Amfas Tech | Technology, Blogging & Internet Marketing: Internet Marketing

Top 8 Ways to Drive Targeted Traffic to Your Online Store


It is easy to create an e-commerce website, but drawing traffic to it is the toughest task. As an online store owner, you always put efforts into attracting the customers. Finding the applicable method for getting users attention can be more challenging even if you have everything that your customers desired for. For getting growth and development in the online market, you need to be committed.

To get immediate attention, you need to spend on online ads. It is the convenient way to attract visitors. While doing an online advertisement for your business, you don’t need to pay on the basis of how often your ad is displaying in search engine results. Payment needs to be done only if the link of your business will be clicked. A number of ways are there to get visibility in the online store market. Here, you may take a look at some important methods to compete in the e-commerce market:

Use the Google AdWords tool


It is the quickest way of finding traffic. This is a PPC based method for holding consumer's attention to your e-commerce site. It simply says that you are responsible to pay money to Google if somebody clicks on your advertisement link.

Advantages of using Google AdWords:

  • Show your ads in Gmail and search results of Google
  • Display your ads on Android and iOS online app store
  • Show videos of your business on YouTube

Search engine optimization


To appear in the top position, your online store needs to be optimized properly. There are many online merchants who use duplicate content. It is required for you to show the unique content for every product category and page. When you will not be able to prove that you are different from others, your position will go down. You should always try to provide a detailed product description to be on top.

Give importance to email marketing


You should not ignore email marketing as it can be the best method for drawing the attention of customers. It is essential for you to use coupons, discount, offers associated with your product so that you can increase your ROI. All promotional effort needs to be applied for finding potential customers.

Guest blogs should be posted


For making potential customers, your e-commerce store needs to be engaging enough. An online store owner shouldn’t ignore the power of posting unique guest blogs, it proves that you are genuine. After guest blog will be published, interested people respond back to your shopping website. There is even facility to add at least two backlinks in your guest blog, it will direct your interested customers to your online shop.

Convince existing users to invite friends


The best strategy to increase your online store customers is persuading your existing users to invite their friends to complete the Sign Up process. For inviting new users, provide rewards like free shipping, gifts, and discounts on the future purchase.

Try to apply dynamic marketing method


It is a type of advertisement method which shows banner with the product picture which has been recently seen through customers. There is no need to have any specific design, you can pick any color with the desired format. After adding a logo, the search engine will assist you by enhancing your product popularity.

Social media is an influential platform

Everyone is using Facebook, Instagram, Twitter, Linkedin and a number of other social media platforms. Social media helps you to promote your business conveniently. If you want to gain popularity within a short period, try to show your products advertisement on these promotional sites. You can post text ads with picture and even use videos for getting more ROI.

Conclusion

The guidelines for finding a better traffic has been provided here. When you will apply all these methods, you can consider seeing yourself in the top position in different search engines. Customers will start believing in your products and get stick to your brand.


Author Bio: Jacob Colleen works as a Digital Marketer at Webby Central. He loves to share his knowledge associated with different techniques that can be used for increasing the popularity of an online business. He also writes on other related topics to update users.
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How to Increase Click-Through Rate on Google AdWords?

Want to boost your AdWords click-through rate (CTR)? Everybody does, but the challenge lies in finding the right ways to increase CTR. The process of knowing how to increase click through rate on Google AdWords can be quite frustrating.

A lot of webmasters suggest focusing on ad copy optimization techniques, but that can take you only so far. Eventually, you will need to implement advanced ways to enhance your CTR.

If you want to find surefire ways to improve CTR of your AdWords ads, the following might help. Take a look.


Know your audience

How can you even begin writing an ad copy or boosting it if you don’t know your audience? So, you need to first get to know your audience and know what you are dealing with. The approach need to be different for audience of different demographics. Also, this is important because getting any kind of traffic is not going to help you. You need to only get the right kind of traffic as that is the only thing that will increase your CTR and fetch your business success.

Make use of keywords in Ad text

Ad contents featuring the most important keywords are likely to be clicked more because it makes the copy appear relevant to what the users are looking for. However, this does not mean that you use keywords everywhere in your ad copies. Overusing keywords will negatively affect the CTR and make your ads appear superfluous.

The right approach of making use of keywords would be to use it once in the description text and one in the headline. In case it is impossible to use the exact keyword in both the places, you can use synonyms.

Don’t use broad match keyword

Broad match keywords activate ads for different search terms and you may not be targeting all of them. Due to this, your ad copies’ relevance for the actual search terms of the users might suffer, resulting in negative impact of your CTR.

The smart approach would be to find a balance between the relevance and the targeted keyword. It is thought to be better if you make use of a combination of exact match and phrase or exact match and modified broad types of keywords. This will help you to be relevant, write more targeted ad copies and save from irrelevant clicks. Improved CTR is the immediate result that you will see.

Include keywords in display URL

Your click-through rate will improve dramatically if you can convince users, via your ads the relevancy of your landing pages. The use of the keyword in URL convinces the users that the landing page is exactly what they are looking for and therefore, they are most likely going to click on the ad.

Use countdown timers to create a sense of urgency

Do you know why Snapchat or Instagram stories such a rage? It is because they disappear within a few hours! This leads to creating a sense of urgency and people always refresh their feed to make sure that they did not miss any latest happenings. The same psychology is applied with the countdown timer. You simply have to add a snippet in your description or headline and put a start and end date. Such ad copies are proven to not just increase the CTR, but also conversions from traffic.

Increase visibility by using ad extensions

When you get a high CTR, Google enjoys it too because when a user clicks on your ad, the search giant gets paid. It’s basically a win-win situation. So, it is basically in the best interest of the search giant that your CTR is higher. So, the search engine offers you with some help in the form of ad extensions.

You can make use of ad extensions to enhance your CTR. There are a number of different types of ad extensions, but the most popular one being review extensions. These extensions became available quite recently and recommended by Google to help increase CTR.

When you get a review from a trustworthy, credible source, it will make your users trust your business. As per research, review extensions can boost your CTR for as much as 66%.

Employ device modifiers

Have you ever come across a situation when your ads got more exposure on mobile devices as compared to desktops? The reason for this is quite obvious. Mobile searches are increasingly outperforming desktop searches, and therefore, if you see such a phenomenon happening with your ads, it is quite normal. However, this is not a clear indicator that mobile devices will provide you with better CTR or better performance.

In order to increase CTR, what you can do is make use of device modifiers and adjust your bids on the basis of the performance. This will allow you to maintain control over how your AdWords ads trigger on various devices.

Begin with a question

Your ad has to stand out if you want to increase your CTR. For that, you need to impress the audience. You can do so by starting your ad with a question. Make sure to use a question that will immediately grab the attention of your target audience. This will help to improve your CTR.

Bid higher to improve the position of your ad

You must remember that any technique aiming to enhance your ads’ differential view in the Google’s search results will work better when your competitors are not doing the same thing. In case they are doing the same, it will become a challenge and very difficult for you. So, if you already have everything in place, you might want to consider escalating your bids. This will instantly help to magnify your chances of getting more CTR since the position of your ad will improve. However, you must be prepared to incur more expenses as increasing the bids will cost you.

Analyze performance on search partners

The search partner websites trigger your ads by default unless you have opted out of it. In general, these websites gather a lot more impressions and fewer clicks, and hence, usually have a negative effect on your CTR.

