Amfas Tech | Technology, Blogging & Internet Marketing: Business

How To Make Social Networks and Blogs Help Your Business Development

The modern-day marketing scene is nothing like what it used to be just a stone’ throw of years back. Nowadays, it’s all about SEO, keywords, backlinks, and content marketing. More so than these aspects, it’s also about social networks and blogging.

However, many businesses are struggling to see how these social networks, and blogs, are able to help their business develop and, therefore, expand, helping them to become increasingly successful. Today, we’re going to explore several ways these platforms can help you transform your business into something amazing.
 
Social-Media-Business

Drive Traffic

Let’s start simple. Utilising social networks and blogging platforms within your business is going to help you drive traffic to your business’s website. To achieve this, you need to consider how people go about actually finding your business. More often than not, users will use a search engine, such as Google.

If you’ve got good SEO practices in play, you’ll hopefully come up near the top of the page. However, if you’re not, you need to think of other ways to attract an audience. By posting content marketing blogs onto your blog, and then sharing these blogs on your social media profiles, you can dramatically boost your incoming traffic rates.

Ruth Wright, a business developer for Best Australian Writers, explains;

Posting on a blog will also help you to boost your SEO ranking since each blog is an indexed page. This will, again, boost your website traffic through both the search engines and through your social media profiles. The more traffic you have, the more leads you’ll have. The concept is that simple.”

People Trust Social Networks

I’m not saying that you’re about to go off and lie to your customers and they’ll trust you because you’re on a social network. However, internet users don’t tend to see social networks as marketing tools, but as social networks.

This means when you’re posting to your feeds for your followers to see, they are much more likely to engage and respond to your content, rather than dismissing it as an advertisement. Again, this helps to boost your website traffic tenfold.

A New Kind of Targeted Advertising

One of the best features of social networks is the fact you can customise your advertising campaigns to suit your needs. For example, are you trying to sell yoga classes to 19-25-year-old females in the downtown areas of LA? This is all very achievable through social networks and can save you a tonne of time and money when it comes to advertising.

James Perry, a professional writer and journalist for Revieweal, continues;

Targeted advertising is your best friend and one of the best ways to get your content, your posts and your business in front of your potential customers that will care about what you’ve got to offer. Master how to use this system and your business will begin to develop beyond belief.”

Becoming the Authoritative Brand

As you’re developing your business and expanding, it’s your aim to become the leading brand in your industry. To do this, you need to be the hub of information for all your clients and customers. This means answering all of your customer’s most common questions about your industry so they know if they ever have a question or query, they can come straight to you.

This is why a blog is so important as this will be your platform for answering these questions. You need to ensure that your blogs are the highest quality, have no errors or grammatical mistakes and shine out from the rest of your competition.

Quality is Essential

Hand in hand with the consideration above, the quality of your content posts is essential. You’ll need to invest real time and effort into creating the best blog posts you possibly can. If your readers are reading your posts, and they’re not up to scratch, they’ll simply dismiss your content, and you’ll have lost a potential lead.

Many businesses nowadays are turning to academic writing services since they can create high-quality articles on your behalf. The services are becoming so popular that they were recently featured on the Huffington Post in Write My Paper.

Play the Long Ball

Blog posts are equally important to your business’s development to your social networks. For example, if you upload a blog post today, you might share it on your social media profile and get, say, 100 views. That’s great, you might have generated 20 leads, and everything is looking great.

However, that blog post is now an indexed page on your website and will continue to gain traffic for as long as it’s on the internet. Over the course of a year, this blog post might have amassed over 10,000 views and generated over 2,000 leads, a figure that can’t be easily dismissed.

Author Bio: Rachel Summers is a freelance writer whose passion is helping students get the most out of their learning journey. She started out as a writer and journalist in the newspaper industry, including Revieweal, before breaking out to go freelance and follow her own passions. Her writing is designed to help you get the most out of college.
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5 Tips to Pump Your Instagram and Make Your Store Sell More

Having social networks nowadays is practically obligatory for those who want to succeed in their business and especially for you that owns an online store. But you fool yourself who thinks of having only social networks and posting something from time to time, or doing some advertising of your business. For you to succeed in social networks and consequently sales in your e-commerce, it is necessary to have many fans or followers, but how to get so many fans? How do you make people fall in love with what you have to offer?

It is very common to see some stores on social networks, especially on Instagram which is the fastest growing social network, with fans desperate to buy products that are published daily. This post will help you by presenting 5 essential tips on how you can attract more fans and make them fall in love with what you have to offer on your Instagram and online store.

But first, think of something that is very important, that is, we usually follow someone or some authority when we are trying to extract something from it, right? for example: knowledge. What are you providing to your followers? What do you do to attract more and more fans? Think of this benefit and keep that idea clear in your mind.

 

5 Tips to Pump Your Instagram and Make Your Store Sell More

TIP 1: Update frequency

Many online stores post several photos during the day thinking this is what will make sales happen. WATCH OUT! Before posting all the time, do some testing, try to figure out the best time for posts, slow down the flow to a couple of posts a day, and see what happens.

With the greater flow of publications, it becomes difficult for your followers to follow you, and you end up losing these people's engagement. Not to mention that it is very uncomfortable opening your Instagram or Facebook and seeing millions of advertisements one below the other.

Our tip is to post something you want to sell, and for another time, build something of interest to your followers, some content for example.

TIP 2: Quality Photos

Instagram is a totally visual social network, so it will be necessary to work hard on the quality of the photos or videos posted. As an e-commerce owner, you will have to "enchant" your customers! And how to achieve this? You can start by presenting great quality photos of what you want to offer.

Escape the obvious, avoid taking pictures of your product with the white background. Try to give a good stylized in the pictures, for example: if you sell clothes, try taking your model for outdoor photography, parks, or even in the urban environment! The photos will be different, but do not forget to call attention to what you want to appear.

TIP 3: Do not be a boring salesperson

People love to buy, but they hate to sell them anything! That's fact, my friend! Faced with this, it is clear that if you are a boring salesman, you will eventually remove people from your profile. People like authorities on some subject, they like to follow people who show themselves to be influential or opinion-makers, not boring sellers on their feet.

As explained in Tip 2, it's interesting that you do not just post sales content photos, that's the Instagram standard, all virtual stores do just that. But you can stand out in the middle of this whole pamphlet. Publish useful content, think about your audience and the people you want to attract. Publish your own content or make partners who are able to publish informative content that will differentiate you even more from your competitors. They will also catch the attention of new people to follow your profile.

 

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TIP 4: Customize your profile

Customize your profile on Instagram, just like you do in your online store. Invest in a good quality photo in your profile where people will look at it and associate it with your brand. People are motivated by looks, so they will give more credibility to a profile that is quite complete. Fill in the biography with all the information you have that are very relevant, such as: whatssap number, telephone, email, if it is sent to all Brazil, payment conditions and address if possible.

The more personalized your profile, the more tranquility people will have in following your brand and buying from your store.

TIP 5: Hashtags

The correct use of hashtags is very important for you to reach your target audience. Ideally, you should look for the audience of your interest and observe which hashtags they are using, from there, you select the most cited ones and insert in the description of the photos of the products you will post.

 


Author Bio: Sarah Feldman is a Marketing Manager and is currently working with Digital Express, a Social Media Agency in Dubai. She loves to learn and share about latest digital marketing updates and trends.

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Adsterra Review: The Growing Advertiser-Publisher Platform

After advertising has taken the new shape, the online marketing has evolved into a structure that push the promotions through the tiny amplifying nodes to the customer. Technically speaking, the advertisers started to hire publishers (bloggers and content makers) for job specific tasks like their product promotions which turned out to be the easiest and affordable way of piercing through market verticals.


Started in 2013, as a platform to bring the advertiser and publisher on one platform, Adsterra has been growing its base on the either ends. This advertising network has grown its premium base to 10 billion impressions per month by the end of the year 2016 thereby expanding the opportunities for the advertisers and still is open to take in more potential publishers.


Why join Adsterra network as an advertiser?

Adsterra network offers the access to the smart advertising platform for businesses to promote their products or services to get the bigger numbers on the ROI table. It has a network of 4000K+ publishers (both niche specific and premium) to push the product through to the customers eyes on the web; specifically to the chosen ones. As an advertiser, you can chose your best fitting pricing model and pay for performance delivered. The pricing models that you can chose from are CPM, CPA, CPL, CPO and CPI (PPI). With the high quality traffic from their publisher network, you will get better impressions, leads, conversions and sales.


Basically, as an advertiser, you can target the specific class of customers through the smart targeting system of Adsterra network. The targeting can be filtered by the geo location of the user, browser one uses, the device and it’s vendor, via mobile networks and Wi-Fi, by the type of operating system they are using and keywords they use in search engines.


If you could remember, you would be shown ads related to your phone model, browser on social media and apps asking you to buy something or take some action. For example, if you are using Samsung Galaxy Note 8, you would be shown an advertisement asking you to protect it from fall-disasters by buying a bumper case.


