How to apply SEO for images in your blog?

Somebody said before internet and SEO were born that a picture is worth a thousand words. Literally it is true when it comes about search engine optimization. You may not know the fact that your blog also gets a lots of traffic from image searches if properly optimized.

Optimizing images in your blog is not a hard task – you don’t need any professional to do it. Just follow my instructions and optimize your images for search engines.

Tip #1: Use ‘Title’

Title has got the highest priority in SEO. You may be aware of this thing as you use it daily when posting an article.

Just like articles, images also need to be given the ‘titles’. Titles are what considered first in image search engine results and everything else is next.

Let me remind you about your last image search, when you searched for an image, you would have typed keywords in the search naturally, then you would have got the images related to it. Am I not right?

All the images shown in the search results might have been referred from some site(s). I want you optimize the images on your site to be one of them. For that adding ‘title’ is the first thing you should do.

It is recommended to use appropriate keywords in the title just like you do for your post title. The better you optimize, the better you have a chance to get shown in the top of the search results.

You can add a title to your images by using ‘title’ attribute in the <img> tag.
it would be something like as shown below.

<img src=”$google-glasses-hed-2013_0_thumb[1].jpg” title=”optimizing-images-in-blog” alt=”Congrats-you-can-now-see-the-alternate-text-on-this-image”>

You can see the title of an image by hovering mouse on it. For example, hover you mouse on the following image to see its title.


Tip #2: Use ‘alt’

Alternate text can be anything related to that image. A search engine bot cannot assess the content in the image as humans do. For example when you are trying to counter search an image with Google, it shows all the images that matches the color pixels of the image you have uploaded.

Alternate text tells search engines of what the picture is about. Alternate text is displayed when the image is not loaded along with the content. This would be helpful in making the reader notice about the unloaded images on the page in case of SEO. It is also helpful in giving you the related results in the search engine results page.

This alternate text can be set using ‘alt’ attribute to the <img> tag like as shown below.

<img src=”$google-glasses-hed-2013_0_thumb[1].jpg” alt=”Congrats-you-can-now-see-the-alternate-text-on-this-image”>

Tip #3: Use image captions

Somebody said caption reduces bounce rate. Using caption can give some more information about the picture you placed. It is a good practice to use captions under images you use. They give life to images sometimes just like one following.


Tip #4: Use hyphens

What we actually do is give a title to the image just like we do it for our blog posts. It is good to put optimized titles for images but it is rather good if they are optimized well. Using hyphens for word-breaks instead of ‘white spaces’ helps you more at search engines.

Bonus Tip

Don’t use large images in your blog posts. Large posts take long time to load and they would end up showing alternate text in the image space.

Did I miss anything? tell me what's that is in comments.

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