7 Marketing Tips Every Small Business Owner Should Know

In today’s world of online marketing, you don’t have to be a large business in order to be in the game. There are various methods and channels that you can use to market your product or services, and compete with the big names in your area. Still, while starting a small business is a fun experience, it also presents a challenge, and it requires effort and patience in order to do it right.


While thinking big and taking on risks may seem enticing, there is a number of common practices that you need to apply in order for your marketing strategy to pan out. Here are 7 marketing tips that you, as a small business owner, should know.




Create high quality content

There is a lot of truth to the saying that content is key. By creating and posting content that is valuable to your visitors, you will drive traffic to your website and increase the conversions into leads or customers. There are various kinds of content that you can implement – blog posts, e-books, podcasts, case studies, videos, etc. You need to grab your visitors’ attention by creating content that is tailored according to their needs. Mention your services, products, business and the people behind it in your posts. In order for you to really benefit from the quality content that you are posting, you should come up with a content promotion strategy.


Design a good browsing experience

As people today look up your online presence before deciding to buy from you, it is essential that you have an impeccably designed website that offers a quality and enticing experience for your visitors. If your website is outdated, it will most probably drive them away to your competition. When designing your website, keep in mind that less is more. For example, creating a simple and clear checkout process is extremely important, as no one enjoys filling unnecessarily long forms. Your website’s speed is also crucial, as it leaves a better impression and drives more traffic and sales.


Define your target audience

By defining your target audience you will be able to determine how and where to market your business. Start by looking at your current customer base. Determine who they are and why they are buying from you, and which ones benefit your business the most. Then look at your competition and look for a niche that they may have overseen. List the benefits of your products or services and then determine who has use of them. Think about demographics factors such as location, age, gender, income, education, etc.


Implement email marketing

Using email is a cost-effective way to promote your content, products and services easily, by providing instant information to your customers. There are various tools for setting an email marketing campaign. Via email, you can educate customers about your services or upcoming events, or upsell to your current customer base. What’s great is that with email marketing there’s less paper trail, so you can spend less while having a more sustainable marketing strategy.


Design for mobile devices

Your website needs to be adaptive to different screen sizes, in order to provide a good user experience on every device. In today’s era of smartphones, having a mobile-friendly design is essential, as a large number of users is shopping via their mobile phones, and expects a website that is tailored to their needs. A mobile-friendly website is bound to increase your traffic and sales, and if you don’t pay attention to this aspect, it is quite possible that your visitors will look for similar products elsewhere.


Collaborate with others

It is no secret that great minds work well together, which can especially be applied to business ventures. An essential strategy for a small business is to build a relationship and develop a collaboration with other businesses in the same niche. By doing this, you will be challenged to think and look for solutions outside of your comfort zone, while staying on top in the marketing world, as businesses that collaborate market better.


Engage with others on forums and in groups

There is a great number of forums and online groups where you can engage with communities that relate to what you are marketing, such as Reddit, Quora, LinkedIn groups and Google+. By participating in these online communities you can boost your network with more traffic and potential new customers. By sharing your knowledge and insights on the subject, and taking part in related conversations, your brand will gain more credibility. You can also use the right opportunity to include links to your blog or website, so that people can look you up and learn more about what you are offering.


Final words

You need to keep in mind that coming up with a good marketing strategy is based on trial and error. Once you implement a certain method or practice, you need to track it for results, and constantly keep improving on what you already have. Make sure that you put yourself out there, by attending events in order to increase your knowledge and exchange ideas. By meeting new people in your field, there is often an opportunity to improve your perspective. Take up any chance to network and learn.


Author Bio: Steven Clarke is a web entrepreneur. He also works as a business consultant at Logo Design Sydney. In his spare time, he likes to write about his ideas and share them with the world. Steven is a regular contributor to several websites.

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7 Ways to Expose Your Content Using Facebook

One of the most common ways to expose content is using social media networks. You can create a profile or page and then start sharing your posts or articles there, so people can read/watch it, share it and like it. But, as you know, it is easier said than done.


It is not enough just to sit and write a post, so then you can hope for the best. Most of the time what will come from it is a couple of views, and that is it. You need to go that extra mile if you really want to spread the word about what you are doing by doing some of the ways we will present to you below.




1. Join groups of interest

There are several groups on Facebook dedicated to the most amazing topics. And most of them are very active. So what you have to do is to find out which are the best options for you, join them, and discover the best way to share your content with them.


Generally speaking, what you want is to pick those groups where your target audience virtually hangs out and become an effective contributor. Read all posts with interest, and answer questions if you can. Also, make sure that you follow the group’s guidelines so not to be inconvenient.


And don’t overdo your posting – instead, only use your content to answer people’s questions or when you are 100% sure that they will be happy to see it. Otherwise, it will backfire on you.


2. Pay for ads

Sometimes, what you want to share is just too commercial. So it is better, to be honest about it and pay for ads on Facebook. The biggest social media network has been improving their paid advertising solution, so you are getting much more than before.


What you need to ensure here is that your ad will be seen by the target audience that you want. And Facebook won’t guess it for you. You are the one who needs to narrow down to whom your ad will be displayed by giving them insights into their characteristics – meaning that if you don’t know your target audience very well, do your homework before buying your ads.


3. Make the most of the visual resources

Only your family and friends want to hear from you on Facebook. Your clients, maybe not so much. Your potential clients, probably even less. You have to understand that Facebook is a social media for informal conversations and not for business. So you need to find your way to get their attention in a positive manner.


And the best way to do it is by making the most of any visual resources you might have. You will want to look for high-quality photos and illustrations, perfectly edited and emotionally engaging. And it is because your target audience needs to feel motivated to read your post. And nothing better than the right image to do it.


4. Answer your comments one by one

A good trick to use on Facebook to keep your post at the top of your results is by answering your comments sparsely. As you might know, every time that someone comments on your post it goes up and gets to be seen by more people. And the same happen when you answer them.


So, instead of answering all your comments in one go, answer a couple of them and then come back for more later. It will bring your post back to people’s timelines and notifications, improving your chances to be heard by more people.


5. Post consistently

If you are posting the right content to the right people, the chances are that they will be waiting to hear more from you. And the truth is that people follow patterns even unconsciously and also tend to forget things (and people) quite easily. Meaning that they will be expecting you to show up with a decent frequency and offering the same type of content.


In other words, make sure that you post regularly, usually at the same time, and that you only write about the same subject – the one that you know well. It will help people to see you as an authority in your area of interest, and it will also make you sound professional, as in taking your content seriously.


6. Tag the right people

If you are sure that someone really wants to hear or read what you just posted, don’t be afraid of tagging them on your comment or even on the post itself. Let’s say that a potential client has mentioned that they would love to know more about a certain book, which you hadn’t read yet. But now you did, and you wrote a post about it. In this case, there is no harm in tagging the person.


By doing it, you will refresh your name of your potential client’s memory. And it will also increase the chances that they will comment and engage with your post, and even share it with their own audience – just because people love to see their names mentioned online.


7. Create a user-generated content contest

If you want to see your content getting more shares, then let your audience create it. User-generated content is something that people really engage with and tend to share with their families and friends – which is all that you can dream of.


So as your followers to create their own content about your brand of the topic of choice. You will certainly get more views than you never had before and it won’t cost you much. Just make sure that the rules are clear and enjoy the results later.


The bottom line

As you can see, there are many simple ways to increase the exposure of your content on Facebook. And they are all easy to implement. Yes, there will be a bit of hard work, but it is all part of networking.


The good news is that, once you build up your audience, it tends to be loyal as long you keep offering what they need. Meaning that you will have the perfect place to promote your posts, products, and service from now on.