Another example you would have noticed is an advertisement asking you to install antivirus for you operating system. This is how you can target your customers based on the aforementioned filtered channels which is a flexible benefit to the marketing team.


Smart retargeting solution

Adsterra offers a smart retargeting solution that converts the returning traffic on your website into your customers. The sales funnel that routes the visitors to a customer is as shown below:


adsterra-retargetting-ads


How to install retargeting solution on your sales website?

A piece of Adsterra code will have to be placed on the webpage or landing page that stores a cookie on the users computers on their first visit and recognizes the user on the later visits to show them the ads you wanted to display.


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Responsive Ad formats for both desktop and mobile

Adsterra offers 4 types of display ads, leaderboards, rectangle, skyscraper, and popunders.

adsterra-ad-formats


Leaderboard – Leaderboard ads are long horizontal ad banners with highest conversion rates. These banners can be placed under the content and beside the headers on the landing pages.


Rectangle – Rectangle ad is also on of the most common type of ad formats with highest conversion rates. These are highly preferred ad formats in the market and they can be blend into any type of content and sidebars of the website or landing page.


Skyscraper – Skyscrapers are vertical long ad banners that looks like the rotated version of the leaderboard ads. They also have good conversion rates and are less likely used on the website. But, the skyscrapers on landing pages give better results depending on the design and layout of the page.


Popunders – These type of ads are seen behind the main window and are not actually visible until the main browser window is closed. One can notice these ads running on the taskbar as an extra browser window. These ads will not disturb the user until he choses to opt-out of the current main window.


Self-Service Platform (SSP)

Creating, managing and analyzing campaign results would not need a personal assistance. The user-friendly campaign dashboard will let you take all the steps without any confusion.


The automated system will eliminate the need of a personal manager to handle campaigning business on Adsterra platform. One can make any changes to the campaigns based on the targeted audience and performance.


Become Adsterra Advertiser to boost your ROI on digital marketing efforts through channelized targeting. 


Why join Adsterra network as a publisher?

Publishers or the content creators have equal opportunity on Adsterra. With the best CPMs in the market and 100% self-claimed fill rates, this ad network offers best customized solution to monetize the content on the website for publisher. The fraud detecting system stops the harmful ads that carry malware on to the devices intelligently before they even appear. As a publisher, one can effectively take the advantage of the diversity of the ad formats available.


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Let’s take a look at the benefits of becoming a publisher on Adsterra:


Best CPM rates

Every impression on the site is monetized with 100% filled rate of the ads with best CPM rates from the large advertise base.


Safe ads – fraud detection system

Adsterra filters out the ads that bring malware and other harmful adware to the devices they are displayed on. Their fraud detection system will not approve the ads carrying suspicious push codes.


Multiple Ad formats

Apart from the leader boards, rectangle, skyscrapers and popunders, publishers have access to utilize the interestitials, direct links and video banners.


Interestitials – Full page ads covering the whole screen.


Direct links –  Links inside the content.


Video banners – Video banners playing video ads blend inside the content of the pages.


Timely payments

Adsterra pays its publishers twice in a month according to their NET15 policy. Once the minimum threshold of $100 is reached, the payment will be automatically initiated. One can get paid though Bitcoins, wire transfer, Paxum, Payza, Paypal, Webmoney and ePayments.


payment-methods-adsterra


Note: The wire transfer will take highest charges of all other payment modes i.e., $50 but for EUR wire transfers. All the wire transfers will be done within 3-5 business days.


Become Adsterra Publisher and start monetizing your content.


No blog? You can even join the referral program to make money

You don’t need to have a blog or you don’t need to be a blogger to earn from Adsterra Network. You can signup to its referral program and promote your link with the referral ID. Once someone joins the network as a publisher, a 5% commissions from their earning will be credited to your account for lifetime.


You can have access to the statistics and reports like the publishers get.


How to earn big with Adsterra referral program?

  • Place your referral link inside the content that you write on social media or other platforms (including the blogposts if you can manage).
  • Add reviews on Adsterra platforms and place your links inviting the readers to join the network.
  • Spread the word to your friends and colleagues through any messaging platform.
  • Refer your link in relevant community discussions and comments. Do not spam!
  • You can use your referral link through contextual advertising like AdWords or similar tools.

You will also be given the appropriate banners to promote your referral link. A personal manager who takes cares of it all will help you with the choosing of size of banners and type of banners you need.

 

Join Adsterra Network Referral program and make the monetize your online presence.


I believe this ad network would become one of the best monetizing solution to the publishers and a fine advertising network through channeled targeting. Tell me what do you think about Adsterra and share you experiences with us in comments below.

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5 Tips for Wooing Customers with an Enchanting Business Blog

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Source: Shutterstock


In a world of inbound promotion, blogging happens to be one of the most effective approaches. B2B businesses engaged in regular blogging got 67 percent more leads than the ones refraining from employing the technique.


There’s a simple reason why blogging delivers such excellent results – people love getting something from their interaction with brands. High quality, niche information is the key to building your reputation and setting yourself as the authority in the respective field.


The online audience believes that a blog is the fifth most trustworthy source of information out there. Needless to say, this trustworthiness can be used to attribute the right qualities to a brand.


Now that you know just how important blogging is, let’s take a look at some of the strategies for making the most of this approach and attracting customers through it.


It’s Not a Sales Channel, It’s a Blog

This is the most important rule you have to remember. If you’ve never attempted inbound marketing before, it may be difficult transitioning. Still, changing your approach is of utmost importance.


A blog is not a sales billboard. Don’t treat it as such! A call to action every now and then is acceptable but don’t go beyond that. Your blog should feature high quality, unique and informative content that people enjoy.


The blog gives you a chance to build a relationship of trust with your audience. You’re not pushing anything. You’re not manipulating people. You’re simply providing the information that your audience needs in an attempt to boost brand loyalty.


This is the primary purpose of the blog. Once you build your loyal audience, you can undertake other steps to make people convert.


Be Patient and Tweak Your Approach

Using Google Analytics is of paramount importance for assessing the performance of your blogging campaign.


Be patient and work on building high-quality content. While this is happening, check performance. Google Analytics provides a lot of information about the posts that have seen the highest level of engagement, the ones that attract backlinks and those that see the most traffic.


Based on this information, you can easily tweak your blogging strategy for maximum effectiveness in the future.


Don’t forget to check the audience data, as well. If your blog isn’t appealing to the right crowd, you’ll find it almost impossible to turn these people into customers.


Use Your Humor and Humanity

What could be more boring than a stuck-up corporate blog that’s full of jargon? Only a few things come to mind. People want to be both informed and entertained when reading online content. A blog is a relatively informal communication medium. This is why you have to forget about corporate speak.


If you manage to make people laugh, you’ll get much better results from the campaign.

The most important thing to remember is to use your own tone and to refrain from forcing it. Don’t replicate somebody else’s blog posts because you like them. This way, you’ll be depriving your texts of authenticity.


A blog gives you a chance to show the human face of your business. It could be warm, friendly, inviting or humorous. Know your persona and stick to it when producing texts. Consistency is one of the keys to building a loyal audience.


Premium Content

Once you build your audience through blogging, you may want to start offering specialized services to qualified leads.


Turning people into customers can be a lengthy process that involves a lot of effort on your behalf. If you execute every single step correctly, however, you’ll benefit from a loyal clientele that will come back to you time and time again.


One of the ways to show your gratitude to readers and clients who have been around for some time is through premium content. It may come in the form of an exclusive newsletter or a downloadable whitepaper. Give these people something extra to show them your appreciation. Premium content enables direct communication with the ideal customers, which could lead to an even more effective marketing approach in the future.


Conclude Every Post in the Right Way

The final paragraph of a blog post is as important as the first one. It affects the behavior of your audience and determines what people are going to do next.


A good conclusion is usually brief, it summarizes your main points and it also includes a call to action.


Your call to action doesn’t have to be anything sales-related. It may encourage the audience to share their own experience on the topic or ask a question. It may also suggest following the brand on Twitter (or any other social platform) for additional information on the topic.


Whatever call to action you choose to focus on, make it relevant and refrain from being pushy. Suggest something and leave the final decision to your reader. You otherwise risk alienating people and getting a small number of conversions.


The conclusion ties it all together. You can’t have a blog post filled with useful, professional tips that flops in the last sentence. Put some effort into it. Otherwise, your blogging efforts will appear a bit too amateurish.


Remember that corporate blogging does pay off but you have to put the work in it. Take some time to assess your strengths and build a blog in the niche that you’re most knowledgeable about. Connect with your audience and learn from its feedback. Be patient, analyze performance and keep on working. Such a level of commitment will pay off in the future.



