo-tips-to-write-blogposts

 

Publish on a regular basis

No matter how good your content is, it won’t be able to attract the desired amount of traffic if you don’t publish on a regular basis. Search engines such as Google and Bing regard blogs which are published for relevant searches as a good resource. So, publishing high quality content on a daily basis should be your priority. Make it a point to post one or two blog posts in a week.

 

Utilize SEO friendly blog applications

Blogging platforms such as Word Press and Blogger are widely used by bloggers since they are search engine friendly. While selecting a blogging application, you need to keep in mind the title or keywords in the URL of blog post, and also edit meta tags to your post.

 

Add meta tags and descriptions to your blog posts

Meta tags and descriptions help search engines to have a clear idea about the subject a blog post is related to. Make sure that you use a simple language with appropriate keywords.

 

Make use of SEO friendly titles

You need to perform keyword analysis in order to find out the keyword which will help you to attract a substantial amount of traffic to your blog post. Keyword research tools will provide you with accurate information on the number of competitions and visits each keyword has. Frame the title accordingly using the keyword which has been attracting a high amount of traffic.

 

Use Google Maps or YouTube videos to enhance your content

Most of the visitors browse through a site within a span of seconds. In order to retain their interest in your blog post and create an instant impression in their minds, you should use Google Maps or YouTube videos in order to help them relate with your content. For example, if your blog is related to the real estate sector, using Google Maps to show the location of upcoming projects will help you to retain the interest of visitors over a longer time period than what you normally do.

 

Link your blog to the landing page of your site

Linking your blog posts to your website’s landing page will do you a world of good from the SEO perspective. Using these internal links, you will be able to generate leads from the incoming traffic.

 

Establish Google authorship for your blog posts

Website owners with Google Authorship for their blog posts are able to draw a greater amount of traffic in comparison to others. Once you are able to acquire authorship for the blog posts you share on Google, there will be a significant improvement in your web presence. Your blog posts will also appear more frequently in searches. So once you acquire authorship for the content you create, update your profile with your name, picture and Google+ information.

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5 Reasons Why SEO Services are a Good Choice for a Start-up

This article is submitted by Sheela Joby, a freelance writer with an experience of 10 years in the field. Apart from writing she is into photography, traveling, music etc. You could reach her at - sjindia2013@gmail.com


 

There are a great many steps from idea generation to planning and implementation. For a business this path has even more obstacles in the form of competition. It is impossible to assume that your business is the only one of its kind in the market but it is not that hard to make yours the most popular among customers. To do this all you have to do is hire a search engine optimizer. This expert will knock all of your competition right out of the field and put you at the very top of the game!

Search engine optimization has come to be great help to businesses all across the globe and when a start-up employs these services they automatically guarantee a good chance to build a strong foundation in the market. The following five reasons will illustrate exactly how SEO services have changed the way start-ups survive in a new environment.

 

SEO-services-for-startup
1. The key to success is to grab as many customers as you can and to grab them fast. To do this you must first familiarize yourself with all of the individuals in the market and be able to distinguish between those who may be potential customers and those who are not. SEO experts have plenty of research data that will assist you in this task.

2. When it comes down to it, the people who look for things on a search engine all have a pattern they follow. This may be certain words or phrases that are typed in. All of this information can be used to help your business gain recognition quicker.

3. Search engine optimizers will code your website in a manner that will make your business the first target for searches. They increase the back links and promote your page to the top of the list. So when someone types the coded keywords the first things they will see is a link to your website.

4. All of these optimizations are not only limited to keywords but can also be extended to image, audio and video searches. It depends entirely on how you want to reach out to your customers and how well your search engine optimizer is able to do so.

5. If you have a local start-up and are not particularly looking for large scale marketing then you can opt for local SEO services. This type of SEO will ensure that people from your locality or region find your business easier and quicker when they look for it on their search engines.

There are plenty of tricks and maneuvers that can be applied to get your business closer to the very top. All you have to do is find a good search engine optimizer and put their skills to work. From that point on, no matter where your customers are, you can be sure that will find their way to you just by typing a few words on their search engine!


 

Thank you Sheela for such an educating article. We’re glad to have you on our site. All the best and keep writing more wonderful articles :)

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How Social Media Optimization Helps Your Business

The idea of Social Media Optimization - SMO is to ultimately make content that is posted on various social media platforms become more visible by people liking it, sharing and even linking to it.  Because when great content is written and people enjoy it, this is what makes a social media campaign successful.  And, with a solid SMO strategy, your performance and rankings will improve.  When you have a successful SMO strategy, you will gain more traffic from the social media sites and search engines to your website.

Each of the popular social media platforms - Facebook, Twitter, LinkedIn, Google+ and Pinterest drive millions and millions of visitors to websites daily.  With Facebook and Twitter alone, they both have well over one billion active users.  If your business or brand is not actively using social media, then you are missing out on the possibility to gain more traffic to your website.

