Amfas Tech | Technology, Blogging & Internet Marketing: Blogger Basics

Blogger vs. WordPress: The Debate Ends Here

This is not going to be another discussion or conclusion saying that there are pros and cons with both the major blogging platforms. I would like to take you through can-dos and can’t-dos of both the platforms and at the end you will find solid reasons to stop comparing apples with oranges.

 

One of my blogging friends, +Rohan have gathered opinions about this from expert bloggers and revealed some facts in his myth bursting blog post. Though, the conclusion ends up in ‘have-their-own-benefits’ tone.

 

Before we really compare these two blogging platforms, let’s talk about what are concerned to bloggers at most.

 

bloggervswordpress-debate-ends-here

 

Bloggers generally worry about,

  • Design of the blog
  • Its SEO capability
  • Its technical feasibility
  • Control

Talking about design

When it comes to design, there are some myths in blogosphere about these two blogging platforms. Let’s burst them.

 

#1 Blogger have no good themes available compared to WordPress

Yes! WordPress have beautiful themes available on the web but, it is not really true that Blogger don’t have any such. Every template/theme that is available in WordPress is copy-designed to Blogger and vice versa.

 

Even blogger have beautiful templates available these days since responsiveness is taken as a SEO signal.

 

#2 WordPress themes can be customized, but not Blogger templates

This is totally a myth. Any template or theme can be customized unless it is a limited version. Designing has nothing to do with the comparing as it depends on the skill of the designer. The template of Amfas Tech is an example of how better that we can design a blogger template than we could imagine.

 

The worst consequence of believing this myth is, people not even try to change the design or test how better they can customize a template before they take a decision to switch to WordPress.

 

#3 WordPress themes are expensive but Blogger templates are available free

This is also totally a myth. The reason why WordPress themes are expensive and very few of them are available for free is that the lack of people who have knowledge in PHP where as there is no need to have the knowledge of any other technology other than HTML, XHTML, CSS and JavaScript for designing a Blogger template.

 

So, there available more free beautiful templates for Blogger compared to that of WordPress.

 

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So, it is clear that there are no differences between these two blogging platforms regarding the design and it is dependent on the creativity and skills of a designer.

 

Talking about SEO capability

If there is something a blogger would care equal to content, it is nothing but search engine optimization(SEO). If there is a fight between two different blogging platforms, there would surely be the ‘SEO’ as a metric.

 

To the question, which is the most search engine friendly platform? I’d say ‘human(blogger)’ as an answer. Both the platforms have their slots and knobs to handle SEO in a better way. We cannot compare any two slots or knobs of two different platforms at once. Because, they work the same way.

 

In fact, there are some myths regarding this point. Let’s burst them first.

 

#1 WordPress can provide better SEO than that of Blogger

The reason behind people saying this has a strong involvement of one of the best features of WordPress, the ability to install plugins.

 

A plugin is nothing but a packed snippet of code that automatically installs into the code and also updates periodically. Blogger lacks this feature and no Blogger widget automatically updates unless intervened manually.

 

An SEO plugin can do the cooking for you with WordPress and in which it needs a manual involvement in Blogger. This doesn’t mean that WordPress can do better but can do it in easy way.

 

If you know about optimizing the blog in a right way, it doesn’t matter what platform you choose. Blogger is no less powered than WordPress. All it matters is the SEO knowledge of the person using it.

 

As there available different plugins for WordPress, there are chances to optimize a WordPress blog using different strategies. Because, every plugin differs form one another.

 

Talking about technical feasibility

Talking about the technical possibilities, both the platforms are good enough to allow third party code into their templates. They both allow CSS, JQuery and JavaScript which are the basic technologies needed for coding any interactiveness on a webpage.

 

In WordPress, there is an advantage on the other side of technicality, that is the PHP an MySql. You can build your own applications using a front-end technology like PHP and a back-end technology like MySql on a WordPress site which is not possible in Blogger.