About author:

Eliza Medley is a talented writer for research paper help. Also, she is a marketing expert and guest contributor for many blogs. Her articles are related to education, tech, blogging, and internet marketing. Follow @Eliza_Medley on Twitter.

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6 Tips For Converting More Customers With Social Media

It doesn’t matter what you do, whether you’re a company PR manager, or a university recruiter looking to up their game, you want to convert people from your social media. Otherwise, why you are you spending all those hours pushing content across the different platforms you’re managing? The thing is, this is often actually harder than we initially realize. How do you get people that are just browsing to become customers?


You’ll be glad to hear it is possible, and probably at higher rates that you’re currently managing. The thing is, you’ve got to apply the right strategies. Those are what we’re going to look at today.


Be on the right platforms



This one kind of goes without saying. The different platforms have completely different audiences. For example, you’re not going to find many 50 somethings on Snapchat and if you’re trying to reach out to men, then Pinterest might not be for you.

Find out where your audience is actual to be found and push your content across those platforms so that you’re not wasting precious time spinning your wheels in the air.


Know what sites your target audience visit

The problem with social media is that you’re going to find a lot more people browsing through your website than the people who are actually going to buy your product. And though it might feel nice to have a lot of followers (and help you establish your reputation) chances are slim that people outside of your target audience are actually going to buy your product.


For that reason, find out where your audience actually hangs out and try to get at them there. This is actually quite easy to do, for example, on Facebook. Just go into your manager, hit’ audience’ and ‘insights’. Then you can specify who your target audience is and find out what are some of the top sites they visit.


After that, it’s a matter of striking up a relationship with those sites. If you can, do a share for share alike (this is where they share your content and you share theirs).


Start small

Sure, if you want to be effective in your social media marketing then you want to spend enough money. But don’t start by throwing a huge chunk of your marketing budget at something. Instead, start small.


Take the content that you think has to promise and push it for a few days at only a few dollars. This will give you a huge amount of valuable information about whether the post will actually create engagement, if people will actually like it and whether it will actually convert.


Try out different pieces of content and a few different strategies. And then ramp up.

Remember, you can always add more money to a campaign or expand it, but once you’ve started a campaign it will keep on rolling, whether it’s converting or not.


High-quality content

If you want to be heard above the noise on social media, then your content needs to be better than theirs. This means putting in the effort to create really high-quality content.




As you’ve probably got enough on your plate and you want to avoid social media stress as much as possible, the best way to do this is to put aside some of your marketing budgets to actually hire skilled and capable content creators to help you out. There is a lot of talent out there, many of who aren’t even that expensive.

Also, remember to use different formats. Don’t just stick with text, as when you do that you’re going to miss out on all of those people who don’t actually like reading that much and prefer consuming their media in other forms.


Use storytelling

Facts and figures are nice. ‘How to’ articles will spark interest as well. You should certainly use both of those. Don’t, however, forget to tell a story. We’re suckers for stories, often willing to accept information on faith simply because we want to move the story along.


So tell a good story. Find a face to represent your product and show how they overcome problems, become better people or defeat evil by way of using your product.


This will add a much needed human element and people will eat it up.


Offer stuff

People love free stuff. For that reason, offer them things to draw them to your website, or to have them spread the word about your product. Offer them ebooks about how to be successful on social media, for example. Or give them a list of unexpected ways that they can use your product that will make it last longer.


All they need to give you in return is their email address. If they do that, then you’ve got a captive audience and you can continue to tell them about the great deals you’re offering.


Last words

Social media isn’t something that will work for you overnight. It takes planning, tinkering and consistent revising of your strategies and ideas, so as to make certain that it’s as effective as possible.


Whatever you do, don’t just trust your gut with social media (or anything for that matter). Instead, explore the statistics and numbers that the different social media platforms provide carefully. They’ll offer you valuable clues about where you should take your strategy next.


About Author:

Janet Anthony is a passionate blogger and content writer at BestEssay.Education. She mostly writes about blogging, social media, and writing tips.

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Pay Attention to These Four Email Marketing Stats

Companies are always searching for ways to improve their email marketing strategy but they mostly overlook the stats about email marketing campaigns. You may have read plenty of “email marketing tips” type of articles over the years, but what these articles don’t tell you is solid facts based on data. After all, it is easy to say, “Send emails to customers every day”, but what about the ideal time? Who reads your mail? Male or female consumers? Today, I will share some crucial stats with you regarding email marketing. If you are serious about penetrating a bigger market and getting better ROI, then read the points mentioned below.
Close-up shot of a pen on chart


Women and Men don’t read emails the same way

You think men spend most of the time reading your promotional mails? Wrong concept! Women pay more attention to mails than men and they spend 7 minutes more on an average than men to read emails daily. However, men open 3% more emails than women, but the problem is they really don’t read the content. Now, the sad thing is even though women read email with more attention than men, mostly email marketers compose the content targeting the male audience. A survey indicates that 74% of women and men said that they want the promotional emails to be gender neutral. Therefore, the next time you send emails, make sure that you pay attention to both male and female consumers so that nobody feels neglected.


CTR depends on timing

Did you know that Saturday offers the best CTR at 9% and beats all other days of the week? Also, 6am is the best time to send emails to your target consumers irrespective of the day and date. 6am has the highest CTR than any other time of the day. You can also incorporate the social sharing buttons in your emails to increase the CTR as much as 150%.


You are destroying your email campaign if it’s not mobile compatible

You must have heard this suggestion before and you will hear it again in the coming years because smartphones are the key to bringing customers to your website instantly. Almost 75% of smartphone owners use their phone to check emails and the interesting thing is even if they have seen an email in PC 70% of smartphone users will check that email again from phone during leisure time. However, you must also know that 70% of users delete emails if they can’t see the content properly via a smartphone. So, it is time to make your email marketing campaign mobile friendly.


Go for email marketing automation

Email marketing is one of the best ways to generate revenues quickly. Why so? A survey revealed that every working professional spends 13 hours per week to read emails. If you own a budding business, then you possibly don’t have the time to write every email and send to thousands of potential customers individually. Therefore, you should hire a professional email marketing company and take advantage of their email automation tools to reach maximum number of customers on time without burning a hole in your pocket.


Author Bio:

Evans Walsh is a freelance content writer. He has written many good and informative articles on different categories such as technology, health, fashion, beauty, education, career, travel etc. He is very responsible towards her job. He loves to share his knowledge and experience with his friends and colleagues.

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GetResponse vs. InfusionSoft: The Difference You Should Know

Whenever I'm out here writing a review, I ask to myself, would I buy the products I'm vouching for myself, and being honest the answer isn't always simple.


I mean I try my best to make a review as honest and transparent as humanly possible, but then again my needs, purpose, budget, everything differs from my readers', right? 


So that's the reason why I'm here again with another one, a detailed insight into GetResponse VS InfusionSoft.


And hey, I won't tell you which one is better, because trust me they both are good, so just take a look at the features and then decide for yourselves based on your parameters.


GetResponse vs. InfusionSoft:

Well, GetResponse and InfusionSoft both are E-mail Marketing tools, so no doubt there's a lot common between them. But it's the differences that make something unique, better than the other, right?


So let me first start off with the "differences", things I was highly impressed with GetResponse while InfusionSoft could improvise upon them.


Webinar Pages:

Whenever I write a review, this is the one feature where GetResponse always seems to enjoy the upper hand. 


If I'm paying an E-mail marketing tool, there are chances I'm going to do a lot more than just "email marketing" with the tool, right? Only Email Marketing is so last decade! 




So well GetResponse has this unique feature where it lets me host, analyze, gather reports and data of a Webinar right from inside of it's dashboard! (Wait, How's that E-mail Marketing?)