Author Bio: Alice is a passionate writer. The topics of her interest are blogging, marketing and business writing. Befriend her on Facebook or website.
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5 Common Misconceptions About Content Marketing That Are Wasting Your Time

Common-Misconceptions-About-Content-Marketing-That-Are-Wasting-Your-Time


Content marketing is a type of marketing technique that has lasted through countless of years. With the increased improvement of technological resources, this form of marketing has experienced new waves of interest over time. Today, content marketing continues to rise in popularity among the business sector. While the process seems straightforward, there are actually certain misconceptions about this marketing technique that is holding your business back instead of benefiting it. If you are new to content marketing, here are some misconceptions you should take care to avoid or correct for better results:


Limitations

Contrary to popular belief, content marketing does not only extend to online means. This marketing technique does refer to producing and promoting relevant content that is useful for the general public. And while a large part of it does occur online, business owners should not only plan their content marketing strategy around digital or online marketing only. Content marketing also extends to services like the conducting of workshops, industry reports, customer newsletters, guides, conferences and other useful services too. By limiting content marketing to only online means, business owners are basically limiting their action radius. This ends up restricting the company from effectively reaching out to their target audience. An ideal content marketing strategy should be planned with both online and offline services integrated.


Only For SEO Purposes

Yet another common misconception to content marketing would be that this practice is implemented for SEO purposes only. What is true, is that the presence of content does improve the organic search engine ranking result for the business owner’s website. However, apart from targeting search engines, your content needs to be valuable to your target audience too. Relevancy is yet another metric that is valued by search engines and potential customers alike.


The more your content is shared, the easier it would be to gain prominence in search engines since it shows that the content you produce is useful and necessary. This is due to the fact that your potential clients are sharing it to their relevant social circles, who will then either share it further or make use of your business for themselves. Increasing the organic reach of your content can actually help gain you more effectiveness without you having to spend more money in your advertising efforts. It is definitely important to optimize content marketing for SEO, but do make sure that your primary focus is on targeting the audience you want to reach instead.


Focusing on Sales

Research has shown that people are more encouraged to go through with sales conversions when they are able to directly benefit from the transaction. Therefore when it comes to content marketing, if one were to place all their advertising focus into ‘selling’ their products or services, it can be difficult to capture the attention of customers and convince them to go through with the conversion. Rather than hard selling, content marketing is a form of advertising that focuses on the prospective customers instead of the products. Merely highlighting the benefits and features of your products and services aren’t effective anymore, especially in content marketing since one is easily able to locate similar products and services at better price ranges.


In order to fully stand out with content marketing, make sure that your content marketing strategy is able to provide target audiences with value in exchange for their time and transactions. Take a moment to consider the perspective of your customers. What would your customers care about? What questions would they commonly ask about your products and services? One effective example of using content marketing to promote and encourage conversions could be providing help in areas that are related to the material or services you provide.


For example, corporations that sell software usually include free tutorials on their website for users to try out or discounts that can be used. Corporations who deal with website development can also provide technical support for a specified length of time. This serves as benefits that encourage their target audience to try out their services.


Focusing on Going Viral

It can be rather easy to see the immediate benefits of content like videos and other media forms that go viral. But what business owners do not understand is that you may lose the amount of attention you have garnered just as quickly if you do not have the substance to maintain it. While it can be tempting to focus on becoming viral sensations, content marketing is best suited to create a reputable foundation of trust and value, thereby strengthening customer relations with the corporation instead.


All Content No Images

One of the most common misconceptions business owners have about content marketing would be that images pose no value other than to make their content more engaging. In actual fact, images actually do contribute to SEO value as well and should not be neglected. Research has shown that Google Image Search is actually one of the larger contributors when it comes to overall search traffic so by taking steps to ensure that your images have SEO value, it would be easier for your images to come up as the top relevant search results. Do make sure however, that the images used are all copyright free.


These are just some of the common misconceptions one can have about content marketing that is actually interfering with its effectiveness. Make changes accordingly and monitor your overall performance for content marketing today!



Author Bio: This article is written by Alana Berge. She is working as blogger for Awebstar, a Singapore based company offering SEO Services worldwide. Alana loves to traveling, cooking and singing. She is always grinding away on something marketing related. Reach out to her on Facebook.

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8 Techniques to Prevent Insider Threats in Organization

insider-threat

Many organizations and employees focus their security measures on network borders; but forget to focus on insider threat in an organization. Rarely anyone in the organization can guess about the insider who caused an attack whether intentional or not. It might be hard to believe that the well-dressed lady or gentleman with a nice smile from the next office might be the culprit who has been giving your company a hard time while you are busy searching for a non-existing external cyber-criminal.

Well, an insider threat is malicious cyber threat to an organization that comes through an organization’s personnel such as employees, ex-employees, contractors or business associates who have full information to the organization and access to their data, security passes, and computer systems.

Insider threats usually come from any level in an organization but usually, the higher-level employees offer bigger threats since they have high-level security clearance and more access to the company’s classified data. According to a survey conducted by Dell on cyber security professionals, 59% of the insider threats are from managers followed by 48% by contractors, 46% by regular employees, 41% by IT administrators and staff and the least being 30% from third party service providers.

Insider threats are usually disgruntled employees or ex-employees who believe that the organization did not do justice to them and are therefore looking for revenge. It might also come in the shape of an ignorant employee who accidentally leaks the organization’s vital information without intending to or perhaps those greedy employees who trade in classified company data and information to make an extra buck.

On the other hand, these threats may also come via unfortunate situations like blackmailed employees who are forced to turn against their organizations to save their loved ones or their dirty little secrets. Whether justified or not, these inside threats pose a major threat to all organizations worldwide.

This calls for a serious alarm to all organizations against insider threats where serious security measures should be put in place to counter insider threats as equally as external threats. It is time to tight the loose nuts. Here are some of the security measures that would help reduce insider threats in a modern organization.

1. Conducting a periodic risk assessment for the whole organization

Organizations must assess their critical and most valuable assets and the risks that might occur periodically and then come up with strategies on how to protect those assets from both inside and outside threats. Most firms wait until there is an attack before they can take measures against the attack, which already has caused damage. These periodic risk assessments periods must be at short intervals to reduce the risk of a cyber attack in between the assessments.

2. Conducting periodic security awareness training for all employees

A good number of employees pose a threat to their organizations due to ignorance or by being unaware of the security policies in the workplace. By conducting security awareness training, employees are made to understand security policies and procedures of the organization; why they exist and the consequences in case one violate the policies. Such a measure wards off the possible intended inside attacks while it also reduces cases of ignorant insider threats by a huge percentage.

3. Encouraging separation of duties and minimal privileges

By separating duties of employees and giving them minimal access privileges, an organization is bound to restrict employees to their line of work securing the other departments in case one decides to attack the organization’s system. This will make it easy to identify the source of the problem keeping in mind that there are no overlapping roles.

4. Logging, monitoring and auditing employee actions periodically

By monitoring and logging employee actions periodically, the organization will be able to discover suspicious action of the insider threat before he/she does the actual damage to the organization. This way, the organizations will always be a step ahead of the threat.

5. Keeping an eye on system administrators and privileged users

Statistics show most inside threats usually come from the system administrators and privileged users such as managers who have access to most if not all of the data in the organization. Caution must be exercised on such individuals to secure the data they have in their control. Remember, as you keep an eye on those privileged users do not forget to watch the junior employees.

6. Monitoring and responding suspicious behaviors in workplaces

As much as the organizations are monitoring their employees’ online activity on their user accounts, it may not be enough! In other words, it is prudent for any organization to monitor their employees’ behavior in their workplaces to take note of dissatisfaction and complaints, which can drive them to turn against the organization.

7. Deactivating user access following termination

Once an employee leaves or is fired from an organization, his access credentials should be terminated immediately. Of course, most ex-employees, especially the ones fired are usually dissatisfied with the organization. They would want revenge against the authority or person who is responsible for their job loss. What would be the better way to do so than misusing their privileges?

8. Actively defending against malicious codes

Privileged users and system administrators who are inside threats sometimes attack the organization system by planting logic bombs or malicious codes which will disrupt the system in place. Therefore, by putting in place a system that defends the organization against malicious codes, one can reduce attacks on the systems by these inside threats.

At last..

These just a few major measures can help you counter insider threats in organizations. To cut the long story short, a good amount of resources should be dedicated to counter insider threats. Let us just say that organizations today should be very wary of the insiders if they are to have an upper hand in the war against cybercrime.


Author Bio: Harry Patel is a full-time businessman and part time blogger.He has more than 10 years experience in web development and marketing. Currently, he is working as a consultant.






























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Why Time Management Software is Essential for Your Business Growth

Time management software has often got negative connotation when companies have first started to use it. Especially those employees who stay active on social media networking platforms on a regular basis. But for the firms, a time tracking software is one of the most crucial parts of their management system.


Company Benefits

There are numerous advantages for deploying time tracker software in the company. In those many benefits, one of the most obvious and important ones is that it keeps the employees responsible for how they spend each minute of their working hours at their workplace. As you are already aware, there are various studies that confirm the fact that they lost millions of dollars due to employees performing non-work related jobs during their working hours.


Today will discuss some great benefits of time management software for organizations that can help you save your money.


