Amfas Tech | Technology, Blogging & Internet Marketing: Business

How to Increase Click-Through Rate on Google AdWords?

Want to boost your AdWords click-through rate (CTR)? Everybody does, but the challenge lies in finding the right ways to increase CTR. The process of knowing how to increase click through rate on Google AdWords can be quite frustrating.

A lot of webmasters suggest focusing on ad copy optimization techniques, but that can take you only so far. Eventually, you will need to implement advanced ways to enhance your CTR.

If you want to find surefire ways to improve CTR of your AdWords ads, the following might help. Take a look.


Know your audience

How can you even begin writing an ad copy or boosting it if you don’t know your audience? So, you need to first get to know your audience and know what you are dealing with. The approach need to be different for audience of different demographics. Also, this is important because getting any kind of traffic is not going to help you. You need to only get the right kind of traffic as that is the only thing that will increase your CTR and fetch your business success.

Make use of keywords in Ad text

Ad contents featuring the most important keywords are likely to be clicked more because it makes the copy appear relevant to what the users are looking for. However, this does not mean that you use keywords everywhere in your ad copies. Overusing keywords will negatively affect the CTR and make your ads appear superfluous.

The right approach of making use of keywords would be to use it once in the description text and one in the headline. In case it is impossible to use the exact keyword in both the places, you can use synonyms.

Don’t use broad match keyword

Broad match keywords activate ads for different search terms and you may not be targeting all of them. Due to this, your ad copies’ relevance for the actual search terms of the users might suffer, resulting in negative impact of your CTR.

The smart approach would be to find a balance between the relevance and the targeted keyword. It is thought to be better if you make use of a combination of exact match and phrase or exact match and modified broad types of keywords. This will help you to be relevant, write more targeted ad copies and save from irrelevant clicks. Improved CTR is the immediate result that you will see.

Include keywords in display URL

Your click-through rate will improve dramatically if you can convince users, via your ads the relevancy of your landing pages. The use of the keyword in URL convinces the users that the landing page is exactly what they are looking for and therefore, they are most likely going to click on the ad.

Use countdown timers to create a sense of urgency

Do you know why Snapchat or Instagram stories such a rage? It is because they disappear within a few hours! This leads to creating a sense of urgency and people always refresh their feed to make sure that they did not miss any latest happenings. The same psychology is applied with the countdown timer. You simply have to add a snippet in your description or headline and put a start and end date. Such ad copies are proven to not just increase the CTR, but also conversions from traffic.

Increase visibility by using ad extensions

When you get a high CTR, Google enjoys it too because when a user clicks on your ad, the search giant gets paid. It’s basically a win-win situation. So, it is basically in the best interest of the search giant that your CTR is higher. So, the search engine offers you with some help in the form of ad extensions.

You can make use of ad extensions to enhance your CTR. There are a number of different types of ad extensions, but the most popular one being review extensions. These extensions became available quite recently and recommended by Google to help increase CTR.

When you get a review from a trustworthy, credible source, it will make your users trust your business. As per research, review extensions can boost your CTR for as much as 66%.

Employ device modifiers

Have you ever come across a situation when your ads got more exposure on mobile devices as compared to desktops? The reason for this is quite obvious. Mobile searches are increasingly outperforming desktop searches, and therefore, if you see such a phenomenon happening with your ads, it is quite normal. However, this is not a clear indicator that mobile devices will provide you with better CTR or better performance.

In order to increase CTR, what you can do is make use of device modifiers and adjust your bids on the basis of the performance. This will allow you to maintain control over how your AdWords ads trigger on various devices.

Begin with a question

Your ad has to stand out if you want to increase your CTR. For that, you need to impress the audience. You can do so by starting your ad with a question. Make sure to use a question that will immediately grab the attention of your target audience. This will help to improve your CTR.

Bid higher to improve the position of your ad

You must remember that any technique aiming to enhance your ads’ differential view in the Google’s search results will work better when your competitors are not doing the same thing. In case they are doing the same, it will become a challenge and very difficult for you. So, if you already have everything in place, you might want to consider escalating your bids. This will instantly help to magnify your chances of getting more CTR since the position of your ad will improve. However, you must be prepared to incur more expenses as increasing the bids will cost you.

Analyze performance on search partners

The search partner websites trigger your ads by default unless you have opted out of it. In general, these websites gather a lot more impressions and fewer clicks, and hence, usually have a negative effect on your CTR.

But, that is not always the case. There are instances where search partners have performed better in some of the campaigns. So, it will be better if you were sure of it. Make sure to check this before you opt out of it. In order to check this, you can segment your impression, click, CTR and so on by network type. This will tell you the performance of your search partners.

A thorough analysis will give you a clear idea of what is lacking and what needs to be done in order to get more click-through rate on your AdWords ads.

Consider using negative keywords

You can consider making use of negative keywords proactively so that your actual keywords become much more relevant to your users. Your ads will trigger for the relevant search terms. As you must already know, where your relevance is better, your CTR is bound to be higher.

Put to use number or symbols in your ad headline

Believe it or not, including numbers or symbols in your ad headlines will give you a competitive edge over others. It will help to catch the attention of your targeted market much more quickly and easily, and therefore, help you to boost your click-through rate.

In a sea of text, number or symbols will pop out and that will be the first to grab attention. But, you need to make sure that the symbols or numbers you are using are relevant. After all, you cannot get a click if your ad goes unnoticed. So, give it a try and see how that works out for your ads. 

Implement a call to action

The presence of call to action or CTA is extremely vital in your website’s content, articles, blog posts and even AdWords ads. Research shows that the human mind actually waits for a CTA from your PPC ad. The Internet users expect to be directed towards taking an action after they have gone through an ad. Once a user has viewed your ad, they will want to know the next step.

Simply put, readers are curious and you can tap into that curiosity by using a compelling call to action. Some examples of CTA would be click here, read more, find out more, download the brochure, get yours today and so on. You have full freedom to think-out-of-the-box when it comes to CTA because this should be unique and hard-hitting.

Be very creative with your ad copy

Keeping all the technical aspects aside, creativity is what everything actually comes down to. You need to be creative to stand out from the rest and have the limelight on your ad. Your competitors might all have the same thing to say as you, but what matters is the presentation. You need to come up with distinct, fun and thought-worthy ways to say the same thing to your audience so that they take notice of you and ignore your competitors’ ads. You need to think beyond keyword and get into the psyche of your audience. Brainstorming sessions are particularly useful in this case as it will help you to come out with ingenious ideas.

So, if you were wondering how to increase click through rate on Google AdWords, the above-mentioned CTR optimization tactics should help you. It will help to increase your CTR and eventually, bring the cost of running AdWords ads down. In case you are still unsure, it might be better to discuss the opportunities of your AdWords ads with a professional.


Author bio: Lokesh Aryan is the founder & CEO of Lokesh Aryan Digital. He is a Professional Blogger at lokesharyan.com, Influencer, and Author of On-Page SEO - Everything You Need to Know. He is currently working as Freelance SEO & Content Writer. He is Google Analytics Certified and SEMrush SEO Certified and having experience in high competitive niches for B2B and B2C clients. SEO is his core competency and he has a track record of getting clients the results they want. He likes writing, reading novels, playing cricket & volleyball. He also loves music, sings and plays guitar.
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10 Trending E-commerce Business Strategies to Improve Your Customer’s Experience

The shopping season has been shifted from November to be celebrated throughout the year, as far as the hot new trends are going, no matter how many days, weeks or months it extends to. It’s time for the retailers too, as they will be benefited from the trend as the promotion will now be spread through the year on various intervals. The adjustment can be made according to them as per their need. And soon there will be no gambling on the sales results on any single day.