Trust me, nothing converts better than free webinars! People just throw their E-mail ID's out to us, and for that, I wouldn't really like paying an E-mail marketing client + a separate webinar client right? 


So yeah, that's one thing that I love about GetResponse.


Landing Pages:

Again, Email Marketing isn't just about sending out e-mails! And landing tools is just my second strategy after webinars to collect E-mails.


GetResponse offers me a Drag & Drop landing page builder. With 100+ Pre-Designed templates! So all I've got to do is, edit the text and my super-professional landing pages are ready.




InfusionSoft too has a landing page builder too but sadly enough it's not exactly drag & drop! Yes the logic is so, but it's kinda complicate and not as easy as GetResponse.


And additionally, you don't get as many pre-designed landing page templates with InfusionSoft either. Not to mention the lack of elements compared to GetResponse.


So in other words, I'd prefer GetResponse's landing page builder any day over InfusionSoft's.


Official WordPress Plugins:

Ofcourse if we're talking E-mail Marketing, we can't forget WordPress integrations, right? I mean we all need WordPress at one time or another.


To put it simply, Integrating GetResponse with WordPress is much easier with their official plugin compared to InfusionSoft, which doesn't have any official plugin for the integration and third-party integrations make it a bit hard!


Form Builders:

This is the one aspect where both GetResponse and InfusionSoft are kind of my favorite.




They both allow you to create beautiful, responsive forms to capture user-data, like E-mails, date of birth, or just the name of their crushes maybe! 


A/B Tests:

These tests no matter how small or big, always prove to be more than just fruitful. (And I know a lot of you might not even be using it!)


So anyway, with GetResponse there's a lot of potential for A/B testings, basically it lets me A/B Test emails, landing pages, forms just about anything.




While with InfusionSoft, the bad news is that first of all there isn't an officially built A/B feature, and secondly the A/B testing that's possible via audience tags isn't as effective.


Email Templates:

GetResponse is the ultimate ruler when it comes to this, with over 500+ professionally pre-deigned templates, can you say otherwise?


While InfusionSoft too has pre-designed templates, first of all they're way below 500, and secondly they are pretty "average". The design, the layout, the feel, it just isn't comparable.



This is the one aspect I'd say both the tools go hand in hand.


GetResponse and InfusionSoft both have world-class analytics and data reporting system. You can get almost every detail you wish for.


But here again, there's a catch.  The data from Infusionsoft lacks "visuals". It's just numbers and comparisons.


You've got to crash your own brain trying to figure out a conclusion. While on the other hand GetResponse is a lot more illustrative and conclusive.



Okay so finally down to the section that matters most, I always say, if you can't afford a lambo, there's no use however awesome it might be.


So well here's the thing.


GetResponse plans start from as low as $15! Well yeah! While InfusionSoft? Well it's kinda big, it starts at $199/month! That's like almost a year's plan with GetResponse.


Final Verdict:

Let me be brief and straight-forward.


I'm getting more features, more control, more actionable data with GetResponse, at 10 times less the price compared to InfusionSoft.


InfusionSoft is a great tool, but unless you're a company with really extremely advanced needs and a team to solve all that data into actionable tips, I'd say you should stick to the simpler, more economical solution.


Go try out GetResponse right now!


*The opinions expressed in the above article need not necessarily be that of the author or the publisher. Readers discretion is needed.
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How to Use Twitter Dashboard as a Blogger or Business Owner

Twitter launched a new dashboard for the sake of small businesses, internet marketers, freelancers and bloggers who try to engage more traffic on to their content. This article will be talking about the complete Twitter dashboard features and how they workout for bloggers and businesses. Read on!


Business or blogging is all about networking. And Networking is all about sharing, telling stories, support and educate things on a platform. Any blog or business will look for more readers, traffic and conversions.


Twitter has been a great platform to interact, communicate and share things with the customers and readers in short and sweet snippets of text. With mentions and hashtags, a revolution in the field of communication has been established in very short span of time. Companies are even proving the technical support through twitter and responding to the @ mentioned tweets quicker than to the emails.


What is Twitter Dashboard?

Twitter dashboard is created for businesses, that includes the bloggers too. It helps to connect with customers and readers more effectively right from the timeline. You can access the tweets in which you were mentioned and take quick actions quickly.


Twitter Dashboard is a powerful tool designed to help businesses connect with their customers and community. – Says Noa Pepper, Product & Engineering Manager, Twitter on the Twitter Blog.


The mentions are notified as more of a re-actionable tweets than just a informative of who and what is tweeted at your @ notice. Let’s look into the features of Twitter dashboard more precisely.


Using the Features of Twitter Dashboard

Twitter dashboard offers some nice features that business owners, marketing managers and bloggers were looking for in 3rd party tools. From the scheduling tweets to the glance of analytics, twitter has included all needed features to manage the promotions and maintain the communication with the followers.


The new tweet schedule option

As a blogger or an internet marketer, how many times have you tried to schedule your tweets according to the most engaged times, on-going trends and special events?


You might have seek the help of some 3rd party tools that connect your twitter accounts to them to gain the posting permissions when you want.


Using 3rd party tools always is not a wise choice in terms of security for not just the twitter account but also for the business.


Twitter dashboard added a new option to the Tweet button in the ‘Create’ (compose new tweet in normal twitter website) i.e., Schedule Tweet.




You can schedule tweet to any time in future by selecting the date and time and clicking the ‘Schedule Tweet’ button. All your scheduled tweets will appear right under the tweet composing area sorted in a queue according to the date.


How to use ‘Schedule Tweet’ as a blogger or business owner?

You can schedule your promotions and tweets on highly engaging times and event dates just as you were doing it by using some other 3rd party software. As twitter dashboard allows you to track your own tweets on the dashboard homepage, it would be easy to monitor and respond to your customer/reader queries right from the same window.


Newly organized tweets

The ‘Home’ page is organized well with tweets under 3 tabs, ‘About You’, ‘Your Tweets’, ‘Timeline’.


The ‘About You’ section shows the tweets with the keywords, phrases and mentions that you have mentioned while setting up the dashboard.


The ‘Your Tweets’ tab shows all the tweets that you have tweeted in a timely fashion.


The ‘Timeline’ shows all the tweet activity from your followers just like on the normal www.twitter.com homepage.


How to use organized tweets as a blogger or business owner?

Maintaining a good network is always responding to the messages and mentions in the right time. You cannot ignore a single customer’s tweet and respond to it after the end of earth. Because the mouth canvasing works the best yet. Any bad feedback can be fatal to your business trust.


The situation is the same with being a blogger. the authority build by engaging in the conversations readers earns more reputation and more loyal traffic to your site. The readers who are satisfied with your concern over their link sharing and mentions will turn into human promotions themselves.


In both the blogger or business cases, the ‘Your Tweets’ tab will have the list of all tweets sent by you. You can refer them anytime and keep track of your past activity while monitoring the strategy stats. I hope you got my point.


Quick love and retweet buttons

The new twitter dashboard tool comes with another time saving tool. You can just respond to the tweets that you were mentioned in right from the ‘About You’ tabbed tweets. You can quick like and retweet any tweet by not opening any lightbox window.


The normal retweet will popup a lightbox window that allows us to comment while re-sharing the same short message.


How to use quick love and retweet buttons as a blogger or business owner?

When it is blogging or business, time is money. You cannot waste an extra second for simple retweetables. If you supposedly retweeted 60 tweets through a normal twitter page, it would take you 60x2=120 seconds where as in twitter dashboard it takes only 60 seconds or less. If it sounds silly to you ask, successful people about their spending time on social media.


