Amfas Tech | Technology, Blogging & Internet Marketing: Internet Marketing

Adsterra Review: The Growing Advertiser-Publisher Platform

After advertising has taken the new shape, the online marketing has evolved into a structure that push the promotions through the tiny amplifying nodes to the customer. Technically speaking, the advertisers started to hire publishers (bloggers and content makers) for job specific tasks like their product promotions which turned out to be the easiest and affordable way of piercing through market verticals.


Started in 2013, as a platform to bring the advertiser and publisher on one platform, Adsterra has been growing its base on the either ends. This advertising network has grown its premium base to 10 billion impressions per month by the end of the year 2016 thereby expanding the opportunities for the advertisers and still is open to take in more potential publishers.


Why join Adsterra network as an advertiser?

Adsterra network offers the access to the smart advertising platform for businesses to promote their products or services to get the bigger numbers on the ROI table. It has a network of 4000K+ publishers (both niche specific and premium) to push the product through to the customers eyes on the web; specifically to the chosen ones. As an advertiser, you can chose your best fitting pricing model and pay for performance delivered. The pricing models that you can chose from are CPM, CPA, CPL, CPO and CPI (PPI). With the high quality traffic from their publisher network, you will get better impressions, leads, conversions and sales.


Basically, as an advertiser, you can target the specific class of customers through the smart targeting system of Adsterra network. The targeting can be filtered by the geo location of the user, browser one uses, the device and it’s vendor, via mobile networks and Wi-Fi, by the type of operating system they are using and keywords they use in search engines.


If you could remember, you would be shown ads related to your phone model, browser on social media and apps asking you to buy something or take some action. For example, if you are using Samsung Galaxy Note 8, you would be shown an advertisement asking you to protect it from fall-disasters by buying a bumper case.


Another example you would have noticed is an advertisement asking you to install antivirus for you operating system. This is how you can target your customers based on the aforementioned filtered channels which is a flexible benefit to the marketing team.


Smart retargeting solution

Adsterra offers a smart retargeting solution that converts the returning traffic on your website into your customers. The sales funnel that routes the visitors to a customer is as shown below:


adsterra-retargetting-ads


How to install retargeting solution on your sales website?

A piece of Adsterra code will have to be placed on the webpage or landing page that stores a cookie on the users computers on their first visit and recognizes the user on the later visits to show them the ads you wanted to display.


retargeting-solution-installation-


Responsive Ad formats for both desktop and mobile

Adsterra offers 4 types of display ads, leaderboards, rectangle, skyscraper, and popunders.

adsterra-ad-formats


Leaderboard – Leaderboard ads are long horizontal ad banners with highest conversion rates. These banners can be placed under the content and beside the headers on the landing pages.


Rectangle – Rectangle ad is also on of the most common type of ad formats with highest conversion rates. These are highly preferred ad formats in the market and they can be blend into any type of content and sidebars of the website or landing page.


Skyscraper – Skyscrapers are vertical long ad banners that looks like the rotated version of the leaderboard ads. They also have good conversion rates and are less likely used on the website. But, the skyscrapers on landing pages give better results depending on the design and layout of the page.


Popunders – These type of ads are seen behind the main window and are not actually visible until the main browser window is closed. One can notice these ads running on the taskbar as an extra browser window. These ads will not disturb the user until he choses to opt-out of the current main window.


Self-Service Platform (SSP)

Creating, managing and analyzing campaign results would not need a personal assistance. The user-friendly campaign dashboard will let you take all the steps without any confusion.


The automated system will eliminate the need of a personal manager to handle campaigning business on Adsterra platform. One can make any changes to the campaigns based on the targeted audience and performance.


Become Adsterra Advertiser to boost your ROI on digital marketing efforts through channelized targeting. 


Why join Adsterra network as a publisher?

Publishers or the content creators have equal opportunity on Adsterra. With the best CPMs in the market and 100% self-claimed fill rates, this ad network offers best customized solution to monetize the content on the website for publisher. The fraud detecting system stops the harmful ads that carry malware on to the devices intelligently before they even appear. As a publisher, one can effectively take the advantage of the diversity of the ad formats available.


adsterra-instant-income-publishers


Let’s take a look at the benefits of becoming a publisher on Adsterra:


Best CPM rates

Every impression on the site is monetized with 100% filled rate of the ads with best CPM rates from the large advertise base.


Safe ads – fraud detection system

Adsterra filters out the ads that bring malware and other harmful adware to the devices they are displayed on. Their fraud detection system will not approve the ads carrying suspicious push codes.


Multiple Ad formats

Apart from the leader boards, rectangle, skyscrapers and popunders, publishers have access to utilize the interestitials, direct links and video banners.


Interestitials – Full page ads covering the whole screen.


Direct links –  Links inside the content.


Video banners – Video banners playing video ads blend inside the content of the pages.


Timely payments

Adsterra pays its publishers twice in a month according to their NET15 policy. Once the minimum threshold of $100 is reached, the payment will be automatically initiated. One can get paid though Bitcoins, wire transfer, Paxum, Payza, Paypal, Webmoney and ePayments.


payment-methods-adsterra


Note: The wire transfer will take highest charges of all other payment modes i.e., $50 but for EUR wire transfers. All the wire transfers will be done within 3-5 business days.


Become Adsterra Publisher and start monetizing your content.


No blog? You can even join the referral program to make money

You don’t need to have a blog or you don’t need to be a blogger to earn from Adsterra Network. You can signup to its referral program and promote your link with the referral ID. Once someone joins the network as a publisher, a 5% commissions from their earning will be credited to your account for lifetime.


You can have access to the statistics and reports like the publishers get.


How to earn big with Adsterra referral program?

  • Place your referral link inside the content that you write on social media or other platforms (including the blogposts if you can manage).
  • Add reviews on Adsterra platforms and place your links inviting the readers to join the network.
  • Spread the word to your friends and colleagues through any messaging platform.
  • Refer your link in relevant community discussions and comments. Do not spam!
  • You can use your referral link through contextual advertising like AdWords or similar tools.

You will also be given the appropriate banners to promote your referral link. A personal manager who takes cares of it all will help you with the choosing of size of banners and type of banners you need.

 

Join Adsterra Network Referral program and make the monetize your online presence.


I believe this ad network would become one of the best monetizing solution to the publishers and a fine advertising network through channeled targeting. Tell me what do you think about Adsterra and share you experiences with us in comments below.

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5 Common Misconceptions About Content Marketing That Are Wasting Your Time

Common-Misconceptions-About-Content-Marketing-That-Are-Wasting-Your-Time


Content marketing is a type of marketing technique that has lasted through countless of years. With the increased improvement of technological resources, this form of marketing has experienced new waves of interest over time. Today, content marketing continues to rise in popularity among the business sector. While the process seems straightforward, there are actually certain misconceptions about this marketing technique that is holding your business back instead of benefiting it. If you are new to content marketing, here are some misconceptions you should take care to avoid or correct for better results:


Limitations

Contrary to popular belief, content marketing does not only extend to online means. This marketing technique does refer to producing and promoting relevant content that is useful for the general public. And while a large part of it does occur online, business owners should not only plan their content marketing strategy around digital or online marketing only. Content marketing also extends to services like the conducting of workshops, industry reports, customer newsletters, guides, conferences and other useful services too. By limiting content marketing to only online means, business owners are basically limiting their action radius. This ends up restricting the company from effectively reaching out to their target audience. An ideal content marketing strategy should be planned with both online and offline services integrated.


Only For SEO Purposes

Yet another common misconception to content marketing would be that this practice is implemented for SEO purposes only. What is true, is that the presence of content does improve the organic search engine ranking result for the business owner’s website. However, apart from targeting search engines, your content needs to be valuable to your target audience too. Relevancy is yet another metric that is valued by search engines and potential customers alike.


