Amfas Tech | Technology, Blogging & Internet Marketing: App Development

How Small Businesses Can Make Their App More Discoverable?

Today, the mobile app market is flooded with enormous applications, and it is one of the most competitive spaces in the whole world. As per the latest report by Statista, there were 2.5 million applications in the Google Play Store, as of March 2017, whereas Apple app store has 2 million applications, so you can imagine how tough competition is.


Between this huge number of applications and high rate of advertising, it is extremely challenging to acquire and retain more users. Being an app marketer, you need to work hard to take an application in front of the right audiences.


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By increasing exposure for your app, you can increase the number of downloads and enhance store ranking that results in driving revenue for your business. One of the most effective strategies to boost long-term exposure is app store optimization. ASO is the technique that can test and measure updates to app store marketing assets with the main aim of boosting visibility and increase more downloads.


In this post, you can find different ways to make your app more discoverable, so let’s have a look:


Analyzing Your Competitors & Other Popular Apps

Do you know that knowing and examining your audience is the part of analyzing the apps? You need to know your competitors as well both directly or indirectly. First, you can analyze your indirect competitors for which you need to survey the top apps in several categories and make note of recurring elements.


You can check their applications that whether their apps use similar terms or calls to action. You can examine their picture like what they are portraying. When it comes to talking about the direct competition, you need to look for the terms that you predict your potential downloads using and then examine the apps. All these are those apps that are optimized for specific keywords; therefore, you need to ensure that you take all in and check what they are doing.


App Store Basics

As you know that search optimization was and still it is a highly perilous part of a website marketing plan. In the last couple of years, we have been trained to look for “what we want”. However, the App Store is a directory of applications and it is mainly driven by search.


However, the principles of SEO are not going to apply to App Store Optimization, there’s not much unorthodoxy from the basics. You need to think from your customers’ viewpoint and for it, you need to put yourself in your customers’ shoes.


Make sure that you test search and know where your application shows up. Know where your app discovery process like what end users are thinking. You can also check which apps are ranking for the keywords, which matter to you and what are they doing.


Ensure That You Use the Right Keywords

Analyzing your competition to find repeated titles and descriptions that are vital. These are those terms that your audience uses to search with; therefore, you ensure that you can be found with them also. An instant sideways for mobile app design practices, so you should not use your company or app name as a keyword.


They are not aware of you, so how they will search for you? You can keep this keyword for later when you have a successful application under your cap. When it comes keywords, it is a must that they precisely reflect your application.


While the last thing that you are looking for is to download your application and look for something that is not there, compel them to delete the app and then leave the scathing review because they felt deceived.


Choosing the Right Category

Choosing a right category for your application is highly important in itself. One app fits in more than one category, so you need to choose one carefully. That category would be perfect for your app that gives it the best shot of ranking high in the top charts for your selected category. It doesn’t matter that whether the category is mostly used or not very well-known.


For instance, the social category is known for increasing more downloads when it compares to the lifestyle category. It is true that your app will have a tough time ranking highly in the social category compared to the lifestyle category.


So, it would be better to be higher rank in an average category than being on the lowest rank in the protruding category. While, the prominent category’s brands are huge and are not easy to beat, but if you are able to do it, you can get huge amounts of downloads.


It would be advisable to do the risk calculation for your app and for yourself, so comprehend the advantages and disadvantages of each category and choose the most accurate category for your application to increase its success.


Use Gestures

A right mobile app design tool is the use of gestures. By using gestures other than tap in your user interface is a right way of boosting the user experience of your app.


You have an option of tap, double tap, drag, swipe, spread, scroll, flick, pinch, and recently with Apple devices, 3D touch, which is a feature that senses how intensely you press the display for an improved experience.


Moreover, gestures are a shortcut of sorts, which enhances UX by diminishing the importance of buttons, so decreasing clutter on the app. Ensure that you do not overload your users with too many gestures.


Using Screenshots to Boost Home the Features and Benefits

Make use of obtainable spaces as you can involve up to five different screenshots in the Apple’s app store, whereas up to eight in the Google Play store to promote your application. You can make use of all to increase the visibility and sell your app’s value.