 

Though you have this wide possibility technically, not all WordPress users use it to its best. Many of the WordPress migrators don’t even know this fact yet.

 

In Blogger, there is a possibility to embed your own scripts and applications built using JavaScript and JQuery technologies. But it is not possible to connect your blogger blog to any of the database servers.

 

If you wanted to use any dynamically storage management with Blogger, you can achieve it by using Google docs and sheets. You can build apps that saves the data into Google sheets which is also we have discussed in the past.

 

Technically, we can also use Google docs and sheets in WordPress applications but we cannot use database association with blogger. This is where Blogger stays behind.

 

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As the WordPress sites are self-hosted by the user itself, he has the flexibility of increasing more space on the server. Also he can host as many sites as he can in his own server space.

 

Where as in Blogger, it is not possible to host any other site or application as it is owned by Google.

 

Talking about the control

As it is being said, users can have full control of their own WordPress site. That means you can keep it or remove from your server space and there would be no intervention of anybody in this regard unless some factors.

 

However, there is a shortcoming of this flexibility of control. WordPress blogs are more vulnerable than that of Blogger blogs. Where as it is as hard as hacking a Google account with Blogger. You won’t get your blog in someone’s hands unless your co-admin removes you or Google removes your blog in case of blogger.

 

Will Google remove Blogger blogs without notice?

 

This is one of the most famous myths believing in which why ‘Bloggers’ are migrating to WordPress. The problem arises with the lack of knowledge about the terms and conditions of that concerned platform and web.

 

When creating a Blogger or WordPress blog, we would go through ‘I accept’ thing at first which is just ticked ‘Ok’ without reading a word from it. Isn’t it? Generally, it may not appear while using platforms but will appear while creating ‘Google’ and ‘WordPress’ accounts.

 

It would be mentioned in there that if the sites entertaining any of the explicit, porn or hatred speech and etc.. content is found then it would be removed from the web without any prior notice. So, if you are not thinking about creating content that violates the policies of that respective platform, you may not have to worry about this.

 

Even WordPress is not safe in this regard. Not only Google, other major search engines may remove any blog from their databases that violates their policies.

 

It is better to take regular backups of your blog/website to avoid major damage when it is hacked or removed.

 

Is ‘Blogger’ for me? Or should I choose WordPress?

Is ‘Blogger’ for me? Or should I choose WordPress? This is a million dollar question that is worth more than ‘Blogger vs. WordPress’ discussion. The following answers might not impress you but will help you decide if it is Blogger or WordPress that is best for you.

 

If you new to blogging, it is better to start up with Blogger and flourish your passion for it. Later, after learning so much from it, if you wanted to have more features on your blog like you own applications and third-party help in organizing your content, you can then think of migrating to WordPress.

 

If you are just a blogger, where you just write blog posts on your blog, get handsome traffic for them and wanted nothing else from it but design, stick with Blogger as there is a feasibility of customizing the design of your blog to the extent you wanted it.

 

If you are an event blogger, there is no need to buy hosting and struggle setting up WordPress. Blogger can do the work better for you. Didn’t you read my last blog post about an event blogger making $6000 in just 5 days?

 

If you are not a techie, it is better to get along with Blogger where as you may not able to utilize the full-use of WordPress without any knowledge of coding and SEO.

 

If you don’t find any need of extended functionality, you can happily stick with Blogger and enjoy the possibilities of it.

 

If you are not earning enough, keep the migrating-to-WordPress thoughts aside. Because you might have to spend 4 times more money for hosting of your WordPress blogs. And the migrating-to-WordPress will help you earn more are all fairy tales unless you know the real strategies.

 

So, which is the best platform?

You cannot compare apples with oranges or dogs with cats. ‘The best’ is awarded based on the purpose you are starting up your blog. I cannot conclude as I might do it by keeping something on mind towards the platform I personally liked so far. For example, I could say WordPress because I liked its technical feasibility to showcase apps that I develop. Or I could say Blogger as I expertise more in it than in WordPress. The best comes with the purpose you use it for.