The more your content is shared, the easier it would be to gain prominence in search engines since it shows that the content you produce is useful and necessary. This is due to the fact that your potential clients are sharing it to their relevant social circles, who will then either share it further or make use of your business for themselves. Increasing the organic reach of your content can actually help gain you more effectiveness without you having to spend more money in your advertising efforts. It is definitely important to optimize content marketing for SEO, but do make sure that your primary focus is on targeting the audience you want to reach instead.


Focusing on Sales

Research has shown that people are more encouraged to go through with sales conversions when they are able to directly benefit from the transaction. Therefore when it comes to content marketing, if one were to place all their advertising focus into ‘selling’ their products or services, it can be difficult to capture the attention of customers and convince them to go through with the conversion. Rather than hard selling, content marketing is a form of advertising that focuses on the prospective customers instead of the products. Merely highlighting the benefits and features of your products and services aren’t effective anymore, especially in content marketing since one is easily able to locate similar products and services at better price ranges.


In order to fully stand out with content marketing, make sure that your content marketing strategy is able to provide target audiences with value in exchange for their time and transactions. Take a moment to consider the perspective of your customers. What would your customers care about? What questions would they commonly ask about your products and services? One effective example of using content marketing to promote and encourage conversions could be providing help in areas that are related to the material or services you provide.


For example, corporations that sell software usually include free tutorials on their website for users to try out or discounts that can be used. Corporations who deal with website development can also provide technical support for a specified length of time. This serves as benefits that encourage their target audience to try out their services.


Focusing on Going Viral

It can be rather easy to see the immediate benefits of content like videos and other media forms that go viral. But what business owners do not understand is that you may lose the amount of attention you have garnered just as quickly if you do not have the substance to maintain it. While it can be tempting to focus on becoming viral sensations, content marketing is best suited to create a reputable foundation of trust and value, thereby strengthening customer relations with the corporation instead.


All Content No Images

One of the most common misconceptions business owners have about content marketing would be that images pose no value other than to make their content more engaging. In actual fact, images actually do contribute to SEO value as well and should not be neglected. Research has shown that Google Image Search is actually one of the larger contributors when it comes to overall search traffic so by taking steps to ensure that your images have SEO value, it would be easier for your images to come up as the top relevant search results. Do make sure however, that the images used are all copyright free.


These are just some of the common misconceptions one can have about content marketing that is actually interfering with its effectiveness. Make changes accordingly and monitor your overall performance for content marketing today!



Author Bio: This article is written by Alana Berge. She is working as blogger for Awebstar, a Singapore based company offering SEO Services worldwide. Alana loves to traveling, cooking and singing. She is always grinding away on something marketing related. Reach out to her on Facebook.

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Easy Way To Make Money With CPA Affiliate Program - admitad Review

Among the top advertising networks, AdSense stands on the top of the priority queue for the publishers because of its CPM and CPC ad rates for some niches. The approval process for AdSense has become more difficult than in the past now due to the huge demand. Affiliate marketing has become the best solution for publishers who are not able to get their AdSense accounts approved or banned for some reason.

If you are one of those affiliate marketing enthusiastics, you should read this post completely. Because admitad affiliate network which I’m going to tell you about has full potential to help you in affiliate marketing success.

You can skip down to details if you are an experienced affiliate marketer. DO NOT SKIP this section if you want to explore more about CPA.

Affiliate marketing is a type of marketing where advertisers pays the commissions to publishers (affiliate marketers) for the sale or lead they generated for any product or a service. If you are an affiliate marketer, you can join the any good CPA network as a publisher and promote their product or service through your website/blog. With the evolution of the digital era, affiliate marketing has shaped into one of the best forms of marketing for brands to gross profits effortlessly. As a result, almost every company on the internet started to implement this type of marketing into their business model.

The thing you should be noticing here is the competition that has increased in the industry in the course of time. This in turn gave a chance to publishers to cash in from affiliate marketing at best.

In broad words, Affiliate marketing is a Cost-Per-Action (CPA) based marketing model that operates in two diversifications:
  1. Direct sale generation
  2. Lead generation
In direct sale model, the affiliate marketer has to generate valid sales of the product or service whereas in lead generation model, the affiliate will encourage the visitor or user to show interest in the product or sale. There are more CPA affiliate marketing models other than these two which include the completion of desired action/task like form filling, surveying, downloading a software, signing up to an offer etcetera.

Let me introduce you a big name in the field of affiliate marketing which is spreading through countries increasing their affiliate marketers and advertisers base. admitad is a trusted global network of CPA affiliate programs where it helps advertisers with very good sales statistics and affiliate marketers with good revenues.

Something about admitad CPA network?

admitad


admitad is currently helping 1300 widely recognized international brands with 540,000 registered affiliate marketers. This company has started its operations in 2010 in Germany headquartering in Heilbronn. Later it spread into branches across the globe and likely-to-set up another two new branches in Poland and China by the end of 2017. Some of the big advertisers they are associated with like Aliexpress, Booking.com, eBay, Citibank, Nike, Adidas and Target Microsoft. The promising and strongest geo volumes of admitad includes USA, Russia, Western Europe, UK and India.

Should I join admitad?

Let me list out all the benefits that admitad has to offer you as an affiliate marketer.

Extraordinary In-House platform

The in-house platform of admitad affiliate network provides access to all advertisers registered with them. As a publisher, you can check out the product details, commissions, cookie lifetime and reports of approved sales and all. admitad provides the complete dashboard for publishers to keep track of sales and commissions.

Easy to Use interface

admitad-dashboard


There is no need to learn to use the dashboard that admitad provides. Advertisers are sorted out in categorized menus and products by niches. Upon everything, you have a search bar for quick finding.

Allows to Work On Multiple Niche

advertising category


admitad allows you to choose from different category of products and services of advertisers. You can choose the right product matching your website niche and start promoting them in your creative ways. Some of the main categories on admitad are apparel, electronics, furniture, household products, sports, toys, mobile phones, online games and online services. Why don’t you check out all the categories for yourself from this link?

Weekly payments & multiple modes

This is the dark chocolate of all admitad features. Unlike all other affiliate programs, admitad will not restrict publishers from drawing their hard-earned commissions until some huge thresholds reached or until the end of the month. admitad allows publishers to draw funds weekly and the minimum threshold is $10. Yeah! If they push it lower than that, you would literally get nothing into your bank account after all charges processed. Although, I would recommend you to keep the balance in your account until it reaches some $25 or $50 to save it from going zero because of the processing charges.

admitad offers a faster payment process unlike other affiliate networks. Actually, the other affiliate networks will not pay you unless the advertiser is invoiced, but admitad will not wait for the advertiser pay for the publisher’s work. They initiate the payment for the valid business made to the advertiser as soon as possible (and takes it from advertiser later). That means you can withdraw funds from advertiser’s negative balance.

Personal Mentor For Regular Support

admitad will not push everything on your head and enjoy your performances sitting in a boss chair. You will be assigned with personal account manager who will help you make more sales thereby more commissions. A personal mentor of your niche with internal knowledge over the business model of admitad will help you grow. All of this for free. No charges involved.

Are they doing too much to a publisher? I thought so.

Detailed & Transparent reporting

Statistics are the buzzers in affiliate marketing, be it for an advertiser or a publisher. admitad provides the data intelligence tools for reporting of the sales, commissions, actions of the people from various geo locations and internet usage behaviors. You can target a campaign by adding your own SubID to the link and track the impressions and clicks on the product or service.

All the reports can be exported to XML or XLS for external access when saved into local computers. This reported data can be feed through admitad API or Postback URL tool for own application usage.