But, that is not always the case. There are instances where search partners have performed better in some of the campaigns. So, it will be better if you were sure of it. Make sure to check this before you opt out of it. In order to check this, you can segment your impression, click, CTR and so on by network type. This will tell you the performance of your search partners.

A thorough analysis will give you a clear idea of what is lacking and what needs to be done in order to get more click-through rate on your AdWords ads.

Consider using negative keywords

You can consider making use of negative keywords proactively so that your actual keywords become much more relevant to your users. Your ads will trigger for the relevant search terms. As you must already know, where your relevance is better, your CTR is bound to be higher.

Put to use number or symbols in your ad headline

Believe it or not, including numbers or symbols in your ad headlines will give you a competitive edge over others. It will help to catch the attention of your targeted market much more quickly and easily, and therefore, help you to boost your click-through rate.

In a sea of text, number or symbols will pop out and that will be the first to grab attention. But, you need to make sure that the symbols or numbers you are using are relevant. After all, you cannot get a click if your ad goes unnoticed. So, give it a try and see how that works out for your ads. 

Implement a call to action

The presence of call to action or CTA is extremely vital in your website’s content, articles, blog posts and even AdWords ads. Research shows that the human mind actually waits for a CTA from your PPC ad. The Internet users expect to be directed towards taking an action after they have gone through an ad. Once a user has viewed your ad, they will want to know the next step.

Simply put, readers are curious and you can tap into that curiosity by using a compelling call to action. Some examples of CTA would be click here, read more, find out more, download the brochure, get yours today and so on. You have full freedom to think-out-of-the-box when it comes to CTA because this should be unique and hard-hitting.

Be very creative with your ad copy

Keeping all the technical aspects aside, creativity is what everything actually comes down to. You need to be creative to stand out from the rest and have the limelight on your ad. Your competitors might all have the same thing to say as you, but what matters is the presentation. You need to come up with distinct, fun and thought-worthy ways to say the same thing to your audience so that they take notice of you and ignore your competitors’ ads. You need to think beyond keyword and get into the psyche of your audience. Brainstorming sessions are particularly useful in this case as it will help you to come out with ingenious ideas.

So, if you were wondering how to increase click through rate on Google AdWords, the above-mentioned CTR optimization tactics should help you. It will help to increase your CTR and eventually, bring the cost of running AdWords ads down. In case you are still unsure, it might be better to discuss the opportunities of your AdWords ads with a professional.


Author bio: Lokesh Aryan is the founder & CEO of Lokesh Aryan Digital. He is a Professional Blogger at lokesharyan.com, Influencer, and Author of On-Page SEO - Everything You Need to Know. He is currently working as Freelance SEO & Content Writer. He is Google Analytics Certified and SEMrush SEO Certified and having experience in high competitive niches for B2B and B2C clients. SEO is his core competency and he has a track record of getting clients the results they want. He likes writing, reading novels, playing cricket & volleyball. He also loves music, sings and plays guitar.
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9 Ways to Use the “Be Everywhere Effect” to Maximize Your Brand Exposure and Link Acquisition

The “Be everywhere” effect is the perfect tactic that small to medium-sized business can use to outwit their larger competitors. It’s the subtle art of appearing larger than your organization actually is. However, it allows your brand to improve its recall and perceived value to attract more traffic, leads, sales and links.

online-marketing-link-acquisition

 
To achieve this, companies need to work smarter, not harder. Use the following tactics along with this small business checklist to generate more inbound links and an improvement in your business’s brand awareness.
 

Publish posts on your own website

The first action that you should take is publishing posts on your own website. You will already have an audience that you can promote to, whether it is 100 followers on social media or the people within your organization, the posts that you publish will help to expand your brand awareness as an author, as well as the product or service that you are promoting. You can see a great example from Crazy Vegan Kitchen here.
The easiest way to start doing this is by publishing regular blogs and forwarding the publications to your audience in newsletters or email broadcasts.
 

Publish guest blog posts on the most popular and relevant sites in your industry

You want to get yourself featured on other websites that have an established audience that is relevant to the product, service or value incentive that you are offering. Doing a guest blog post in the right way can trigger hundreds or even thousands of new visitors to your website, resulting in more subscribers and sales for your site.
 
Publishing an evergreen guest blog post can continually drive you more web traffic leads and continue to generate your ongoing exposure.
 
One of the great examples in the SEO industry is the guest post contribution on Moz by Matthew Barby. Even though the post was published several years ago, the post ranks on Google and continues to get traffic, whilst branding Matthew as an SEO expert.
 

Publish an eBook or a small book

This is one of the most effective ways to create more exposure and link acquisition opportunities for your business. It involves a bit more work, but publishing a short ebook of at least 8000 words is enough to establish yourself as a credible author in your niche. The ebook only needs to cover a specific topic that solves a problem in your industry.
 
The ebook can be used to network, attract subscribers, create PR opportunities and to generate inbound link opportunities.
 

Set up a retargeting campaign for people that have visited your web content

You want to trigger brand recall with people that visited or viewed your published content. You can set up a retargeting campaign with display ads, search marketing ads, video ads, and social media ads to make them become more familiar with your personal and company brand.
 

Publish videos on YouTube

One of the quickest ways to gain exposure is by publishing videos on YouTube. YouTube is one of the biggest website platforms on the planet and has millions of users browsing the platform every day. By publishing useful videos for your targeted audience, you can gain more brand exposure, inbound traffic and increased inbound link opportunities.
 
Conduct research to find out what are the relevant video topics in your industry that gain views and subscribers. Make a list of those topics and then create a strategy to develop those videos as a part of your YouTube content marketing strategy.
The videos don’t have to be complicated. They just need to deliver value for the target audience.
 
A simple video could yield thousands or even millions of views, as well as an influx of traffic.
 
There’s a good case study here from one website that had their video go viral. It also shows the amount of inbound traffic the site received as a result of viewing the video.
 

Participate in interviews

Find opportunities to participate in interviews on YouTube channels, blog post interviews and even podcast interviews. This will expose to an entirely new audience and can easily add credibility and klout to your brand.
 
There are several platforms that are always on the lookout for guests. You simply need to compile a list of those platforms that are looking for experts to interview and then approach them with a pitch to appear on their show.
 

Curate and share relevant posts on social media

As simple as this sounds, it can yield results over the long-term. Build a loyal following by sharing content from your own platform, as well as other relevant and useful information from other specialists in your field. They will start to take notice of you sharing their content and they may even do the same.
 
This will expose you to their audience, as well as potentially get you featured on their web platforms (and websites), as well as grant you a link back to your website.
You can see a good example of how to implement this on Melyssa Griffin’s website.
 

Contribute to Q & A

You can easily contribute answers on Q&A sites that’s relevant to your industry. You can use Google to do a query search on frequently asked questions in your industry. Once you create a list of those questions, you can answer them thoroughly.
 
Don’t just try to answer any question. Be strategic and try to find those questions that gain a lot of web traffic. If they are on sites like Quora, see how many views the answer has received and also how many replies have been published. You might find some questions that are in need of a reply, but have gained several hundreds of views already.
 
It’s also possible to generate inbound lead enquiries or sales as a result of the answers that you provide, as you demonstrate value, which improves your perceived credibility.
 