Improved Workflow

Any business may have some moving parts and many complex responsibilities that they and their employees have to perform on a daily, weekly, monthly, or even quarterly basis. In such scenarios, time tracking software can assist in making jobs and project management remarkable efforts. This is especially true when businesses have a bounded number of employees who will be working on numerous distinctive projects. Tracking every employee's time and the amount they usually spend on each of the tasks and discovering whichever of the duties is the essential will make it simpler for them to handle all of their distribute duties.


time-management


Transparency Between Client & Company

Clients need to see how much you spend your time on each project or assignment. This is especially true if you are a freelancer. One of the hardest parts of working as a freelancer is that clients (Most of them) equate work efficiency to time you spend working. Freelancers often don’t get credit if the work is done too quickly or when clients think that they didn’t spend enough time working on a specific project. So by using this tracking software you can send screenshots and maintain complete transparency so that they can see too what you are doing.


Tracks Every Tab

At times, employees do not want to be tracked or recorded like which websites they are visiting. This could include social media networking platforms too so they use incognito tabs so that nobody can lay their eyes on them. This is where risks significantly increase because they could share company’s confidential information too. So it is extremely important to know what they do in their office hours.


Better Work Management

One more added advantage is that when too many projects come your way then the software helps you in easily managing all projects at one time as it renders transparency of the true labor involved in the completion of the assignment. Companies can utilize a manual system to record time extended on job packages, assignments, and finally programs, but that in itself will be high time to take and prone to errors. With only less time spent on time-keeping, you get to spend more productive time on catering to your customer requirements.


Accurate Payroll Processing

If you especially deal with clients who pay on time you spent on each task or project then this can be a bridge that acts as transparency between you and your clients. When you provide your clients a proof that shows how many hours you worked on each project then they can kind of build trust and can go a long way for both of you. For instance, your client can assess prospective budget by looking at how much time or how many hours you actually spent on tasks like advertising, campaign planning, etc. if you are a marketing agency. Just like that, any business can provide accurate billing with the total exact time that was spent on working on a particular project.


Reduce Human Mistakes

The processes made by us are usually susceptible to human mistakes. Shifting from a manual recording method to a tracking software can actually make the efforts simpler and help avoid the possibility of data-entry errors. One more thing, having a centralized place for all your important data can assist you in preventing or at least minimize the risk to some extent. Though not immediately, it will reduce errors and redundancy by automating the processes.


Manage Your Activities

By tracking your daily tasks or activities, you can also have a greater control on whatever you do. You can avoid doing tasks that are not useful or wasting your time. Because once you get an idea of what activities that take too much time or not useful at all, then you can modify them according to your workflow so that you can have a better schedule. For instance, if a task takes too much time to complete then you can divide it into multiple smaller tasks and complete one at a time or one in a day. By understanding what that exact thing is that you should do at the particular time, you will have a better sense of purpose as to decide which task should do done first.


Analyzing the actual time needed to finish the activities is of enormous use in improving future estimations. In addition, it provides a foundation for comparison when executing process changes within your organization. Indeed, the benefits of having the right time management software within your organization, regardless of the size whether big or small, are priceless and provide you, as the pioneer, with confidence in making your business decisions.


Other Benefits:

  • More precise project scheduling
  • Minimizes your production costs
  • Data can be utilized in legal matters
  • Gives you with the ability to concentrate on your business process improvement efforts
  • Enhanced workflow
  • On time delivery
  • Significantly contributes to your success


What kind of benefits did you or your company experience with regards to the time management software? Do let us know by commenting in the section below.



Author Bio: Mohammad is software engineer by profession and a content writer by passion; Technical writings, blogging etc are stuff that he does as hobby. And now he is writing for Chrometa with responsibility for Guest blogging, He focuses on actionable and unique ideas that can be used to grow your business and make a real difference for customers.

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How Small Businesses Can Make Their App More Discoverable?

Today, the mobile app market is flooded with enormous applications, and it is one of the most competitive spaces in the whole world. As per the latest report by Statista, there were 2.5 million applications in the Google Play Store, as of March 2017, whereas Apple app store has 2 million applications, so you can imagine how tough competition is.


Between this huge number of applications and high rate of advertising, it is extremely challenging to acquire and retain more users. Being an app marketer, you need to work hard to take an application in front of the right audiences.


make-app-discoverable-more


By increasing exposure for your app, you can increase the number of downloads and enhance store ranking that results in driving revenue for your business. One of the most effective strategies to boost long-term exposure is app store optimization. ASO is the technique that can test and measure updates to app store marketing assets with the main aim of boosting visibility and increase more downloads.


In this post, you can find different ways to make your app more discoverable, so let’s have a look:


Analyzing Your Competitors & Other Popular Apps

Do you know that knowing and examining your audience is the part of analyzing the apps? You need to know your competitors as well both directly or indirectly. First, you can analyze your indirect competitors for which you need to survey the top apps in several categories and make note of recurring elements.


You can check their applications that whether their apps use similar terms or calls to action. You can examine their picture like what they are portraying. When it comes to talking about the direct competition, you need to look for the terms that you predict your potential downloads using and then examine the apps. All these are those apps that are optimized for specific keywords; therefore, you need to ensure that you take all in and check what they are doing.


App Store Basics

As you know that search optimization was and still it is a highly perilous part of a website marketing plan. In the last couple of years, we have been trained to look for “what we want”. However, the App Store is a directory of applications and it is mainly driven by search.


However, the principles of SEO are not going to apply to App Store Optimization, there’s not much unorthodoxy from the basics. You need to think from your customers’ viewpoint and for it, you need to put yourself in your customers’ shoes.


Make sure that you test search and know where your application shows up. Know where your app discovery process like what end users are thinking. You can also check which apps are ranking for the keywords, which matter to you and what are they doing.


Ensure That You Use the Right Keywords

Analyzing your competition to find repeated titles and descriptions that are vital. These are those terms that your audience uses to search with; therefore, you ensure that you can be found with them also. An instant sideways for mobile app design practices, so you should not use your company or app name as a keyword.


They are not aware of you, so how they will search for you? You can keep this keyword for later when you have a successful application under your cap. When it comes keywords, it is a must that they precisely reflect your application.


While the last thing that you are looking for is to download your application and look for something that is not there, compel them to delete the app and then leave the scathing review because they felt deceived.


Choosing the Right Category

Choosing a right category for your application is highly important in itself. One app fits in more than one category, so you need to choose one carefully. That category would be perfect for your app that gives it the best shot of ranking high in the top charts for your selected category. It doesn’t matter that whether the category is mostly used or not very well-known.


For instance, the social category is known for increasing more downloads when it compares to the lifestyle category. It is true that your app will have a tough time ranking highly in the social category compared to the lifestyle category.


So, it would be better to be higher rank in an average category than being on the lowest rank in the protruding category. While, the prominent category’s brands are huge and are not easy to beat, but if you are able to do it, you can get huge amounts of downloads.


It would be advisable to do the risk calculation for your app and for yourself, so comprehend the advantages and disadvantages of each category and choose the most accurate category for your application to increase its success.


Use Gestures

A right mobile app design tool is the use of gestures. By using gestures other than tap in your user interface is a right way of boosting the user experience of your app.


You have an option of tap, double tap, drag, swipe, spread, scroll, flick, pinch, and recently with Apple devices, 3D touch, which is a feature that senses how intensely you press the display for an improved experience.


Moreover, gestures are a shortcut of sorts, which enhances UX by diminishing the importance of buttons, so decreasing clutter on the app. Ensure that you do not overload your users with too many gestures.


Using Screenshots to Boost Home the Features and Benefits

Make use of obtainable spaces as you can involve up to five different screenshots in the Apple’s app store, whereas up to eight in the Google Play store to promote your application. You can make use of all to increase the visibility and sell your app’s value.


Priorities main messages as the first two screenshots are widely visible. In reality, they even can show up in search results for the app store. Ensure that your essential selling points are featured in these screenshots.


These are the top easy ways to make your application more discoverable so that people can easily find your app and leverage the benefits. You can consider these tips and make it easy for people to find your app.



Author Bio: Jyoti Bharwani is a Sr. Content Developer at Space-O Technologies. She has a keen interest in writing related to mobile app development and app marketing. In free time, she prefers to read non-fiction books. To follow her on Twitter.

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8 Must Have iPhone Apps For Small Business Owners

Business owners are always working round the clock, involved in a number of tasks. Managing all these at a time can be bit of a task. Modern technology and the various apps that comes handy nowadays will help smooth things out. If you are an iPhone owner and a business owner too, these 10 apps are must have in your mobile.

 

must-have-iphone-apps

 

1. inDinero

inDinero is a one-stop accounting app which helps the user to keep his books accounts proper, file taxes and also assists in managing payrolls. You can get a proper and clear view of your financial health whenever needed through its feature where it stores data in the backup.

 

While this app is free available on mobile, its software version costs anywhere between $349 to $1,999 a month.

 

This app is compatible on iPhone.

 

2. Evernote

Evernote as the name suggests helps to note anything and everything wherever you are in the world. It aids features which enables one to type, record voice notes and snap pictures bringing all the facilities into one platform. This app helps to make all tasks more productive.

 

This app is compatible on iPhone, Android, Blackberry, Windows Phone.