Availability of Various Tools

admitad provides tools that are useful in improving the performance for both advertisers and publishers. Tools that we have already seen like dashboard, reports, metrics and statistics are already in the industry leading tools category. Apart from these, admitad also provides the most advanced technical tools like fingerprint tracking, cross-device tracking, powerful anti-fraud detecting tools, anti-cookie tools, deep linking tools and advertiser toolbox, etc. All these tools collectively gives you the full flexible control over the admitad settings for better performance.

Reading those most advanced options might have brought a feeling in your gut that you should sign up for this now. Do not think a second more, sign up to admitad.

Let me wrap up

We have seen many affiliate programs like admitad, which offer dashboard, statistics of their own but the advanced technological tools like fingerprint tracking, cross-device tracking and anti-cookie tools make it unique and stand out from the crowd. The assignment of dedicated account manager and niche mentor is a motivation to work with admitad. Don’t just stare at your screen, signup to admitad today and experience the whole new trend of affiliate marketing business.

Gawd! They pay publishers without invoicing the advertisers. How cool is that! Ohoh! I guess I’m typing my thoughts too. See you in my next post!

Don’t forget to share your experience in comments below. All the best!
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7 Useful Tools to Improve Your YouTube Marketing Strategy | Increase YouTube Subscribers & Views

YouTube is a popular resource with over 1 billion active users every month. That’s nearly one out of every two people on the Internet! They use for various purposes, including learning and entertainment. For businesses, the site is a sure goldmine.


Many people think that not a lot of effort should be dedicated in order to start making some profit on YouTube: a person shoots a video, uploads it, and waits for the money to start pouring in. The reality however, says that’s ridiculous. In order for some money to be made, the video must be incredibly popular, have subscribers and views. Marketing!


Luckily, there are some tools to make YouTube marketing easier. Check them out in the list below.


1. Views Reviews

Buying views for a video is not something that many producers think about first when it comes to marketing. However, it is a legitimate technique that proved effective for many. By purchasing views for a video, it’s getting an instant kick start and becomes more popular.


viewsreviews


This tool right here is a good way to get into views business because it gets real views, not fake ones (hence the motto on the site: “not all views are equal”). Given that higher number of views helps to rank higher in YouTube search results, you should definitely consider using Views Reviews.


2. Keyword Suggest Tool

An amazing free tool that allows users to search YouTube Auto-Complete databases to increase the visits using terms people are typing while searching for videos. By comparing the data between YouTube and Google, you can define the most popular search terms used by your target groups and produce keywords that will bring more traffic.


keyword tool


The tool generates search volume, CPC, AdWords Competition, and other data for the keywords you entered (may require the pro version). Also, specific languages and Google regional sites (like google.co.uk on the screenshot) can be used for better results. All data are export-ready (CSV and Excel).


3. YouTube Reputation Tool

Want to know the popularity of your video and how your reputation grows on YouTube? Here is the tool that will help you with that. It was developed by SEO Chat, a group that has a history of excellent app development, so it’s definitely worth a try.


youtube reputation tool


Just enter search terms such as domain name, social media profile handle, title of the video, or keywords associated with it and click on “Check.” The results will be quite handy for you in terms of marketing and SEO.


4. Canva

Marketing on YouTube certainly requires a graphic design component in addition to the videos. For example, Lydia H. Crow, a Marketing specialist at Assignment Helper, advices to increase engagement of the viewers by creating an eye-catching thumbnail for the video. Did you know that around 90% of high-performing YouTube videos have custom thumbnails?


In this case, the thumbnail works just like a book cover. And we know that many people judge book by their book covers (even if they are not supposed to).


canva


For creating attention-grabbing thumbnails, Canva is a perfect tool to use. It is preferred by many web designers because it allows to store data for free and provides access to a lot of graphic elements, also for free. Moreover, it is ridiculously easy to operate, so the beginners won’t have any problems.


When making thumbnails in Canva, keep the following requirements in mind:

  • File size: no more than 2MB
  • Save in PNG or JPG
  • Use 1280 x 720 as a standard resolution for the best view

5. Cyfe

The next tool on our list is designed for tracking and analyzing YouTube statistics. It is one of the best ways to monitor the success of separate videos or an entire channel. After installing the tool, just add a YouTube widget to the dashboard. It is done by clicking on “Widgets,” then selecting “Social Media” group in the menu and finally clicking on “YouTube.”


cyfe


The widget’s settings are need to be configured accordingly if you need to track the performance of individual videos or a channel. There, you’ll see that the tool has an impressive functionality in terms of stats and metrics (engagement, retention and views data, traffic sources, and lots more).


All these functions make Cyfe more helpful than standard YouTube analytics tools. Moreover, having a dashboard that provides you with the information about your business effort in one place can be really helpful in terms of identifying recommendations for a better overall tactic.


6. Birdsong Analytics YouTube Analysis

According to Wired, there are 72 hours of video uploaded every minute. That’s a lot of competition... What are they uploading and what keywords are using? Clearly, without a proper analysis of competitors you might be left behind in this crazy game.


Birdsong Analytics YouTube Analysis


This tool can be a real saver in this case. You’d have to pay for every time you use it (which isn’t so bad) but the information you’d be getting is certainly worth it. For example, you provide a name of the YouTube channel of your competitor, the tool generates the following data:


  • Time of the day they get the most comments
  • Competitor’s best time for uploads and likes
  • Words used in captions
  • Video duration and its effect on views
  • Lots more!


After generating this comprehensive report about your competitor, you can use it to correct your strategy. Just expert the data to Excel for further processing. Be sure to analyze at least several competitors before you make decision to change your existing marketing strategy.


7. vidIQ

vidiQ


The last tool on this list works on brand awareness. At a certain point, your YouTube business will grow to become a brand, and that’s when you’ll need vidIQ. According to the AOL case study, it provides a number of solutions to increase the engagement on your channel. Here are some of them:

  • Addition of optimal tags to all videos on the channel based on metadata analysis and current search trends of YouTube
  • Only data-based analysis and solutions
  • Identification of the most engaging videos
  • Seamless synchronization of all videos from various platforms to their respective Facebook Fan pages
  • Influencer discovery
  • Comment moderation
  • Analytics dashboard


The results can be amazing. Not only you can increase the views of your videos but also generate some conversation about your channel. After all, the effectiveness of viviQ is proven by YouTube certification.


Summary

YouTube is a highly competitive site with hours of new videos uploaded every minute. Clearly, one cannot make any money by just uploading a bunch of videos because an effective marketing strategy I required to succeed.


The tools described in this article are essential to making your way towards the top. They will coordinate your strategy and fuel your team with ideas by providing helpful data and information. Let them be useful for you in your YouTube business effort!



Author Bio: Lucy Benton is a business consultant, marketing specialist who likes to express her thoughts as a blogger, currently she writes for Assignment Helper. You can reach her out on Facebook for any help.

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10 Common Social Media Marketing Mistakes You Should Avoid

social media marketing mistakes


Social media marketing can be a minefield. When done right, it can drive traffic towards your business, yield unprecedented conversion rates, and boost your SEO and audience engagement. However, when done wrong, social media is a huge drain on time and resources, and is not at all fruitful. While having social media profiles is a good start, the following mistakes are easily made, and can be a huge hindrance to your business.


These are the top 10 social media marketing mistakes to avoid:


1. Failing to Engage with Your Audience

Whenever your customers comment or post on your page, it is essential to respond. Even if they are writing something negative, there should always be a polite professional response to show that you do in fact care about your customers.


2. Not Hiring Qualified Professionals

For a relatively low cost you can engage the services of an expert and professional editor for your content writing and proof reading. This can massively boost the quality of your posts, which in turn will drive engagement and SEO. There’s no doubt that search engine crawlers check for spelling and grammar mistakes, so by hiring an editor, you erase any chance of that, and free up time to concentrate on strategy and campaigns.