Market overview of E-commerce from 2011- 2016


According to the US Department of Commerce statistics, 53%of Indian users have done online shopping the previous year, which counts for more than a billion users.


This article is going to highlight E-Commerce trends that should not be missed in 2018:

Artificial Intelligence (AI)

There is going to be generous time for the consumers in interacting with the AI. This automatic device is the first point of contact for shoppers to ask about their confusion, about the offers. Then E-Commerce is all set to be taken over by the AI. So, just get ready to chat or convey your needs on your next online shopping. The AI will always be there for the shoppers to advice them at any time. We can already see the benefit of the Artificial Intelligence as many food chains have been opened. Now people can order pizzas or burgers online just by sending the message.

No more cash and wallet

The consumers today are able to purchase and make transactions without their physical wallets. The consumers will be able to make payment even with the items such as watches, rings, etc. The retailers are smart enough and will soon be adding this new mechanism in their payment. The e-wallets are also making their presence in the market as opposed to the physical money that was a necessity once.

Commerce emerged with E-Commerce

All channels have started preparing the strategy for commerce to unite. Platforms like MCOM provides experienced regulation for the modern consumers. The customers now prefer retailers to give privilege to the purchaser as they are not dealing with the part but as a whole brand.

Direct brand contact

The buyers of today want the direct connection with the brands. They just don't like any medium. The retailers and the firm would like to build a relationship with the customers. From there, it becomes evident that E-Commerce is not only beneficial but is also crucial for the retail business. The knowledge regarding the trends will be helpful for the retailers to choose the best available service and plan. The retailers will be updated with the present rules and operation of the business area.

Dynamic Shopping Experience

Transformation is going to take place in the E-Commerce section. The dynamic shopping experience adaption takes place according to the user needs. The customers of today not only share the outlandish information on their multiform apparatus. They also want the retailers to convey the information to them in some unique experience of shopping. The retailers must confirm the needs of the customers. What they want, where they want and when they want is the task of the retailer to give them.


Adoption of sales funnel

This is an excellent tool to increase the sales in the market. Sales tube helps in controlling the journey of the customer according to their behavior. We have already come along a long way from the products to the database and are hoping for the transactions to shoot-up. The market is intense and we cannot turn or fall after this turning period.

Go get them, and make 2018 your year!

Same day deliveries

The customers can now get the products on the same day of their demand. The small line between the online and offline shopping will come to an end as same day delivery will emerge. People are even ready to pay some extra bucks for delivery on the same day. As the consumers want the delivery on the same day so, on-time delivery will continue to grow.

Virtual reality and augmented reality

Another trend of technology which will transform E-Commerce shopping experience will be virtual or augmented reality based on the product and concept of marketing. With the arrival of these inexpensive tools in the market, E-Commerce store will become virtual. In the near future, consumer’s will be able to view their product in a much advanced 360 degrees view. So, we should be ready to embrace the technology and be among its early adopters to amuse customers with a more realistic shopping experience.

IoT enabled E-Commerce

According to the Cisco report, the connected tool will reach up to 40 billion by 2020. The number of the connected tool is expected to lead to IoT enabled Ecommerce. It will just be a matter of time since the other brands will join the line. Imagine a home filled with IoT tools that also acts as a point of service (POS) or could connect to an E-Commerce channel. Exciting, isn't it?

Real-time customer support

Most of the readers have been through this painful experience. How long the retailers have to wait for the response from their customers. But thanks to E-commerce, the future looks like we will not have to face this problem. As the new players are entering the market each day, competition is becoming fierce. It is going to become tough for the E-Commerce section to stand out. They will be looking further for the consumer's support for achieving a competitive advantage. So to edge past their competitors, they will offer real-time customer support to facilitate its users with a better service.

Concluding thoughts:

From all the points mentioned above, we can conclude that E-Commerce is not only essential but also necessary for the retailers business. The knowledge of the trend will help them select better tools and strategies to move up the ladder. They will be capable of competing with the present modes and process of the business. This guide will help them to choose the correct partner for the online growth. The key to E-Commerce success lies in catching trends.

Finally, we can say that E-Commerce is one of the backbones of any business and to succeed in this high tech era, we need to kick-start our business with the E-Commerce and m-commerce.


Author Bio: Ashish Parmar as a CEO of Prismetric, a top-rated Mobile App Development Company, adds to perspectives about mobile app development, Start-ups, Business Development and Leadership. An entrepreneur by heart, he loves to discuss the latest tech especially if it is mobile technology. Follow him on LinkedIn and Twitter.
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Top 5 Internet Trends That Are Helping Businesses Acquire More Customers in 2018


From the popularity of digital wallets to the curiosity around blockchain, SMEs and big businesses alike, have leveraged social media trends especially at the break of 2018. Perhaps there has never been a time as urgent as now to adapt and keep up with the trends that are percolating the internet to remain relevant.

Digital Wallets

To understand the growing adoption of digital wallets as means of payment, AmericanExpress has carried out a survey about digital payments trends and online shopping habits. Some interesting outputs include:
  • 20% consumers claimed they were not carrying any cash in their wallet
  • 46% said they rarely or never rely on cash transactions to make purchases
  • 70% of shoppers said they used digital payment methods such as mobile wallets, one0click checkout buttons and P2P payment apps
  • 41% said sometimes or always rely on digital payment channels

To take a closer look at the role of digital wallets in the current Indian market, while its popularity has been on the rise since 2014, demonetization forced a rather reluctant portion of the consumers to adapt too. UPI based transactions noted a 89 times growth in the month before ( 1,03,060 transactions) and the month following ( 91,67,277 transactions) demonetization. A general growth in number of mobile users, internet access and app downloads in India add to the popularity.

Experts believe that although digital wallets offer to speed up the checkout process, avoid wastage on processing fees and are fairly easy to implement, its magic hasn’t reached it potential reach due to security issues. With the introduction of Blockchain that will bring security issues to a minimum, Digital wallets usage is bound to make a giant leapfrog in the coming year. To stay ahead of the curve in an industry, it is now almost essential to be an early adopter of digital wallets.

UGC

It doesn't come as a surprise that businesses are increasingly using social media channels such as Facebook, Instagram, Twitter, or even Snapchat to reach out to a wider set of audience. With an additional 121 million users joining social media channels within a single quarter in 2017, it’s a smart choice too. However, since 2018 there has been a major change in trends of social media channels churning out algorithms that prioritize posts from family, friends or acquaintances over content from brand pages, which has been resulting in a steep dive in the organic reach and referral traffic for businesses.

The silver lining to this gray cloud comes in the form of user generated content that is garnering increasing popularity among marketers of small businesses to reputed brands alike. Popular such campaigns include BMW’s #BMWRepost, Starbucks’ #RedCupContest, and Adobe’s #AdobePerspective. A recent survey with a sample size of 4500 people, yielded some interesting results to support this shift.
  • Engagement on UGC promoting a brand was 7 times higher than that of brand generated content.
  • A positive customer generated post resulted in 56% of the respondents being more likely to purchase this product/service.
  • An image posted by consumers is considered 7 times more trustworthy by customers compared to brand ads. 

Social Media Advertising

Businesses have also learnt to combat the falling organic reach and referral traffic using Social Media Advertising, with a million new businesses choosing to advertise on Instagram in just the last 6 months. Currently, there are 6 million brands using Facebook as an advertising channel and 2 million employing Instagram. Social media ads allow businesses to target specific sections of the audience based on interests, demographic, behavioral patterns, locations and more, contributing to its escalating marketability and resulting in spending on social media ads growing by 20% annually. A survey by Animoto suggests that greater than 50% of the surveyed marketers intended to increase their spending on advertising, bolstering advertising agency Zenith Optimedia’s prediction that ‘social media ad spending will overtake newspaper ad spending by 2020.’