Priorities main messages as the first two screenshots are widely visible. In reality, they even can show up in search results for the app store. Ensure that your essential selling points are featured in these screenshots.


These are the top easy ways to make your application more discoverable so that people can easily find your app and leverage the benefits. You can consider these tips and make it easy for people to find your app.



Author Bio: Jyoti Bharwani is a Sr. Content Developer at Space-O Technologies. She has a keen interest in writing related to mobile app development and app marketing. In free time, she prefers to read non-fiction books. To follow her on Twitter.

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6 Major Reasons to Adopt Swift For iOS App Development

Have you decided to develop an iOS application? You might face some of the challenges while choosing a right programming language for building. It’s obvious as choosing a right and suitable language is the most important step that can make or break your application.

 

With the inception of Swift, a lot of developers have started using this high-end language that is a general purpose compiled and multi-paradigm programming language. Developed by Apple for iOS developers to build codes for iOS, WatchOS, MacOS, Linux, and TVOS.

 

In addition to this, Swift was developed using an approach that is both modern and is ease of use to develop software patterns and enhance the performance of an application. Many of you all are aware of this language that is new yet powerful.

 

ios-app-development

 

If you are planning to develop an iOS application, opting for Swift is the best choice for you as it comes with enormous features to make you amaze.

 

Let’s Have a Look at the Different Reasons to Adopt Swift for Developing iOS Apps

 

Open Source & Gaining Popularity Instantly

Swift is the most powerful programming language over other programming languages. Being an open source language, it has gained much popularity in the market as it makes it immediately accessible and less costly for startup companies.

 

As per the studies, open source software/languages mutually help business owners to save approximately $60 billion per year. The language is obtainable on Linux and work is being done to bring Swift to Windows.

 

Moreover, the language shows an excellent potentiality and growing rapidly. It was a monopoly for Objective-C to develop native iOS application until 2014; however, Swift has brought an end to that era.

 

A Lot Easier to Read as well as Write

One of the best things about Swift programming language is that it drops practices like ending with semicolons or using digression to surround conditional expressions inside if/else statements.

 

Further, the language’s method and function calls make use of the benchmark convention of a comma-separated list of parameters. With lesser code, it helps you to get the same results as per the syntax requirements. The results will be clear, simpler, and more expressive language.

 

The readability of this language has made it easy for programmers from JavaScript, Java, Python, C++ and C# to adopt Swift into their tool chain.

 

A Highly Innovative Approach

It’s true that the Swift is a new language and it is the main reason why you should start learning it right now. Mainly designed to make app development more interactive and approachable, Swift has made app developing more accessible for all those, who are developing their own applications.

 

This is the reason why Swift will be widely used. We can consider this programming language of the future. So, it is advisable for you to adopt the principle – the newer – the better. You should be the one, who stepped into the future in the front row.

 

Well, it is right that any other innovation, Swift needs some adjustments and learning. It is a good option that you make use of something that is popular; however, it is way better to be the one, who’s engaged in the process of enhancements and innovations.

 

Safer and A Lot Easier to Maintain

As we all know that safety is the most important aspect when it comes to mobile applications. In this cutthroat market, a startup should concentrate on developing a highly secure mobile application.

 

In addition to this, if the application is easy to maintain, it is a boon really. Swift is a highly amazing language that delivers both benefits at the same time. Whether it is the way it handles bugs or calls the pointer variables, it is well-known for producing safer applications than Objective-C.

 

Apart from this, Swift is highly easier language to maintain and it doesn’t have any kind of legacy code to deal with. This language doesn’t have any dependencies like Objective-C. So, opting for Swift for building an iOS application is a right option because of its safe feature.

 

Fast Yet Powerful Programming Language

From its beginning, the Swift programming language was mainly developed to be the fast and considered as a powerful. The codes that are written in this language are compatible with the latest hardware and get most out of them.

 

The syntax and standard library of this language ensure that the Swift codes function amazingly. However, the successor of Swift to the languages C and Objective-C, and it includes the primitives of programming like types, operators, and the flow controls.

