So far we have been talking about the wonderful techniques of search engine optimization that helped and been helping you optimize your blog according to ever changing search engine algorithms. There is another thing you need to take care of while creating content for your blog, that is the language.
Language plays mother’s role for a blog. Apart from the quality of the content and the SEO techniques you implement, the usage of the language in your blog pleases the reader. The way you present your views on a topic is what matters. It might be a tutorial article or a review about a product, the readability matters.
You might not know the fact that Google cares about the language you use in the blog. An article with less grammatical mistakes and friendly speaking content ranks top than a gibberish one. In fact language proves your authority over the content.
Let’s see about the language optimization techniques you can implement on your blog.
You might have already come across Google giving bad grammar for local languages while using Google translate. The same happens when Google try to convert a local language blog with English grammar while evaluating page ranks.
For e.g., Take a look at the screenshots showing the Google translating text into local languages. The following is a demonstration of ‘Google translate’ from English to Telugu.
When used the same sentences to be translated into Hindi, the national language of India, it showed a bit more accurate.
Google converts the content of the blog into English for its ranking assessment, which is a total reverse process of the above shown translation.
As I have no scripting tools available with me to demonstrate the reverse process, I couldn't provide you their screenshots for now.
Google translate is a very useful and wonderful tool that wipes off distances between the countries and removes the language barriers. Google is trying to make it much accurate from time to time.
The Google translation tool is taken just as an example to demonstrate you about the translation technologies that it currently can accommodate.
I know it is hard to maintain 100% grammar in an article, but make sure to have as less mistakes as you can in an article. Taking care of an article to have less mistakes would improve your writing skills and some day you will start posting articles with 0% grammatical errors.
The over punctuation and mal-punctuation also leaves a bad impression for reader. Try to stop using more number of punctuations like as shown in following example:
“OMG!!! I’m got selected for Google……. Yeah!! what do you think guys??? Is it good to start my career with Google??”
Always remember, you are not posting another status update on social media, you are writing an informative article for readers.
Talk friendly to your blog readers. Do not offend or use hatred speech in your articles. It is not only good for SEO but also for you and your blog. You better forget about subscriptions while writing offending articles where visitors already have casted your blog away.
Always remember that you are writing an article, not a short message in social media chat. Everyone one of us are well aware of the short words used in chats. Make sure your article won’t have any short words like ‘u’ in place of ‘you’, ‘pics’ in place of ‘pictures' and ‘k’ in place of ‘Ok’.
Hope this helps! All the best!
Do you think that the language skills are needed for blogging? share you thoughts with us!
Language plays mother’s role for a blog. Apart from the quality of the content and the SEO techniques you implement, the usage of the language in your blog pleases the reader. The way you present your views on a topic is what matters. It might be a tutorial article or a review about a product, the readability matters.
You might not know the fact that Google cares about the language you use in the blog. An article with less grammatical mistakes and friendly speaking content ranks top than a gibberish one. In fact language proves your authority over the content.
Let’s see about the language optimization techniques you can implement on your blog.
Use English for Global Readers
If you are expecting global readers for the content on your blog, create content in a language that the world can understand commonly, like English. It doesn’t mean that you won’t get any readers outside your country if your use local language in it. Google was much optimized for global languages than local. It would be easier for Google to evaluate the quality of the content written in English than that of written in any other local language.You might have already come across Google giving bad grammar for local languages while using Google translate. The same happens when Google try to convert a local language blog with English grammar while evaluating page ranks.
For e.g., Take a look at the screenshots showing the Google translating text into local languages. The following is a demonstration of ‘Google translate’ from English to Telugu.
When used the same sentences to be translated into Hindi, the national language of India, it showed a bit more accurate.
Google converts the content of the blog into English for its ranking assessment, which is a total reverse process of the above shown translation.
As I have no scripting tools available with me to demonstrate the reverse process, I couldn't provide you their screenshots for now.
Google translate is a very useful and wonderful tool that wipes off distances between the countries and removes the language barriers. Google is trying to make it much accurate from time to time.
The Google translation tool is taken just as an example to demonstrate you about the translation technologies that it currently can accommodate.
Use Correct Grammar and Punctuation
Grammar and punctuation are quality measures of a blog. As told earlier, an article with proper grammar and punctuation would be taken for quality measurement. You would have seen some blogs getting ranked high in very short period and will have only one third of the content you have it on your blog.I know it is hard to maintain 100% grammar in an article, but make sure to have as less mistakes as you can in an article. Taking care of an article to have less mistakes would improve your writing skills and some day you will start posting articles with 0% grammatical errors.
The over punctuation and mal-punctuation also leaves a bad impression for reader. Try to stop using more number of punctuations like as shown in following example:
“OMG!!! I’m got selected for Google……. Yeah!! what do you think guys??? Is it good to start my career with Google??”
Always remember, you are not posting another status update on social media, you are writing an informative article for readers.
Use Friendly Speech
Talk friendly to your blog readers. Do not offend or use hatred speech in your articles. It is not only good for SEO but also for you and your blog. You better forget about subscriptions while writing offending articles where visitors already have casted your blog away.
Use Full Words
Always remember that you are writing an article, not a short message in social media chat. Everyone one of us are well aware of the short words used in chats. Make sure your article won’t have any short words like ‘u’ in place of ‘you’, ‘pics’ in place of ‘pictures' and ‘k’ in place of ‘Ok’.
I’m not good in English but I’m interested in blogging
Firstly be proud of yourself for having blogging as your passion in your life. While talking about blogging, as said before, if you are expecting global readers, English is a ‘must’ thing. You can learn it by joining a better institute in short time. You can also improve your language sills by yourself by reading more and more blogs and news websites on the internet. Observe the style of blogging of top bloggers and try to unleash yours.Hope this helps! All the best!
Do you think that the language skills are needed for blogging? share you thoughts with us!
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