How many publications do I need to create the “Be everywhere effect”?

This will differ from industry to industry, but it’s likely that you will need to get between 100-200 features on the most prominent platforms in your industry. This will allow people visiting those sites to continually be shown your brand, which will improve the brand recall for both your personal and organization’s brand.
 
Utilizing the “Be Everywhere effect” in your organization’s promotional strategy can yield great exposure opportunities and attract natural links to the site. When implemented well, it will continue to boost the organization’s brand perception and value ongoing.
 

Author Bio: Nathan Elly is the branch manager for the digital marketing agency, Digital Next. A savvy SEO expert based in the heart of Melbourne, Victoria, you can find him enjoying the local eateries and playing football with his teammates outside of the office.
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Pop Your Profit Up With The Best Monetization Solution For Webmasters

Online monetization has become the major trend in the digital environment and now it’s possible to monetize almost everything. And I mean… Everything. All the digital entertainment is almost built on these bones and keep growing.

So, you have a website on your own, you worked so hard to build up your audience. Now it’s time to think about earning some extra from your website audience or even make it your lifetime earnings.


Ready, steady… Go.

Finding a monetization solution may seem you an easy-peasy deal as the Internet is trashed with them. But, it may become not so simple as it looks. There are a lot of ephemera advertising networks that closes with the full amount of your earned money, there are a lot of scam advertising networks that don't even pay.

The easiest and the most popular monetization solution among the publishers is Adsense, a high-end Google monetization solution with an overwhelming mass of rules that make you feel like under a sword of Damocles.

Advertising and affiliate networks are the second popular monetization solutions but they are most stable and can become as profitable or even more profitable than Adsense.

 

What’s pops and how to cook them?

What do you imagine when you hear pops advertising? Something irritative? Well, you shouldn’t. It should sound like a jangling of coins because there it is: a mother lode.

 

Why’s that?

Just a few words: It’s profitable. While some webmasters doing $8 a day with banners other resourceful webmasters doing $100 a day with pops. Pop advertising is worth every penny.

There’s one thing you should stick to: To avoid mass audience irritation you should take it easy on pop-ups or just skip to… Popunders.

They just pop under the main browser window or creating a new tab and it’s less irritative than a bunch of windows keep popping in front of your website users’ screen. They definitely don’t deserve this.

why choose popups

Where is the money, Lebovsky?

The solution is out there. I am pleased to present you Clickadu - a premium advertising network, specializing in popunders.

Established in 2014 they have grown to a massive advertising net with 4500 active publishers and still continuing to grow.


 

why choose clickadu

 

What’s so great about Clickadu?

First, an eye-catching thing is support. I know that you’re interested more in hearing that money-thing but support is really doing great and every question or suggestion can be solved right away with your personal manager or support team.

 

And now, a gold bag. The minimum payout is $10 what is good for small-traffic websites and your earnings can be withdrawn twice a month or by request. It’s good to see a variety of payment methods even the popular crypto BitCoin.

What are they paying for? The basic model is CPM (means per 1000 ad impressions), that’s a way more profitable than banner CPC/CPM. For high-demanding traffic, the CPM could raise up to $14 or even more. Constantly updating Anti-Adblock code could help you to earn 20% more.

Handy Monetization Platform makes it easy to monetize your website. The statistics update every hour and there you can filter your earnings as you wish: by date, by a website, by ad zone etc.

 

What’s the catch?

That sounds a little too good to be true. But it is, except that you can’t monetize a website with 36 daily visitors. Still, you need to work on a traffic quantity and quality to earn more so be patient there. Those two ‘q’ can lead you to the success affiliate marketing.

 

Watch my stats going:

clickadu stats
Here’s a small tip over here: Never watch CPM column as it’s just a… Number. The main thing here is profit.

 

Should I try?

You definitely should even if you’re still questioning your success. No one bites you if you try and at the end a humble or not so bounty is waiting for you. Double your earnings with website monetization.

 

Good luck on your way to the pop!

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5 Tips to Pump Your Instagram and Make Your Store Sell More

Having social networks nowadays is practically obligatory for those who want to succeed in their business and especially for you that owns an online store. But you fool yourself who thinks of having only social networks and posting something from time to time, or doing some advertising of your business. For you to succeed in social networks and consequently sales in your e-commerce, it is necessary to have many fans or followers, but how to get so many fans? How do you make people fall in love with what you have to offer?

It is very common to see some stores on social networks, especially on Instagram which is the fastest growing social network, with fans desperate to buy products that are published daily. This post will help you by presenting 5 essential tips on how you can attract more fans and make them fall in love with what you have to offer on your Instagram and online store.

But first, think of something that is very important, that is, we usually follow someone or some authority when we are trying to extract something from it, right? for example: knowledge. What are you providing to your followers? What do you do to attract more and more fans? Think of this benefit and keep that idea clear in your mind.

 

5 Tips to Pump Your Instagram and Make Your Store Sell More

TIP 1: Update frequency

Many online stores post several photos during the day thinking this is what will make sales happen. WATCH OUT! Before posting all the time, do some testing, try to figure out the best time for posts, slow down the flow to a couple of posts a day, and see what happens.

With the greater flow of publications, it becomes difficult for your followers to follow you, and you end up losing these people's engagement. Not to mention that it is very uncomfortable opening your Instagram or Facebook and seeing millions of advertisements one below the other.

Our tip is to post something you want to sell, and for another time, build something of interest to your followers, some content for example.

TIP 2: Quality Photos

Instagram is a totally visual social network, so it will be necessary to work hard on the quality of the photos or videos posted. As an e-commerce owner, you will have to "enchant" your customers! And how to achieve this? You can start by presenting great quality photos of what you want to offer.

Escape the obvious, avoid taking pictures of your product with the white background. Try to give a good stylized in the pictures, for example: if you sell clothes, try taking your model for outdoor photography, parks, or even in the urban environment! The photos will be different, but do not forget to call attention to what you want to appear.

TIP 3: Do not be a boring salesperson

People love to buy, but they hate to sell them anything! That's fact, my friend! Faced with this, it is clear that if you are a boring salesman, you will eventually remove people from your profile. People like authorities on some subject, they like to follow people who show themselves to be influential or opinion-makers, not boring sellers on their feet.

As explained in Tip 2, it's interesting that you do not just post sales content photos, that's the Instagram standard, all virtual stores do just that. But you can stand out in the middle of this whole pamphlet. Publish useful content, think about your audience and the people you want to attract. Publish your own content or make partners who are able to publish informative content that will differentiate you even more from your competitors. They will also catch the attention of new people to follow your profile.

 

use-instagram-increase-sales

TIP 4: Customize your profile

Customize your profile on Instagram, just like you do in your online store. Invest in a good quality photo in your profile where people will look at it and associate it with your brand. People are motivated by looks, so they will give more credibility to a profile that is quite complete. Fill in the biography with all the information you have that are very relevant, such as: whatssap number, telephone, email, if it is sent to all Brazil, payment conditions and address if possible.

The more personalized your profile, the more tranquility people will have in following your brand and buying from your store.

TIP 5: Hashtags

The correct use of hashtags is very important for you to reach your target audience. Ideally, you should look for the audience of your interest and observe which hashtags they are using, from there, you select the most cited ones and insert in the description of the photos of the products you will post.