Additionally, seeing that video continues to be the most preferred form of media in 2018, and the number of channels supporting the media format in the form of ‘stories’ continue to strengthen their reach, a large percentage of advertisers plan to concentrate their marketing investments on Video ads on Facebook, YouTube, Twitter, and Instagram.

Social Media Messaging

Facebook studied the behavior of 12,500 people across 14 markets and recognised consumers’ growing preference towards messaging businesses to ask questions regarding the product, make purchases, appointments and provide feedback. The survey also found that
  • 61% would respond more positively to a personalised message from a business.
  • 50% are more likely to purchase from a business that they can communicate through message.
  • 56% prefer engaging with customer service on messages in comparison to calls.
This shift is not entirely unexpected considering how costumers’ favored means of communicating with a business has been constantly changing from phone, email, social media and has currently settled on social messaging. In a time when messaging is found to be helping brands communicate with their consumers or audience more than ever, it is increasingly important to be ready to receive messages, address the customer personally and take advantage of newer marketing means such as Facebook’s Click-to-messenger ads to be a successful business. The preferce for messaging has also resulted in a sub trend of the rising tide of chat bots. Combined with the estimated savings of $8 billion every year by 2020, and consumers’ increased exposure to and appeal towards chatbots, large number of channels like Wechat, Slack, Viber, iMessage and Facebook have bots.

Blockchain & IOT

The Internet of Things (IoT) and blockchain are two topics which are causing a great deal of hype and excitement, not just in the technology circle but in the wider business world, too. A blockchain without getting into the intricacies is essentially ‘a continuously growing list of records, called blocks, which are linked and secured using cryptography.’ IOT is the networked interconnection of devices in daily use, equipped with ubiquitous intelligence. It is based on processing of large quantities from multiple devices of data in order to provide useful information/service. While they can stir up enough change individually, together, they hold the power to bring about adverse lifestyle changes in consumers through out the world.

In-spite of all the advantages IOT offers and the limelight it received through 2017, it’s biggest critiques and fans alike had no choice but to acknowledge the challenges it brought about in the security of consumer data before blockchain. However, in 2018, IOT is predicted to be a lot more secure and hence, have a more widespread acceptance. For businesses looking to innovate, products that cater and compliment IOT will be essential. For every business though, it is important to be equipped to collect large amounts of consumer data from multiple devices accessible and to know how to use it.

Consumers’ dwindling size of attention span and loyalty combined with the flourishing innovation results in a market place that is consistently going through metamorphosis. While adapting to social media messaging or pushing user generated content can provide a nudge in the right direction, it is essential for businesses to dissect current and upcoming internet trends to understand how your business can best benefit from it.


About Author: Afshan is an inquisitive writer and an active listener who loves to bake in her free time. When she is not doing all that, she is sleeping.
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9 Ways to Use the “Be Everywhere Effect” to Maximize Your Brand Exposure and Link Acquisition

The “Be everywhere” effect is the perfect tactic that small to medium-sized business can use to outwit their larger competitors. It’s the subtle art of appearing larger than your organization actually is. However, it allows your brand to improve its recall and perceived value to attract more traffic, leads, sales and links.

online-marketing-link-acquisition

 
To achieve this, companies need to work smarter, not harder. Use the following tactics along with this small business checklist to generate more inbound links and an improvement in your business’s brand awareness.
 

Publish posts on your own website

The first action that you should take is publishing posts on your own website. You will already have an audience that you can promote to, whether it is 100 followers on social media or the people within your organization, the posts that you publish will help to expand your brand awareness as an author, as well as the product or service that you are promoting. You can see a great example from Crazy Vegan Kitchen here.
The easiest way to start doing this is by publishing regular blogs and forwarding the publications to your audience in newsletters or email broadcasts.
 

Publish guest blog posts on the most popular and relevant sites in your industry

You want to get yourself featured on other websites that have an established audience that is relevant to the product, service or value incentive that you are offering. Doing a guest blog post in the right way can trigger hundreds or even thousands of new visitors to your website, resulting in more subscribers and sales for your site.
 
Publishing an evergreen guest blog post can continually drive you more web traffic leads and continue to generate your ongoing exposure.
 
One of the great examples in the SEO industry is the guest post contribution on Moz by Matthew Barby. Even though the post was published several years ago, the post ranks on Google and continues to get traffic, whilst branding Matthew as an SEO expert.
 

Publish an eBook or a small book

This is one of the most effective ways to create more exposure and link acquisition opportunities for your business. It involves a bit more work, but publishing a short ebook of at least 8000 words is enough to establish yourself as a credible author in your niche. The ebook only needs to cover a specific topic that solves a problem in your industry.
 
The ebook can be used to network, attract subscribers, create PR opportunities and to generate inbound link opportunities.
 

Set up a retargeting campaign for people that have visited your web content

You want to trigger brand recall with people that visited or viewed your published content. You can set up a retargeting campaign with display ads, search marketing ads, video ads, and social media ads to make them become more familiar with your personal and company brand.
 

Publish videos on YouTube

One of the quickest ways to gain exposure is by publishing videos on YouTube. YouTube is one of the biggest website platforms on the planet and has millions of users browsing the platform every day. By publishing useful videos for your targeted audience, you can gain more brand exposure, inbound traffic and increased inbound link opportunities.
 
Conduct research to find out what are the relevant video topics in your industry that gain views and subscribers. Make a list of those topics and then create a strategy to develop those videos as a part of your YouTube content marketing strategy.
The videos don’t have to be complicated. They just need to deliver value for the target audience.
 
A simple video could yield thousands or even millions of views, as well as an influx of traffic.
 
There’s a good case study here from one website that had their video go viral. It also shows the amount of inbound traffic the site received as a result of viewing the video.
 

Participate in interviews

Find opportunities to participate in interviews on YouTube channels, blog post interviews and even podcast interviews. This will expose to an entirely new audience and can easily add credibility and klout to your brand.
 
There are several platforms that are always on the lookout for guests. You simply need to compile a list of those platforms that are looking for experts to interview and then approach them with a pitch to appear on their show.
 

Curate and share relevant posts on social media

As simple as this sounds, it can yield results over the long-term. Build a loyal following by sharing content from your own platform, as well as other relevant and useful information from other specialists in your field. They will start to take notice of you sharing their content and they may even do the same.
 
This will expose you to their audience, as well as potentially get you featured on their web platforms (and websites), as well as grant you a link back to your website.
You can see a good example of how to implement this on Melyssa Griffin’s website.
 

Contribute to Q & A

You can easily contribute answers on Q&A sites that’s relevant to your industry. You can use Google to do a query search on frequently asked questions in your industry. Once you create a list of those questions, you can answer them thoroughly.
 
Don’t just try to answer any question. Be strategic and try to find those questions that gain a lot of web traffic. If they are on sites like Quora, see how many views the answer has received and also how many replies have been published. You might find some questions that are in need of a reply, but have gained several hundreds of views already.
 
It’s also possible to generate inbound lead enquiries or sales as a result of the answers that you provide, as you demonstrate value, which improves your perceived credibility.
 

How many publications do I need to create the “Be everywhere effect”?

This will differ from industry to industry, but it’s likely that you will need to get between 100-200 features on the most prominent platforms in your industry. This will allow people visiting those sites to continually be shown your brand, which will improve the brand recall for both your personal and organization’s brand.
 
Utilizing the “Be Everywhere effect” in your organization’s promotional strategy can yield great exposure opportunities and attract natural links to the site. When implemented well, it will continue to boost the organization’s brand perception and value ongoing.
 

