How Google Analytics can help you review your marketing campaign

Google Analytics has been in operation since 2006, allowing individuals to track activity on their website. The free service uses cookies to gather various information such as search engine rankings, advertising and the search terms that lead people to visit your website. Nearly 60% of the world's top 10,000 websites use the service to tailor a marketing campaign, and the tool is essential for online marketers as it allows them to view statistics and data and judge whether their current campaign is successful. Here are some tips on how to use Google Analytics to improve your online marketing campaign, and how you can use the tool to increase inbound traffic, turn leads into sales and conversions, maximize profit and boost business.

How to use Google Analytics

The program works by placing a link on your website. You will need to understand coding in order to incorporate the link into the body of your website, so if you don't know how to do this, ask someone for help. You will need to create an account with Google in order access the service. This is pretty straightforward, and only takes a few minutes to register. You will need to validate your email address before you can use the service, and your Google Account can then be used to access a wide range of services such as free email provided by Gmail, Google Alerts, and word processing documents from Google Documents. You will need to provide information about your website and then find the code that you will need to incorporate into your website from your account page.

Decide on a marketing campaign

Once you have decided on a marketing campaign, you will want to track its progress and then decide if it is successful or not. By doing this, you can see what search terms have brought people to your site, and you can play around with keywords and phrases until you have found the perfect marketing strategy that increases the amount of inbound traffic to your site. You will need to choose which type of campaign you are going to use by selecting an option in the Advanced Options box within the interface of Google Analytics. Place your link on your website in order to track clicks; this will give you a general overview of how people are visiting your website. Select either standard or custom reporting to view how successful your campaign is. The latter will allow you to view data based on specific criteria, allowing you to make an informed decision as to whether a campaign is successful or not.

Incorporate custom tagging

Google Analytics allows you to incorporate custom tagging into your website, allowing you to see which articles have lead to individuals visiting your website. For example, you will be able to see how many users clicked on the link that you posted in a social network post on your Facebook account. You can then compare this with how many people liked or commented on the article, and then if the click-through rate is low, you can tailor your marketing campaign accordingly.

Author bio:

Diana Smith is an author of this article. She is a part time blogger and a regular contributor to several business blogs. Diana is interested in topics related to marketing and latest ways to promote a business. She enjoys seeing her readers getting useful information from her articles.

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