 

3. HootSuite

Owning a business is not easy, one needs to keep his presence felt in all places in order to grow and expand their business. What else other than social media do this job better? Being active in social media is very much necessary which has helped bridge the gap between the world. At the same time managing various apps at a time can be a task in itself.

 

HootSuite helps you bring all your social media accounts at a place and using a single app allows you to communicate on a variety of social media platforms.

 

This app is compatible and available for free on iPhone, Android and Blackberry with a premium charge of $99/month on upgraded versions.

 

4. Asana

Asana is an app which is compatible iPhone applications. This app helps to plan projects and organize tasks accordingly along with your team. This also helps to aid in listing tasks and works for your whole team.

 

This app is compatible for iPhone and available for free for small businesses.

 

5. Expensify

An absolutely must have app, this integrates your bank account and credit card with itself and helps you by notifying you whenever a payment has to be made. Along with, it assists in categorizing payments in various categories giving you a proper picture of your financial health. You can also take snaps of your receipts to list them and generate report whenever needed.

 

This app is compatible and available for free on iPhone, Android, Blackberry and Windows Phone.

 

6. Triplt

As business owners are you on wheels regularly? Are you often traveling and find it difficult to manage things at a short notice. No need to worry any longer, Triplt helps you maintain a proper balance while juggling between things. It assists in staying organized. Just by forwarding your confirmation emails of your reservation, this app builds itinerary which you can look up to at any time. It also aids notification assistance whenever there is a change in the flight timings.

 

This app is compatible on iPhone, Android, Blackberry, Windows Phone.

 

7. LinkedIn

LinkedIn provides platform for people and business owners to network. Signing up to LinkedIn and creating an account with, one can create groups and know about the latest activities, making networking much easier, to reach out to people.

 

This app is compatible in iPhone, Android, Blackberry, Windows Phone.

 

8. Any.DO

Typing and inputting can be tedious tasks at times and it may not be possible to type everything at length. Any.DO helps to bail you off this problem by providing voice input feature. This is one of the most recommended apps for every business owner. You can load any information of any new item by using the voice feature. Also with just a shake of the phone, you can remove all the completed task.

 

This app is available for free on iPhone and Android.

 


Author Bio: Aishwarya Raghunath has authored this post. She regularly contributes to the blog Desi Hisab- Daily Expenses Manager and you can download this expense manager app from Google Play store. Apart from that she is a gadget freak and investment manager.

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7 Marketing Tips Every Small Business Owner Should Know

In today’s world of online marketing, you don’t have to be a large business in order to be in the game. There are various methods and channels that you can use to market your product or services, and compete with the big names in your area. Still, while starting a small business is a fun experience, it also presents a challenge, and it requires effort and patience in order to do it right.

 

While thinking big and taking on risks may seem enticing, there is a number of common practices that you need to apply in order for your marketing strategy to pan out. Here are 7 marketing tips that you, as a small business owner, should know.

 

marketing-tips-small-business-owner

 

Create high quality content

There is a lot of truth to the saying that content is key. By creating and posting content that is valuable to your visitors, you will drive traffic to your website and increase the conversions into leads or customers. There are various kinds of content that you can implement – blog posts, e-books, podcasts, case studies, videos, etc. You need to grab your visitors’ attention by creating content that is tailored according to their needs. Mention your services, products, business and the people behind it in your posts. In order for you to really benefit from the quality content that you are posting, you should come up with a content promotion strategy.

 

Design a good browsing experience

As people today look up your online presence before deciding to buy from you, it is essential that you have an impeccably designed website that offers a quality and enticing experience for your visitors. If your website is outdated, it will most probably drive them away to your competition. When designing your website, keep in mind that less is more. For example, creating a simple and clear checkout process is extremely important, as no one enjoys filling unnecessarily long forms. Your website’s speed is also crucial, as it leaves a better impression and drives more traffic and sales.

 

Define your target audience

By defining your target audience you will be able to determine how and where to market your business. Start by looking at your current customer base. Determine who they are and why they are buying from you, and which ones benefit your business the most. Then look at your competition and look for a niche that they may have overseen. List the benefits of your products or services and then determine who has use of them. Think about demographics factors such as location, age, gender, income, education, etc.

 

Implement email marketing

Using email is a cost-effective way to promote your content, products and services easily, by providing instant information to your customers. There are various tools for setting an email marketing campaign. Via email, you can educate customers about your services or upcoming events, or upsell to your current customer base. What’s great is that with email marketing there’s less paper trail, so you can spend less while having a more sustainable marketing strategy.

 

Design for mobile devices

Your website needs to be adaptive to different screen sizes, in order to provide a good user experience on every device. In today’s era of smartphones, having a mobile-friendly design is essential, as a large number of users is shopping via their mobile phones, and expects a website that is tailored to their needs. A mobile-friendly website is bound to increase your traffic and sales, and if you don’t pay attention to this aspect, it is quite possible that your visitors will look for similar products elsewhere.

 

Collaborate with others

It is no secret that great minds work well together, which can especially be applied to business ventures. An essential strategy for a small business is to build a relationship and develop a collaboration with other businesses in the same niche. By doing this, you will be challenged to think and look for solutions outside of your comfort zone, while staying on top in the marketing world, as businesses that collaborate market better.

 

Engage with others on forums and in groups

There is a great number of forums and online groups where you can engage with communities that relate to what you are marketing, such as Reddit, Quora, LinkedIn groups and Google+. By participating in these online communities you can boost your network with more traffic and potential new customers. By sharing your knowledge and insights on the subject, and taking part in related conversations, your brand will gain more credibility. You can also use the right opportunity to include links to your blog or website, so that people can look you up and learn more about what you are offering.

 

Final words

You need to keep in mind that coming up with a good marketing strategy is based on trial and error. Once you implement a certain method or practice, you need to track it for results, and constantly keep improving on what you already have. Make sure that you put yourself out there, by attending events in order to increase your knowledge and exchange ideas. By meeting new people in your field, there is often an opportunity to improve your perspective. Take up any chance to network and learn.

 


Author Bio: Steven Clarke is a web entrepreneur. He also works as a business consultant at Logo Design Sydney. In his spare time, he likes to write about his ideas and share them with the world. Steven is a regular contributor to several websites.

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6 Tips For Converting More Customers With Social Media

It doesn’t matter what you do, whether you’re a company PR manager, or a university recruiter looking to up their game, you want to convert people from your social media. Otherwise, why you are you spending all those hours pushing content across the different platforms you’re managing? The thing is, this is often actually harder than we initially realize. How do you get people that are just browsing to become customers?

 

You’ll be glad to hear it is possible, and probably at higher rates that you’re currently managing. The thing is, you’ve got to apply the right strategies. Those are what we’re going to look at today.

 

Be on the right platforms

social-media-platfiorms

 

This one kind of goes without saying. The different platforms have completely different audiences. For example, you’re not going to find many 50 somethings on Snapchat and if you’re trying to reach out to men, then Pinterest might not be for you.

Find out where your audience is actual to be found and push your content across those platforms so that you’re not wasting precious time spinning your wheels in the air.

 

Know what sites your target audience visit

The problem with social media is that you’re going to find a lot more people browsing through your website than the people who are actually going to buy your product. And though it might feel nice to have a lot of followers (and help you establish your reputation) chances are slim that people outside of your target audience are actually going to buy your product.

 

For that reason, find out where your audience actually hangs out and try to get at them there. This is actually quite easy to do, for example, on Facebook. Just go into your manager, hit’ audience’ and ‘insights’. Then you can specify who your target audience is and find out what are some of the top sites they visit.

 

After that, it’s a matter of striking up a relationship with those sites. If you can, do a share for share alike (this is where they share your content and you share theirs).

 

Start small

Sure, if you want to be effective in your social media marketing then you want to spend enough money. But don’t start by throwing a huge chunk of your marketing budget at something. Instead, start small.

 

Take the content that you think has to promise and push it for a few days at only a few dollars. This will give you a huge amount of valuable information about whether the post will actually create engagement, if people will actually like it and whether it will actually convert.

 

Try out different pieces of content and a few different strategies. And then ramp up.

Remember, you can always add more money to a campaign or expand it, but once you’ve started a campaign it will keep on rolling, whether it’s converting or not.

 

High-quality content

If you want to be heard above the noise on social media, then your content needs to be better than theirs. This means putting in the effort to create really high-quality content.

 

high-quality-content

 

As you’ve probably got enough on your plate and you want to avoid social media stress as much as possible, the best way to do this is to put aside some of your marketing budgets to actually hire skilled and capable content creators to help you out. There is a lot of talent out there, many of who aren’t even that expensive.

Also, remember to use different formats. Don’t just stick with text, as when you do that you’re going to miss out on all of those people who don’t actually like reading that much and prefer consuming their media in other forms.

 

Use storytelling

Facts and figures are nice. ‘How to’ articles will spark interest as well. You should certainly use both of those. Don’t, however, forget to tell a story. We’re suckers for stories, often willing to accept information on faith simply because we want to move the story along.

