How to Use MailChimp to Deliver RSS Feed Updates

One of the best ways to automate the feed updates through email is RSS. It is one of the major sources of loyal traffic for your site. RSS feed exists before the social media networks took a plunge. The automation of blog updates onto social media networks have dominated the RSS feed updates.

Though, the RSS feed still send loyal traffic from the subscribers through emails but not at its best. The reason is that feedburner still uses that old email template to send updates to your subscribers in which they don’t even care to click on the article links after opening the email. Take a look at the screenshot of the RSS feed email template you generally see below:

So, what to do?

Nothing much! a little tweak to its design could do well. We can design an email template and manage the feed delivery sophisticatedly by using MailChimp.

MailChimp is an email marketing tool with lot of free services and lot more paid services. It is easy to create and manage email campaigns using this tool. It even allows to create and manage RSS feed campaigns. An RSS email created using MailChimp looks like as follows:

Let’s see how MailChimp can be used to deliver RSS feed updates to its subscribers.

Step 1: Log into your MailChimp account and navigate to Campaigns tab. Click on ‘Create Campaign’ on the top right of the screen.

Step 2: Choose ‘RSS-driven campaign’ under ‘Choose a type of campaign to send’ and click ‘Select’ to proceed.

Step 3: Give the RSS feed URL of your blog and set the delivery times of the campaign. After you are done, click ‘Next’ to proceed.

Step 4: Select the list of recipients that you have added previously, to whom you wanted to send the RSS feed updates and click ‘Next’ to proceed.

Step 5: Fill in the details of the campaign like ‘Name of the campaign’, ‘Subject’, ‘From email’, ‘From name’ etc.

Step 6: Scroll down to set the tracking and social media options. After setting, click ‘Next’ to continue.

Step 7: Now you got to choose an email template. As you are using RSS feed to be delivered, I recommend you to use RSS feed templates which eases the campaign creation process. You may also choose a template of your choice and design it n next step.

Step 8: Customize the design of the template you have chosen to your requirements. When it’s done, click ‘Next’ to proceed.

Step 9: This is the last step where you are allowed to check once if all were set right or not. If you found any issues, ‘Resolve’ them before you start the campaign.

You can also preview the email by clicking on the ‘Preview and Test’ option on the top right of the screen.

Step 10: When you are done with checking out and resolving the issues, click on ‘Start RSS’ to start the campaign. Then you will be asked to ‘Confirm RSS Start’. Click on ‘Start Campaign’ to get it started.

When it is done! you will be shown a ‘rock on’ hand symbol of the chimpanzee.

Navigate to ‘Campaigns’ to manage and view reports of your campaign.

Relax and have a sip of coffee and let the campaign run automatically. By the way, don’t forget to share your MailChimp story with us in comments.

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