Author Bio: Nathan Elly is the branch manager for the digital marketing agency, Digital Next. A savvy SEO expert based in the heart of Melbourne, Victoria, you can find him enjoying the local eateries and playing football with his teammates outside of the office.
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How To Make Social Networks and Blogs Help Your Business Development

The modern-day marketing scene is nothing like what it used to be just a stone’ throw of years back. Nowadays, it’s all about SEO, keywords, backlinks, and content marketing. More so than these aspects, it’s also about social networks and blogging.

However, many businesses are struggling to see how these social networks, and blogs, are able to help their business develop and, therefore, expand, helping them to become increasingly successful. Today, we’re going to explore several ways these platforms can help you transform your business into something amazing.
 
Social-Media-Business

Drive Traffic

Let’s start simple. Utilising social networks and blogging platforms within your business is going to help you drive traffic to your business’s website. To achieve this, you need to consider how people go about actually finding your business. More often than not, users will use a search engine, such as Google.

If you’ve got good SEO practices in play, you’ll hopefully come up near the top of the page. However, if you’re not, you need to think of other ways to attract an audience. By posting content marketing blogs onto your blog, and then sharing these blogs on your social media profiles, you can dramatically boost your incoming traffic rates.

Ruth Wright, a business developer for Best Australian Writers, explains;

Posting on a blog will also help you to boost your SEO ranking since each blog is an indexed page. This will, again, boost your website traffic through both the search engines and through your social media profiles. The more traffic you have, the more leads you’ll have. The concept is that simple.”

People Trust Social Networks

I’m not saying that you’re about to go off and lie to your customers and they’ll trust you because you’re on a social network. However, internet users don’t tend to see social networks as marketing tools, but as social networks.

This means when you’re posting to your feeds for your followers to see, they are much more likely to engage and respond to your content, rather than dismissing it as an advertisement. Again, this helps to boost your website traffic tenfold.

A New Kind of Targeted Advertising

One of the best features of social networks is the fact you can customise your advertising campaigns to suit your needs. For example, are you trying to sell yoga classes to 19-25-year-old females in the downtown areas of LA? This is all very achievable through social networks and can save you a tonne of time and money when it comes to advertising.

James Perry, a professional writer and journalist for Revieweal, continues;

Targeted advertising is your best friend and one of the best ways to get your content, your posts and your business in front of your potential customers that will care about what you’ve got to offer. Master how to use this system and your business will begin to develop beyond belief.”

Becoming the Authoritative Brand

As you’re developing your business and expanding, it’s your aim to become the leading brand in your industry. To do this, you need to be the hub of information for all your clients and customers. This means answering all of your customer’s most common questions about your industry so they know if they ever have a question or query, they can come straight to you.

This is why a blog is so important as this will be your platform for answering these questions. You need to ensure that your blogs are the highest quality, have no errors or grammatical mistakes and shine out from the rest of your competition.

Quality is Essential

Hand in hand with the consideration above, the quality of your content posts is essential. You’ll need to invest real time and effort into creating the best blog posts you possibly can. If your readers are reading your posts, and they’re not up to scratch, they’ll simply dismiss your content, and you’ll have lost a potential lead.

Many businesses nowadays are turning to academic writing services since they can create high-quality articles on your behalf. The services are becoming so popular that they were recently featured on the Huffington Post in Write My Paper.

Play the Long Ball

Blog posts are equally important to your business’s development to your social networks. For example, if you upload a blog post today, you might share it on your social media profile and get, say, 100 views. That’s great, you might have generated 20 leads, and everything is looking great.

However, that blog post is now an indexed page on your website and will continue to gain traffic for as long as it’s on the internet. Over the course of a year, this blog post might have amassed over 10,000 views and generated over 2,000 leads, a figure that can’t be easily dismissed.

Author Bio: Rachel Summers is a freelance writer whose passion is helping students get the most out of their learning journey. She started out as a writer and journalist in the newspaper industry, including Revieweal, before breaking out to go freelance and follow her own passions. Her writing is designed to help you get the most out of college.
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5 Tips to Pump Your Instagram and Make Your Store Sell More

Having social networks nowadays is practically obligatory for those who want to succeed in their business and especially for you that owns an online store. But you fool yourself who thinks of having only social networks and posting something from time to time, or doing some advertising of your business. For you to succeed in social networks and consequently sales in your e-commerce, it is necessary to have many fans or followers, but how to get so many fans? How do you make people fall in love with what you have to offer?

It is very common to see some stores on social networks, especially on Instagram which is the fastest growing social network, with fans desperate to buy products that are published daily. This post will help you by presenting 5 essential tips on how you can attract more fans and make them fall in love with what you have to offer on your Instagram and online store.

But first, think of something that is very important, that is, we usually follow someone or some authority when we are trying to extract something from it, right? for example: knowledge. What are you providing to your followers? What do you do to attract more and more fans? Think of this benefit and keep that idea clear in your mind.

 

5 Tips to Pump Your Instagram and Make Your Store Sell More

TIP 1: Update frequency

Many online stores post several photos during the day thinking this is what will make sales happen. WATCH OUT! Before posting all the time, do some testing, try to figure out the best time for posts, slow down the flow to a couple of posts a day, and see what happens.

With the greater flow of publications, it becomes difficult for your followers to follow you, and you end up losing these people's engagement. Not to mention that it is very uncomfortable opening your Instagram or Facebook and seeing millions of advertisements one below the other.

Our tip is to post something you want to sell, and for another time, build something of interest to your followers, some content for example.

TIP 2: Quality Photos

Instagram is a totally visual social network, so it will be necessary to work hard on the quality of the photos or videos posted. As an e-commerce owner, you will have to "enchant" your customers! And how to achieve this? You can start by presenting great quality photos of what you want to offer.

Escape the obvious, avoid taking pictures of your product with the white background. Try to give a good stylized in the pictures, for example: if you sell clothes, try taking your model for outdoor photography, parks, or even in the urban environment! The photos will be different, but do not forget to call attention to what you want to appear.

TIP 3: Do not be a boring salesperson

People love to buy, but they hate to sell them anything! That's fact, my friend! Faced with this, it is clear that if you are a boring salesman, you will eventually remove people from your profile. People like authorities on some subject, they like to follow people who show themselves to be influential or opinion-makers, not boring sellers on their feet.

As explained in Tip 2, it's interesting that you do not just post sales content photos, that's the Instagram standard, all virtual stores do just that. But you can stand out in the middle of this whole pamphlet. Publish useful content, think about your audience and the people you want to attract. Publish your own content or make partners who are able to publish informative content that will differentiate you even more from your competitors. They will also catch the attention of new people to follow your profile.

 

use-instagram-increase-sales

TIP 4: Customize your profile

Customize your profile on Instagram, just like you do in your online store. Invest in a good quality photo in your profile where people will look at it and associate it with your brand. People are motivated by looks, so they will give more credibility to a profile that is quite complete. Fill in the biography with all the information you have that are very relevant, such as: whatssap number, telephone, email, if it is sent to all Brazil, payment conditions and address if possible.

The more personalized your profile, the more tranquility people will have in following your brand and buying from your store.

TIP 5: Hashtags

The correct use of hashtags is very important for you to reach your target audience. Ideally, you should look for the audience of your interest and observe which hashtags they are using, from there, you select the most cited ones and insert in the description of the photos of the products you will post.

 


Author Bio: Sarah Feldman is a Marketing Manager and is currently working with Digital Express, a Social Media Agency in Dubai. She loves to learn and share about latest digital marketing updates and trends.

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Adsterra Review: The Growing Advertiser-Publisher Platform

After advertising has taken the new shape, the online marketing has evolved into a structure that push the promotions through the tiny amplifying nodes to the customer. Technically speaking, the advertisers started to hire publishers (bloggers and content makers) for job specific tasks like their product promotions which turned out to be the easiest and affordable way of piercing through market verticals.