 

So tell a good story. Find a face to represent your product and show how they overcome problems, become better people or defeat evil by way of using your product.

 

This will add a much needed human element and people will eat it up.

 

Offer stuff

People love free stuff. For that reason, offer them things to draw them to your website, or to have them spread the word about your product. Offer them ebooks about how to be successful on social media, for example. Or give them a list of unexpected ways that they can use your product that will make it last longer.

 

All they need to give you in return is their email address. If they do that, then you’ve got a captive audience and you can continue to tell them about the great deals you’re offering.

 

Last words

Social media isn’t something that will work for you overnight. It takes planning, tinkering and consistent revising of your strategies and ideas, so as to make certain that it’s as effective as possible.

 

Whatever you do, don’t just trust your gut with social media (or anything for that matter). Instead, explore the statistics and numbers that the different social media platforms provide carefully. They’ll offer you valuable clues about where you should take your strategy next.

 

About Author:

Janet Anthony is a passionate blogger and content writer at BestEssay.Education. She mostly writes about blogging, social media, and writing tips.

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Best Websites with Cool & Free PowerPoint Templates

I’m someone who has been in the position to not only present but also be among the audience of several PowerPoint presentations. A while back I was invited to review project proposals for developing a web portal and the presenters I encountered were using quite conventional PowerPoint templates that one would find by going through the default themes offered by Microsoft. That’s when I realized how using conventional templates can actually make a presentation look quite dull.

 

The Danger of using Generic PowerPoint Templates

Imagine that you are someone reviewing project proposals and watching a presentation made on a template that you yourself have probably used a few times. While the presentation itself might not be bad, the template itself is likely to distract you because it might seem dull and overused.

 

Dangers of generic PowerPoint templates

 

Now, imagine the same presenter is using a template you have never seen before; one that has more visual appeal than default, generic templates. The latter is likely to be more attention grabbing for you or any audience for that matter.

 

Best Websites Offering Awesome Free PowerPoint Templates

To help you get that X factor in your PowerPoint presentations, here is a list of some of the best websites with cool & free PowerPoint templates for making professional slide decks.

 Websites for cool and free PowerPoint templates

 

FPPT.com

FPPT.com or Free PowerPoint Templates is the name of a website which holds the status of a veteran PowerPoint templates’ provider. This website has more than 7000 free PowerPoint presentation templates for a plethora of topics. The slide designs are quite impressive and the imagery used for designing the PowerPoint backgrounds consists of high-quality graphics and photos.

 

The best thing about FPPT is that there seems to be hardly any subject for which a PowerPoint template is not available. You can use the categories, tags or search for templates using keywords to find a PowerPoint template which best suits your needs.

 

FPPT

 

SlideHunter

This is another website which offers some amazing free presentation templates. Other than PowerPoint, some of the Slide Hunter templates are also fully compatible with Google Slides, with an option to open the slide deck directly via your Google account.

 

Slide Hunter

 

SlideModel

SlideModel.com is another website for downloading cool PowerPoint templates. While most of the templates at SlideModel are paid, it also has a very impressive section where you can download a handful of free PowerPoint templates.

 

However, the really cool templates require signing up for a paid subscription, which is quite affordable considering the website offers more than 10,000 PowerPoint templates, many of which are also fully compatible with Google Slides and Keynote.

 

SlideModel

 

SlideModel has a range of templates with maps, charts, business diagrams, dashboards and more. If you are someone who requires giving presentations at a professional level, you can greatly benefit from SlideModel. This is because the presentation templates are editable enough to allow making changes to even small slide objects. This can help you customize anything from a demand & supply diagram to the map of USA, with each state highlighted separately with its own map.

 

In fact, you might be surprised at the number of map templates the website has for different regions, continents and countries, as well as the business templates which enable making the most elaborate diagrams with easy modifications to sample slides.

 

PPT Templates

If you want premium looking templates for free, with attractive, glossy designs, then simply check out PPT Templates. There are a number of categories with some very impressive template designs which can be easily used for professional or academic presentations. Some templates even come with a Google Slides button to allow you to open the template within Google Slides directly.

 

PPT Templates

 

It is worth mentioning here that to download templates from PPT Templates you will have to use the social buttons at the bottom of the download page. This means you will have to like, tweet or plus the template before the download button appears.

 

Summary

Preparing an effective presentation requires time and effort. To fight Death by PowerPoint and make an outstanding presentation, you can rely on pre-designed themes and PowerPoint templates that will bring a new style and flavor to your slides. The list of sites reviewed in this article can be used either to get inspiration in creating new presentation decks or to download pre-designed presentation templates that can help to save hours of manual work.

 

The websites mentioned above should provide you with a lifetime supply of cool PowerPoint templates for your presentations. These websites continually add new templates to their ever expanding gallery, so you can always be assured of new and interesting presentation templates available for download.

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How to Grow Your Business Using Mobile Coupons?

These days, big companies are trying to promote their products indifferent ways like online campaign management, through SMS on mobiles, on television, banner ads and offline advertisements. As much as we know, the companies who promote products by offering promo codes through mobile SMS, get more benefits.

 

Actually, Mobile Coupon Marketing is the most convenient way to reach to customers. Not only you will target your customer but also can also target many type of mobile marketing strategies. And a very good thing about mobile coupons or promo codes marketing is: if you want to target local business then it is the suitable business strategy for your business.

mobile-promo-code-marketing

Through SMS, e-commerce and branded companies give the coupon codes for best offers to targeted clients. What’s the main reason: why these companies prefer the mobile discount coupons marketing strategy? Do you have any idea about that? Read more to know.

 

5 Main Reasons to Use Mobile Coupon is:

1. Companies can directly reach their customer and benefits them.

2. Customers can easily use the discounted offers

3. Brands can target easily the local business

4. As Customers get more benefits, they love to purchase more and more products

5. Easiest way for brand promotions.

 

In these days, each and every famous e-commerce companies like Paytm, eBay, Jabong, Amazon, Flipkart, Snapdeal, Shopclues and all food and beverages companies, interior-exterior companies are offering promo codes.

 

In this 21st century, marketing strategy is very complicated to handle. So, small scale business owner should nurture their skills in such a way so that they can compete with the competitive market.

 

Are you a small or middle sized business owner? If so, then you can start with the mobile coupon marketing tricks to grow your business. Hope this article will be helpful for those owners who want to see their companies at top level.

 

Author Bio:

This article is written by Ameeta Mohanty, a professional blogger who love to write different kind of articles from several categories like travel, technology, health, shopping and news. Apart from her profession, she loves singing, dancing and enjoy life to the fullest.

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Target Influencers with Content Marketing at IndiPR.com

After content marketing prevailed as the one the most preferred marketing strategy by the businesses, IndiBlogger find it interesting and expanded their blogging forums to a new venture, IndiPR.com where you can find influencers, hire them and get your job done.

This article is for businesses which are struggling to reach out bloggers, internet marketers and influencers with high quality content websites and those with higher ranks.

It takes a lot of time to list out top influencers and their contact details. For a company operating few projects with fewer employees, it would be more difficult to dedicate some of them for research purpose in the tight market scheduling times.

It is better to choose a platform that filters out the best and quality freelancing influencers with the lot of portfolio links (blog post links) shared already since the past few years.

indipr-logo

IndiBlogger is one the best renowned blogging forums for Indian bloggers helping them know and connect each other all over the country. IndiBlogger usually accepts the bloggers with genuine and quality content blogs. That means your business have a readily available influencers to write about you.

How IndiPR can help your business?

Businesses launching their new products and services should be taken into the public through media. Blogs are one type of media to spread the information through Press Releases. A press release will be telling people about the launch of new product or service. Businesses of any size and type can have their press release kits published by the specific niche bloggers on their blogs.

Specific niche? Why?

Because it matters!

If your company is releasing a new smartphone, there is no point of reaching out blogger who write about auto-motors. Coming to the point straight, A blogger of tech niche will not be willing to write about the health on his blog and a blogger of autos niche will not be willing to write about smartphones on his blog.

So, it would take a lot time to find out the best influencers of your niche to send the press releases or to contact them for any other content marketing purposes.

IndiBlogger launches IndiPR.com for businesses

IndiBlogger makes IndiPR a business friendly website to get their press releases published by the top influencers. The uploading of the press releases will be automated though the AITE (Automated Influencer Targeted Engine) which proceed the applications from business owners to the influencers based on their rankling and rating. The shortlisted influencers will do the research and publish the press release on their blogs in short time.

The Co-founder & Director of Marketing of IndiBlogger, Anoop Jhonson says, “With a starting budget of just USD $150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”

IndiPR is looking forward to meet companies and businesses with influencers, internet marketers and bloggers of high grade in coming days. In this regard, the Founder and CEO of IndiBlogger adds, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realizing its immense potential.”

If IndiPR stands out, blogger will get a good source to reach out companies and vice-versa.
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Stop Practicing These Dangerous Blogpost Promotional Strategies

“Everything is fine in love, war and blogging” might be the wrong quotation you have read somewhere. That phrase don’t have the term ‘blogging’.