You can place an ad and interview potential candidates with Upwork or Freelancer, where you post the task that you need doing, and then potential candidates apply. This is a great way to create a long term working relationship with the same writer, so the same voice is present across your business. However, some businesses prefer a more automated service, which is fast and efficient, such as Paper Fellows or Big Assignments.


You simply fill in an order form and then your work is assigned to an available expert. A similar approach is followed by Contently, though rather than specializing in writers, this source specializes in content marketing, which ever platform you choose depends on what you are really looking for for your business.


3. Over Selling Yourself

Social media isn’t the place to be too pushy – you can’t just describe how great your business or your product is. Instead, describe how you understand your audience, and how your business can help them.


4. Not Utilizing Online Content Marketing Tools

The key ingredient to social media marketing is high quality content. There’s no escaping the fact that every post needs to be well-written and original if it’s going to be successful. Fortunately, for content marketers that are not especially gifted at writing there are several free and easy to use tools available online that can drastically improve your content. The following are essential:


Hemingway App – this is a comprehensive spelling and grammar checker that goes into much more detail than anything offered by a word processor. You’ll be advised when your sentences are too long, your structure could be better, and we you’re using too many adverbs or unnecessarily complex vocabulary. This really makes your writing stronger.


Easy Word Count - it’s now a well-acknowledged fact that posts of 1000-1500 words are the best for engagement, and no landing page should ever be less than 300 words. You can use this tool to make sure you stick to your targets, even if you’re writing on a mobile device.


Headline Analyzer - as there are millions of new websites and pages of content posted online every day, it’s not surprising that you need a catchy headline to make sure yours stands out and is appealing to your audience. This tool helps make sure that every title attracts the maximum number of clicks.


5. Posting Too Little or Too Often

There’s a fine balance that you will need to find – you can’t post sporadically or you’ll be overlooked, but you can also lose followers by posting constant meaningless updates.


6. Not Monitoring Your Posts

You should be regularly monitoring analytics to check the successes and failures of your posts, so you can learn from mistakes and continue to grow.


7. Trying to Use Every Social Media Platform

Facebook and Twitter are important, and potentially LinkedIn for a HR Manager. Outside of that is quite industry specific, but there is definitely no need for a business to try and keep up profiles across every social media platform.


8. Being Inconsistent

All of your social media campaigns should have one goal in mind, and every post should contribute to the goal. They shouldn’t be random.


9. Not Optimizing Your Content

On Twitter you should use hashtags, on Facebook make sure your location and up to date details are available. Posting generically to each site is not as effective as taking the time to optimize your content.


10. Not Being Original

While recycling content every now and again can be a good thing, it should only be your own content, as plagiarism is a huge turn off to many on social media.


Avoiding the ten mistakes listed above is simple, and by doing so you can multiply the effects of your future social media marketing.



About author: Sharon Conwell is a freelance writer, specializing at digital marketing and content optimization; blogger at MyWritingWay.com

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How Small Businesses Can Make Their App More Discoverable?

Today, the mobile app market is flooded with enormous applications, and it is one of the most competitive spaces in the whole world. As per the latest report by Statista, there were 2.5 million applications in the Google Play Store, as of March 2017, whereas Apple app store has 2 million applications, so you can imagine how tough competition is.


Between this huge number of applications and high rate of advertising, it is extremely challenging to acquire and retain more users. Being an app marketer, you need to work hard to take an application in front of the right audiences.


make-app-discoverable-more


By increasing exposure for your app, you can increase the number of downloads and enhance store ranking that results in driving revenue for your business. One of the most effective strategies to boost long-term exposure is app store optimization. ASO is the technique that can test and measure updates to app store marketing assets with the main aim of boosting visibility and increase more downloads.


In this post, you can find different ways to make your app more discoverable, so let’s have a look:


Analyzing Your Competitors & Other Popular Apps

Do you know that knowing and examining your audience is the part of analyzing the apps? You need to know your competitors as well both directly or indirectly. First, you can analyze your indirect competitors for which you need to survey the top apps in several categories and make note of recurring elements.


You can check their applications that whether their apps use similar terms or calls to action. You can examine their picture like what they are portraying. When it comes to talking about the direct competition, you need to look for the terms that you predict your potential downloads using and then examine the apps. All these are those apps that are optimized for specific keywords; therefore, you need to ensure that you take all in and check what they are doing.


App Store Basics

As you know that search optimization was and still it is a highly perilous part of a website marketing plan. In the last couple of years, we have been trained to look for “what we want”. However, the App Store is a directory of applications and it is mainly driven by search.


However, the principles of SEO are not going to apply to App Store Optimization, there’s not much unorthodoxy from the basics. You need to think from your customers’ viewpoint and for it, you need to put yourself in your customers’ shoes.


Make sure that you test search and know where your application shows up. Know where your app discovery process like what end users are thinking. You can also check which apps are ranking for the keywords, which matter to you and what are they doing.


Ensure That You Use the Right Keywords

Analyzing your competition to find repeated titles and descriptions that are vital. These are those terms that your audience uses to search with; therefore, you ensure that you can be found with them also. An instant sideways for mobile app design practices, so you should not use your company or app name as a keyword.


They are not aware of you, so how they will search for you? You can keep this keyword for later when you have a successful application under your cap. When it comes keywords, it is a must that they precisely reflect your application.


While the last thing that you are looking for is to download your application and look for something that is not there, compel them to delete the app and then leave the scathing review because they felt deceived.


Choosing the Right Category

Choosing a right category for your application is highly important in itself. One app fits in more than one category, so you need to choose one carefully. That category would be perfect for your app that gives it the best shot of ranking high in the top charts for your selected category. It doesn’t matter that whether the category is mostly used or not very well-known.


For instance, the social category is known for increasing more downloads when it compares to the lifestyle category. It is true that your app will have a tough time ranking highly in the social category compared to the lifestyle category.


So, it would be better to be higher rank in an average category than being on the lowest rank in the protruding category. While, the prominent category’s brands are huge and are not easy to beat, but if you are able to do it, you can get huge amounts of downloads.


It would be advisable to do the risk calculation for your app and for yourself, so comprehend the advantages and disadvantages of each category and choose the most accurate category for your application to increase its success.


Use Gestures

A right mobile app design tool is the use of gestures. By using gestures other than tap in your user interface is a right way of boosting the user experience of your app.


You have an option of tap, double tap, drag, swipe, spread, scroll, flick, pinch, and recently with Apple devices, 3D touch, which is a feature that senses how intensely you press the display for an improved experience.


Moreover, gestures are a shortcut of sorts, which enhances UX by diminishing the importance of buttons, so decreasing clutter on the app. Ensure that you do not overload your users with too many gestures.


Using Screenshots to Boost Home the Features and Benefits

Make use of obtainable spaces as you can involve up to five different screenshots in the Apple’s app store, whereas up to eight in the Google Play store to promote your application. You can make use of all to increase the visibility and sell your app’s value.


Priorities main messages as the first two screenshots are widely visible. In reality, they even can show up in search results for the app store. Ensure that your essential selling points are featured in these screenshots.


These are the top easy ways to make your application more discoverable so that people can easily find your app and leverage the benefits. You can consider these tips and make it easy for people to find your app.



Author Bio: Jyoti Bharwani is a Sr. Content Developer at Space-O Technologies. She has a keen interest in writing related to mobile app development and app marketing. In free time, she prefers to read non-fiction books. To follow her on Twitter.

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12 Online Marketing Strategies Every Entrepreneur Needs

Synopsis: Are you an entrepreneur that needs to know about basic online marketing? Lucky for you, we compiled a list of the most advantageous strategies you can use to put your business on top of its game.


Entrepreneurs are known to invest in any means necessary to get their businesses off the ground. They get good quality merchandise, hire the best service providers, and do their due diligence when it comes to the time-consuming paperwork.