 


Author Bio: Sarah Feldman is a Marketing Manager and is currently working with Digital Express, a Social Media Agency in Dubai. She loves to learn and share about latest digital marketing updates and trends.

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Adsterra Review: The Growing Advertiser-Publisher Platform

After advertising has taken the new shape, the online marketing has evolved into a structure that push the promotions through the tiny amplifying nodes to the customer. Technically speaking, the advertisers started to hire publishers (bloggers and content makers) for job specific tasks like their product promotions which turned out to be the easiest and affordable way of piercing through market verticals.


Started in 2013, as a platform to bring the advertiser and publisher on one platform, Adsterra has been growing its base on the either ends. This advertising network has grown its premium base to 10 billion impressions per month by the end of the year 2016 thereby expanding the opportunities for the advertisers and still is open to take in more potential publishers.


Why join Adsterra network as an advertiser?

Adsterra network offers the access to the smart advertising platform for businesses to promote their products or services to get the bigger numbers on the ROI table. It has a network of 4000K+ publishers (both niche specific and premium) to push the product through to the customers eyes on the web; specifically to the chosen ones. As an advertiser, you can chose your best fitting pricing model and pay for performance delivered. The pricing models that you can chose from are CPM, CPA, CPL, CPO and CPI (PPI). With the high quality traffic from their publisher network, you will get better impressions, leads, conversions and sales.


Basically, as an advertiser, you can target the specific class of customers through the smart targeting system of Adsterra network. The targeting can be filtered by the geo location of the user, browser one uses, the device and it’s vendor, via mobile networks and Wi-Fi, by the type of operating system they are using and keywords they use in search engines.


If you could remember, you would be shown ads related to your phone model, browser on social media and apps asking you to buy something or take some action. For example, if you are using Samsung Galaxy Note 8, you would be shown an advertisement asking you to protect it from fall-disasters by buying a bumper case.


Another example you would have noticed is an advertisement asking you to install antivirus for you operating system. This is how you can target your customers based on the aforementioned filtered channels which is a flexible benefit to the marketing team.


Smart retargeting solution

Adsterra offers a smart retargeting solution that converts the returning traffic on your website into your customers. The sales funnel that routes the visitors to a customer is as shown below:


adsterra-retargetting-ads


How to install retargeting solution on your sales website?

A piece of Adsterra code will have to be placed on the webpage or landing page that stores a cookie on the users computers on their first visit and recognizes the user on the later visits to show them the ads you wanted to display.


retargeting-solution-installation-


Responsive Ad formats for both desktop and mobile

Adsterra offers 4 types of display ads, leaderboards, rectangle, skyscraper, and popunders.

adsterra-ad-formats


Leaderboard – Leaderboard ads are long horizontal ad banners with highest conversion rates. These banners can be placed under the content and beside the headers on the landing pages.


Rectangle – Rectangle ad is also on of the most common type of ad formats with highest conversion rates. These are highly preferred ad formats in the market and they can be blend into any type of content and sidebars of the website or landing page.


Skyscraper – Skyscrapers are vertical long ad banners that looks like the rotated version of the leaderboard ads. They also have good conversion rates and are less likely used on the website. But, the skyscrapers on landing pages give better results depending on the design and layout of the page.


Popunders – These type of ads are seen behind the main window and are not actually visible until the main browser window is closed. One can notice these ads running on the taskbar as an extra browser window. These ads will not disturb the user until he choses to opt-out of the current main window.


Self-Service Platform (SSP)

Creating, managing and analyzing campaign results would not need a personal assistance. The user-friendly campaign dashboard will let you take all the steps without any confusion.


The automated system will eliminate the need of a personal manager to handle campaigning business on Adsterra platform. One can make any changes to the campaigns based on the targeted audience and performance.


Become Adsterra Advertiser to boost your ROI on digital marketing efforts through channelized targeting. 


Why join Adsterra network as a publisher?

Publishers or the content creators have equal opportunity on Adsterra. With the best CPMs in the market and 100% self-claimed fill rates, this ad network offers best customized solution to monetize the content on the website for publisher. The fraud detecting system stops the harmful ads that carry malware on to the devices intelligently before they even appear. As a publisher, one can effectively take the advantage of the diversity of the ad formats available.


adsterra-instant-income-publishers


Let’s take a look at the benefits of becoming a publisher on Adsterra:


Best CPM rates

Every impression on the site is monetized with 100% filled rate of the ads with best CPM rates from the large advertise base.


Safe ads – fraud detection system

Adsterra filters out the ads that bring malware and other harmful adware to the devices they are displayed on. Their fraud detection system will not approve the ads carrying suspicious push codes.


Multiple Ad formats

Apart from the leader boards, rectangle, skyscrapers and popunders, publishers have access to utilize the interestitials, direct links and video banners.


Interestitials – Full page ads covering the whole screen.


Direct links –  Links inside the content.


Video banners – Video banners playing video ads blend inside the content of the pages.


Timely payments

Adsterra pays its publishers twice in a month according to their NET15 policy. Once the minimum threshold of $100 is reached, the payment will be automatically initiated. One can get paid though Bitcoins, wire transfer, Paxum, Payza, Paypal, Webmoney and ePayments.


payment-methods-adsterra


Note: The wire transfer will take highest charges of all other payment modes i.e., $50 but for EUR wire transfers. All the wire transfers will be done within 3-5 business days.


Become Adsterra Publisher and start monetizing your content.


No blog? You can even join the referral program to make money

You don’t need to have a blog or you don’t need to be a blogger to earn from Adsterra Network. You can signup to its referral program and promote your link with the referral ID. Once someone joins the network as a publisher, a 5% commissions from their earning will be credited to your account for lifetime.


You can have access to the statistics and reports like the publishers get.


How to earn big with Adsterra referral program?

  • Place your referral link inside the content that you write on social media or other platforms (including the blogposts if you can manage).
  • Add reviews on Adsterra platforms and place your links inviting the readers to join the network.
  • Spread the word to your friends and colleagues through any messaging platform.
  • Refer your link in relevant community discussions and comments. Do not spam!
  • You can use your referral link through contextual advertising like AdWords or similar tools.

You will also be given the appropriate banners to promote your referral link. A personal manager who takes cares of it all will help you with the choosing of size of banners and type of banners you need.

 

Join Adsterra Network Referral program and make the monetize your online presence.


I believe this ad network would become one of the best monetizing solution to the publishers and a fine advertising network through channeled targeting. Tell me what do you think about Adsterra and share you experiences with us in comments below.

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5 Common Misconceptions About Content Marketing That Are Wasting Your Time

Common-Misconceptions-About-Content-Marketing-That-Are-Wasting-Your-Time


Content marketing is a type of marketing technique that has lasted through countless of years. With the increased improvement of technological resources, this form of marketing has experienced new waves of interest over time. Today, content marketing continues to rise in popularity among the business sector. While the process seems straightforward, there are actually certain misconceptions about this marketing technique that is holding your business back instead of benefiting it. If you are new to content marketing, here are some misconceptions you should take care to avoid or correct for better results:


Limitations

Contrary to popular belief, content marketing does not only extend to online means. This marketing technique does refer to producing and promoting relevant content that is useful for the general public. And while a large part of it does occur online, business owners should not only plan their content marketing strategy around digital or online marketing only. Content marketing also extends to services like the conducting of workshops, industry reports, customer newsletters, guides, conferences and other useful services too. By limiting content marketing to only online means, business owners are basically limiting their action radius. This ends up restricting the company from effectively reaching out to their target audience. An ideal content marketing strategy should be planned with both online and offline services integrated.