 

As our experienced bloggers, also the best networkers say that writing only takes 20% of the effort you put in blogging, the rest 80% is taken by promotional strategies. Yes, they are right. Writing blogposts and promoting them don’t weigh same in the opposite pans of the balance. Promotion takes the much mass.

 

But, to what extent? Should you use whatever the way you can have to promote your blogposts?

 

You need not to pull all the strings to hit the 80% but hit the main ones harder.

 

dangerous-promotional-techniques-quit

 

The point I am stressing here is, promoting blogposts should build you stronger network of comebackers and subscribers who would quick visit your blogposts upon publishing. Promoting them vigorously and aggressively will, instead of driving your traffic, will drive them take U-turn from being your blog followers/subscribers.

 

I have practiced some of these techniques in the past and learnt from the domination of adverse effects on my traffic and engagement rates. I don’t want you to repeat the same and waste your time in learning all by yourself.

 

If you don’t believe me, read an autobiography, you would understand the proportionate value of time with knowledge.

 

In this article, I would like to discuss some of such dangerous blogpost promotion techniques that are being practiced by many of the newbies and intermediator bloggers which are failing them in return with unexpected god speed. You would also read the thoughts of renowned and professional bloggers on internet along with my tone. I hope that will help you understand what the world is thinking about these dangerous promotional strategies.

 

1. Stop tagging unrelated people on Facebook

Who would not do the tagging when it is giving much indirect targeted traffic to our sites in the beginning fantasy days. A blog just born a kid (say days or weeks) would have to wait until it grows up or just have to born up a wiz kid to hit that huge mark.

 

In English, a blog that is created days or weeks or a month ago should build up proper impression to the search engine bots with consistence, quality, readability and SEO friendliness. Unless you take care of these issues your blog would grow up a ‘special kid’ which needs special attentional practices like tagging which is again the negative shot.

 

Because blogs are not humans to be shown humanity over their disabilities.

 

In even simple English, If you wanted traffic, optimize the blog for better readability and take care of content quality. Do the proper SEO and make sure your blog is not facing any issues being crawled up.

 

Facebook tagging is to notify and mention the presence of people sharing the moment. If someone has asked for a solution that you had come up with on your blog or if you think that particular person should notice this blogpost update, you can tag them.

 

But it should not be like,

 

Tag everyone or those who are frequently encouraging you through their likes and comments whenever you post an update.

 

Tagging everyone would pose a threat of being flagged as spam that you cannot get up again after so long.

 

Tagging those who constantly encourage you (be them either influencers or normal people) is not necessary. Logically, those who encourage you would encourage you, no matter what, as soon as they see the update running down their newsfeed. A tag about the post might actually disappoint them if no special engagement is asked.

 

Don’t you think? Step in their shoes and have a thought about it.

 

I asked Rohan Chaubey about the same and he says,

 

“For me networking is all about not being hungry for favors and concentrating on how I can be of service to others. This is called “palm-up” networking.

 

Networking with a generous heart has opened so many opportunities for me. Doing this I've realized that more I support others, the more support I receive.

 

It's already 2016, the only way to thrive is - establish genuine connections + Turn back to reciprocity.

 

In my upcoming book "Make People Want You", I've a chapter which talks about networking and reciprocity. And the above ideas were pulled out from there.
Talking about aggressive post promotions, it's a massive turn off for me.

 

Build things together and you might save yourself from being a self promoter 24 x 7.
Self promotion is appreciated till an extent. Aggressive promotion makes the audience run away.

 

The game is all about relationships, not transactions. The real players know the value of reciprocity and generosity.”

 

I asked Nirmala Santhakumar of My Magic Fundas about her experience.Here is what she says,

 

“Some bloggers wish to maximize the social shares for their blog posts and thus spreading their content in social media at irrelevant places in a frustrating manner. Few other bloggers want to make affiliate sales and hence blindly promote their updates in the inappropriate places. Sometimes they unnecessarily tag the expert bloggers and force them to read their blog posts. I have also been annoyed with the distracting banners, pop-ups and unessential newsletters.

 

All these risky promotional strategies should be avoided by the bloggers. It would be good to follow some genuine content promotion ways without being annoying the readers and the social followers. Over-promotion is not the way forward and never lets the bloggers earn money from their blog.”

 

2. Stop aggressive group promotion

Facebook groups give the best exposure of our blogposts to the known and unknown. Fortunately and unfortunately, we have infinity blogpost promotion groups available on Facebook with thousands of members (who are zombies at most).

 

These zombie members won’t care about yours or my promotions, they just do theirs. On the honesty side, we are also the same most of the times.

 

Only some zombies like ‘R’ in Isaac Marion’s ‘Warm Bodies’ (Novel/Hollywood movie) get their hearts beating for a second in a week or month and visit your site to read the post (only if that pot interests them).

 

I don’t mean that Facebook group promotion won’t help you but, not the way you are doing. Find a way to attract the road passers grab your attention and watch your promo, get amazed and visit your site.

 

Do not let the promotion flow into all the grooves at a time. Build a strategy and shoot them at right time (again strictly no tagging here. Because tagging in groups will bring the adverse effects 10x faster than normal).

 

Here is what Atish Ranjan of Tech Tricks World says about group promotion,

 

“Nowadays, most of the bloggers promote their blog posts in various groups to get some referral traffic and get share count increased. I am not against it as I do this sometimes as well. But, if you start posting so many links every hour it may annoy people who are in the group, and due to this reason they may mute the notifications or simply leave the group. That means they stop getting notifications about the new posts in the group that affects your posting because if most of the group members do so, who will see your posts then?

It makes sense.

 

Therefore, limit the number of postings in various groups. It is even better if you post in the groups that are relevant to your nice.

 

Now, coming to Facebook tags, I really hate when someone tags me to their post without any significance. If I am mentioned in a particular article, then if you tag me while posting, then it makes some sense. But, if you are tagging me just for the sake of notifying me, it does annoy me a lot. Come on, you are in my friend list already, and I can see your posts in newsfeed so why should you tag? It is spam!!

 

I hate to be added in Group chats whether it is Facebook or WhatsApp. They don’t do anything for good but annoy a lot. I was added in many such Group chats, and as expected, they end up within a few days.

 

In short, I would recommend everyone to promote your blog posts in a professional manner which must not annoy your audience and friends because once they are fed up; you can lose a lot of audiences.”

 

3. Stop creating group chats

Promoting links in group chats is one of the most annoying techniques that anyone would hate to see. I have seen people these days creating groups in the name of their blogs and promoting the links like ‘You-must-see’.

 

No member of that group chat would have a clue to figure it out the purpose of the group and the links appearing. Sadly, the group contains 90% of fellow bloggers and only 10% of feeders.

 

Many professional bloggers simply leave the group without saying a word. Because they know that arguing with the group creators would be a waste of time.

 

The funniest explanation the group creator gives would be rather annoying than his links in the chat. He says that the group is intended to help one another about blogging but he himself continuously posts his blog links.

 

Grrrr!

 

Here are some basic points that we need to mind before creating group chats and adding people. It is a minimum kind gesture to think of them first.

  1. Group chats help a lot if truly maintained to help each other and push each other. An ideal group created to serve so should only have the members who have shown their consent to stay and be active.
  2. It is much important to ask or at least inform each and everyone that you wanted to add in the group.
  3. Let’s everyone raise a point or express their opinion on the rules set. Always remember that it is your idea of creating the group and adding members. So, respect their consent for staying.
  4. Do not remove members at your choice without talking to them personally if any action needed to be taken against inactive members. You have no right to disrespect their privacy and freedom by adding and removing at your decision.

Saurabh Tiwari of All Digital Trends shared his bitter experience with the attention-hungry promotions.

 

“I know everyone blogger want more and more traffic to blog/website, but these days bloggers are following unprofessional ways to get traffic.

 

I recently saw some fellow bloggers create WhatsApp groups with their blog names and if add people to the group and they used to share posts even the group is not entirely particular about their blog and even they used to share blog posts in irrelevant conversation. One thing more you are not allowed to share own post in that group, this is the guideline from group owner whether they can.

 

Also, Some Fellow bloggers Join many Facebook and Google plus groups and whenever they wrote a post they used to share the post in all the Groups that they have joined even the group is not related to the actual what the post is? And some used to Tag, their friends who have huge number of friends on their friends list and moreover, they ask their friends to share the blog post link in their timeline and if anyone asks the question in any groups or else in any conversation chat then they used to share the blog link even the post is not about the exact question is and all these promotional strategies is to get traffic which converts money, and this is Dangerous Promotional strategies for me because this may lead to users dissatisfaction regarding your blog even you write a great content for them.”

 

4. Stop promoting in personal chats

If promoting in group chats is trending method, promoting in personal chats is a classic of all the dangerous techniques.

 

Promoting here I mean posting links in the chats purposelessly.

 

If the person is not concerned with the topic of the blog post, if he hasn't asked you for a solutionary blog post, if he has nothing to do but just read it for god sake, do not recommend it to him to read. It might bring you a visitor and a page view, but you could lose a wonderful friend in your digital network.