Analytics at a glance

The twitter dashboard have the summarized panel of analytics that shows the number of tweets, media tweets, replies, mentions, new followers, profile visits and views and tweet impressions. They are not as interactive as they are available on https://analytics.twitter.com




Though, they are useful in making marketing and promotional decisions quickly. You can view these stats by week, 30 and 60 days intervals.


How can you use quick analytics as a blogger or business owner?

As I said before, the analytics that are available weekly, monthly and bi-monthly fashion are useful in making quick decisions. If you are promoting something, it should not take you much time to analyze the analytics data to compose and schedule some few targeted tweets.


First time on Twitter Dashboard? Here is how to setup

Probably, you might have not activated your dashboard on Twitter yet. The first time landing on the twitter dashboard page will leave you confused a bit (if you are not much of a internet user). Follow this one-time setup process to activate your dashboard.


Step 1: Go to https://dashboard.twitter.com and login with your credentials.




Step 2: Click on the ‘Try Twitter Dashboard’ button to start the setup process.




Step 3: A window with the short information of twitter dashboard will be shown. Click on ‘Let’s go’ button to proceed to next step.




Step 4: The real setup process starts from this step. From this step, you will have to go through four steps to complete this one-time setup process.


Select the type of business that you operate with your twitter account. Choosing an appropriate category will help you with relevant tips and what to tweet in right times. You will also have to choose the number of employees in your company.




Choose number of employees and click ‘Next’.


Step 5: In this step, you will have to choose the keywords and @mentions that you want to monitor about your business. Click on the ‘Next’ button on the top to add the keywords and mentions.




Click ‘Next’ when you are done adding the phrases, people and hashtags.


Step 6: All terms will be shown as added to your feed. Click on ‘Save Feed’ button to finish the setup process and start using dashboard.


Unleash the power of twitter dashboard features as discussed above an enjoy better returns.

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How to Use Influencer Marketing To Boost SEO

It would be extremely unusual to discover a digital marketing budget in 2016 that does not allow for investments in content marketing and SEO. However, if you want to really boost the overall impact of your online campaign then you need to include influencer marketing.


With the right type of influencers, you will be able to considerably enhance the discoverability of your brand as well as develop your audience thus boosting reach, results and ultimately, return on investment. Some solid reasons to include influencers into your current content and SEO campaigns:




Investments Have Already Been Made By You

Irrespective of whether the focus of your online marketing campaign is organic or paid search or a combination of both, you need to keep content marketing at its core.


Once you have established a strategy for the content, you are all set to attract the target audience to your website. You just need to invest in techniques and tools such as SEO, native ads, PPC, email, etc. so that your audience base can be developed.


It can prove very effective to add influencer marketing to increase the reach of your existing campaign. You can also get an entry into new sources of audience though influencers by leveraging their access to such target markets.


A recent digital marketing study revealed that 40% of the companies consider influencer marketing in their budgets, while the rest 60% are yet to leverage this technique. Given the fact that influencer marketing has already proved itself to be among the most cost-effective methods for customer acquisition, it makes eminent sense to include influencer marketing in your existing campaign.


Influencers Are the Doorkeepers to Your Target Audience

The overriding mission in the lives of digital marketers is to attract the target audience to the website.


Among the best ways of doing this is by making sure that the content is of very high quality, and that it is structured in such a way that consumers are assisted in making purchase decisions.


However, getting the attention of the target audience with content is a job that is not as easy as may be generally thought. Consequently, digital marketers are constantly on the lookout for smart ways to get noticed by the target audiences, and that is what a typical SEO course will focus on.


It is quite likely that every customer or potential customer that you are trying to reach has an account on one or more social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc. and they are already following some influencer or the other.


Using sophisticated software and well-defined parameters, you can find your target audience whose interest can be addressed effectively by your products and services. Using this technique you can find influencers who have the interests that can be fulfilled by your brand, and then you can reach out to them.


However, you can only succeed by first being able to win the trust of these influencers. It is only after you have managed to impress them that they will start communicating positively regarding their experiences with your brand to their followers.


There are many models of influencer engagement, and you need to find your best fit. However, be sure that results will not come flooding in overnight because it can take a pretty long time for the relationship to be cemented. It is also imperative that you keep on monitoring your influencer engagement so that you can measure its effectiveness in generating sales.


Content Distribution

There is little point in building great content if it cannot be distributed effectively through the various digital marketing channels such as email, SEO, paid search, social, and more.


Influencer marketing can be a very important element of content distribution because every single member of a social media platform is potentially your content marketing agent.


Content distribution is so important that experts are of the opinion that nothing less than a quarter of your digital marketing budget should be allocated to it. Current studies reveal most digital marketers have not yet woken up to the opportunities that can be opened up with influencers distributing your content.


Word of Mouth – Trusted and Potent

Virtually every marketer knows how powerful word of mouth is because of its very high credibility. Studies reveal that 80% consumers trust recommendations made by family and friends, while two-thirds report that they are also inclined to rely on opinions expressed by other consumers.


In a way, influencer marketing is nothing but an attempt to leverage the trust factor of word of mouth digitally. Since word of mouth is reported to be influencing anything between 20-50% of purchase decisions, it makes influencer marketing a very logical choice for digital marketers.


Author bio: Serena Smith is an experienced SEO practitioner with experience of optimizing websites across diverse industries. Passionate about the subject, Serena runs a structured SEO course that is focused on instructing web developers to integrate SEO into their projects.

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How to Improve PPC Ad Campaigns?

Pay per click is a relatively safe and effective way of improving one’s visibility on search engine results pages and driving traffic to one’s site. However, the relative ease and the huge promise has had many small businesses making mistakes that end up getting in the way of the success of their campaigns. Many end up so blinded by the possibility of returns that they forget the basics and make silly errors. Here are some of the most common traps PPC customers fall into.

Broad match keywords

Do not play down the difference between specific keywords and those that match exactly. Broad match means the ad will appear for more keywords than the exact match, but this is not necessarily a good thing. Broad match means the ad appears for both specific and any related keyword searches. The traffic such a setting attracts is not necessarily helpful to the site, but will still cost money when someone clicks on the link. At the end of the day, it is better to go with phrase or exact matching keywords.

Search and content ad placement

Classified by the location, there are two different types of PPC ads. Search network placement appears alongside organic results, while content network placements are those that are displayed on websites. One of the mistakes one must avoid is grouping both under the same roof and using the same keywords. The questions that trigger search network placement are not necessarily the same as those that trigger content network placement. Using the same keywords for both costs money with little possibility of returns.

Negative keywords

Many avoid the use of negative keywords, which can be helpful in showing exactly where the keywords should not be used. They are especially useful for those who wish to widen their scope, but want to minimize irrelevant results.


Precision targeting brings results, but this is something not many take advantage of when using PPC tools. There are numerous targeting possibilities with PPC marketing like;
Targeting several countries with different ad groups
Targeting different small geographical zones; states, provinces cities or towns.
Having ads run at the time of day with the most potential for being seen

The landing page

Sending a visitor to a landing page that is not relevant to their search can be a very frustrating experience for them, and might even result in lower quality scores for the ad. Such scores result in one paying more for much less exposure. Another mistake many make is sending the visitor to the home page, and having them do the work of searching for the specific item they wanted on their own.


Writing the right ad text can be tedious. Luckily for PPC users, there are ways to test whether the version of the ad to be published is the most effective. Do not run with an ad that has not been tested.

Author Bio

Stephanie Clarke is a seasoned writer, and Dental SEO expert. She runs a popular SEO blog and internet marketing company, and has managed successful internet marketing campaigns of the biggest industry players.
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GetResponse Review 2016: Best Email Marketing Tool Yet Again

Email Marketing is still a strategic way to earn followers, subscribers, leads and customers for any influencer, blog, portal or a business. There should be a dedicated email marketing tool that looks after the email creation, sending, responding and tracking of the inflows like a charm. Such tool would be the best email marketing tool of anytime.

