5 Website Structure Elements That Impact SEO in 2017
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5 Website Structure Elements That Impact SEO in 2017


For online businesses, Search Engine Optimization (SEO) is very important as it plays a huge role in deciding the success of their business. In general, SEO is a set of techniques that can be applied to optimize websites for search engines and therefore, enhance search engine rankings of a business website. In today’s competitive business market, SEO is more imperative than ever. If you have a web site, blog or online store, SEO can assist your business develop and satisfy the business goals. SEO helps businesses to top in search engines and superior SEO practices develop the user experience and usability of a web site.


SEO is vital for the smooth functioning of a big web site. SEO can aid you to succeed in the modern competitive business market. The search engine optimized web site is more expected to have more clients and make more sales. Optimizing your business web site for search engines with the help of SEO tactics will offer you great benefit over non-optimized sites and you can enhance your chances to rank higher in search engine platforms including Google, yahoo, Bing, etc. SEO will let you to relate with those looking for your product or service and aid turn them into future clients.


5 Website Structure Elements That Impact SEO


An imperative feature of SEO is making your website simple for both users and search engine channels to identify with. SEO aids the search engines to get to know what each page is about, and how it may be helpful for users. There are a lot of things that influences SEO. Website Structure is one of the elements that impact SEO. The superior your site structure, the better your possibility of higher ranking in the search engine platforms. Every website has a structure and website structure really matters. If you are planned and watchful with your web site structure, you will have a web site that lets you to attain search superiority.


Here is top 5 Website structure elements that can make an impact on SEO in 2017:


1. Crawlability

Crawlability of a website is imperative when it comes to its appearance in search engine results. If you are seeking to throw out indexing issues, you should give importance to Crawlability. It is acknowledged that if a robot finds a cul-de-sac when crawling a website, the SEO gets impacted unhelpfully. Crawlability denotes the capability of a search engine to crawl through the whole text content of your Web site, effortlessly finding the way to every one of your Webpages, devoid of coming across an unforeseen cul-de-sac.


Crawlability is all about the search engine's capacity to access and move content slowly on a page. If a site has no Crawlability problems, web crawlers can gain access to all its content with no trouble by following links between pages. A website is supposed to be Crawlable if site's pages are interrelated well and create no trouble for users in steering one place to the other.


2. Internal Links

Internal linking is another important element that impacts SEO. Internal Links make it possible to navigate across the pages with ease if a user visits any website. Internal linking is a key SEO method for website promoters. In general, internal linking stands for any links from one page on a domain which direct to another page on that similar domain. Internal linking indicates the complete navigation plan that a website implements to improve a website's ease of access and user experience. The crucial thought behind internal linking is that a user can find one page to another with no hassle.  


There are many advantages that internal linking serves. One main reason site owners give importance to internal links is that it can enable them to tell Google as well as site visitors that a specific page of content is imperative. To link pages and posts internally, site promoters should bring into play keywords inside the content and then link these keywords to other related pages or piece of content on your website. Internal linking reduces the page intensity and lets users an easier means to locate other pages.


3. User Experience  

Website structure can make an impact on user experience. Webmasters and owners recognize what it means to have a site structure that boosts SEO. Today, user engagement and user experience are vastly significant. It presents sufficient reasons for valuing website structure and visitors will not stay on your page for longer periods if the website lacks quality, interlinks, good navigation and a set of other main traits.


A badly structured website deters the visitor which will certainly have huge negative impacts on your SEO tactic. An excellent user experience design will make visitors to stay on your site. Make sure to cart off the unwanted colors, the fonts, the kerning, the graphics, the images, and the white space for the reason that a good quality site design presents a great structure.


4. URL Structure

URL Structure is another imperative aspect that impacts SEO. You have got to think about how your individual pages URLs are built. URL has a huge outcome on the whole SEO campaign. Website promoters have to watch over the existence or non-existence of irrelevant character such as #, @, % and many more.


It is significant for you to generate a URL structure that follows your navigation hierarchy. You have to take care of the URL length because the majority of the successful online websites have smaller names which make it simple for users to say or retain information. There is a possible SEO advantage that website promoters can get from incorporating your company’s target keywords into this crucial navigation part.


5. Easy-To-Use Navigation

Easy-to-use navigation is a crucial aspect that impacts SEO. Navigation can decide your website’s overall performance when it comes to keeping visitors, maintaining them engaged and driving them through the conversion.


You should make sure to create your site navigation in HTML or CSS as it presents user-friendly navigation. When you make your navigation, it is important for you to keep the coding easy. HTML and CSS keep the coding easy and it is also a safest method. Coding in other platforms such as JavaScript, Flash, and Ajax will restrict the crawler’s capability to wrap up your site’s ingenious navigation and hierarchy.



Author Bio: I am Robert Lynch. I enjoy writing because it presents me a lot of knowledge and information regarding a lot of things. I have been writing as a freelance writer for the past many years now and it have made me a good writer. Presently, I work for a best custom essay writing service online and it helps me to deal with different types of papers every day. I also love writing articles for blogs.




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