Started in 2013, as a platform to bring the advertiser and publisher on one platform, Adsterra has been growing its base on the either ends. This advertising network has grown its premium base to 10 billion impressions per month by the end of the year 2016 thereby expanding the opportunities for the advertisers and still is open to take in more potential publishers.


Why join Adsterra network as an advertiser?

Adsterra network offers the access to the smart advertising platform for businesses to promote their products or services to get the bigger numbers on the ROI table. It has a network of 4000K+ publishers (both niche specific and premium) to push the product through to the customers eyes on the web; specifically to the chosen ones. As an advertiser, you can chose your best fitting pricing model and pay for performance delivered. The pricing models that you can chose from are CPM, CPA, CPL, CPO and CPI (PPI). With the high quality traffic from their publisher network, you will get better impressions, leads, conversions and sales.


Basically, as an advertiser, you can target the specific class of customers through the smart targeting system of Adsterra network. The targeting can be filtered by the geo location of the user, browser one uses, the device and it’s vendor, via mobile networks and Wi-Fi, by the type of operating system they are using and keywords they use in search engines.


If you could remember, you would be shown ads related to your phone model, browser on social media and apps asking you to buy something or take some action. For example, if you are using Samsung Galaxy Note 8, you would be shown an advertisement asking you to protect it from fall-disasters by buying a bumper case.


Another example you would have noticed is an advertisement asking you to install antivirus for you operating system. This is how you can target your customers based on the aforementioned filtered channels which is a flexible benefit to the marketing team.


Smart retargeting solution

Adsterra offers a smart retargeting solution that converts the returning traffic on your website into your customers. The sales funnel that routes the visitors to a customer is as shown below:


adsterra-retargetting-ads


How to install retargeting solution on your sales website?

A piece of Adsterra code will have to be placed on the webpage or landing page that stores a cookie on the users computers on their first visit and recognizes the user on the later visits to show them the ads you wanted to display.


retargeting-solution-installation-


Responsive Ad formats for both desktop and mobile

Adsterra offers 4 types of display ads, leaderboards, rectangle, skyscraper, and popunders.

adsterra-ad-formats


Leaderboard – Leaderboard ads are long horizontal ad banners with highest conversion rates. These banners can be placed under the content and beside the headers on the landing pages.


Rectangle – Rectangle ad is also on of the most common type of ad formats with highest conversion rates. These are highly preferred ad formats in the market and they can be blend into any type of content and sidebars of the website or landing page.


Skyscraper – Skyscrapers are vertical long ad banners that looks like the rotated version of the leaderboard ads. They also have good conversion rates and are less likely used on the website. But, the skyscrapers on landing pages give better results depending on the design and layout of the page.


Popunders – These type of ads are seen behind the main window and are not actually visible until the main browser window is closed. One can notice these ads running on the taskbar as an extra browser window. These ads will not disturb the user until he choses to opt-out of the current main window.


Self-Service Platform (SSP)

Creating, managing and analyzing campaign results would not need a personal assistance. The user-friendly campaign dashboard will let you take all the steps without any confusion.


The automated system will eliminate the need of a personal manager to handle campaigning business on Adsterra platform. One can make any changes to the campaigns based on the targeted audience and performance.


Become Adsterra Advertiser to boost your ROI on digital marketing efforts through channelized targeting. 


Why join Adsterra network as a publisher?

Publishers or the content creators have equal opportunity on Adsterra. With the best CPMs in the market and 100% self-claimed fill rates, this ad network offers best customized solution to monetize the content on the website for publisher. The fraud detecting system stops the harmful ads that carry malware on to the devices intelligently before they even appear. As a publisher, one can effectively take the advantage of the diversity of the ad formats available.


adsterra-instant-income-publishers


Let’s take a look at the benefits of becoming a publisher on Adsterra:


Best CPM rates

Every impression on the site is monetized with 100% filled rate of the ads with best CPM rates from the large advertise base.


Safe ads – fraud detection system

Adsterra filters out the ads that bring malware and other harmful adware to the devices they are displayed on. Their fraud detection system will not approve the ads carrying suspicious push codes.


Multiple Ad formats

Apart from the leader boards, rectangle, skyscrapers and popunders, publishers have access to utilize the interestitials, direct links and video banners.


Interestitials – Full page ads covering the whole screen.


Direct links –  Links inside the content.


Video banners – Video banners playing video ads blend inside the content of the pages.


Timely payments

Adsterra pays its publishers twice in a month according to their NET15 policy. Once the minimum threshold of $100 is reached, the payment will be automatically initiated. One can get paid though Bitcoins, wire transfer, Paxum, Payza, Paypal, Webmoney and ePayments.


payment-methods-adsterra


Note: The wire transfer will take highest charges of all other payment modes i.e., $50 but for EUR wire transfers. All the wire transfers will be done within 3-5 business days.


Become Adsterra Publisher and start monetizing your content.


No blog? You can even join the referral program to make money

You don’t need to have a blog or you don’t need to be a blogger to earn from Adsterra Network. You can signup to its referral program and promote your link with the referral ID. Once someone joins the network as a publisher, a 5% commissions from their earning will be credited to your account for lifetime.


You can have access to the statistics and reports like the publishers get.


How to earn big with Adsterra referral program?

  • Place your referral link inside the content that you write on social media or other platforms (including the blogposts if you can manage).
  • Add reviews on Adsterra platforms and place your links inviting the readers to join the network.
  • Spread the word to your friends and colleagues through any messaging platform.
  • Refer your link in relevant community discussions and comments. Do not spam!
  • You can use your referral link through contextual advertising like AdWords or similar tools.

You will also be given the appropriate banners to promote your referral link. A personal manager who takes cares of it all will help you with the choosing of size of banners and type of banners you need.

 

Join Adsterra Network Referral program and make the monetize your online presence.


I believe this ad network would become one of the best monetizing solution to the publishers and a fine advertising network through channeled targeting. Tell me what do you think about Adsterra and share you experiences with us in comments below.

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5 Tips for Wooing Customers with an Enchanting Business Blog

5-tips-for-wooing-customers-with-an-enchanting-business-blog

Source: Shutterstock


In a world of inbound promotion, blogging happens to be one of the most effective approaches. B2B businesses engaged in regular blogging got 67 percent more leads than the ones refraining from employing the technique.


There’s a simple reason why blogging delivers such excellent results – people love getting something from their interaction with brands. High quality, niche information is the key to building your reputation and setting yourself as the authority in the respective field.


The online audience believes that a blog is the fifth most trustworthy source of information out there. Needless to say, this trustworthiness can be used to attribute the right qualities to a brand.


Now that you know just how important blogging is, let’s take a look at some of the strategies for making the most of this approach and attracting customers through it.


It’s Not a Sales Channel, It’s a Blog

This is the most important rule you have to remember. If you’ve never attempted inbound marketing before, it may be difficult transitioning. Still, changing your approach is of utmost importance.


A blog is not a sales billboard. Don’t treat it as such! A call to action every now and then is acceptable but don’t go beyond that. Your blog should feature high quality, unique and informative content that people enjoy.


The blog gives you a chance to build a relationship of trust with your audience. You’re not pushing anything. You’re not manipulating people. You’re simply providing the information that your audience needs in an attempt to boost brand loyalty.


This is the primary purpose of the blog. Once you build your loyal audience, you can undertake other steps to make people convert.


Be Patient and Tweak Your Approach

Using Google Analytics is of paramount importance for assessing the performance of your blogging campaign.


Be patient and work on building high-quality content. While this is happening, check performance. Google Analytics provides a lot of information about the posts that have seen the highest level of engagement, the ones that attract backlinks and those that see the most traffic.


Based on this information, you can easily tweak your blogging strategy for maximum effectiveness in the future.


Don’t forget to check the audience data, as well. If your blog isn’t appealing to the right crowd, you’ll find it almost impossible to turn these people into customers.