With so much activity taking place on the various social media platforms, your business or brand needs to stand out against your competitors.  Having a successful social media optimization strategy is the best way to voice your business or brand effectively.

Benefits of Social Media Optimization

Social media provides a great opportunity for businesses to be able to promote their business to potential customers about their products or services.  With social media, you have the ability to send messages to your customers and potential customers over and over again.

Think about it, businesses and brands that take the time to come up with a solid social media optimization strategy will be more likely to end up having better communication with their customers, which potentially have the ability to increase customer satisfaction.

How to Improve your SMO Strategy

You can improve your social media optimization strategy and start generating some positive results for your business or brand by doing the following:
  • Social Media Platforms – It is important to understand the different social media platforms and how to use them and how you can benefit from them.
  • Build your Reputation Online – Building a strong reputation online will build trust and visitors will find you as a reliable and trusted source.
  • Engaging with Audience – You can engage with your audience by sharing great content and liking and sharing other people's content.
  • Getting Social – Engaging yourself with others by discovering ways to share your experience by using social networks and providing your customers access to connect through your social feeds.
  • Social Media Optimization – This is about making improvements to the technical side of your social media, which includes ways your content can be shared by means of share buttons on your website. You can even hire a professional social media consultant from companies like BlueHatMarketingAgency.
Finally, every part of your social media optimization strategy should emphasize on different solutions to ultimately help your visitors and customers. Think of ways you can become more engaged with your customers online to improve their feelings about your business and how to improve the sharing of your content by means of the different social media networks.  You can have a successful social media optimization strategy if you take the time and invest into your social media.
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How to Choose a Perfect Title for a Blog Post?

No matter how good your article is and how better you wrote it, an appealing title will always be responsible for welcoming your readers. So the optimization should start from the title and then be proceeded to the rest of the article.

In the past search engines used to consider ‘title’ as a SEO signal which was later turned up on to the article’s quality now. Although, it is the ‘title’ that always attracts a human to click and come on to page to read. So, we need to create a ‘perfect title’ for a blog post and it should follow some rules. Please go through the following headlines and learn what is needed in choosing a perfect title.

choose-perfect-title

1. Perfect title? What are the things to consider?

A perfect title is no magic, it is just an search engine optimized piece of phrase to attract more human readers. There are certain things that should be followed while choosing a perfect title. They are as follows:

A perfect title should
  • Not exceed 55 characters of length
  • Be stuffed with main keyword
  • Be appealing to visitor/reader
  • Be as unique as possible
  • Not get out of context while choosing one

2. What is a keyword? and what is main keyword?

Another thing you should be aware of, is the term ‘keyword’. A ‘keyword’ is the term which people type-in to search something using a search engine. A ‘main keyword’ is nothing but the topic we are writing about.

Keywords play an important role in search engine traffic. The keywords that are mostly searched will bring good traffic for your blog. We can research and explore for the best keywords using different tools that are available on internet and I will introduce to you further.


3. Explore for best keywords

The best keywords are those which are mostly searched and that could bring good organic traffic for your blog.

The keywords that can bring conversions from visitors can also be considered as the best. The word ‘best’ can be seen in different perspectives and it depends on the type of blog you are maintaining and kind of visitors you are expecting.

One’s best can be another’s waste and one’s waste can be another’s best. Click on the highly recommended link and learn more about it.

We use internet trends and keyword suggestion tools to explore and research for the best keywords.


4. What are internet trends and keyword suggestion tools?

To choose the best keywords for a blog post, we take the help of some of the reliable tools online. They include tools that show internet trends and tools that help in researching and exploring the best keywords.

Google trends and AdWords Keyword Suggestion Tool are the best keyword research tools that are available on the internet.

Choosing the best keywords is not enough, they need to be optimized and inserted wisely on a page. Because search engines started out listing unnatural keyword stuffing and its density on the page already since past few years.


5. Keyword optimization? What makes it different from keyword exploring?

Sorting out the best performing keywords for your blog can’t complete the task. This is like gathering up all the tools to build something and forgetting to build it at all.

Optimization is how you build your blog friendly for readers and search engines as well. Optimizing keywords should be the second priority and the reader friendliness should take the first.

Exploring keywords is a just a part of the keyword optimization. Optimization includes both the best performing as well as least performing keywords in a perfect sync. Using only best ones might give a bad impression of your blog at search engines.


6. Importance of uniqueness

A title that is optimized may also not work out for you sometimes. The same keyword family you have chosen might also have been used by many other competitors of yours. So, you might need some extra booster than just an keyword optimized title.

What might it be? It is no green lantern from space shuttle, it is the piece of creativity using which you got to choose the title as unique as possible.

An unique and appealing title will make your blog post standout among the rest of the results in SERP(considering yours a quality blog post).


Summarizing

There is nothing like ready-made perfect title. The skill of creating one will come by experience of trying to do it. The readers of your blog will expect more regarding the content after entering your blog by clicking the title. So, take care and never neglect the content. It is what makes the impression to the readers though the title is too appealing to click through.

All the best! Happy blogging!
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