 

Aside from that, they have to look into how they can market their businesses in the best way possible. For a year like 2017, the best strategy would be to use the internet and the many advantages it offers.

 

internet-marketing-tips-for-entreprenuers

 

Why use online marketing?

The easy answer is that everyone is practically online 70% of the day. Although it is not a healthy habit, you cannot deny that people are more in tune with their devices than they ever were. That is why it is a good idea to pinpoint an audience that makes up about 3 billion people – and that is just on Facebook.

 

You can also tap into other mediums like search engines, blogs, Instagram, Snapchat, Twitter, and so much more. Every day a new application comes out and you get to choose from thousands that will fit your business’s needs. Now, the question is, how do you utilize these tools to market your brand?

 

Strategies for Online Marketing that Works

When it comes to strategy, all you need to do is choose one that works best for your company. Depending on your industry, you need to determine which one will give you the most leads, conversions, and increase sales. For now, here are some helpful tips you can use.

 

1. Follow other online marketers.

If you can’t beat them, join them. By following other online marketers, you can study their strategies, replicate them (legally, of course), and develop your own strategies. Rest assured that they will work because these people are experts in their field. Soon, you too will be one of the best online marketers out there, as long as you follow the rules of the gurus of the internet and social media marketing.

 

2. Prioritize your personal brand.

It is especially important for you to make sure that your brand stands out. There is almost no evidence of a “first and only” business anymore. By the time someone shoots out a new idea, ten businesses pop up in its place. That is why you need to focus more on making yourself into a brand that matters by using an effective visual and online marketing strategy.

 

3. Follow search engine SEO algorithm rules.

Many entrepreneurs get reeled in by SEO promises from sketchy companies. If you plan on hiring an SEO expert, make sure that you do your homework. Algorithms change on a regular basis and they are pretty easy to understand when you go directly to the source like Bing or Google. According to the aforementioned companies, you don’t need to bombard your site with “well-placed” keywords. All you need to do is write something relevant. This is where content marketing comes in.

 

4. Use content marketing.

Advertising may not be dead, but it sure as heck is too expensive to bear these days. Unless you are a Triple A company, you should not even try to work with big advertising firms. You will only lose money that you could have used for your online marketing strategies. Content marketing, however, will get you the advertising you need at no cost or just a little bit. If you are not a talented writer, you can get academic help and find someone who can give your company a content marketing trove that you can use for your website’s blog.

 

5. Market your business through social media.

This is probably the most effective way to market your brand. People are always on social media, whether it’s Facebook, Instagram, Snapchat, Pinterest, and much more. Reddit is even considered as a social media platform, now that it has one of the highest engagement rates online.

 

6. Read social media marketing books.

This may not be considered an online task, but reading social media marketing books always helps everyone who needs to find untapped information. Most books are not available for free, so you will have to shell out a little bit just to get thousands of dollars’ worth of information.

 

7. Increase your conversion rates.

In order to do this, you need to design your website, content marketing, and social media marketing strategy so that it calls people to keep coming back and send out the word about your business. Here are some examples:

  • Prompts for newsletter sign-ups.
  • Invites to educational webinars
  • Seasonal discounts and promos
  • Call to action statements
  • Share buttons for social media

When people visit your site or social media page, you can invite them to take a look at your products and services. You also have the chance to tell them why you are the right choice and why they should hire you. That can easily be done by asking them politely through the mediums mentioned above.

 

8. Utilize email marketing.

Email marketing is different from newsletter subscriptions because you are the ones sending out invites to your business. There are many sites that offer a collection of emails that you can send out prompts to. The good thing about it is that these emails are open to receiving organic emails, which will not go directly to their spam folders. Think of it as online telemarketing, but less invasive.

 

9. Use effective marketing tools.

These tools include paid advertising sites, SEO specialist sites, analytics sites, to name a few. Online marketing requires a great deal of work and these tools will save you time and effort. Social media management tools can be a big help too. You can schedule posts, control everything from one place and get administrative work done after.

 

10. Consider various mediums for marketing.

Rather than rely on content marketing or social media posting, you can also use videos, photos, and other applications to market your business. Forums are an interesting place to discuss your business, but make sure that it does not come out as a hard sell. Most importantly, your mediums should be visually enticing. Hire a designer, videographer, or learn how to make your own works of art for your business.

 

11. List down your goals and set a marketing plan.

After studying all of these marketing strategies, it is time to make a plan for your company. The study which is the best fit for the type of industry you are in. Find out who is likely to buy from you and what they want to buy. Study how much people are willing to spend. Plan, plan, plan. Never compromise on this phase because you cannot be successful if you play everything by ear.

 

Now that you are ready, it is time to put all your online marketing strategy plans into action. Create a time-sensitive checklist or calendar, allow the proper budget, conduct market and research studies – or buy one – and start selling your business to the online world.

 

Remember, online marketing is not a one-time deal. You need to be consistent and flexible. Always go with the trends, make sure to be politically correct, and never compromise your beliefs as a business as long as they are morally right. That is the way to succeed as an entrepreneur.

 


Author Bio: Norman Arvidsson is a freelance writer for GetAcademicHelp from Atlanta. He is also an entrepreneur, blogger, and web developer. He is familiar with the business, marketing, and e-learning. Follow him via Twitter.

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7 Marketing Tips Every Small Business Owner Should Know

In today’s world of online marketing, you don’t have to be a large business in order to be in the game. There are various methods and channels that you can use to market your product or services, and compete with the big names in your area. Still, while starting a small business is a fun experience, it also presents a challenge, and it requires effort and patience in order to do it right.

 

While thinking big and taking on risks may seem enticing, there is a number of common practices that you need to apply in order for your marketing strategy to pan out. Here are 7 marketing tips that you, as a small business owner, should know.

 

marketing-tips-small-business-owner

 

Create high quality content

There is a lot of truth to the saying that content is key. By creating and posting content that is valuable to your visitors, you will drive traffic to your website and increase the conversions into leads or customers. There are various kinds of content that you can implement – blog posts, e-books, podcasts, case studies, videos, etc. You need to grab your visitors’ attention by creating content that is tailored according to their needs. Mention your services, products, business and the people behind it in your posts. In order for you to really benefit from the quality content that you are posting, you should come up with a content promotion strategy.

 

Design a good browsing experience

As people today look up your online presence before deciding to buy from you, it is essential that you have an impeccably designed website that offers a quality and enticing experience for your visitors. If your website is outdated, it will most probably drive them away to your competition. When designing your website, keep in mind that less is more. For example, creating a simple and clear checkout process is extremely important, as no one enjoys filling unnecessarily long forms. Your website’s speed is also crucial, as it leaves a better impression and drives more traffic and sales.

 

Define your target audience

By defining your target audience you will be able to determine how and where to market your business. Start by looking at your current customer base. Determine who they are and why they are buying from you, and which ones benefit your business the most. Then look at your competition and look for a niche that they may have overseen. List the benefits of your products or services and then determine who has use of them. Think about demographics factors such as location, age, gender, income, education, etc.

 

Implement email marketing

Using email is a cost-effective way to promote your content, products and services easily, by providing instant information to your customers. There are various tools for setting an email marketing campaign. Via email, you can educate customers about your services or upcoming events, or upsell to your current customer base. What’s great is that with email marketing there’s less paper trail, so you can spend less while having a more sustainable marketing strategy.

 

Design for mobile devices

Your website needs to be adaptive to different screen sizes, in order to provide a good user experience on every device. In today’s era of smartphones, having a mobile-friendly design is essential, as a large number of users is shopping via their mobile phones, and expects a website that is tailored to their needs. A mobile-friendly website is bound to increase your traffic and sales, and if you don’t pay attention to this aspect, it is quite possible that your visitors will look for similar products elsewhere.