Only For SEO Purposes

Yet another common misconception to content marketing would be that this practice is implemented for SEO purposes only. What is true, is that the presence of content does improve the organic search engine ranking result for the business owner’s website. However, apart from targeting search engines, your content needs to be valuable to your target audience too. Relevancy is yet another metric that is valued by search engines and potential customers alike.


The more your content is shared, the easier it would be to gain prominence in search engines since it shows that the content you produce is useful and necessary. This is due to the fact that your potential clients are sharing it to their relevant social circles, who will then either share it further or make use of your business for themselves. Increasing the organic reach of your content can actually help gain you more effectiveness without you having to spend more money in your advertising efforts. It is definitely important to optimize content marketing for SEO, but do make sure that your primary focus is on targeting the audience you want to reach instead.


Focusing on Sales

Research has shown that people are more encouraged to go through with sales conversions when they are able to directly benefit from the transaction. Therefore when it comes to content marketing, if one were to place all their advertising focus into ‘selling’ their products or services, it can be difficult to capture the attention of customers and convince them to go through with the conversion. Rather than hard selling, content marketing is a form of advertising that focuses on the prospective customers instead of the products. Merely highlighting the benefits and features of your products and services aren’t effective anymore, especially in content marketing since one is easily able to locate similar products and services at better price ranges.


In order to fully stand out with content marketing, make sure that your content marketing strategy is able to provide target audiences with value in exchange for their time and transactions. Take a moment to consider the perspective of your customers. What would your customers care about? What questions would they commonly ask about your products and services? One effective example of using content marketing to promote and encourage conversions could be providing help in areas that are related to the material or services you provide.


For example, corporations that sell software usually include free tutorials on their website for users to try out or discounts that can be used. Corporations who deal with website development can also provide technical support for a specified length of time. This serves as benefits that encourage their target audience to try out their services.


Focusing on Going Viral

It can be rather easy to see the immediate benefits of content like videos and other media forms that go viral. But what business owners do not understand is that you may lose the amount of attention you have garnered just as quickly if you do not have the substance to maintain it. While it can be tempting to focus on becoming viral sensations, content marketing is best suited to create a reputable foundation of trust and value, thereby strengthening customer relations with the corporation instead.


All Content No Images

One of the most common misconceptions business owners have about content marketing would be that images pose no value other than to make their content more engaging. In actual fact, images actually do contribute to SEO value as well and should not be neglected. Research has shown that Google Image Search is actually one of the larger contributors when it comes to overall search traffic so by taking steps to ensure that your images have SEO value, it would be easier for your images to come up as the top relevant search results. Do make sure however, that the images used are all copyright free.


These are just some of the common misconceptions one can have about content marketing that is actually interfering with its effectiveness. Make changes accordingly and monitor your overall performance for content marketing today!



Author Bio: This article is written by Alana Berge. She is working as blogger for Awebstar, a Singapore based company offering SEO Services worldwide. Alana loves to traveling, cooking and singing. She is always grinding away on something marketing related. Reach out to her on Facebook.

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Easy Way To Make Money With CPA Affiliate Program - admitad Review

Among the top advertising networks, AdSense stands on the top of the priority queue for the publishers because of its CPM and CPC ad rates for some niches. The approval process for AdSense has become more difficult than in the past now due to the huge demand. Affiliate marketing has become the best solution for publishers who are not able to get their AdSense accounts approved or banned for some reason.

If you are one of those affiliate marketing enthusiastics, you should read this post completely. Because admitad affiliate network which I’m going to tell you about has full potential to help you in affiliate marketing success.

You can skip down to details if you are an experienced affiliate marketer. DO NOT SKIP this section if you want to explore more about CPA.

Affiliate marketing is a type of marketing where advertisers pays the commissions to publishers (affiliate marketers) for the sale or lead they generated for any product or a service. If you are an affiliate marketer, you can join the any good CPA network as a publisher and promote their product or service through your website/blog. With the evolution of the digital era, affiliate marketing has shaped into one of the best forms of marketing for brands to gross profits effortlessly. As a result, almost every company on the internet started to implement this type of marketing into their business model.

The thing you should be noticing here is the competition that has increased in the industry in the course of time. This in turn gave a chance to publishers to cash in from affiliate marketing at best.

In broad words, Affiliate marketing is a Cost-Per-Action (CPA) based marketing model that operates in two diversifications:
  1. Direct sale generation
  2. Lead generation
In direct sale model, the affiliate marketer has to generate valid sales of the product or service whereas in lead generation model, the affiliate will encourage the visitor or user to show interest in the product or sale. There are more CPA affiliate marketing models other than these two which include the completion of desired action/task like form filling, surveying, downloading a software, signing up to an offer etcetera.

Let me introduce you a big name in the field of affiliate marketing which is spreading through countries increasing their affiliate marketers and advertisers base. admitad is a trusted global network of CPA affiliate programs where it helps advertisers with very good sales statistics and affiliate marketers with good revenues.

Something about admitad CPA network?

admitad


admitad is currently helping 1300 widely recognized international brands with 540,000 registered affiliate marketers. This company has started its operations in 2010 in Germany headquartering in Heilbronn. Later it spread into branches across the globe and likely-to-set up another two new branches in Poland and China by the end of 2017. Some of the big advertisers they are associated with like Aliexpress, Booking.com, eBay, Citibank, Nike, Adidas and Target Microsoft. The promising and strongest geo volumes of admitad includes USA, Russia, Western Europe, UK and India.

Should I join admitad?

Let me list out all the benefits that admitad has to offer you as an affiliate marketer.

Extraordinary In-House platform

The in-house platform of admitad affiliate network provides access to all advertisers registered with them. As a publisher, you can check out the product details, commissions, cookie lifetime and reports of approved sales and all. admitad provides the complete dashboard for publishers to keep track of sales and commissions.

Easy to Use interface

admitad-dashboard


There is no need to learn to use the dashboard that admitad provides. Advertisers are sorted out in categorized menus and products by niches. Upon everything, you have a search bar for quick finding.

Allows to Work On Multiple Niche

advertising category


admitad allows you to choose from different category of products and services of advertisers. You can choose the right product matching your website niche and start promoting them in your creative ways. Some of the main categories on admitad are apparel, electronics, furniture, household products, sports, toys, mobile phones, online games and online services. Why don’t you check out all the categories for yourself from this link?

Weekly payments & multiple modes

This is the dark chocolate of all admitad features. Unlike all other affiliate programs, admitad will not restrict publishers from drawing their hard-earned commissions until some huge thresholds reached or until the end of the month. admitad allows publishers to draw funds weekly and the minimum threshold is $10. Yeah! If they push it lower than that, you would literally get nothing into your bank account after all charges processed. Although, I would recommend you to keep the balance in your account until it reaches some $25 or $50 to save it from going zero because of the processing charges.

admitad offers a faster payment process unlike other affiliate networks. Actually, the other affiliate networks will not pay you unless the advertiser is invoiced, but admitad will not wait for the advertiser pay for the publisher’s work. They initiate the payment for the valid business made to the advertiser as soon as possible (and takes it from advertiser later). That means you can withdraw funds from advertiser’s negative balance.

