Big Data A Big Deal About ninety percent of the data in the world today was generated in the last two years alone, and that number is growing as more people move their lives & businesses online. Big data includes things like social media updates, pictures and videos, credit card purchase records, customer behavior, click streams, log files, audio files, and demographic data, to name some. Whenever someone posts to Facebook or opens an email, they are creating a data point. Businesses face the challenge of finding ways to easily store, organize, and analyze data. Forbes calls this the “irony of the information age” because we have “so much data, and so little business intelligence.”
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