 

Collaborate with others

It is no secret that great minds work well together, which can especially be applied to business ventures. An essential strategy for a small business is to build a relationship and develop a collaboration with other businesses in the same niche. By doing this, you will be challenged to think and look for solutions outside of your comfort zone, while staying on top in the marketing world, as businesses that collaborate market better.

 

Engage with others on forums and in groups

There is a great number of forums and online groups where you can engage with communities that relate to what you are marketing, such as Reddit, Quora, LinkedIn groups and Google+. By participating in these online communities you can boost your network with more traffic and potential new customers. By sharing your knowledge and insights on the subject, and taking part in related conversations, your brand will gain more credibility. You can also use the right opportunity to include links to your blog or website, so that people can look you up and learn more about what you are offering.

 

Final words

You need to keep in mind that coming up with a good marketing strategy is based on trial and error. Once you implement a certain method or practice, you need to track it for results, and constantly keep improving on what you already have. Make sure that you put yourself out there, by attending events in order to increase your knowledge and exchange ideas. By meeting new people in your field, there is often an opportunity to improve your perspective. Take up any chance to network and learn.

 


Author Bio: Steven Clarke is a web entrepreneur. He also works as a business consultant at Logo Design Sydney. In his spare time, he likes to write about his ideas and share them with the world. Steven is a regular contributor to several websites.

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7 Ways to Expose Your Content Using Facebook

One of the most common ways to expose content is using social media networks. You can create a profile or page and then start sharing your posts or articles there, so people can read/watch it, share it and like it. But, as you know, it is easier said than done.

 

It is not enough just to sit and write a post, so then you can hope for the best. Most of the time what will come from it is a couple of views, and that is it. You need to go that extra mile if you really want to spread the word about what you are doing by doing some of the ways we will present to you below.

 

7-ways-expose-your-content-using-facebook

 

1. Join groups of interest

There are several groups on Facebook dedicated to the most amazing topics. And most of them are very active. So what you have to do is to find out which are the best options for you, join them, and discover the best way to share your content with them.

 

Generally speaking, what you want is to pick those groups where your target audience virtually hangs out and become an effective contributor. Read all posts with interest, and answer questions if you can. Also, make sure that you follow the group’s guidelines so not to be inconvenient.

 

And don’t overdo your posting – instead, only use your content to answer people’s questions or when you are 100% sure that they will be happy to see it. Otherwise, it will backfire on you.

 

2. Pay for ads

Sometimes, what you want to share is just too commercial. So it is better, to be honest about it and pay for ads on Facebook. The biggest social media network has been improving their paid advertising solution, so you are getting much more than before.

 

What you need to ensure here is that your ad will be seen by the target audience that you want. And Facebook won’t guess it for you. You are the one who needs to narrow down to whom your ad will be displayed by giving them insights into their characteristics – meaning that if you don’t know your target audience very well, do your homework before buying your ads.

 

3. Make the most of the visual resources

Only your family and friends want to hear from you on Facebook. Your clients, maybe not so much. Your potential clients, probably even less. You have to understand that Facebook is a social media for informal conversations and not for business. So you need to find your way to get their attention in a positive manner.

 

And the best way to do it is by making the most of any visual resources you might have. You will want to look for high-quality photos and illustrations, perfectly edited and emotionally engaging. And it is because your target audience needs to feel motivated to read your post. And nothing better than the right image to do it.

 

4. Answer your comments one by one

A good trick to use on Facebook to keep your post at the top of your results is by answering your comments sparsely. As you might know, every time that someone comments on your post it goes up and gets to be seen by more people. And the same happen when you answer them.

 

So, instead of answering all your comments in one go, answer a couple of them and then come back for more later. It will bring your post back to people’s timelines and notifications, improving your chances to be heard by more people.

 

5. Post consistently

If you are posting the right content to the right people, the chances are that they will be waiting to hear more from you. And the truth is that people follow patterns even unconsciously and also tend to forget things (and people) quite easily. Meaning that they will be expecting you to show up with a decent frequency and offering the same type of content.

 

In other words, make sure that you post regularly, usually at the same time, and that you only write about the same subject – the one that you know well. It will help people to see you as an authority in your area of interest, and it will also make you sound professional, as in taking your content seriously.

 

6. Tag the right people

If you are sure that someone really wants to hear or read what you just posted, don’t be afraid of tagging them on your comment or even on the post itself. Let’s say that a potential client has mentioned that they would love to know more about a certain book, which you hadn’t read yet. But now you did, and you wrote a post about it. In this case, there is no harm in tagging the person.

 

By doing it, you will refresh your name of your potential client’s memory. And it will also increase the chances that they will comment and engage with your post, and even share it with their own audience – just because people love to see their names mentioned online.

 

7. Create a user-generated content contest

If you want to see your content getting more shares, then let your audience create it. User-generated content is something that people really engage with and tend to share with their families and friends – which is all that you can dream of.

 

So as your followers to create their own content about your brand of the topic of choice. You will certainly get more views than you never had before and it won’t cost you much. Just make sure that the rules are clear and enjoy the results later.

 

The bottom line

As you can see, there are many simple ways to increase the exposure of your content on Facebook. And they are all easy to implement. Yes, there will be a bit of hard work, but it is all part of networking.

 

The good news is that, once you build up your audience, it tends to be loyal as long you keep offering what they need. Meaning that you will have the perfect place to promote your posts, products, and service from now on.

 


About author:

Eliza Medley is a talented writer for research paper help. Also, she is a marketing expert and guest contributor for many blogs. Her articles are related to education, tech, blogging, and internet marketing. Follow @Eliza_Medley on Twitter.

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6 Tips For Converting More Customers With Social Media

It doesn’t matter what you do, whether you’re a company PR manager, or a university recruiter looking to up their game, you want to convert people from your social media. Otherwise, why you are you spending all those hours pushing content across the different platforms you’re managing? The thing is, this is often actually harder than we initially realize. How do you get people that are just browsing to become customers?

 

You’ll be glad to hear it is possible, and probably at higher rates that you’re currently managing. The thing is, you’ve got to apply the right strategies. Those are what we’re going to look at today.

 

Be on the right platforms

social-media-platfiorms

 

This one kind of goes without saying. The different platforms have completely different audiences. For example, you’re not going to find many 50 somethings on Snapchat and if you’re trying to reach out to men, then Pinterest might not be for you.

Find out where your audience is actual to be found and push your content across those platforms so that you’re not wasting precious time spinning your wheels in the air.

 

Know what sites your target audience visit

The problem with social media is that you’re going to find a lot more people browsing through your website than the people who are actually going to buy your product. And though it might feel nice to have a lot of followers (and help you establish your reputation) chances are slim that people outside of your target audience are actually going to buy your product.

 

For that reason, find out where your audience actually hangs out and try to get at them there. This is actually quite easy to do, for example, on Facebook. Just go into your manager, hit’ audience’ and ‘insights’. Then you can specify who your target audience is and find out what are some of the top sites they visit.

 

After that, it’s a matter of striking up a relationship with those sites. If you can, do a share for share alike (this is where they share your content and you share theirs).

 

Start small

Sure, if you want to be effective in your social media marketing then you want to spend enough money. But don’t start by throwing a huge chunk of your marketing budget at something. Instead, start small.

 

Take the content that you think has to promise and push it for a few days at only a few dollars. This will give you a huge amount of valuable information about whether the post will actually create engagement, if people will actually like it and whether it will actually convert.

 

Try out different pieces of content and a few different strategies. And then ramp up.

Remember, you can always add more money to a campaign or expand it, but once you’ve started a campaign it will keep on rolling, whether it’s converting or not.

 

High-quality content

If you want to be heard above the noise on social media, then your content needs to be better than theirs. This means putting in the effort to create really high-quality content.