Personal Mentor For Regular Support

admitad will not push everything on your head and enjoy your performances sitting in a boss chair. You will be assigned with personal account manager who will help you make more sales thereby more commissions. A personal mentor of your niche with internal knowledge over the business model of admitad will help you grow. All of this for free. No charges involved.

Are they doing too much to a publisher? I thought so.

Detailed & Transparent reporting

Statistics are the buzzers in affiliate marketing, be it for an advertiser or a publisher. admitad provides the data intelligence tools for reporting of the sales, commissions, actions of the people from various geo locations and internet usage behaviors. You can target a campaign by adding your own SubID to the link and track the impressions and clicks on the product or service.

All the reports can be exported to XML or XLS for external access when saved into local computers. This reported data can be feed through admitad API or Postback URL tool for own application usage.

Availability of Various Tools

admitad provides tools that are useful in improving the performance for both advertisers and publishers. Tools that we have already seen like dashboard, reports, metrics and statistics are already in the industry leading tools category. Apart from these, admitad also provides the most advanced technical tools like fingerprint tracking, cross-device tracking, powerful anti-fraud detecting tools, anti-cookie tools, deep linking tools and advertiser toolbox, etc. All these tools collectively gives you the full flexible control over the admitad settings for better performance.

Reading those most advanced options might have brought a feeling in your gut that you should sign up for this now. Do not think a second more, sign up to admitad.

Let me wrap up

We have seen many affiliate programs like admitad, which offer dashboard, statistics of their own but the advanced technological tools like fingerprint tracking, cross-device tracking and anti-cookie tools make it unique and stand out from the crowd. The assignment of dedicated account manager and niche mentor is a motivation to work with admitad. Don’t just stare at your screen, signup to admitad today and experience the whole new trend of affiliate marketing business.

Gawd! They pay publishers without invoicing the advertisers. How cool is that! Ohoh! I guess I’m typing my thoughts too. See you in my next post!

Don’t forget to share your experience in comments below. All the best!
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7 Useful Tools to Improve Your YouTube Marketing Strategy | Increase YouTube Subscribers & Views

YouTube is a popular resource with over 1 billion active users every month. That’s nearly one out of every two people on the Internet! They use for various purposes, including learning and entertainment. For businesses, the site is a sure goldmine.


Many people think that not a lot of effort should be dedicated in order to start making some profit on YouTube: a person shoots a video, uploads it, and waits for the money to start pouring in. The reality however, says that’s ridiculous. In order for some money to be made, the video must be incredibly popular, have subscribers and views. Marketing!


Luckily, there are some tools to make YouTube marketing easier. Check them out in the list below.


1. Views Reviews

Buying views for a video is not something that many producers think about first when it comes to marketing. However, it is a legitimate technique that proved effective for many. By purchasing views for a video, it’s getting an instant kick start and becomes more popular.


viewsreviews


This tool right here is a good way to get into views business because it gets real views, not fake ones (hence the motto on the site: “not all views are equal”). Given that higher number of views helps to rank higher in YouTube search results, you should definitely consider using Views Reviews.


2. Keyword Suggest Tool

An amazing free tool that allows users to search YouTube Auto-Complete databases to increase the visits using terms people are typing while searching for videos. By comparing the data between YouTube and Google, you can define the most popular search terms used by your target groups and produce keywords that will bring more traffic.


keyword tool


The tool generates search volume, CPC, AdWords Competition, and other data for the keywords you entered (may require the pro version). Also, specific languages and Google regional sites (like google.co.uk on the screenshot) can be used for better results. All data are export-ready (CSV and Excel).


3. YouTube Reputation Tool

Want to know the popularity of your video and how your reputation grows on YouTube? Here is the tool that will help you with that. It was developed by SEO Chat, a group that has a history of excellent app development, so it’s definitely worth a try.


youtube reputation tool


Just enter search terms such as domain name, social media profile handle, title of the video, or keywords associated with it and click on “Check.” The results will be quite handy for you in terms of marketing and SEO.


4. Canva

Marketing on YouTube certainly requires a graphic design component in addition to the videos. For example, Lydia H. Crow, a Marketing specialist at Assignment Helper, advices to increase engagement of the viewers by creating an eye-catching thumbnail for the video. Did you know that around 90% of high-performing YouTube videos have custom thumbnails?


In this case, the thumbnail works just like a book cover. And we know that many people judge book by their book covers (even if they are not supposed to).


canva


For creating attention-grabbing thumbnails, Canva is a perfect tool to use. It is preferred by many web designers because it allows to store data for free and provides access to a lot of graphic elements, also for free. Moreover, it is ridiculously easy to operate, so the beginners won’t have any problems.


When making thumbnails in Canva, keep the following requirements in mind:

  • File size: no more than 2MB
  • Save in PNG or JPG
  • Use 1280 x 720 as a standard resolution for the best view

5. Cyfe

The next tool on our list is designed for tracking and analyzing YouTube statistics. It is one of the best ways to monitor the success of separate videos or an entire channel. After installing the tool, just add a YouTube widget to the dashboard. It is done by clicking on “Widgets,” then selecting “Social Media” group in the menu and finally clicking on “YouTube.”


cyfe


The widget’s settings are need to be configured accordingly if you need to track the performance of individual videos or a channel. There, you’ll see that the tool has an impressive functionality in terms of stats and metrics (engagement, retention and views data, traffic sources, and lots more).


All these functions make Cyfe more helpful than standard YouTube analytics tools. Moreover, having a dashboard that provides you with the information about your business effort in one place can be really helpful in terms of identifying recommendations for a better overall tactic.


6. Birdsong Analytics YouTube Analysis

According to Wired, there are 72 hours of video uploaded every minute. That’s a lot of competition... What are they uploading and what keywords are using? Clearly, without a proper analysis of competitors you might be left behind in this crazy game.


Birdsong Analytics YouTube Analysis


This tool can be a real saver in this case. You’d have to pay for every time you use it (which isn’t so bad) but the information you’d be getting is certainly worth it. For example, you provide a name of the YouTube channel of your competitor, the tool generates the following data:


  • Time of the day they get the most comments
  • Competitor’s best time for uploads and likes
  • Words used in captions
  • Video duration and its effect on views
  • Lots more!


After generating this comprehensive report about your competitor, you can use it to correct your strategy. Just expert the data to Excel for further processing. Be sure to analyze at least several competitors before you make decision to change your existing marketing strategy.


7. vidIQ

vidiQ


The last tool on this list works on brand awareness. At a certain point, your YouTube business will grow to become a brand, and that’s when you’ll need vidIQ. According to the AOL case study, it provides a number of solutions to increase the engagement on your channel. Here are some of them:

  • Addition of optimal tags to all videos on the channel based on metadata analysis and current search trends of YouTube
  • Only data-based analysis and solutions
  • Identification of the most engaging videos
  • Seamless synchronization of all videos from various platforms to their respective Facebook Fan pages
  • Influencer discovery
  • Comment moderation
  • Analytics dashboard


The results can be amazing. Not only you can increase the views of your videos but also generate some conversation about your channel. After all, the effectiveness of viviQ is proven by YouTube certification.


