Adsterra Review: The Growing Advertiser-Publisher Platform

After advertising has taken the new shape, online marketing has evolved into a structure that pushes the promotions through the tiny amplifying nodes to the customer. Technically speaking, the advertisers started to hire publishers (bloggers and content makers) for job-specific tasks like their product promotions which turned out to be the easiest and affordable way of piercing through market verticals.

Started in 2013, as a platform to bring the advertiser and publisher on one platform, Adsterra has been growing its base on either end. This advertising network has grown its premium base to 10 billion impressions per month by the end of the year 2016 thereby expanding the opportunities for the advertisers and still is open to take in more potential publishers.

Why join Adsterra network as an advertiser?

Adsterra network offers access to the smart advertising platform for businesses to promote their products or services to get the bigger numbers on the ROI table. It has a network of 4000K+ publishers (both niche specific and premium) to push the product through to the customer's eyes on the web; specifically to the chosen ones. As an advertiser, you can choose your best fitting pricing model and pay for performance delivered. The pricing models that you can choose from are CPM, CPA, CPL, CPO, and CPI (PPI). With the high-quality traffic from their publisher network, you will get better impressions, leads, conversions, and sales.

Basically, as an advertiser, you can target the specific class of customers through the smart targeting system of Adsterra network. The targeting can be filtered by the geolocation of the user, browser one uses, the device and it’s vendor, via mobile networks and Wi-Fi, by the type of operating system they are using and keywords they use in search engines.

If you could remember, you would be shown ads related to your phone model, the browser on social media and apps asking you to buy something or take some action. For example, if you are using Samsung Galaxy Note 8, you would be shown an advertisement asking you to protect it from fall-disasters by buying a bumper case.

Another example you would have noticed is an advertisement asking you to install antivirus for your operating system. This is how you can target your customers based on the aforementioned filtered channels which are a flexible benefit to the marketing team.

Smart retargeting solution

Adsterra offers a smart retargeting solution that converts the returning traffic on your website into your customers. The sales funnel that routes the visitors to a customer is as shown below:


adsterra-retargetting-ads

How to install a retargeting solution on your sales website?

A piece of Adsterra code will have to be placed on the webpage or landing page that stores a cookie on the user's computers on their first visit and recognizes the user on the later visits to show them the ads you wanted to display.


retargeting-solution-installation-

Responsive Ad formats for both desktop and mobile

Adsterra offers 4 types of display ads, leaderboards, rectangle, skyscraper, and popunders.

adsterra-ad-formats


Leaderboard – Leaderboard ads are long horizontal ad banners with the highest conversion rates. These banners can be placed under the content and beside the headers on the landing pages.

Rectangle – Rectangle ad is also one of the most common types of ad formats with the highest conversion rates. These are highly preferred ad formats in the market and they can be blend into any type of content and sidebars of the website or landing page.

Skyscraper – Skyscrapers are vertical long ad banners that look like the rotated version of the leaderboard ads. They also have good conversion rates and are less likely used on the website. But, the skyscrapers on landing pages give better results depending on the design and layout of the page.

Popunders – These type of ads are seen behind the main window and are not actually visible until the main browser window is closed. One can notice these ads running on the taskbar as an extra browser window. These ads will not disturb the user until he chooses to opt-out of the current main window.

Self-Service Platform (SSP)

Creating, managing and analyzing campaign results would not need personal assistance. The user-friendly campaign dashboard will let you take all the steps without any confusion.

The automated system will eliminate the need of a personal manager to handle campaigning business on Adsterra platform. One can make any changes to the campaigns based on the targeted audience and performance.


Become Adsterra Advertiser to boost your ROI on digital marketing efforts through channelized targeting. 

Why join Adsterra network as a publisher?

Publishers or the content creators have equal opportunity on Adsterra. With the best CPMs in the market and 100% self-claimed fill rates, this ad network offers a best-customized solution to monetize the content on the website for the publisher. The fraud detecting system stops the harmful ads that carry malware on to the devices intelligently before they even appear. As a publisher, one can effectively take advantage of the diversity of the ad formats available.

adsterra-instant-income-publishers

Let’s take a look at the benefits of becoming a publisher on Adsterra:

Best CPM rates

Every impression on the site is monetized with 100% filled rate of the ads with best CPM rates from the large advertiser base.

Safe ads – fraud detection system

Adsterra filters out the ads that bring malware and other harmful adware to the devices they are displayed on. Their fraud detection system will not approve the ads carrying suspicious push codes.

Multiple Ad Formats

Apart from the leader boards, rectangle, skyscrapers, and popunders, publishers have access to utilize the interstitials, direct links, and video banners.

Interstitials – Full page ads covering the whole screen.

Direct links –  Links inside the content.

Video banners – Video banners playing video ads blend inside the content of the pages.

Timely payments

Adsterra pays its publishers twice in a month according to their NET15 policy. Once the minimum threshold of $100 is reached, the payment will be automatically initiated. One can get paid through Bitcoins, wire transfer, Paxum, Payza, Paypal, Webmoney, and ePayments.

payment-methods-adsterra

Note: The wire transfer will take the highest charges of all other payment modes i.e., $50 but for EUR wire transfers. All the wire transfers will be done within 3-5 business days.


Become Adsterra Publisher and start monetizing your content.

No blog? You can even join the referral program to make money

You don’t need to have a blog or you don’t need to be a blogger to earn from Adsterra Network. You can signup to its referral program and promote your link with the referral ID. Once someone joins the network as a publisher, a 5% commissions from their earning will be credited to your account for a lifetime.

You can have access to the statistics and reports like the publishers get.

How to earn big with Adsterra referral program?

  • Place your referral link inside the content that you write on social media or other platforms (including the blog posts if you can manage).
  • Add reviews on Adsterra platforms and place your links inviting the readers to join the network.
  • Spread the word to your friends and colleagues through any messaging platform.
  • Refer your link in relevant community discussions and comments. Do not spam!
  • You can use your referral link through contextual advertising like AdWords or similar tools.
You will also be given the appropriate banners to promote your referral link. A personal manager who takes cares of it all will help you with the choice of size of banners and the type of banners you need.


Join Adsterra Network Referral program and make the monetize your online presence.

I believe this ad network would become one of the best monetizing solutions to the publishers and a fine advertising network through channeled targeting. Tell me what do you think about Adsterra and share your experiences with us in comments below.

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