 

Furthermore, the language also comes with some of the borrowed features, comprising classes, generic, protocols and more from the object-oriented language. It delivers the Cocoa and the Cocoa Touch developers the power of programming that is required to build some powerful quality apps.

 

It is one such programming language, which is mainly built to be something way grand when compared to its predecessors. However, the language is still in its work-in-progress mode, but you should adopt this high-end language because of its new and undiscovered potential that will make it easier to code.

 

Less Code Means Fewer Chances of Errors

As already mentioned that Swift requires less code than other programming languages, the chances of errors will be less. As a functional programming language, Swift is highly popular for supporting passing functions as variables.

 

Thus, you can develop highly generic code that can do a lot of amazing things, decreasing repetition and efforts. Along with this, Swift’s expectable behavior when a null optional variable is used, this is the programming language that triggers a runtime crash.

 

The bang fuels-up the bug-fixing process because of its consistent behavior and it forces users to fix the problem instantly. Hence, the development time will be reduced.

 

Above-mentioned reasons will surely make you ready to adopt Swift for building iOS application. These reasons are enough for any iOS developer to adopt this high-end and powerful programming language that makes development easy.

 

If you want to develop a feature-rich iOS application with requisite features, you can hire an experienced iPhone app development company that has a veteran team of iOS app developers with a specialization in Swift language and other latest tools.

 


Author Bio: Sohel Ather writes on iOS App Development topic for Space-O Technologies - You may contact, if you are looking to hire experienced team of iOS App designers and developers to comprehend your needs.

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Understanding How Android Instant Apps Work in an Easy Way

Google has announced a new word in the #IO16 along with the messaging and video calling apps, Android Instant Apps to enable the quick accessing of power and flexibility of android.

 

Instant apps doesn’t need installation. Yes, They don’t!

 

In fact, there is nothing to do with what Android (at least Jellybean 4.1) phone do you have. You no need to install any special software or need any upgrade to your hardware. Android Instant Apps work faster, safer and functional.

 

What are Android Instant Apps actually?

Android Instant Apps are just android application that run without need to install them on the device.

 

Let me bring out an example, Your friend has shared a video link from the Super Videos (let’s assume) app through WhatsApp messenger. When you click on the click from your phone, it, instead of asking the user to install the app (which is what happening so far), will open the app itself like a website instantly and show you the content.

 

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Let’s consider another example, you went for shopping and the shop gives some exclusive discounts on some products if bought only from their app. You don’t have enough space on the device for app installation but you want the app to avail the discount. Then if you can access the instant app link of that particular product to checkout.

 

How is it possible? How apps can run without installing?

Interesting. Isn’t it?

 

The Google’s intention behind introducing the instant articles is that they want to reduce the breadcrumbs to reach the target page of content. They want people access the app in just a few clicks and get their job done.

 

To enable such access, Google has introduced a new update to the Android with some Instant App modules that generate the content with instant access.

 

That’s okay! But how do they open without installing?

 

Remember I told you about the friend sharing a link? Yes, the apps with Instant App code modules will be hosted on the Google servers automatically and will be served on to the devices on request and requirement.

 

I guess a clean picture will help you understand well:

 

how-google-android-instant-apps-work

 

Let us suppose the green triangle as the Google Server/Google Play Store, the two orange rectangles as two android smartphones and the grey circle as the external source such as internet.

 

The both android phones can download the application from the Google Play Store as usual if they want to use it or, they can access the particular piece of functionality of the application through the link shared in between the phones or provided from the other sources of the internet.

 

 

The application works the same either ways and is fast, reliable and secure too.

 

Google have already updated some of the famous applications as the instant apps that can be accessed as we have discussed above. They are BuzzFeed, B&H Photo, Hotel Tonight, Zumper and Disney. Google announces the access to developers to turn their apps into Instant apps.

 

Watch the Google I/O 2016 introducing of Android Instant Apps:

 

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5 Must Have Android Tools for App Developer

One cannot deny the fact that with the advent of mobile phones, application technology is moving rapidly ahead – gaining conformity from this dynamic and repulsive generation. As of July 2015, Android users were able to choose between 1.6 million apps.