Summary

YouTube is a highly competitive site with hours of new videos uploaded every minute. Clearly, one cannot make any money by just uploading a bunch of videos because an effective marketing strategy I required to succeed.


The tools described in this article are essential to making your way towards the top. They will coordinate your strategy and fuel your team with ideas by providing helpful data and information. Let them be useful for you in your YouTube business effort!



Author Bio: Lucy Benton is a business consultant, marketing specialist who likes to express her thoughts as a blogger, currently she writes for Assignment Helper. You can reach her out on Facebook for any help.

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10 Common Social Media Marketing Mistakes You Should Avoid

social media marketing mistakes


Social media marketing can be a minefield. When done right, it can drive traffic towards your business, yield unprecedented conversion rates, and boost your SEO and audience engagement. However, when done wrong, social media is a huge drain on time and resources, and is not at all fruitful. While having social media profiles is a good start, the following mistakes are easily made, and can be a huge hindrance to your business.


These are the top 10 social media marketing mistakes to avoid:


1. Failing to Engage with Your Audience

Whenever your customers comment or post on your page, it is essential to respond. Even if they are writing something negative, there should always be a polite professional response to show that you do in fact care about your customers.


2. Not Hiring Qualified Professionals

For a relatively low cost you can engage the services of an expert and professional editor for your content writing and proof reading. This can massively boost the quality of your posts, which in turn will drive engagement and SEO. There’s no doubt that search engine crawlers check for spelling and grammar mistakes, so by hiring an editor, you erase any chance of that, and free up time to concentrate on strategy and campaigns.


You can place an ad and interview potential candidates with Upwork or Freelancer, where you post the task that you need doing, and then potential candidates apply. This is a great way to create a long term working relationship with the same writer, so the same voice is present across your business. However, some businesses prefer a more automated service, which is fast and efficient, such as Paper Fellows or Big Assignments.


You simply fill in an order form and then your work is assigned to an available expert. A similar approach is followed by Contently, though rather than specializing in writers, this source specializes in content marketing, which ever platform you choose depends on what you are really looking for for your business.


3. Over Selling Yourself

Social media isn’t the place to be too pushy – you can’t just describe how great your business or your product is. Instead, describe how you understand your audience, and how your business can help them.


4. Not Utilizing Online Content Marketing Tools

The key ingredient to social media marketing is high quality content. There’s no escaping the fact that every post needs to be well-written and original if it’s going to be successful. Fortunately, for content marketers that are not especially gifted at writing there are several free and easy to use tools available online that can drastically improve your content. The following are essential:


Hemingway App – this is a comprehensive spelling and grammar checker that goes into much more detail than anything offered by a word processor. You’ll be advised when your sentences are too long, your structure could be better, and we you’re using too many adverbs or unnecessarily complex vocabulary. This really makes your writing stronger.


Easy Word Count - it’s now a well-acknowledged fact that posts of 1000-1500 words are the best for engagement, and no landing page should ever be less than 300 words. You can use this tool to make sure you stick to your targets, even if you’re writing on a mobile device.


Headline Analyzer - as there are millions of new websites and pages of content posted online every day, it’s not surprising that you need a catchy headline to make sure yours stands out and is appealing to your audience. This tool helps make sure that every title attracts the maximum number of clicks.


5. Posting Too Little or Too Often

There’s a fine balance that you will need to find – you can’t post sporadically or you’ll be overlooked, but you can also lose followers by posting constant meaningless updates.


6. Not Monitoring Your Posts

You should be regularly monitoring analytics to check the successes and failures of your posts, so you can learn from mistakes and continue to grow.


7. Trying to Use Every Social Media Platform

Facebook and Twitter are important, and potentially LinkedIn for a HR Manager. Outside of that is quite industry specific, but there is definitely no need for a business to try and keep up profiles across every social media platform.


8. Being Inconsistent

All of your social media campaigns should have one goal in mind, and every post should contribute to the goal. They shouldn’t be random.


9. Not Optimizing Your Content

On Twitter you should use hashtags, on Facebook make sure your location and up to date details are available. Posting generically to each site is not as effective as taking the time to optimize your content.


10. Not Being Original

While recycling content every now and again can be a good thing, it should only be your own content, as plagiarism is a huge turn off to many on social media.


Avoiding the ten mistakes listed above is simple, and by doing so you can multiply the effects of your future social media marketing.



About author: Sharon Conwell is a freelance writer, specializing at digital marketing and content optimization; blogger at MyWritingWay.com

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How Small Businesses Can Make Their App More Discoverable?

Today, the mobile app market is flooded with enormous applications, and it is one of the most competitive spaces in the whole world. As per the latest report by Statista, there were 2.5 million applications in the Google Play Store, as of March 2017, whereas Apple app store has 2 million applications, so you can imagine how tough competition is.


Between this huge number of applications and high rate of advertising, it is extremely challenging to acquire and retain more users. Being an app marketer, you need to work hard to take an application in front of the right audiences.


make-app-discoverable-more


By increasing exposure for your app, you can increase the number of downloads and enhance store ranking that results in driving revenue for your business. One of the most effective strategies to boost long-term exposure is app store optimization. ASO is the technique that can test and measure updates to app store marketing assets with the main aim of boosting visibility and increase more downloads.


In this post, you can find different ways to make your app more discoverable, so let’s have a look:


Analyzing Your Competitors & Other Popular Apps

Do you know that knowing and examining your audience is the part of analyzing the apps? You need to know your competitors as well both directly or indirectly. First, you can analyze your indirect competitors for which you need to survey the top apps in several categories and make note of recurring elements.


You can check their applications that whether their apps use similar terms or calls to action. You can examine their picture like what they are portraying. When it comes to talking about the direct competition, you need to look for the terms that you predict your potential downloads using and then examine the apps. All these are those apps that are optimized for specific keywords; therefore, you need to ensure that you take all in and check what they are doing.


App Store Basics

As you know that search optimization was and still it is a highly perilous part of a website marketing plan. In the last couple of years, we have been trained to look for “what we want”. However, the App Store is a directory of applications and it is mainly driven by search.


However, the principles of SEO are not going to apply to App Store Optimization, there’s not much unorthodoxy from the basics. You need to think from your customers’ viewpoint and for it, you need to put yourself in your customers’ shoes.


Make sure that you test search and know where your application shows up. Know where your app discovery process like what end users are thinking. You can also check which apps are ranking for the keywords, which matter to you and what are they doing.


Ensure That You Use the Right Keywords

Analyzing your competition to find repeated titles and descriptions that are vital. These are those terms that your audience uses to search with; therefore, you ensure that you can be found with them also. An instant sideways for mobile app design practices, so you should not use your company or app name as a keyword.


They are not aware of you, so how they will search for you? You can keep this keyword for later when you have a successful application under your cap. When it comes keywords, it is a must that they precisely reflect your application.


While the last thing that you are looking for is to download your application and look for something that is not there, compel them to delete the app and then leave the scathing review because they felt deceived.


Choosing the Right Category

Choosing a right category for your application is highly important in itself. One app fits in more than one category, so you need to choose one carefully. That category would be perfect for your app that gives it the best shot of ranking high in the top charts for your selected category. It doesn’t matter that whether the category is mostly used or not very well-known.


For instance, the social category is known for increasing more downloads when it compares to the lifestyle category. It is true that your app will have a tough time ranking highly in the social category compared to the lifestyle category.