* In this article, I will be covering the full walkthrough of GetResponse, the popular email marketing tool and will be explaining you the importance of the email marketing with the help of its features. I will also be covering the features that GetResponse lacks for some class of marketers.

What an Average Email Marketer Need?

The average email marketer would need to reach more audience about his product or service. Audience means ‘the interested’ here. You cannot sell bananas to a wolf.

People visit your website because they are interested in what you have displayed on it. That means they are ‘the interested’ people. You should not let them go with out leaving their email IDs in your lead/subscription forms. This should not be forced but should be convincing.

Don’t over think. You just need an email marketing tool to handle such tasks. Remember that most of your leads open emails on their smartphones. You even need a tool that can create responsive emails.


Do not overload your site with a lot unnecessary scripts to run on just a few specific pages. Don’t force the visitors drain their bandwidth and distract them blocking the content with lead generation/subscription forms. You need a strategy to display the lead/subscription form in the right time.

An average marketer like you will not have knowledge over the web technologies to create the sizzling landing pages. Just like the Code.org saying these days that the marketers would necessarily need to learn new technologies. Because the use of technology in marketing has not yet been made simpler.

Wait! Did I say ‘Not Yet’? I may be wrong, because we have email marketing tools like GetResponse to create wonderful landing pages.

As an average digital marketer, you would need to quick reply to all of your emails that you get. You would need an auto-responder program that handles the ‘thank you for contacting us. One of us will get back to you soon’ like replies instantly. In fact, the customer will feel more comfortable to see an email like that.

Any marketer would need the stats to calculate the success or failure rate of the campaign. This helps to build more creative and new strategies for better output. This applies the same to the email marketing as well. An ideal email marketing tool should show the stats and visualize them in multiple dimensions for better analysis and understanding.

There is a reason why I choose GetResponse over other email marketing tools. That is why it earned a place in my top 8 email marketing tools of 2016.

What Does GetResponse Offer?

We’ve seen what an average email marketer would need in executing his job. Let’s also see what GetResponse is offering us.


Features of GetResponse 2016:

Responsive Email DesignOver 65-70% of the emails are opened on the mobile phones and tablets. Creating an email that only reaches the desktop/laptop openers in good shape would result in loosing the mobile market. GetResponse takes care of it while creating the email responsively with drag and drop tools.

The Forms – You cannot let go of ‘the interested’ people like that. GetResponse offers the forms that can be configured at exit, end-of-scrolling and after sometime. Offering a form to stay connected with the businesses as per the needs of the entrepreneurs and business owners is a most-wanted feature.

Landing Pages –  You can create landing pages with the GetResponse’s landing page creator. The drag and drop user interface lets you create responsive sales, video and squeezing pages with no need of programming skills.

Webinars Webinars are the trending part of growing customer relationships. The days with FAQs that most of the people don’t understand are fading out. GetResponse is offering a fine webinar lead management service that let’s you send invites, reminders and capture new leads during the event.

A/B Testing – Test your email strategies with the GetResponse's A/B testing tool. It allows you set the goals, test, analyze and optimize the elements of the message from campaign to campaign.

Auto-Responders 2.0 – As we’ve discussed earlier, auto-responders are necessary to give the email senders some acknowledgement that the mail is received and they will be answered. Directly or indirectly, this will hold the hope for a customer on the company.

Email IntelligenceThere is a need to analyze, track, make correct decisions and increase the effectiveness of the campaigns. A campaign run should not end up with non-improvising scope. GetResponse’s email intelligence offers reports in multiple dimensions for a digital marketer to extract the facts.

List BoosterHaving an individual email list is little difficult to maintain. You may have to send the same email to different lists again and again which consumes more time and gives no stats over those sent from other email service. GetResponse has a solution for this problem too. The ‘List Booster’ can import contacts from computer, email services and even from Magneto, Salesforce and Highrise in just few moments.

Inbox Preview – This is one such feature needed to optimize the email for different devices and web browsers. Inbox Preview shows a preview of the message (like as in receiver’s inbox) on different devices, email service providers like Yahoo, Gmail, Outlook and so on. It will help you make sure that your email looks and renders well on your subscriber’s side.

Why GetResponse is Best Email Marketing Tool Yet?

Do you know why I think GetResponse is the best email marketing tool yet? It’s not just the features it offers that are similar to the other email marketing tools, but the pricing.

The following are the pricing details for the GetResponse packages:


Email – This is the basic email marketing package for beginners. Only user can access the to send emails to 1,000 subscribers at the cost of $15/month.

The pricing increases along with the size of the email list.
Pro – This is best suited for small business owners. You can email to 5,000 members at a time at the cost of $49/month. Two users can manage the account here.

Tip: It is better to signup for Pro plan at $49 if you wanted 3 users control the account for the same 5,000 target instead of 1 user targeting the same subscribers for $45 with ‘Email’ plan.

Max – This is recommended for marketing professionals with advanced needs. The minimum send list would be 10,000 at $165/month for 5 users.

This plan comes with added features like extended webinar attendees, salesforce integration, custom domain and account manager.

Enterprise – This is recommended plan for large scale businesses for high performance. This plan includes all ‘Max’ features added with dedicated account manager, dedicated infrastructure, 2+ dedicated IP addresses and more with up to 10 users.

The pricing is satisfactory and is less compared to the rest of the email marketing tools.

Neil Patel, the inspiration for bloggers and internet marketers uses this tool as a secret weapon

Features + Pricing + Support, what else do you need to judge a service? GetResponse is the best email marketing tools yet again in my choice.
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Wix ShoutOut Review: Email Marketing Tool of a Website Builder

The popular WYSIWYG website builder Wix steps into email marketing to allow their customers access the powerful digital marketing tool without leaving to another website. Wix ShoutOut as it sounds aims to help customers to reach theirs through today trends of email marketing.

Let’s take a walkthrough this email marketing tool and take a tour of its features. We’ll see what is in the box and what is missing. Buckle up and grab some snacks.

There is no need to sign up to a new account if you already had one with the Wix website builder. You can simple login with your previous Wix account credentials and access the ShoutOut.


After logging in to your Wix account (ShoutOut), you will be shown a screen giving your quick instructions on how to use the email builder like as shown above.

After completing it, you will be allowed to lay your hands on the WYSIWYG email editor where you can drag and drop elements, change themes and colors as you want.

Creating a neat email


Clicking on ‘Add’ will give an option to insert the elements like text, image, button, logo, video, link, signup form and mix up of these elements in a layout.

All the other elements can be dragged into the email in the workspace and be positioned. But, the ‘mix’ element is quite interesting feature that inserts a section with a layout mix-up of multiple type of elements in it.

Clicking on the ‘Style’ will give a list of email themes to choose from. All the themes are elegant and graphic rich as I observed. This feature impresses me, with its good and professional looks. You can take look at the ‘music’ theme applied to the sample email in my editor from the screenshot below.


Wix email editor allows you to choose a background of your choice. You not only can choose an existing background but also can upload your own.


If you want to select a background from the preset list, choose one from it and click on it to apply. If you wanted to add your custom background, click on ‘+’ sign and upload your own background for the email.

Hint: Custom background will help you in branding the email in a much better way that a random image.


[Forget the above demonstration of custom image. Well, its just a demonstration.]

Before proceeding to add the recipients, you can preview how the email looks on a computer screen and on mobile screen as well.


You can test the email in your inbox by using the option ‘Send a Test Email’ on the preview screen.