 

This surely keep users yearning for more from android applications. There are high expectations for more innovative, intuitive and engaging mobile apps in android platform. For this to happen, there are many different tools available. But, there are plenty of challenges to face in choosing the right tools. Today, I shall talk to you about 5 android app development tools which no one told you about.

 

Genymotion

Let’s get it straight about Genymotion. It is fast, efficient and really cool third-party emulator that can replace default Android emulator. The ability to run on a virtual machine is something which differentiates Genymotion with another android emulator tools. For the default Android emulator, one is required to go the plug-n-play way, but imagine the same, in with better efficiency and better experiences – in less setup.

 

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Well, that is Genymotion for you. It comes with an inbuilt multi-touch Appcelerometer which is resourceful in building apps that require parts of the SEK.

Titanium Appcelerator

The beauty of Titanium Appcelerator lies in its ability to develop cross-platform mobile applications. Even though, if you want to develop a dedicated android app, it gives a lot of flexibility in terms of rendering the UI using the platform’s native controls.

 

Talking about the scripting part, Titanium goes with Javascript. But, contradicting the PhoneGapp application interaction, instead of fiddling with the HTML DOM, the JavaScript interacts with Appcelerator Titanium’s API.

 

Titanium-Appcelerator

 

Titanium offers UI objects for buttons, text fields, lists, etc., while at the same time these are supported by the mobile platform’s authentic representation of the relevant native controls.

PROGaurd

Well, this one is a multi-utility tool used for shrinking, optimizing, and obfuscating a simple Java application. PROGaurd works for removing unused code and renaming classes, fields and methods with semantically obscure names, and pre-verifies the processed code for Java 6 or for Java Micro’s faster class coding. The PROGaurd application tool utility lies in creating more compact code, for smaller code archives, cross-network rapid transfer, quicker loading, and smaller recall footprints.


Moreover it also lists dead codes, so it can be removed from the source code. The core advantage of PROGaurd lies in its compact template-based configuration.

 

PROGaurd-app-developerSource: http://threedimensionsblog.blogspot.in/2014/08/scala-on-android-motivation-building.html


If you are looking for any add-on apart from what is all overwhelmingly offered, then make a note – it also has an optional graphical user interface alone with plugins for Ant and for the JME Wireless Toolkit.

 

IBM Bluemix

IBM Bluemix is a cloud-based, multi-language-supported PaaS service. Generally, programmers go with Simplicite aPaaS for Bluemix for developing agile custom enterprise applications. It comes preloaded integrated DevOps deployed to build, run, and manage applications on the cloud.

 

Various programming languages supported by Bluemix include Java, Node.js, Go, PHP, Python, Ruby, Sinatra, Ruby on Rails and along with extended support to Scala with the help of build packs. Offering some of the high-end enterprise-level services that can easily integrate with cloud applications, Bluemix does not demand any installation and configuration know-hows.

IBM-BLUEMIXSource: http://www.ibm.com/cloud-computing/au/en/paas.html


Over and above supplementary frameworks and services, Bluemix comes equipped with a dashboard for creating, viewing, and managing the apps and services so as to monitor your application's resource usage.

 

Xamarin

Xamarin is one of the most widely used cross platform app development tool. The uniqueness of Xamarin is that it allows developers to create native Android applications using the same UI controls as one would use in Java.

 

But, the forte of Xamarin lies in offering flexibility and elegance of a modern language. This includes using C# blended with.NET BCL, and dual first-class IDEs - Xamarin Studio and Visual Studio. Even though, being a cross-platform tool, Xamarin tools is also used to write native Android apps with the UI.

 

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Also, there is a provision to share the code across multiple platforms. Apart from the debugger, for code completion, Xamarin Studio incorporates C#, an interactive Android UI builder for creating user interfaces minus the XMLs.

 

Conclusion

These android app development tools come handy in developing an effective and efficient app. But due to the inevitable change which technology carries with itself, one cannot remain sure about its longevity.

 

Therefore, it is always recommended to stay updated especially when it comes to android app development tools. The Android app users all across the globe rest high expectations on developers to ensure smart and smooth apps for optimizing the utility of their devices.