Use Your Humor and Humanity

What could be more boring than a stuck-up corporate blog that’s full of jargon? Only a few things come to mind. People want to be both informed and entertained when reading online content. A blog is a relatively informal communication medium. This is why you have to forget about corporate speak.


If you manage to make people laugh, you’ll get much better results from the campaign.

The most important thing to remember is to use your own tone and to refrain from forcing it. Don’t replicate somebody else’s blog posts because you like them. This way, you’ll be depriving your texts of authenticity.


A blog gives you a chance to show the human face of your business. It could be warm, friendly, inviting or humorous. Know your persona and stick to it when producing texts. Consistency is one of the keys to building a loyal audience.


Premium Content

Once you build your audience through blogging, you may want to start offering specialized services to qualified leads.


Turning people into customers can be a lengthy process that involves a lot of effort on your behalf. If you execute every single step correctly, however, you’ll benefit from a loyal clientele that will come back to you time and time again.


One of the ways to show your gratitude to readers and clients who have been around for some time is through premium content. It may come in the form of an exclusive newsletter or a downloadable whitepaper. Give these people something extra to show them your appreciation. Premium content enables direct communication with the ideal customers, which could lead to an even more effective marketing approach in the future.


Conclude Every Post in the Right Way

The final paragraph of a blog post is as important as the first one. It affects the behavior of your audience and determines what people are going to do next.


A good conclusion is usually brief, it summarizes your main points and it also includes a call to action.


Your call to action doesn’t have to be anything sales-related. It may encourage the audience to share their own experience on the topic or ask a question. It may also suggest following the brand on Twitter (or any other social platform) for additional information on the topic.


Whatever call to action you choose to focus on, make it relevant and refrain from being pushy. Suggest something and leave the final decision to your reader. You otherwise risk alienating people and getting a small number of conversions.


The conclusion ties it all together. You can’t have a blog post filled with useful, professional tips that flops in the last sentence. Put some effort into it. Otherwise, your blogging efforts will appear a bit too amateurish.


Remember that corporate blogging does pay off but you have to put the work in it. Take some time to assess your strengths and build a blog in the niche that you’re most knowledgeable about. Connect with your audience and learn from its feedback. Be patient, analyze performance and keep on working. Such a level of commitment will pay off in the future.



Author Bio: Alice is a passionate writer. The topics of her interest are blogging, marketing and business writing. Befriend her on Facebook or website.
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5 Common Misconceptions About Content Marketing That Are Wasting Your Time

Common-Misconceptions-About-Content-Marketing-That-Are-Wasting-Your-Time


Content marketing is a type of marketing technique that has lasted through countless of years. With the increased improvement of technological resources, this form of marketing has experienced new waves of interest over time. Today, content marketing continues to rise in popularity among the business sector. While the process seems straightforward, there are actually certain misconceptions about this marketing technique that is holding your business back instead of benefiting it. If you are new to content marketing, here are some misconceptions you should take care to avoid or correct for better results:


Limitations

Contrary to popular belief, content marketing does not only extend to online means. This marketing technique does refer to producing and promoting relevant content that is useful for the general public. And while a large part of it does occur online, business owners should not only plan their content marketing strategy around digital or online marketing only. Content marketing also extends to services like the conducting of workshops, industry reports, customer newsletters, guides, conferences and other useful services too. By limiting content marketing to only online means, business owners are basically limiting their action radius. This ends up restricting the company from effectively reaching out to their target audience. An ideal content marketing strategy should be planned with both online and offline services integrated.


Only For SEO Purposes

Yet another common misconception to content marketing would be that this practice is implemented for SEO purposes only. What is true, is that the presence of content does improve the organic search engine ranking result for the business owner’s website. However, apart from targeting search engines, your content needs to be valuable to your target audience too. Relevancy is yet another metric that is valued by search engines and potential customers alike.


The more your content is shared, the easier it would be to gain prominence in search engines since it shows that the content you produce is useful and necessary. This is due to the fact that your potential clients are sharing it to their relevant social circles, who will then either share it further or make use of your business for themselves. Increasing the organic reach of your content can actually help gain you more effectiveness without you having to spend more money in your advertising efforts. It is definitely important to optimize content marketing for SEO, but do make sure that your primary focus is on targeting the audience you want to reach instead.


Focusing on Sales

Research has shown that people are more encouraged to go through with sales conversions when they are able to directly benefit from the transaction. Therefore when it comes to content marketing, if one were to place all their advertising focus into ‘selling’ their products or services, it can be difficult to capture the attention of customers and convince them to go through with the conversion. Rather than hard selling, content marketing is a form of advertising that focuses on the prospective customers instead of the products. Merely highlighting the benefits and features of your products and services aren’t effective anymore, especially in content marketing since one is easily able to locate similar products and services at better price ranges.


In order to fully stand out with content marketing, make sure that your content marketing strategy is able to provide target audiences with value in exchange for their time and transactions. Take a moment to consider the perspective of your customers. What would your customers care about? What questions would they commonly ask about your products and services? One effective example of using content marketing to promote and encourage conversions could be providing help in areas that are related to the material or services you provide.


For example, corporations that sell software usually include free tutorials on their website for users to try out or discounts that can be used. Corporations who deal with website development can also provide technical support for a specified length of time. This serves as benefits that encourage their target audience to try out their services.


Focusing on Going Viral

It can be rather easy to see the immediate benefits of content like videos and other media forms that go viral. But what business owners do not understand is that you may lose the amount of attention you have garnered just as quickly if you do not have the substance to maintain it. While it can be tempting to focus on becoming viral sensations, content marketing is best suited to create a reputable foundation of trust and value, thereby strengthening customer relations with the corporation instead.


All Content No Images

One of the most common misconceptions business owners have about content marketing would be that images pose no value other than to make their content more engaging. In actual fact, images actually do contribute to SEO value as well and should not be neglected. Research has shown that Google Image Search is actually one of the larger contributors when it comes to overall search traffic so by taking steps to ensure that your images have SEO value, it would be easier for your images to come up as the top relevant search results. Do make sure however, that the images used are all copyright free.


These are just some of the common misconceptions one can have about content marketing that is actually interfering with its effectiveness. Make changes accordingly and monitor your overall performance for content marketing today!



Author Bio: This article is written by Alana Berge. She is working as blogger for Awebstar, a Singapore based company offering SEO Services worldwide. Alana loves to traveling, cooking and singing. She is always grinding away on something marketing related. Reach out to her on Facebook.

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8 Techniques to Prevent Insider Threats in Organization

insider-threat

Many organizations and employees focus their security measures on network borders; but forget to focus on insider threat in an organization. Rarely anyone in the organization can guess about the insider who caused an attack whether intentional or not. It might be hard to believe that the well-dressed lady or gentleman with a nice smile from the next office might be the culprit who has been giving your company a hard time while you are busy searching for a non-existing external cyber-criminal.

Well, an insider threat is malicious cyber threat to an organization that comes through an organization’s personnel such as employees, ex-employees, contractors or business associates who have full information to the organization and access to their data, security passes, and computer systems.

Insider threats usually come from any level in an organization but usually, the higher-level employees offer bigger threats since they have high-level security clearance and more access to the company’s classified data. According to a survey conducted by Dell on cyber security professionals, 59% of the insider threats are from managers followed by 48% by contractors, 46% by regular employees, 41% by IT administrators and staff and the least being 30% from third party service providers.

Insider threats are usually disgruntled employees or ex-employees who believe that the organization did not do justice to them and are therefore looking for revenge. It might also come in the shape of an ignorant employee who accidentally leaks the organization’s vital information without intending to or perhaps those greedy employees who trade in classified company data and information to make an extra buck.