Adding recipients

Clicking on the ‘Next’ on the email creation screen will bring you to the ‘Add Recipients’ screen. You can add email addresses one by one separated by commas or you can import the email IDs from your Gmail account or from CSV files on your computer.


Sending ShoutOut

You will be brought to this screen after clicking on the ‘Next’ button on the ‘Add Recipients’ screen. This screen will allow you to set the subject line, first name and reply email ID to your shoutout.

We will have two options here ‘Send Test Email’ and ‘Send Email’. The test email works as same as it works previously at the phase of email creation but with more customized details at this phase.


If you are sure about everything and ready to send your ShoutOut, just click ‘Send’ to get it delivered to your recipient’s email.

Full features of Wix ShoutOut Email Marketing Tool

I have used a free account of Wix ShoutOut to demonstrate the walkthrough process of email creation. All the features I have shown here will not come in limits with premium subscriptions. Let’s take a look at the features a glance:

Intuitive Editor – The Wix email editor is similar to the website builder’s. You can design an email beautifully as you want just like you used to build a website with Wix. The simple drag and drop tools, background and color customization option need no technical assistance in creating an email.

Custom Signup Form – As we have seen in the walkthrough, we can add a signup to capture leads and subscribers to your business and website.

Easy Contact Integration – You can import all your contacts from your Gmail and CSV files which is a mostly expected feature of any email marketing tool.

Social Media Tools – Wix ShoutOut allows users to share the email link onto social media profiles for better reach. This can even be used to notify your subscribers about the sent newsletter on social media.

Stats Tracker – You can track your sent emails and see how many of them are opening and clicking on them. This stats information can help you make correct decisions in building future strategies.

Responsive Design – The most wanted feature of now-a-day email marketing tool is the responsive designer. Over 70% of the user check their emails on the mobile phones first. Isn’t it enough to talk about the importance of responsiveness here.

Free Templates – Wix ShoutOut offers free responsive email templates for it users. One can simply apply the theme and customize it as wanted.

What should have included?

According to my experience with some of the top email marketing tools, I feel Wix ShoutOut is missing some features which might be added with time in future. The following are the features that this email marketing tool lacks.

Auto-responders – An average digital marketer will lookout for this feature. Because, responding to every email would be a hectic task for any company with large customer base.

Smart Reports – The email stats cannot be distilled with more customization. Reporting intelligence should have been much better in Wix ShoutOut.

A/B Testing – If we talk about smart reports, we should also consider A/B testing for such an email marketing tool. A/B testing helps to work on different marketing goals and reports results.

I expect to see these features coming to Wix ShoutOut very soon.

Whose plate of dish is Wix ShoutOut Email Marketing Tool?

Wix ShoutOut is yet a wonderful email marketing tool which is simple, easy and fast. It would need no technical knowledge at all. Unlike other complex email marketing tools with advanced options that are not understandable by most of the marketing people, Wix offer a better way to send newsletters with beautiful design and simple reporting stats.

If you are marketing person with less technical knowledge and if you are looking out for an email marketing tool that serves your purpose flawlessly, Wix ShoutOut is your plate of dish.

Feel free to share your thoughts about this new email marketing tool in comments below.
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Target Influencers with Content Marketing at IndiPR.com

After content marketing prevailed as the one the most preferred marketing strategy by the businesses, IndiBlogger find it interesting and expanded their blogging forums to a new venture, IndiPR.com where you can find influencers, hire them and get your job done.

This article is for businesses which are struggling to reach out bloggers, internet marketers and influencers with high quality content websites and those with higher ranks.

It takes a lot of time to list out top influencers and their contact details. For a company operating few projects with fewer employees, it would be more difficult to dedicate some of them for research purpose in the tight market scheduling times.

It is better to choose a platform that filters out the best and quality freelancing influencers with the lot of portfolio links (blog post links) shared already since the past few years.


IndiBlogger is one the best renowned blogging forums for Indian bloggers helping them know and connect each other all over the country. IndiBlogger usually accepts the bloggers with genuine and quality content blogs. That means your business have a readily available influencers to write about you.

How IndiPR can help your business?

Businesses launching their new products and services should be taken into the public through media. Blogs are one type of media to spread the information through Press Releases. A press release will be telling people about the launch of new product or service. Businesses of any size and type can have their press release kits published by the specific niche bloggers on their blogs.

Specific niche? Why?

Because it matters!

If your company is releasing a new smartphone, there is no point of reaching out blogger who write about auto-motors. Coming to the point straight, A blogger of tech niche will not be willing to write about the health on his blog and a blogger of autos niche will not be willing to write about smartphones on his blog.

So, it would take a lot time to find out the best influencers of your niche to send the press releases or to contact them for any other content marketing purposes.

IndiBlogger launches IndiPR.com for businesses

IndiBlogger makes IndiPR a business friendly website to get their press releases published by the top influencers. The uploading of the press releases will be automated though the AITE (Automated Influencer Targeted Engine) which proceed the applications from business owners to the influencers based on their rankling and rating. The shortlisted influencers will do the research and publish the press release on their blogs in short time.

The Co-founder & Director of Marketing of IndiBlogger, Anoop Jhonson says, “With a starting budget of just USD $150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”

IndiPR is looking forward to meet companies and businesses with influencers, internet marketers and bloggers of high grade in coming days. In this regard, the Founder and CEO of IndiBlogger adds, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realizing its immense potential.”

If IndiPR stands out, blogger will get a good source to reach out companies and vice-versa.
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Stop Practicing These Dangerous Blogpost Promotional Strategies

“Everything is fine in love, war and blogging” might be the wrong quotation you have read somewhere. That phrase don’t have the term ‘blogging’.


As our experienced bloggers, also the best networkers say that writing only takes 20% of the effort you put in blogging, the rest 80% is taken by promotional strategies. Yes, they are right. Writing blogposts and promoting them don’t weigh same in the opposite pans of the balance. Promotion takes the much mass.


But, to what extent? Should you use whatever the way you can have to promote your blogposts?


You need not to pull all the strings to hit the 80% but hit the main ones harder.




The point I am stressing here is, promoting blogposts should build you stronger network of comebackers and subscribers who would quick visit your blogposts upon publishing. Promoting them vigorously and aggressively will, instead of driving your traffic, will drive them take U-turn from being your blog followers/subscribers.


I have practiced some of these techniques in the past and learnt from the domination of adverse effects on my traffic and engagement rates. I don’t want you to repeat the same and waste your time in learning all by yourself.


If you don’t believe me, read an autobiography, you would understand the proportionate value of time with knowledge.


In this article, I would like to discuss some of such dangerous blogpost promotion techniques that are being practiced by many of the newbies and intermediator bloggers which are failing them in return with unexpected god speed. You would also read the thoughts of renowned and professional bloggers on internet along with my tone. I hope that will help you understand what the world is thinking about these dangerous promotional strategies.


1. Stop tagging unrelated people on Facebook

Who would not do the tagging when it is giving much indirect targeted traffic to our sites in the beginning fantasy days. A blog just born a kid (say days or weeks) would have to wait until it grows up or just have to born up a wiz kid to hit that huge mark.


In English, a blog that is created days or weeks or a month ago should build up proper impression to the search engine bots with consistence, quality, readability and SEO friendliness. Unless you take care of these issues your blog would grow up a ‘special kid’ which needs special attentional practices like tagging which is again the negative shot.


Because blogs are not humans to be shown humanity over their disabilities.


In even simple English, If you wanted traffic, optimize the blog for better readability and take care of content quality. Do the proper SEO and make sure your blog is not facing any issues being crawled up.


Facebook tagging is to notify and mention the presence of people sharing the moment. If someone has asked for a solution that you had come up with on your blog or if you think that particular person should notice this blogpost update, you can tag them.