 

But the root of all solutions lies in the code which a developer develops and the tools one incorporates for developing Android apps.

 

Author Bio:

Shahid Abbasi is a marketing consultant with Peerbits. The company is one of the top android app developer. Shahid likes to keep busy with his team, and to provide top-notch mobility solutions for enterprises and startups.

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Complete Guide on Using Eclipse for Android App Development

victorial 2This article is submitted by victoria Brinsley, a veteran developer who works for one of the leading Android development companies-Appsted. She’s open to provide best advices on android app development. You may contact her if you need any help regarding the same.

Android app development has always been an enticing experience for individuals with a creative bend of mind. If you too are soon going to work on a new Android app development project, it's high time for you to explore the varied components of an app that's specially been designed to run on all Android powered devices. Eclipse can serve as the perfect environment for developing Android applications. Through this blog, I'll be offering you a comprehensive guideline on the steps that are involved in using Eclipse for development of outstanding Android applications.
Step 1:  Initiating a new Android App Development Project
As one of the most powerful, open source IDE(Integrated Development Environment) Eclipse offers you the flexibility of creating applications for mobile, desktops and the web. The easy-to-adapt nature of Eclipse makes it the perfect tool for developing applications that can operate flawlessly on a range of platforms including: Android, Blackberry, Windows and many more.

For creating a new project, just go to Eclipse's main menu and choose File > New > Android Application Project. On this screen, fill out all the fields including package name, application name etc.
 
Once you're done with the same, click on 'Minimum Required SDK' drop-down and choose a suitable value. The value you choose here will determine the kind of features that you'll be able to program within your Android application.

Step 2: Use the Package Explorer judiciously
If you look towards the left side of Eclipse IDE, you'll notice Package Explorer feature which displays the basic structure of the Android application. While a majority of Package Explorer items are pre-generated for you, there are many others that you'll need to work as you create the Android application. Here, just double-click the src folder and its sub-folders to view the HelloWorldActivity.java file which contains the code that's used for creating activity's functionality.

Step 3: Configure the emulator
Hoping that by now you'd have gathered a detailed understanding of the Eclipse IDE, you're almost on the threshold of creating your all-new Android application. Setting up the test environment is the next step that would enable you to tell Eclipse how the respective app needs to be executed.
 
You can either opt for testing the Android app using the emulator that's provided by Eclipse IDE or you may choose an entirely different Android device. If you're opting for the former testing method, then make sure to test the Android application on a variety of real device prior to publishing the same on different mobile app stores. The reason for this being that real devices usually perform differently when compared to an emulator.
 
Hence, if you ignore testing your Android app on a real device, you'll likely have to face an unpleasant feedback from the app users. Just follow the below mentioned steps for configuring the emulator:
  1. Set up an Android Virtual Device(AVD) which serves as a software replication of multiple Android devices. For this, you may use the AVD Manager by selecting Window > Android Device Manager which will display different Virtual Devices tab. Now, simply click on 'Device Definitions' tab and scroll through the device configurations to check the number of devices your app could run on. Finally, press the Device Definitions tab and hit the 'New' button. A 'Create New Android Virtual Device(AVD)' window will be displayed. Just fill in the fields, followed by clicking on the Device drop-down. 
  2. Check the Wipe User Data box - This needs to be done for wiping out any data that has already been created in a previous app testing session. I would recommend you to leave all the entered data intact as this would prevent you from re-entering the data each time you intend to test a specific aspect of the respective Android application. 
  3. Click 'Launch' to open the Start Android Emulator window - On hitting the 'Launch' button, the Start Android Emulator window will be displayed on your screen and it will start loading the Android Virtual Device(AVD). This loading speed will be determined by the speed of your computer system. Once the AVD has been displayed, you can choose to close the Start Android Emulator and AVD(Android Virtual Device) Manager windows, with the AVD still running in the background.

Wrapping it all up

So, with that its a wrap on this blog which offered you details about the simple-to-follow steps involved in creating customer-driven Android applications using the intuitive Eclipse IDE(Integrated Development Environment). So, try these steps for yourself and see how things go for your Android app development project.
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