 

You can use a knife to cut vegetables but cannot consider it ‘the best’ without knowing its possibilities drawbacks.

 

The same way,

 

You cannot use a sword in war and consider it ‘the best’ without knowing its possibilities and drawbacks.

 

The fact is knife cannot do what a sword can and the sword cannot do what a knife can.

 

Hope it tells it all!

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Working with Language & Formatting Settings | Blogger Basics

Language and Formatting settings in blogger are out numbered compared to Post & Comment, Mobile & Email and Basic settings that we have seen so far. Because these settings will not affect your blog that much.

 

Choosing Language & Transliteration

Language:

language-settings-blogger

 

Language of the blog is the language in which you want your blog appear. This doesn’t change the language of your blog posts but changes the language of the blog interface for a reader.

 

For e.g., If the language is set to ‘Chinese’, the blogger interface will be shown in Chinese. That means the text that is not related to our blog posts will be turned into Chinese and it will not affect out blog posts at all.

 

what-changes

 

Transliteration:

Transliteration is a feature that allows you to write in your blog in your own language with the English keyboard. This works the same way the Microsoft’s Language Indic Tool works.

 

To make it simpler to understand, it is how you SMS in your own language.

 

For e.g., Kaise ho?(means ‘How are you?’ in English)

 

Learn how transliteration works in real time from this link.

 

Formatting:

Formatting is not what actually it sounds like. It is related to time zone of your blog. You can set a time zone  that will display date and time  accordingly on your blog posts.

 

formatting-blogger-settings

 

Time Zone – Sets the actual time zone of the country you are living in.

Date Header Format – Sets the format of display of date and time on your blog posts.

Timestamp Format – Sets the timestamp format when you publish a post.

Comment Timestamp Format – Sets the timestamp format when someone comments on your blog posts.

 

So that’s it for now and isn’t it simple to understand? I recommend you to read the rest of the Blogger Basics too.

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Working with Mobile & Email Settings | Blogger Basics

Blogger platform allow blog owners to write on their blog(s) through mobile device or email. That means you don’t need to have your computer or laptop with you every time you wanted to post something.

 

To enable blogging through mobile, you need to add your mobile to your blog.

 

Posting through mobile

Go to Blogger Dashboard > Settings > Mobile & Email > and then click on Add mobile device to authenticate your mobile for posting on to your blog.

 

mobile-verification

 

You can verify your mobile either through SMS, MMS or Email. Once your mobile device is verified, you can start posting on your blog through it.

 

Limitations while posting through mobile

However, there are some limitations while blogging through mobile. They are as follows:

  1. You can only send pictures of size below 250KB. Any further size sent would be bounced back with a message asking you to try again.
  2. Only text and images can be posted.
  3. General data charges apply.
  4. You can choose to post through only from text-message. Google won’t charge you any extra cost.

Hints:

  • To disable text message replies, SMS STOP to BLOGGR(256447).
  • To cancel your device registration, SMS UNREGISTER to BLOGGR(256447). You can choose to re-register with the same blog or may register with another blog if you wish.
  • To get further support from mobile-blogger SMS HELP to BLOGGR(256447).

For more official information on blogger-mobile, visit this link.

 

Posting through email

Posting using email, also known as Mail2Blogger allows you to publish your posts through email. You have to create a secret word to make an email ID that should never be shared to anyone.

 

posting-through-email

You no need to verify any device here as the secret words authenticates your identity over the blog. So keep the ‘secret email ID’ a secret.

 

Publish email immediately – Publishes your post as soon as it receives.

Saves emails as draft posts – Saves your posts as drafts so that you can review it once and post it later.

Disabled – Will keep the email feature disabled.

 

It is better to save the posts as drafts as you can optimize the article for search engine optimization later. Also it is better to keep it saved as draft rather than getting it published in case of hacked

 

Limitations while posting through email
  1. Only text and images can be posted.
  2. Can send images of bigger sizes(up to 10MB) directly.
  3. General data charges apply.