But it should not be like,


Tag everyone or those who are frequently encouraging you through their likes and comments whenever you post an update.


Tagging everyone would pose a threat of being flagged as spam that you cannot get up again after so long.


Tagging those who constantly encourage you (be them either influencers or normal people) is not necessary. Logically, those who encourage you would encourage you, no matter what, as soon as they see the update running down their newsfeed. A tag about the post might actually disappoint them if no special engagement is asked.


Don’t you think? Step in their shoes and have a thought about it.


I asked Rohan Chaubey about the same and he says,


“For me networking is all about not being hungry for favors and concentrating on how I can be of service to others. This is called “palm-up” networking.


Networking with a generous heart has opened so many opportunities for me. Doing this I've realized that more I support others, the more support I receive.


It's already 2016, the only way to thrive is - establish genuine connections + Turn back to reciprocity.


In my upcoming book "Make People Want You", I've a chapter which talks about networking and reciprocity. And the above ideas were pulled out from there.
Talking about aggressive post promotions, it's a massive turn off for me.


Build things together and you might save yourself from being a self promoter 24 x 7.
Self promotion is appreciated till an extent. Aggressive promotion makes the audience run away.


The game is all about relationships, not transactions. The real players know the value of reciprocity and generosity.”


I asked Nirmala Santhakumar of My Magic Fundas about her experience.Here is what she says,


“Some bloggers wish to maximize the social shares for their blog posts and thus spreading their content in social media at irrelevant places in a frustrating manner. Few other bloggers want to make affiliate sales and hence blindly promote their updates in the inappropriate places. Sometimes they unnecessarily tag the expert bloggers and force them to read their blog posts. I have also been annoyed with the distracting banners, pop-ups and unessential newsletters.


All these risky promotional strategies should be avoided by the bloggers. It would be good to follow some genuine content promotion ways without being annoying the readers and the social followers. Over-promotion is not the way forward and never lets the bloggers earn money from their blog.”


2. Stop aggressive group promotion

Facebook groups give the best exposure of our blogposts to the known and unknown. Fortunately and unfortunately, we have infinity blogpost promotion groups available on Facebook with thousands of members (who are zombies at most).


These zombie members won’t care about yours or my promotions, they just do theirs. On the honesty side, we are also the same most of the times.


Only some zombies like ‘R’ in Isaac Marion’s ‘Warm Bodies’ (Novel/Hollywood movie) get their hearts beating for a second in a week or month and visit your site to read the post (only if that pot interests them).


I don’t mean that Facebook group promotion won’t help you but, not the way you are doing. Find a way to attract the road passers grab your attention and watch your promo, get amazed and visit your site.


Do not let the promotion flow into all the grooves at a time. Build a strategy and shoot them at right time (again strictly no tagging here. Because tagging in groups will bring the adverse effects 10x faster than normal).


Here is what Atish Ranjan of Tech Tricks World says about group promotion,


“Nowadays, most of the bloggers promote their blog posts in various groups to get some referral traffic and get share count increased. I am not against it as I do this sometimes as well. But, if you start posting so many links every hour it may annoy people who are in the group, and due to this reason they may mute the notifications or simply leave the group. That means they stop getting notifications about the new posts in the group that affects your posting because if most of the group members do so, who will see your posts then?

It makes sense.


Therefore, limit the number of postings in various groups. It is even better if you post in the groups that are relevant to your nice.


Now, coming to Facebook tags, I really hate when someone tags me to their post without any significance. If I am mentioned in a particular article, then if you tag me while posting, then it makes some sense. But, if you are tagging me just for the sake of notifying me, it does annoy me a lot. Come on, you are in my friend list already, and I can see your posts in newsfeed so why should you tag? It is spam!!


I hate to be added in Group chats whether it is Facebook or WhatsApp. They don’t do anything for good but annoy a lot. I was added in many such Group chats, and as expected, they end up within a few days.


In short, I would recommend everyone to promote your blog posts in a professional manner which must not annoy your audience and friends because once they are fed up; you can lose a lot of audiences.”


3. Stop creating group chats

Promoting links in group chats is one of the most annoying techniques that anyone would hate to see. I have seen people these days creating groups in the name of their blogs and promoting the links like ‘You-must-see’.


No member of that group chat would have a clue to figure it out the purpose of the group and the links appearing. Sadly, the group contains 90% of fellow bloggers and only 10% of feeders.


Many professional bloggers simply leave the group without saying a word. Because they know that arguing with the group creators would be a waste of time.


The funniest explanation the group creator gives would be rather annoying than his links in the chat. He says that the group is intended to help one another about blogging but he himself continuously posts his blog links.




Here are some basic points that we need to mind before creating group chats and adding people. It is a minimum kind gesture to think of them first.

  1. Group chats help a lot if truly maintained to help each other and push each other. An ideal group created to serve so should only have the members who have shown their consent to stay and be active.
  2. It is much important to ask or at least inform each and everyone that you wanted to add in the group.
  3. Let’s everyone raise a point or express their opinion on the rules set. Always remember that it is your idea of creating the group and adding members. So, respect their consent for staying.
  4. Do not remove members at your choice without talking to them personally if any action needed to be taken against inactive members. You have no right to disrespect their privacy and freedom by adding and removing at your decision.

Saurabh Tiwari of All Digital Trends shared his bitter experience with the attention-hungry promotions.


“I know everyone blogger want more and more traffic to blog/website, but these days bloggers are following unprofessional ways to get traffic.


I recently saw some fellow bloggers create WhatsApp groups with their blog names and if add people to the group and they used to share posts even the group is not entirely particular about their blog and even they used to share blog posts in irrelevant conversation. One thing more you are not allowed to share own post in that group, this is the guideline from group owner whether they can.


Also, Some Fellow bloggers Join many Facebook and Google plus groups and whenever they wrote a post they used to share the post in all the Groups that they have joined even the group is not related to the actual what the post is? And some used to Tag, their friends who have huge number of friends on their friends list and moreover, they ask their friends to share the blog post link in their timeline and if anyone asks the question in any groups or else in any conversation chat then they used to share the blog link even the post is not about the exact question is and all these promotional strategies is to get traffic which converts money, and this is Dangerous Promotional strategies for me because this may lead to users dissatisfaction regarding your blog even you write a great content for them.”


4. Stop promoting in personal chats

If promoting in group chats is trending method, promoting in personal chats is a classic of all the dangerous techniques.


Promoting here I mean posting links in the chats purposelessly.


If the person is not concerned with the topic of the blog post, if he hasn't asked you for a solutionary blog post, if he has nothing to do but just read it for god sake, do not recommend it to him to read. It might bring you a visitor and a page view, but you could lose a wonderful friend in your digital network.


Personal chats are to be personalized. Just because he praised you in his status update once or in a personal message, doesn’t mean that he will have to read each and every future post of yours.


Just think, if he really wanted to read your future posts, he would subscribe to your blog updates or at least ask you for a subscription channel. If you think there is a logic in this point, applaud in your comment below.


Swadhin Agarwal of DigitalGYD think the automated personal spamming is killing the life in promotions. Here it is in his own words,


“Automated group spamming, Facebook chats, twitter automated DMs have now come up as the evil outcome of social media these days. Whenever you follow someone on twitter there comes a rather unwanted and annoying DM to download their free eBook or check out a affiliate product.


If this was not enough, people nowadays have explored even more funny and intrusive ways to spam users through personal messaging platforms.


There are ways in which you can access people’s mobile numbers and add all those unrelated folks to a whatsapp group where only the owner rants his songs. This is annoying when you receive multiple notifications throughout the day and when you wake up you see you have 1288 unread messages from group “ultimatespam”.


