Email Marketing is still one of the best techniques of gaining leads and conversions and I’ve talked about a bunch of them so far on this blog. This time, I would like to talk about the new one, which I found interesting from the dashboard to reporting for easy campaign management.
There is nothing interesting like a free plan forever. Putting all the restrictions aside, the free plan of any service offers a chance to get our hands on it before we could actually buy a commercial plan. SendPulse offers such a free plan which captured my attention to give it a shot.
There is an easy registration process and you will be send straight to dashboard. The best thing about the SendPulse is the user interface. It is easy to navigate and switch through from one to another.
Managing mailing list is easy
The managing of the email list is easy as available in the other top service providers. SendPulse offers a neat user interface to add or remove emails from the email lists.
We can import entire email list from CSV, XLS and XLSX file formats. Email lists can also be added from various other email marketing service providers like Constant Contact, GetResponse, MailChimp, UniSender and ecommerce platforms like WooCommerce, Bitrix 24 and Zapier.
SendPulse offers the complete control over the managing of the email lists and collaborated with the easy and multi-dimensional reporting for campaigns.
Creating campaigns is simpler
Creating email campaign is simpler as we would see in the other top notch services.
You need to add the mailing list in the address book and your from email address followed by sender’s name and subject line. This email campaign interface may not the newer one comparatively to the other campaign service providers but the templates are so convincingly good. They provide the email templates that you would be needing based on the special dates like Black Friday and Cyber Monday.
Selecting the template will take us to the HTML editor which is way more comfortable and easy to edit with drag and drop tools. The SendPulse’s email template editor is the best one I’ve seen in email marketing tools category so far.
New SMS campaigner
The SMS campaigner is the uncommon feature that SendPulse offers, even in a free plan but with limited 10 free text messages. You will have to buy the SMSs as you go.
You can reach out your leads through the SMS promotions as registered in compliance of the law of the land.
The scheduling option is interesting but it would have been much better if any looping option is made available like wishing the festival greetings on the same date every year and reminding them about the renewal of subscription like that.
The best of SendPulse stands at the reporting. The campaign reports are clear, graphical, colorful and educating.
The reports include the details like the number of delivered email, opened, clicked and spam reported. The reports also show the data like the locations, cities precisely of the subscribers. It would help us to target the specific people of that location at a particular date and time. They also include the device and software that they were opening the emails so that the marketers can moderate their technicalities next time for better conversions.
All those reporting perspectives are kind of normal in any email reporting tool but the representation of them is what matters at the end. As said, SendPulse create better reporting representation comparatively.
The special feature is that it reports the heat map of click on the email templates that we have used for the campaign so that the next campaign can be improved better with better positioning of the visual elements of the promotion.
Tutorials and useful blog posts
SendPulse has its own knowledge base of tutorials and information on their site. They have an email marketing blog and even have an YouTube channel with tutorials demonstrating how to use the email marketing tool for better productivity.
SendPulse is a very good email marketing tool which is actually underrated but deserves a fine position on the top list of email marketing tool. That’s what I feel, what do you think? Did you try SendPulse email service? Comment your thoughts and experience with it below.