 

Personal chats are to be personalized. Just because he praised you in his status update once or in a personal message, doesn’t mean that he will have to read each and every future post of yours.

 

Just think, if he really wanted to read your future posts, he would subscribe to your blog updates or at least ask you for a subscription channel. If you think there is a logic in this point, applaud in your comment below.

 

Swadhin Agarwal of DigitalGYD think the automated personal spamming is killing the life in promotions. Here it is in his own words,

 

“Automated group spamming, Facebook chats, twitter automated DMs have now come up as the evil outcome of social media these days. Whenever you follow someone on twitter there comes a rather unwanted and annoying DM to download their free eBook or check out a affiliate product.

 

If this was not enough, people nowadays have explored even more funny and intrusive ways to spam users through personal messaging platforms.

 

There are ways in which you can access people’s mobile numbers and add all those unrelated folks to a whatsapp group where only the owner rants his songs. This is annoying when you receive multiple notifications throughout the day and when you wake up you see you have 1288 unread messages from group “ultimatespam”.

 

Tagging on Facebook is another nuisance. People tag 100s of other people literally begging for likes to their profile picture. Some newbies are so adamant that they tag 50-60 others on their blog post shares and you literally carry the burden of the notifications.

 

Recently, someone tagged me and 83 other unrelated people in one status inviting us to visit some other blog post of his. When I reacted saying it was not cool and please don’t tag me. The smart guy instead of apologizing me, turned to say if you have problem why you don’t turn off tagging in your settings.

 

I was stunned by the shamelessness. I mean it’s like we gonna carry weapons, we gonna carry knives, if you have problem why don’t you wear clothes of steel and roam.

 

Being a social media enthusiast, I would take this opportunity and say that, please refrain from doing this. This is not a technology that will take you far. Instead of trying shortcuts, intruding their privacy and pissing them off why don’t you engage with those people? Talk to them, chat with them and discuss work with them.

This will help you build better relationships and lasting impressions.”

 

Susheel Karam of Digicular also had a bitter experience with personal message promotions. Read his story in his own words,

 

“I had experienced people using the worst ways to promote their content. Some of them being sharing posts to irrelevant Facebook groups, Twitter mentions, Google+ mentions and so on.

 

The two of most worst of them are


1. Twitter - People follow me, if I am interested and follow them back, then they unfollow me. This is cheap trick of gaining Twitter followers.

 

And there are some unknown people mentioning me in their  tweets just to make me click the link in their tweet.

 

2. Facebook PM - Blogging is all about community, so when a fellow blogger sends you a friend request we will probably accept them most of times even if don't know them well.


But these people make wrong use of it. They tag in each of Facebook posts. And they just send personal messages with a link to their blog post and ask us to read, comment, share.


Unless they have some blog post to share they never message you.
If you look at their chat, all you can see is a bunch of links. Even Rohan faced similar situation.

 

The only advice I would like to give to fellow bloggers never show such Robotic behavior.


Always keep in mind that you are a human and the person on the other side is human too. So behave in the human way and try to build true relationships, not to get page views.”

 

5. Stop using auto promoters

Auto promoters are of two kinds, one kind is to automate the social media promotions with time. These actually help us to post on multiple social media channel at once and also help us schedule the promotions as per our time requirement.

 

The second type is to promote in multiple groups and chats automatically equaling the spamming activity. These tools spam in every joined and un-joined group even though you have no permission to post in it.

 

Now, tell me a thing. How many times have you seen the same update in every other group you have joined in and how many time have you thought of reporting it as spam? The other feel the same too.

 

The aggressive promotion that we have discussed above will also be mis-considered as group spamming sometimes.

 

Who would like to see the same post titled, “cheap mangoes for everyone” in every other group named, “Programmers lobby”, “Bloggers SharePoint”, “Bike mechanics adda” and so on?

 

Yes! You are thinking it right. It is a pure spam.

 

I asked Mi Muba of Be A Money Blogger about the auto promoters and here what he thinks about them,

 

“Your every promotional strategy will fail if you do it inorganically that means completely relying on any automated sharing tool or doing manually but just for sharing and nothing more. Now online world has become just like offline world where you need to stay on place where from you want any support. If are not organic on any place in online world it is just like you are in a meeting in offline world where you sit silently, share your views and go away from the room soon after the meeting is finish and hope people would remember you and recognize you in next meet. So be organic, be friendly, first listen to others and then make them listen to do meaningful promotion on any online place be it social media, social bookmarking site, forum or any other community get together.”

 

6. Stop sending newsletters to non-subscribers and unsubscribers

Email marketing is not dead. There are some top email marketing service providers online that not only help you send beautiful emails to your subscribers but also help you manage the marketing reports for your campaigns.

 

It is always okay to send good informative emails to your subscribers as they are willingly subscribed to your channel for so. But, how good and ethical is it to send the emails to the non-subscribers?

 

If “C’mon Sasidhar! That is called advertising” is what buzzing in your head, answer me this question. How many times have you felt like spamming those Dr. Batara’s hair growth treatment emails in your inbox(es)?

 

Advertising is targeting audience who show some interest towards such products or services. It is not promoting an iPhone SE to the caveman. neither he knows the value nor he cares about your promotion and at worst, you will get spammed.

 

Email service provider like Gmail intelligently move the emails received from a particular spam reported email ID for other users also. This in turn blocks your reach to your target audience.

 

7. Stop mentioning people in your statuses for personal messages

Personal messages and general news feed like updates are differentiated and protected with privacy rules for a reason. Don’t you think?

 

What’s the point of mentioning people to suggest something or to say something that has to be said in personal? Let me demonstrate how awkward the statuses appear.

 

“Hey @John! I accidentally dropped your toothbrush in bathroom. Here is guide to buy a new one http://www.toothbrushsuperhero.com/how-choose-tooth-brushed-when-dropped-bathroom.html”

 

“Hey @Jessica, I saw your spoiled eye makeup when you were leaving home to party. I didn’t say it to you because I thought I could give you a guide to correct it. Here it is: http://theworldgotsaved.com/eye-makeup-guide.html”

 

Now tell me how fair these look?

 

(Please don’t laugh alone. Hit the share button and let your friends know about it.)

 

Sometimes the personal messages mess-up meanings completely. Naveen Kumar of F5 The Refresh shares an example that he had experienced. He even demonstrates how the spamming is propagated. Read this,

 

“Yes, I agree with you that these days’ people doing so much spam.

Let’s begin with Facebook, people trying to get traffic to their posts by tagging a lot of people in their post without any sense.

 

Sometime, it changed the whole meaning of status. Before few days, I saw a post. Someone updated her status “It’s time to sleep” and tagged around 75 peoples. Now think, will it make any good sense? Its sense goes something like that she is sleeping with 75 peoples. LOL! Really!!

 

So we should stop tagging our friends unnecessarily in our post to avoid such nonsense meanings.

 

Bloggers using automotive tools for sharing their posts in groups on one click. Even you can’t able to get traffic from these groups then why you are sharing in those groups. Just for social signals. These don’t have any value.

 

If you want to get high quality social signals and wants to make your brand value, share your post in relevant groups and engage with your audience. I think, this is the only way to spreading your post on the social media groups.

 

Another technique people often use is sending URLs in direct messages. This is so irritating. Let me tell those people who are using this cheap technique, your ID can be disabled very soon as soon Facebook will detect the spam.

 

Let talk another social media platform like Google+ or WhatsApp or another mobile apps. In Google plus spamming is so easy. Anyone can easily join any community and share their urls in those communities. They never check the relevant communities, they just check the number of people in the community and share the URL.

 

There is another technique used by blogger. Bloggers are using any erotic pic of girl or something like this in their feature image and share on social media in the hope of getting any click.

 

Most popular trick of spamming is giving offers. Like A 4G Network company giving you 1 month free 4G internet and 350 INR. Just register yourself here: http://goo.gl/0sigFp (Don’t forget to click here, you will really win something amazing)”

 

Do not force people eat what you make

Not everyone eat the same food. You can’t make an Indian eat Chinese snake soup. Just promote them the way that no one finds it a spam or irrelevant in that channel. Build a proper strategy to build a network of your own. That is of course what the experts and fellow bloggers say.

 

May be I should end this at some point or else it would become a book as it has crossed already 4000 words by now.

 

A healthy promotion should not be a obsession to drive traffic. It should drive you loyal readers, subscribers and fans who desperately wait for our next blog post.

 

 

I’d like to thank Rohan Chaubey, Nirmala Santhakumar, Mi Muba, Swadhin Agarawal, Saurabh Tiwari, Naveen Kumar, Susheel Karam and Atish Ranjan for voicing their opinions and suggestions regarding the topic of this article. They add true value to the post and help the readers understand the importance.

 

I hope this long post with the opinions and advices of professional & fellow bloggers helped you understand why it is dangerous to promote blog posts in such ways. If you think I missed any point to mention, please share it in comments. Your opinion or experience adds a value to it too.

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