Tagging on Facebook is another nuisance. People tag 100s of other people literally begging for likes to their profile picture. Some newbies are so adamant that they tag 50-60 others on their blog post shares and you literally carry the burden of the notifications.


Recently, someone tagged me and 83 other unrelated people in one status inviting us to visit some other blog post of his. When I reacted saying it was not cool and please don’t tag me. The smart guy instead of apologizing me, turned to say if you have problem why you don’t turn off tagging in your settings.


I was stunned by the shamelessness. I mean it’s like we gonna carry weapons, we gonna carry knives, if you have problem why don’t you wear clothes of steel and roam.


Being a social media enthusiast, I would take this opportunity and say that, please refrain from doing this. This is not a technology that will take you far. Instead of trying shortcuts, intruding their privacy and pissing them off why don’t you engage with those people? Talk to them, chat with them and discuss work with them.

This will help you build better relationships and lasting impressions.”


Susheel Karam of Digicular also had a bitter experience with personal message promotions. Read his story in his own words,


“I had experienced people using the worst ways to promote their content. Some of them being sharing posts to irrelevant Facebook groups, Twitter mentions, Google+ mentions and so on.


The two of most worst of them are

1. Twitter - People follow me, if I am interested and follow them back, then they unfollow me. This is cheap trick of gaining Twitter followers.


And there are some unknown people mentioning me in their  tweets just to make me click the link in their tweet.


2. Facebook PM - Blogging is all about community, so when a fellow blogger sends you a friend request we will probably accept them most of times even if don't know them well.

But these people make wrong use of it. They tag in each of Facebook posts. And they just send personal messages with a link to their blog post and ask us to read, comment, share.

Unless they have some blog post to share they never message you.
If you look at their chat, all you can see is a bunch of links. Even Rohan faced similar situation.


The only advice I would like to give to fellow bloggers never show such Robotic behavior.

Always keep in mind that you are a human and the person on the other side is human too. So behave in the human way and try to build true relationships, not to get page views.”


5. Stop using auto promoters

Auto promoters are of two kinds, one kind is to automate the social media promotions with time. These actually help us to post on multiple social media channel at once and also help us schedule the promotions as per our time requirement.


The second type is to promote in multiple groups and chats automatically equaling the spamming activity. These tools spam in every joined and un-joined group even though you have no permission to post in it.


Now, tell me a thing. How many times have you seen the same update in every other group you have joined in and how many time have you thought of reporting it as spam? The other feel the same too.


The aggressive promotion that we have discussed above will also be mis-considered as group spamming sometimes.


Who would like to see the same post titled, “cheap mangoes for everyone” in every other group named, “Programmers lobby”, “Bloggers SharePoint”, “Bike mechanics adda” and so on?


Yes! You are thinking it right. It is a pure spam.


I asked Mi Muba of Be A Money Blogger about the auto promoters and here what he thinks about them,


“Your every promotional strategy will fail if you do it inorganically that means completely relying on any automated sharing tool or doing manually but just for sharing and nothing more. Now online world has become just like offline world where you need to stay on place where from you want any support. If are not organic on any place in online world it is just like you are in a meeting in offline world where you sit silently, share your views and go away from the room soon after the meeting is finish and hope people would remember you and recognize you in next meet. So be organic, be friendly, first listen to others and then make them listen to do meaningful promotion on any online place be it social media, social bookmarking site, forum or any other community get together.”


6. Stop sending newsletters to non-subscribers and unsubscribers

Email marketing is not dead. There are some top email marketing service providers online that not only help you send beautiful emails to your subscribers but also help you manage the marketing reports for your campaigns.


It is always okay to send good informative emails to your subscribers as they are willingly subscribed to your channel for so. But, how good and ethical is it to send the emails to the non-subscribers?


If “C’mon Sasidhar! That is called advertising” is what buzzing in your head, answer me this question. How many times have you felt like spamming those Dr. Batara’s hair growth treatment emails in your inbox(es)?


Advertising is targeting audience who show some interest towards such products or services. It is not promoting an iPhone SE to the caveman. neither he knows the value nor he cares about your promotion and at worst, you will get spammed.


Email service provider like Gmail intelligently move the emails received from a particular spam reported email ID for other users also. This in turn blocks your reach to your target audience.


7. Stop mentioning people in your statuses for personal messages

Personal messages and general news feed like updates are differentiated and protected with privacy rules for a reason. Don’t you think?


What’s the point of mentioning people to suggest something or to say something that has to be said in personal? Let me demonstrate how awkward the statuses appear.


“Hey @John! I accidentally dropped your toothbrush in bathroom. Here is guide to buy a new one http://www.toothbrushsuperhero.com/how-choose-tooth-brushed-when-dropped-bathroom.html”


“Hey @Jessica, I saw your spoiled eye makeup when you were leaving home to party. I didn’t say it to you because I thought I could give you a guide to correct it. Here it is: http://theworldgotsaved.com/eye-makeup-guide.html”


Now tell me how fair these look?


(Please don’t laugh alone. Hit the share button and let your friends know about it.)


Sometimes the personal messages mess-up meanings completely. Naveen Kumar of F5 The Refresh shares an example that he had experienced. He even demonstrates how the spamming is propagated. Read this,


“Yes, I agree with you that these days’ people doing so much spam.

Let’s begin with Facebook, people trying to get traffic to their posts by tagging a lot of people in their post without any sense.


Sometime, it changed the whole meaning of status. Before few days, I saw a post. Someone updated her status “It’s time to sleep” and tagged around 75 peoples. Now think, will it make any good sense? Its sense goes something like that she is sleeping with 75 peoples. LOL! Really!!


So we should stop tagging our friends unnecessarily in our post to avoid such nonsense meanings.


Bloggers using automotive tools for sharing their posts in groups on one click. Even you can’t able to get traffic from these groups then why you are sharing in those groups. Just for social signals. These don’t have any value.


If you want to get high quality social signals and wants to make your brand value, share your post in relevant groups and engage with your audience. I think, this is the only way to spreading your post on the social media groups.


Another technique people often use is sending URLs in direct messages. This is so irritating. Let me tell those people who are using this cheap technique, your ID can be disabled very soon as soon Facebook will detect the spam.


Let talk another social media platform like Google+ or WhatsApp or another mobile apps. In Google plus spamming is so easy. Anyone can easily join any community and share their urls in those communities. They never check the relevant communities, they just check the number of people in the community and share the URL.


There is another technique used by blogger. Bloggers are using any erotic pic of girl or something like this in their feature image and share on social media in the hope of getting any click.


Most popular trick of spamming is giving offers. Like A 4G Network company giving you 1 month free 4G internet and 350 INR. Just register yourself here: http://goo.gl/0sigFp (Don’t forget to click here, you will really win something amazing)”


Do not force people eat what you make

Not everyone eat the same food. You can’t make an Indian eat Chinese snake soup. Just promote them the way that no one finds it a spam or irrelevant in that channel. Build a proper strategy to build a network of your own. That is of course what the experts and fellow bloggers say.


May be I should end this at some point or else it would become a book as it has crossed already 4000 words by now.


A healthy promotion should not be a obsession to drive traffic. It should drive you loyal readers, subscribers and fans who desperately wait for our next blog post.



I’d like to thank Rohan Chaubey, Nirmala Santhakumar, Mi Muba, Swadhin Agarawal, Saurabh Tiwari, Naveen Kumar, Susheel Karam and Atish Ranjan for voicing their opinions and suggestions regarding the topic of this article. They add true value to the post and help the readers understand the importance.


I hope this long post with the opinions and advices of professional & fellow bloggers helped you understand why it is dangerous to promote blog posts in such ways. If you think I missed any point to mention, please share it in comments. Your opinion or experience adds a value to it too.

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