Finally, your event was a great success. All the efforts you had put in it were fruitful. So what now? are you going to leave the attendees simply go away? The event is over and this doesn’t mean you should leave them off. Creating memories out of the event will keep them reminded about your company and business. Moreover it will help you drive awareness for next year.
You can do post event activities like as said below.
Write about the event in social media pages and communities of your company so that non-attendees will feel like missing the event after seeing it getting successful.
Video Courtesy: YouTube. Event: Xiaomi Mi3 launch in India
Upload videos of the event in your company’s video channels like as in YouTube’s. Embed the videos in your blog posts and share the links on social media. Creative videos will be mostly liked, shared and will keep it flowing among the social media users.
Photos Courtesy: Google Images. Event: Xiaomi Mi3 launch in India
Photographs is one the reliable media for post event promotion of the brand. Upload photos in your blog posts and social media with a water mark of your brand name or logo at one corner of it. You can even use photographs in creative videos like as freezing moments.
Share the photographs to the media. It would be helpful for news media in projecting your brand on to the people minds with ease. In fact, news media will be enthusiastic to show the unseen photographs of the event as exclusive.
The motivated non-attendees would look for registration for the next year’s event. As to make them hold their excitements till next event is announced, it is better to take up registrations earlier. The registration form need not to contain all the fields for next event. As it not planned yet, it is impossible though to predict it earlier. So just ask the aspirants for their email IDs for registration, so that you can notify them when the next event is announced.
Believe in “When it is over, it’s not actually over. It’s the new beginning.” and keep going. All the best!
Want to share something with us? feel free to say it in comments.
You can do post event activities like as said below.
Write About It
Write about the event in your company website’s blog, press releases and guest posts on your speakers websites.Write about the event in social media pages and communities of your company so that non-attendees will feel like missing the event after seeing it getting successful.
Upload Videos
Upload videos of the event in your company’s video channels like as in YouTube’s. Embed the videos in your blog posts and share the links on social media. Creative videos will be mostly liked, shared and will keep it flowing among the social media users.
Upload Photos
Photographs is one the reliable media for post event promotion of the brand. Upload photos in your blog posts and social media with a water mark of your brand name or logo at one corner of it. You can even use photographs in creative videos like as freezing moments.
Share the photographs to the media. It would be helpful for news media in projecting your brand on to the people minds with ease. In fact, news media will be enthusiastic to show the unseen photographs of the event as exclusive.
Publish Winners Names
If you have chosen any winners in your event, post their names on the all kinds of media we talked about earlier. Specifying the list of winners on company's weblogs and their official social media pages will motivate non-attendees for the next year.Start Taking Registrations for Next Year
“When it is over, it’s not actually over. It’s the new beginning.”The motivated non-attendees would look for registration for the next year’s event. As to make them hold their excitements till next event is announced, it is better to take up registrations earlier. The registration form need not to contain all the fields for next event. As it not planned yet, it is impossible though to predict it earlier. So just ask the aspirants for their email IDs for registration, so that you can notify them when the next event is announced.
Email Post Event News to Attendees
The post event marketing strategies we’ve seen above would help you reach only some of the attendees and non-attendees. It is good to reach and motivate some non-attendees also, as it would increase the fan base for next year’s event. But in the same time you should not loose those who attended the event and not noticed the updates you posted on social media and blogs. To gather those people, it is better to create a newsletter email with all the news links about the event and a link for next year’s registration.Believe in “When it is over, it’s not actually over. It’s the new beginning.” and keep going. All the best!
Want to share something with us? feel free to say it in comments.
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