Instagram seems to be a relaxed social media network to share cool photos and videos. With the introduction of stories, it brought in another feature to showcase your work in a new way.
Beside those image sharing capabilities, Instagram holds an amazing potential to bring traffic to your website.
Proper username: Choose a username that best describes you or your business. It should be brandable, memorable and shareable. Also make sure it is compatible with your other social media handles. The best policy is to have a common username across all the social media.
Website link in the bio: Being an image sharing platform Instagram doesn’t allow sharing of links everywhere. The only place you can put a link is in the bio. Never make the mistake of keeping a bio without a website URL.
Proper utilization of bio: Bio is the place where you can introduce yourself to your audience. A proper Instagram bio tells how you can help the readers and includes a call to action and/or an irresistible offer.
|Link in the Instagram Bio|
Proper Strategy and Goals
Set a time frame: A specific timeframe will keep you in check and you will be able to finish your tasks. Goals without a timeframe never get completed.
Set goals about Followers & Reach: Your ultimate target is to increase your followers & reach and convert that traffic into website visits. Start with small achievable goals and expand from them.
Analysis: Instagram business account gives you access to analytics. Take advantage of it and keep a track on your growth rate and followers count.