On the other hand, these threats may also come via unfortunate situations like blackmailed employees who are forced to turn against their organizations to save their loved ones or their dirty little secrets. Whether justified or not, these inside threats pose a major threat to all organizations worldwide.

This calls for a serious alarm to all organizations against insider threats where serious security measures should be put in place to counter insider threats as equally as external threats. It is time to tight the loose nuts. Here are some of the security measures that would help reduce insider threats in a modern organization.

1. Conducting a periodic risk assessment for the whole organization

Organizations must assess their critical and most valuable assets and the risks that might occur periodically and then come up with strategies on how to protect those assets from both inside and outside threats. Most firms wait until there is an attack before they can take measures against the attack, which already has caused damage. These periodic risk assessments periods must be at short intervals to reduce the risk of a cyber attack in between the assessments.

2. Conducting periodic security awareness training for all employees

A good number of employees pose a threat to their organizations due to ignorance or by being unaware of the security policies in the workplace. By conducting security awareness training, employees are made to understand security policies and procedures of the organization; why they exist and the consequences in case one violate the policies. Such a measure wards off the possible intended inside attacks while it also reduces cases of ignorant insider threats by a huge percentage.

3. Encouraging separation of duties and minimal privileges

By separating duties of employees and giving them minimal access privileges, an organization is bound to restrict employees to their line of work securing the other departments in case one decides to attack the organization’s system. This will make it easy to identify the source of the problem keeping in mind that there are no overlapping roles.

4. Logging, monitoring and auditing employee actions periodically

By monitoring and logging employee actions periodically, the organization will be able to discover suspicious action of the insider threat before he/she does the actual damage to the organization. This way, the organizations will always be a step ahead of the threat.

5. Keeping an eye on system administrators and privileged users

Statistics show most inside threats usually come from the system administrators and privileged users such as managers who have access to most if not all of the data in the organization. Caution must be exercised on such individuals to secure the data they have in their control. Remember, as you keep an eye on those privileged users do not forget to watch the junior employees.

6. Monitoring and responding suspicious behaviors in workplaces

As much as the organizations are monitoring their employees’ online activity on their user accounts, it may not be enough! In other words, it is prudent for any organization to monitor their employees’ behavior in their workplaces to take note of dissatisfaction and complaints, which can drive them to turn against the organization.

7. Deactivating user access following termination

Once an employee leaves or is fired from an organization, his access credentials should be terminated immediately. Of course, most ex-employees, especially the ones fired are usually dissatisfied with the organization. They would want revenge against the authority or person who is responsible for their job loss. What would be the better way to do so than misusing their privileges?

8. Actively defending against malicious codes

Privileged users and system administrators who are inside threats sometimes attack the organization system by planting logic bombs or malicious codes which will disrupt the system in place. Therefore, by putting in place a system that defends the organization against malicious codes, one can reduce attacks on the systems by these inside threats.

At last..

These just a few major measures can help you counter insider threats in organizations. To cut the long story short, a good amount of resources should be dedicated to counter insider threats. Let us just say that organizations today should be very wary of the insiders if they are to have an upper hand in the war against cybercrime.


Author Bio: Harry Patel is a full-time businessman and part time blogger.He has more than 10 years experience in web development and marketing. Currently, he is working as a consultant.






























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Why Time Management Software is Essential for Your Business Growth

Time management software has often got negative connotation when companies have first started to use it. Especially those employees who stay active on social media networking platforms on a regular basis. But for the firms, a time tracking software is one of the most crucial parts of their management system.


Company Benefits

There are numerous advantages for deploying time tracker software in the company. In those many benefits, one of the most obvious and important ones is that it keeps the employees responsible for how they spend each minute of their working hours at their workplace. As you are already aware, there are various studies that confirm the fact that they lost millions of dollars due to employees performing non-work related jobs during their working hours.


Today will discuss some great benefits of time management software for organizations that can help you save your money.


Improved Workflow

Any business may have some moving parts and many complex responsibilities that they and their employees have to perform on a daily, weekly, monthly, or even quarterly basis. In such scenarios, time tracking software can assist in making jobs and project management remarkable efforts. This is especially true when businesses have a bounded number of employees who will be working on numerous distinctive projects. Tracking every employee's time and the amount they usually spend on each of the tasks and discovering whichever of the duties is the essential will make it simpler for them to handle all of their distribute duties.


time-management


Transparency Between Client & Company

Clients need to see how much you spend your time on each project or assignment. This is especially true if you are a freelancer. One of the hardest parts of working as a freelancer is that clients (Most of them) equate work efficiency to time you spend working. Freelancers often don’t get credit if the work is done too quickly or when clients think that they didn’t spend enough time working on a specific project. So by using this tracking software you can send screenshots and maintain complete transparency so that they can see too what you are doing.


Tracks Every Tab

At times, employees do not want to be tracked or recorded like which websites they are visiting. This could include social media networking platforms too so they use incognito tabs so that nobody can lay their eyes on them. This is where risks significantly increase because they could share company’s confidential information too. So it is extremely important to know what they do in their office hours.


Better Work Management

One more added advantage is that when too many projects come your way then the software helps you in easily managing all projects at one time as it renders transparency of the true labor involved in the completion of the assignment. Companies can utilize a manual system to record time extended on job packages, assignments, and finally programs, but that in itself will be high time to take and prone to errors. With only less time spent on time-keeping, you get to spend more productive time on catering to your customer requirements.


Accurate Payroll Processing

If you especially deal with clients who pay on time you spent on each task or project then this can be a bridge that acts as transparency between you and your clients. When you provide your clients a proof that shows how many hours you worked on each project then they can kind of build trust and can go a long way for both of you. For instance, your client can assess prospective budget by looking at how much time or how many hours you actually spent on tasks like advertising, campaign planning, etc. if you are a marketing agency. Just like that, any business can provide accurate billing with the total exact time that was spent on working on a particular project.


Reduce Human Mistakes

The processes made by us are usually susceptible to human mistakes. Shifting from a manual recording method to a tracking software can actually make the efforts simpler and help avoid the possibility of data-entry errors. One more thing, having a centralized place for all your important data can assist you in preventing or at least minimize the risk to some extent. Though not immediately, it will reduce errors and redundancy by automating the processes.


Manage Your Activities

By tracking your daily tasks or activities, you can also have a greater control on whatever you do. You can avoid doing tasks that are not useful or wasting your time. Because once you get an idea of what activities that take too much time or not useful at all, then you can modify them according to your workflow so that you can have a better schedule. For instance, if a task takes too much time to complete then you can divide it into multiple smaller tasks and complete one at a time or one in a day. By understanding what that exact thing is that you should do at the particular time, you will have a better sense of purpose as to decide which task should do done first.


Analyzing the actual time needed to finish the activities is of enormous use in improving future estimations. In addition, it provides a foundation for comparison when executing process changes within your organization. Indeed, the benefits of having the right time management software within your organization, regardless of the size whether big or small, are priceless and provide you, as the pioneer, with confidence in making your business decisions.


Other Benefits:

  • More precise project scheduling
  • Minimizes your production costs
  • Data can be utilized in legal matters
  • Gives you with the ability to concentrate on your business process improvement efforts
  • Enhanced workflow
  • On time delivery
  • Significantly contributes to your success


What kind of benefits did you or your company experience with regards to the time management software? Do let us know by commenting in the section below.



Author Bio: Mohammad is software engineer by profession and a content writer by passion; Technical writings, blogging etc are stuff that he does as hobby. And now he is writing for Chrometa with responsibility for Guest blogging, He focuses on actionable and unique ideas that can be used to grow your business and make a real difference for customers.

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How Small Businesses Can Make Their App More Discoverable?