 

high-quality-content

 

As you’ve probably got enough on your plate and you want to avoid social media stress as much as possible, the best way to do this is to put aside some of your marketing budgets to actually hire skilled and capable content creators to help you out. There is a lot of talent out there, many of who aren’t even that expensive.

Also, remember to use different formats. Don’t just stick with text, as when you do that you’re going to miss out on all of those people who don’t actually like reading that much and prefer consuming their media in other forms.

 

Use storytelling

Facts and figures are nice. ‘How to’ articles will spark interest as well. You should certainly use both of those. Don’t, however, forget to tell a story. We’re suckers for stories, often willing to accept information on faith simply because we want to move the story along.

 

So tell a good story. Find a face to represent your product and show how they overcome problems, become better people or defeat evil by way of using your product.

 

This will add a much needed human element and people will eat it up.

 

Offer stuff

People love free stuff. For that reason, offer them things to draw them to your website, or to have them spread the word about your product. Offer them ebooks about how to be successful on social media, for example. Or give them a list of unexpected ways that they can use your product that will make it last longer.

 

All they need to give you in return is their email address. If they do that, then you’ve got a captive audience and you can continue to tell them about the great deals you’re offering.

 

Last words

Social media isn’t something that will work for you overnight. It takes planning, tinkering and consistent revising of your strategies and ideas, so as to make certain that it’s as effective as possible.

 

Whatever you do, don’t just trust your gut with social media (or anything for that matter). Instead, explore the statistics and numbers that the different social media platforms provide carefully. They’ll offer you valuable clues about where you should take your strategy next.

 

About Author:

Janet Anthony is a passionate blogger and content writer at BestEssay.Education. She mostly writes about blogging, social media, and writing tips.

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Pay Attention to These Four Email Marketing Stats

Companies are always searching for ways to improve their email marketing strategy but they mostly overlook the stats about email marketing campaigns. You may have read plenty of “email marketing tips” type of articles over the years, but what these articles don’t tell you is solid facts based on data. After all, it is easy to say, “Send emails to customers every day”, but what about the ideal time? Who reads your mail? Male or female consumers? Today, I will share some crucial stats with you regarding email marketing. If you are serious about penetrating a bigger market and getting better ROI, then read the points mentioned below.
 
Close-up shot of a pen on chart

 

Women and Men don’t read emails the same way

You think men spend most of the time reading your promotional mails? Wrong concept! Women pay more attention to mails than men and they spend 7 minutes more on an average than men to read emails daily. However, men open 3% more emails than women, but the problem is they really don’t read the content. Now, the sad thing is even though women read email with more attention than men, mostly email marketers compose the content targeting the male audience. A survey indicates that 74% of women and men said that they want the promotional emails to be gender neutral. Therefore, the next time you send emails, make sure that you pay attention to both male and female consumers so that nobody feels neglected.

 

CTR depends on timing

Did you know that Saturday offers the best CTR at 9% and beats all other days of the week? Also, 6am is the best time to send emails to your target consumers irrespective of the day and date. 6am has the highest CTR than any other time of the day. You can also incorporate the social sharing buttons in your emails to increase the CTR as much as 150%.

 

You are destroying your email campaign if it’s not mobile compatible

You must have heard this suggestion before and you will hear it again in the coming years because smartphones are the key to bringing customers to your website instantly. Almost 75% of smartphone owners use their phone to check emails and the interesting thing is even if they have seen an email in PC 70% of smartphone users will check that email again from phone during leisure time. However, you must also know that 70% of users delete emails if they can’t see the content properly via a smartphone. So, it is time to make your email marketing campaign mobile friendly.

 

Go for email marketing automation

Email marketing is one of the best ways to generate revenues quickly. Why so? A survey revealed that every working professional spends 13 hours per week to read emails. If you own a budding business, then you possibly don’t have the time to write every email and send to thousands of potential customers individually. Therefore, you should hire a professional email marketing company and take advantage of their email automation tools to reach maximum number of customers on time without burning a hole in your pocket.

 

Author Bio:

Evans Walsh is a freelance content writer. He has written many good and informative articles on different categories such as technology, health, fashion, beauty, education, career, travel etc. He is very responsible towards her job. He loves to share his knowledge and experience with his friends and colleagues.

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GetResponse vs. InfusionSoft: The Difference You Should Know

Whenever I'm out here writing a review, I ask to myself, would I buy the products I'm vouching for myself, and being honest the answer isn't always simple.

 

I mean I try my best to make a review as honest and transparent as humanly possible, but then again my needs, purpose, budget, everything differs from my readers', right? 

 

So that's the reason why I'm here again with another one, a detailed insight into GetResponse VS InfusionSoft.

 

And hey, I won't tell you which one is better, because trust me they both are good, so just take a look at the features and then decide for yourselves based on your parameters.

 

GetResponse vs. InfusionSoft:

Well, GetResponse and InfusionSoft both are E-mail Marketing tools, so no doubt there's a lot common between them. But it's the differences that make something unique, better than the other, right?

 

So let me first start off with the "differences", things I was highly impressed with GetResponse while InfusionSoft could improvise upon them.

 

Webinar Pages:

Whenever I write a review, this is the one feature where GetResponse always seems to enjoy the upper hand. 

 

If I'm paying an E-mail marketing tool, there are chances I'm going to do a lot more than just "email marketing" with the tool, right? Only Email Marketing is so last decade! 

 

creating-webinar-pages

 

So well GetResponse has this unique feature where it lets me host, analyze, gather reports and data of a Webinar right from inside of it's dashboard! (Wait, How's that E-mail Marketing?)

 

Trust me, nothing converts better than free webinars! People just throw their E-mail ID's out to us, and for that, I wouldn't really like paying an E-mail marketing client + a separate webinar client right? 

 

So yeah, that's one thing that I love about GetResponse.

 

Landing Pages:

Again, Email Marketing isn't just about sending out e-mails! And landing tools is just my second strategy after webinars to collect E-mails.

 

GetResponse offers me a Drag & Drop landing page builder. With 100+ Pre-Designed templates! So all I've got to do is, edit the text and my super-professional landing pages are ready.

 

landing-page-creation-getresponse

 

InfusionSoft too has a landing page builder too but sadly enough it's not exactly drag & drop! Yes the logic is so, but it's kinda complicate and not as easy as GetResponse.

 

And additionally, you don't get as many pre-designed landing page templates with InfusionSoft either. Not to mention the lack of elements compared to GetResponse.

 

So in other words, I'd prefer GetResponse's landing page builder any day over InfusionSoft's.

 

Official WordPress Plugins:

Ofcourse if we're talking E-mail Marketing, we can't forget WordPress integrations, right? I mean we all need WordPress at one time or another.

 

To put it simply, Integrating GetResponse with WordPress is much easier with their official plugin compared to InfusionSoft, which doesn't have any official plugin for the integration and third-party integrations make it a bit hard!

 

Form Builders:

This is the one aspect where both GetResponse and InfusionSoft are kind of my favorite.

 

forms-creation-getresponse

 

They both allow you to create beautiful, responsive forms to capture user-data, like E-mails, date of birth, or just the name of their crushes maybe! 

 

A/B Tests:

These tests no matter how small or big, always prove to be more than just fruitful. (And I know a lot of you might not even be using it!)

 

So anyway, with GetResponse there's a lot of potential for A/B testings, basically it lets me A/B Test emails, landing pages, forms just about anything.

 

ab-testing-getresponse-vs-infusionsoft

 

While with InfusionSoft, the bad news is that first of all there isn't an officially built A/B feature, and secondly the A/B testing that's possible via audience tags isn't as effective.

 

Email Templates:

GetResponse is the ultimate ruler when it comes to this, with over 500+ professionally pre-deigned templates, can you say otherwise?

 

While InfusionSoft too has pre-designed templates, first of all they're way below 500, and secondly they are pretty "average". The design, the layout, the feel, it just isn't comparable.