So, it would be better to be higher rank in an average category than being on the lowest rank in the protruding category. While, the prominent category’s brands are huge and are not easy to beat, but if you are able to do it, you can get huge amounts of downloads.


It would be advisable to do the risk calculation for your app and for yourself, so comprehend the advantages and disadvantages of each category and choose the most accurate category for your application to increase its success.


Use Gestures

A right mobile app design tool is the use of gestures. By using gestures other than tap in your user interface is a right way of boosting the user experience of your app.


You have an option of tap, double tap, drag, swipe, spread, scroll, flick, pinch, and recently with Apple devices, 3D touch, which is a feature that senses how intensely you press the display for an improved experience.


Moreover, gestures are a shortcut of sorts, which enhances UX by diminishing the importance of buttons, so decreasing clutter on the app. Ensure that you do not overload your users with too many gestures.


Using Screenshots to Boost Home the Features and Benefits

Make use of obtainable spaces as you can involve up to five different screenshots in the Apple’s app store, whereas up to eight in the Google Play store to promote your application. You can make use of all to increase the visibility and sell your app’s value.


Priorities main messages as the first two screenshots are widely visible. In reality, they even can show up in search results for the app store. Ensure that your essential selling points are featured in these screenshots.


These are the top easy ways to make your application more discoverable so that people can easily find your app and leverage the benefits. You can consider these tips and make it easy for people to find your app.



Author Bio: Jyoti Bharwani is a Sr. Content Developer at Space-O Technologies. She has a keen interest in writing related to mobile app development and app marketing. In free time, she prefers to read non-fiction books. To follow her on Twitter.

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12 Online Marketing Strategies Every Entrepreneur Needs

Synopsis: Are you an entrepreneur that needs to know about basic online marketing? Lucky for you, we compiled a list of the most advantageous strategies you can use to put your business on top of its game.


Entrepreneurs are known to invest in any means necessary to get their businesses off the ground. They get good quality merchandise, hire the best service providers, and do their due diligence when it comes to the time-consuming paperwork.

 

Aside from that, they have to look into how they can market their businesses in the best way possible. For a year like 2017, the best strategy would be to use the internet and the many advantages it offers.

 

internet-marketing-tips-for-entreprenuers

 

Why use online marketing?

The easy answer is that everyone is practically online 70% of the day. Although it is not a healthy habit, you cannot deny that people are more in tune with their devices than they ever were. That is why it is a good idea to pinpoint an audience that makes up about 3 billion people – and that is just on Facebook.

 

You can also tap into other mediums like search engines, blogs, Instagram, Snapchat, Twitter, and so much more. Every day a new application comes out and you get to choose from thousands that will fit your business’s needs. Now, the question is, how do you utilize these tools to market your brand?

 

Strategies for Online Marketing that Works

When it comes to strategy, all you need to do is choose one that works best for your company. Depending on your industry, you need to determine which one will give you the most leads, conversions, and increase sales. For now, here are some helpful tips you can use.

 

1. Follow other online marketers.

If you can’t beat them, join them. By following other online marketers, you can study their strategies, replicate them (legally, of course), and develop your own strategies. Rest assured that they will work because these people are experts in their field. Soon, you too will be one of the best online marketers out there, as long as you follow the rules of the gurus of the internet and social media marketing.

 

2. Prioritize your personal brand.

It is especially important for you to make sure that your brand stands out. There is almost no evidence of a “first and only” business anymore. By the time someone shoots out a new idea, ten businesses pop up in its place. That is why you need to focus more on making yourself into a brand that matters by using an effective visual and online marketing strategy.

 

3. Follow search engine SEO algorithm rules.

Many entrepreneurs get reeled in by SEO promises from sketchy companies. If you plan on hiring an SEO expert, make sure that you do your homework. Algorithms change on a regular basis and they are pretty easy to understand when you go directly to the source like Bing or Google. According to the aforementioned companies, you don’t need to bombard your site with “well-placed” keywords. All you need to do is write something relevant. This is where content marketing comes in.

 

4. Use content marketing.

Advertising may not be dead, but it sure as heck is too expensive to bear these days. Unless you are a Triple A company, you should not even try to work with big advertising firms. You will only lose money that you could have used for your online marketing strategies. Content marketing, however, will get you the advertising you need at no cost or just a little bit. If you are not a talented writer, you can get academic help and find someone who can give your company a content marketing trove that you can use for your website’s blog.

 

5. Market your business through social media.

This is probably the most effective way to market your brand. People are always on social media, whether it’s Facebook, Instagram, Snapchat, Pinterest, and much more. Reddit is even considered as a social media platform, now that it has one of the highest engagement rates online.

 

6. Read social media marketing books.

This may not be considered an online task, but reading social media marketing books always helps everyone who needs to find untapped information. Most books are not available for free, so you will have to shell out a little bit just to get thousands of dollars’ worth of information.

 

7. Increase your conversion rates.

In order to do this, you need to design your website, content marketing, and social media marketing strategy so that it calls people to keep coming back and send out the word about your business. Here are some examples:

  • Prompts for newsletter sign-ups.
  • Invites to educational webinars
  • Seasonal discounts and promos
  • Call to action statements
  • Share buttons for social media

When people visit your site or social media page, you can invite them to take a look at your products and services. You also have the chance to tell them why you are the right choice and why they should hire you. That can easily be done by asking them politely through the mediums mentioned above.

 

8. Utilize email marketing.

Email marketing is different from newsletter subscriptions because you are the ones sending out invites to your business. There are many sites that offer a collection of emails that you can send out prompts to. The good thing about it is that these emails are open to receiving organic emails, which will not go directly to their spam folders. Think of it as online telemarketing, but less invasive.

 

9. Use effective marketing tools.

These tools include paid advertising sites, SEO specialist sites, analytics sites, to name a few. Online marketing requires a great deal of work and these tools will save you time and effort. Social media management tools can be a big help too. You can schedule posts, control everything from one place and get administrative work done after.

 

10. Consider various mediums for marketing.

Rather than rely on content marketing or social media posting, you can also use videos, photos, and other applications to market your business. Forums are an interesting place to discuss your business, but make sure that it does not come out as a hard sell. Most importantly, your mediums should be visually enticing. Hire a designer, videographer, or learn how to make your own works of art for your business.

 

11. List down your goals and set a marketing plan.

After studying all of these marketing strategies, it is time to make a plan for your company. The study which is the best fit for the type of industry you are in. Find out who is likely to buy from you and what they want to buy. Study how much people are willing to spend. Plan, plan, plan. Never compromise on this phase because you cannot be successful if you play everything by ear.

 

Now that you are ready, it is time to put all your online marketing strategy plans into action. Create a time-sensitive checklist or calendar, allow the proper budget, conduct market and research studies – or buy one – and start selling your business to the online world.

 

Remember, online marketing is not a one-time deal. You need to be consistent and flexible. Always go with the trends, make sure to be politically correct, and never compromise your beliefs as a business as long as they are morally right. That is the way to succeed as an entrepreneur.

 


Author Bio: Norman Arvidsson is a freelance writer for GetAcademicHelp from Atlanta. He is also an entrepreneur, blogger, and web developer. He is familiar with the business, marketing, and e-learning. Follow him via Twitter.

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