Today, the mobile app market is flooded with enormous applications, and it is one of the most competitive spaces in the whole world. As per the latest report by Statista, there were 2.5 million applications in the Google Play Store, as of March 2017, whereas Apple app store has 2 million applications, so you can imagine how tough competition is.


Between this huge number of applications and high rate of advertising, it is extremely challenging to acquire and retain more users. Being an app marketer, you need to work hard to take an application in front of the right audiences.


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By increasing exposure for your app, you can increase the number of downloads and enhance store ranking that results in driving revenue for your business. One of the most effective strategies to boost long-term exposure is app store optimization. ASO is the technique that can test and measure updates to app store marketing assets with the main aim of boosting visibility and increase more downloads.


In this post, you can find different ways to make your app more discoverable, so let’s have a look:


Analyzing Your Competitors & Other Popular Apps

Do you know that knowing and examining your audience is the part of analyzing the apps? You need to know your competitors as well both directly or indirectly. First, you can analyze your indirect competitors for which you need to survey the top apps in several categories and make note of recurring elements.


You can check their applications that whether their apps use similar terms or calls to action. You can examine their picture like what they are portraying. When it comes to talking about the direct competition, you need to look for the terms that you predict your potential downloads using and then examine the apps. All these are those apps that are optimized for specific keywords; therefore, you need to ensure that you take all in and check what they are doing.


App Store Basics

As you know that search optimization was and still it is a highly perilous part of a website marketing plan. In the last couple of years, we have been trained to look for “what we want”. However, the App Store is a directory of applications and it is mainly driven by search.


However, the principles of SEO are not going to apply to App Store Optimization, there’s not much unorthodoxy from the basics. You need to think from your customers’ viewpoint and for it, you need to put yourself in your customers’ shoes.


Make sure that you test search and know where your application shows up. Know where your app discovery process like what end users are thinking. You can also check which apps are ranking for the keywords, which matter to you and what are they doing.


Ensure That You Use the Right Keywords

Analyzing your competition to find repeated titles and descriptions that are vital. These are those terms that your audience uses to search with; therefore, you ensure that you can be found with them also. An instant sideways for mobile app design practices, so you should not use your company or app name as a keyword.


They are not aware of you, so how they will search for you? You can keep this keyword for later when you have a successful application under your cap. When it comes keywords, it is a must that they precisely reflect your application.


While the last thing that you are looking for is to download your application and look for something that is not there, compel them to delete the app and then leave the scathing review because they felt deceived.


Choosing the Right Category

Choosing a right category for your application is highly important in itself. One app fits in more than one category, so you need to choose one carefully. That category would be perfect for your app that gives it the best shot of ranking high in the top charts for your selected category. It doesn’t matter that whether the category is mostly used or not very well-known.


For instance, the social category is known for increasing more downloads when it compares to the lifestyle category. It is true that your app will have a tough time ranking highly in the social category compared to the lifestyle category.


So, it would be better to be higher rank in an average category than being on the lowest rank in the protruding category. While, the prominent category’s brands are huge and are not easy to beat, but if you are able to do it, you can get huge amounts of downloads.


It would be advisable to do the risk calculation for your app and for yourself, so comprehend the advantages and disadvantages of each category and choose the most accurate category for your application to increase its success.


Use Gestures

A right mobile app design tool is the use of gestures. By using gestures other than tap in your user interface is a right way of boosting the user experience of your app.


You have an option of tap, double tap, drag, swipe, spread, scroll, flick, pinch, and recently with Apple devices, 3D touch, which is a feature that senses how intensely you press the display for an improved experience.


Moreover, gestures are a shortcut of sorts, which enhances UX by diminishing the importance of buttons, so decreasing clutter on the app. Ensure that you do not overload your users with too many gestures.


Using Screenshots to Boost Home the Features and Benefits

Make use of obtainable spaces as you can involve up to five different screenshots in the Apple’s app store, whereas up to eight in the Google Play store to promote your application. You can make use of all to increase the visibility and sell your app’s value.


Priorities main messages as the first two screenshots are widely visible. In reality, they even can show up in search results for the app store. Ensure that your essential selling points are featured in these screenshots.


These are the top easy ways to make your application more discoverable so that people can easily find your app and leverage the benefits. You can consider these tips and make it easy for people to find your app.



Author Bio: Jyoti Bharwani is a Sr. Content Developer at Space-O Technologies. She has a keen interest in writing related to mobile app development and app marketing. In free time, she prefers to read non-fiction books. To follow her on Twitter.

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8 Must Have iPhone Apps For Small Business Owners

Business owners are always working round the clock, involved in a number of tasks. Managing all these at a time can be bit of a task. Modern technology and the various apps that comes handy nowadays will help smooth things out. If you are an iPhone owner and a business owner too, these 10 apps are must have in your mobile.

 

must-have-iphone-apps

 

1. inDinero

inDinero is a one-stop accounting app which helps the user to keep his books accounts proper, file taxes and also assists in managing payrolls. You can get a proper and clear view of your financial health whenever needed through its feature where it stores data in the backup.

 

While this app is free available on mobile, its software version costs anywhere between $349 to $1,999 a month.

 

This app is compatible on iPhone.

 

2. Evernote

Evernote as the name suggests helps to note anything and everything wherever you are in the world. It aids features which enables one to type, record voice notes and snap pictures bringing all the facilities into one platform. This app helps to make all tasks more productive.

 

This app is compatible on iPhone, Android, Blackberry, Windows Phone.

 

3. HootSuite

Owning a business is not easy, one needs to keep his presence felt in all places in order to grow and expand their business. What else other than social media do this job better? Being active in social media is very much necessary which has helped bridge the gap between the world. At the same time managing various apps at a time can be a task in itself.

 

HootSuite helps you bring all your social media accounts at a place and using a single app allows you to communicate on a variety of social media platforms.

 

This app is compatible and available for free on iPhone, Android and Blackberry with a premium charge of $99/month on upgraded versions.

 

4. Asana

Asana is an app which is compatible iPhone applications. This app helps to plan projects and organize tasks accordingly along with your team. This also helps to aid in listing tasks and works for your whole team.

 

This app is compatible for iPhone and available for free for small businesses.

 

5. Expensify

An absolutely must have app, this integrates your bank account and credit card with itself and helps you by notifying you whenever a payment has to be made. Along with, it assists in categorizing payments in various categories giving you a proper picture of your financial health. You can also take snaps of your receipts to list them and generate report whenever needed.

 

This app is compatible and available for free on iPhone, Android, Blackberry and Windows Phone.

 

6. Triplt

As business owners are you on wheels regularly? Are you often traveling and find it difficult to manage things at a short notice. No need to worry any longer, Triplt helps you maintain a proper balance while juggling between things. It assists in staying organized. Just by forwarding your confirmation emails of your reservation, this app builds itinerary which you can look up to at any time. It also aids notification assistance whenever there is a change in the flight timings.

 

This app is compatible on iPhone, Android, Blackberry, Windows Phone.

 

7. LinkedIn

LinkedIn provides platform for people and business owners to network. Signing up to LinkedIn and creating an account with, one can create groups and know about the latest activities, making networking much easier, to reach out to people.

 

This app is compatible in iPhone, Android, Blackberry, Windows Phone.

 

8. Any.DO

Typing and inputting can be tedious tasks at times and it may not be possible to type everything at length. Any.DO helps to bail you off this problem by providing voice input feature. This is one of the most recommended apps for every business owner. You can load any information of any new item by using the voice feature. Also with just a shake of the phone, you can remove all the completed task.

 

This app is available for free on iPhone and Android.

 


Author Bio: Aishwarya Raghunath has authored this post. She regularly contributes to the blog Desi Hisab- Daily Expenses Manager and you can download this expense manager app from Google Play store. Apart from that she is a gadget freak and investment manager.

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