 

Analytics:

This is the one aspect I'd say both the tools go hand in hand.

 

GetResponse and InfusionSoft both have world-class analytics and data reporting system. You can get almost every detail you wish for.

 

But here again, there's a catch.  The data from Infusionsoft lacks "visuals". It's just numbers and comparisons.

 

You've got to crash your own brain trying to figure out a conclusion. While on the other hand GetResponse is a lot more illustrative and conclusive.

 

Pricing:

Okay so finally down to the section that matters most, I always say, if you can't afford a lambo, there's no use however awesome it might be.

 

So well here's the thing.

 

GetResponse plans start from as low as $15! Well yeah! While InfusionSoft? Well it's kinda big, it starts at $199/month! That's like almost a year's plan with GetResponse.

 

Final Verdict:

Let me be brief and straight-forward.

 

I'm getting more features, more control, more actionable data with GetResponse, at 10 times less the price compared to InfusionSoft.

 

InfusionSoft is a great tool, but unless you're a company with really extremely advanced needs and a team to solve all that data into actionable tips, I'd say you should stick to the simpler, more economical solution.

 

Go try out GetResponse right now!

 


*The opinions expressed in the above article need not necessarily be that of the author or the publisher. Readers discretion is needed.
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How to Use Twitter Dashboard as a Blogger or Business Owner

Twitter launched a new dashboard for the sake of small businesses, internet marketers, freelancers and bloggers who try to engage more traffic on to their content. This article will be talking about the complete Twitter dashboard features and how they workout for bloggers and businesses. Read on!

 

Business or blogging is all about networking. And Networking is all about sharing, telling stories, support and educate things on a platform. Any blog or business will look for more readers, traffic and conversions.

 

Twitter has been a great platform to interact, communicate and share things with the customers and readers in short and sweet snippets of text. With mentions and hashtags, a revolution in the field of communication has been established in very short span of time. Companies are even proving the technical support through twitter and responding to the @ mentioned tweets quicker than to the emails.

 

What is Twitter Dashboard?

Twitter dashboard is created for businesses, that includes the bloggers too. It helps to connect with customers and readers more effectively right from the timeline. You can access the tweets in which you were mentioned and take quick actions quickly.

 

Twitter Dashboard is a powerful tool designed to help businesses connect with their customers and community. – Says Noa Pepper, Product & Engineering Manager, Twitter on the Twitter Blog.

 

The mentions are notified as more of a re-actionable tweets than just a informative of who and what is tweeted at your @ notice. Let’s look into the features of Twitter dashboard more precisely.

 

Using the Features of Twitter Dashboard

Twitter dashboard offers some nice features that business owners, marketing managers and bloggers were looking for in 3rd party tools. From the scheduling tweets to the glance of analytics, twitter has included all needed features to manage the promotions and maintain the communication with the followers.

 

The new tweet schedule option

As a blogger or an internet marketer, how many times have you tried to schedule your tweets according to the most engaged times, on-going trends and special events?

 

You might have seek the help of some 3rd party tools that connect your twitter accounts to them to gain the posting permissions when you want.

 

Using 3rd party tools always is not a wise choice in terms of security for not just the twitter account but also for the business.

 

Twitter dashboard added a new option to the Tweet button in the ‘Create’ (compose new tweet in normal twitter website) i.e., Schedule Tweet.

 

schedule-tweet

 

You can schedule tweet to any time in future by selecting the date and time and clicking the ‘Schedule Tweet’ button. All your scheduled tweets will appear right under the tweet composing area sorted in a queue according to the date.

 

How to use ‘Schedule Tweet’ as a blogger or business owner?

You can schedule your promotions and tweets on highly engaging times and event dates just as you were doing it by using some other 3rd party software. As twitter dashboard allows you to track your own tweets on the dashboard homepage, it would be easy to monitor and respond to your customer/reader queries right from the same window.

 

Newly organized tweets

The ‘Home’ page is organized well with tweets under 3 tabs, ‘About You’, ‘Your Tweets’, ‘Timeline’.

 

The ‘About You’ section shows the tweets with the keywords, phrases and mentions that you have mentioned while setting up the dashboard.

 

The ‘Your Tweets’ tab shows all the tweets that you have tweeted in a timely fashion.

 

The ‘Timeline’ shows all the tweet activity from your followers just like on the normal www.twitter.com homepage.

 

How to use organized tweets as a blogger or business owner?

Maintaining a good network is always responding to the messages and mentions in the right time. You cannot ignore a single customer’s tweet and respond to it after the end of earth. Because the mouth canvasing works the best yet. Any bad feedback can be fatal to your business trust.

 

The situation is the same with being a blogger. the authority build by engaging in the conversations readers earns more reputation and more loyal traffic to your site. The readers who are satisfied with your concern over their link sharing and mentions will turn into human promotions themselves.

 

In both the blogger or business cases, the ‘Your Tweets’ tab will have the list of all tweets sent by you. You can refer them anytime and keep track of your past activity while monitoring the strategy stats. I hope you got my point.

 

Quick love and retweet buttons

The new twitter dashboard tool comes with another time saving tool. You can just respond to the tweets that you were mentioned in right from the ‘About You’ tabbed tweets. You can quick like and retweet any tweet by not opening any lightbox window.

 

The normal retweet will popup a lightbox window that allows us to comment while re-sharing the same short message.

 

How to use quick love and retweet buttons as a blogger or business owner?

When it is blogging or business, time is money. You cannot waste an extra second for simple retweetables. If you supposedly retweeted 60 tweets through a normal twitter page, it would take you 60x2=120 seconds where as in twitter dashboard it takes only 60 seconds or less. If it sounds silly to you ask, successful people about their spending time on social media.

 

Analytics at a glance

The twitter dashboard have the summarized panel of analytics that shows the number of tweets, media tweets, replies, mentions, new followers, profile visits and views and tweet impressions. They are not as interactive as they are available on https://analytics.twitter.com

 

analytics-glance

 

Though, they are useful in making marketing and promotional decisions quickly. You can view these stats by week, 30 and 60 days intervals.

 

How can you use quick analytics as a blogger or business owner?

As I said before, the analytics that are available weekly, monthly and bi-monthly fashion are useful in making quick decisions. If you are promoting something, it should not take you much time to analyze the analytics data to compose and schedule some few targeted tweets.

 

First time on Twitter Dashboard? Here is how to setup

Probably, you might have not activated your dashboard on Twitter yet. The first time landing on the twitter dashboard page will leave you confused a bit (if you are not much of a internet user). Follow this one-time setup process to activate your dashboard.

 

Step 1: Go to https://dashboard.twitter.com and login with your credentials.

 

twitter-dashboard-login

 

Step 2: Click on the ‘Try Twitter Dashboard’ button to start the setup process.

 

twitter-dashboard-landingpage

 

Step 3: A window with the short information of twitter dashboard will be shown. Click on ‘Let’s go’ button to proceed to next step.

 

twitter-dashboard-build-business

 

Step 4: The real setup process starts from this step. From this step, you will have to go through four steps to complete this one-time setup process.

 

Select the type of business that you operate with your twitter account. Choosing an appropriate category will help you with relevant tips and what to tweet in right times. You will also have to choose the number of employees in your company.

 

select-type-of-business

 

Choose number of employees and click ‘Next’.

 

Step 5: In this step, you will have to choose the keywords and @mentions that you want to monitor about your business. Click on the ‘Next’ button on the top to add the keywords and mentions.

 

adding-keywords-mentions

 

Click ‘Next’ when you are done adding the phrases, people and hashtags.

 

Step 6: All terms will be shown as added to your feed. Click on ‘Save Feed’ button to finish the setup process and start using dashboard.

 

Unleash the power of twitter dashboard features as discussed above an enjoy better returns.

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