Notification Emails

Comment Notification Email – You can add up to 10 email IDs of yours and other admins of the blog to get notified when you get any comment on any of your blog posts.

 

comment-notification-email

 

Email Posts to – You can add up to 10 email addresses to get updated with an email, when posted anything on the blog.

 

Isn’t it that simple?

 

Also read all other Blogger Basics tutorials.

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Working with Post & Comment Settings in Blogger | Blogger Basics

Post and Comment settings in blogger gives you control over the posts and comments in your blog. You can limit the posts on the homepage, design or specify a particular posting template common for each post, change comment acceptance and display settings on your blog.

Unlike the basic settings, the post & comment settings have less impact on the entire blog’s visibility. Let’s take a tour of ‘Post & Comment’ settings of your blogger blog.

Post Settings

Show at most
You can set/limit the visibility of number of posts on your blog’s homepage. To do so go to Settings >Post & Comment >Under Posts, enter the number of posts to be displayed on the main page, in the field ‘Show at most’.

post-settings

You can also choose between the ‘posts’ and ‘days’ associated with the number you have entered.
  • If ‘posts’ is chosen, the number of posts will be displayed on the homepage.
  • If ‘days’ is chosen, the posts posted in that number of days will be displayed on the homepage.

posts-days-blogger-settings

Post Template
If you are posting certain format of posts on your blog, you can predefine a posting template. This will help you not to format your every post in a certain format every time.

You need to have an of HTML,CSS and JavaScript to design your own posting template.

Showcase images with Lightbox
Setting it to ‘Yes’ will open images in a blog in a focused environment with black out-focused background, when clicked.

Setting it to ‘No’ will open images in the blog in a parent tab of the article page normally.

Comment Settings

Comment Location
Comment location setting defines the position of the comment system on your blog.

comment-location-blogger-settings
  • Setting it to ‘Embedded’ displays comments under the posts.
  • Setting it to ‘Full Page’ displays comments in a full page.
  • Setting it to ‘Popup Window’ will show comments in a popped up window.
  • Setting it to ‘Hide’ will hide comments on your blog irrespective of the show/hide settings that are set while composing a post.
comment-settings-blogger-settings

Who can comment?
You can set the privacy settings for your comment system on your blog. You can allow everyone or some specific members by choosing the options available.
  • Choosing ‘Anyone’ allows anyone comment on your blog posts. It also allow anonymous users to comment.
  • Choosing ‘Registered User’ will only allow registered users to comment on your blog posts. One has to login with the accounts available to show their identity before making a comment.
  • Choosing ‘Users with Google Accounts’ will only allow those who have Google accounts. One has to sign into his/her Google account before making a comment.
  • Choosing ‘Only members of this blog’ will only allow authors of the blog to comment.
Comment Moderation
You can control the spam comments on your blog by keeping a watch on it.
  • Setting the comment moderation to ‘Always’ will not publish every comment made by your blog readers. You’ll have to review it and allow it to get it displayed in the comment section
  • Setting the comment moderation to ‘Sometimes’ will not publish the comment that seems spam for the commenting system or when it is made by a low reputed commenter. You can then review it and choose to allow/remove it later.
  • Setting the comment moderation to ‘Never’ will allow any kind of comments and you can only choose to delete or show them after they are published. If once the published comment is deleted, it will show ‘the comment is deleted by the admin’ message at the comment location.
Show word verification
Setting word verification to ‘Yes’ will ask to verify a captcha code before they submit a comment. This will help your blog get rid of automated comments made by spammers.

word-verification-blogger-settings

Setting word verification to ‘No’ will not ask to very captcha code. This is vulnerable and may get spam comments.

Show Backlinks
Backlinks are the links that are linked to your articles. We’ll talk about them more precisely in advanced tutorials. Let’s just make it short for now.

show-backlinks-blogger-settings

To show up the link that are linked to your blog posts, set it to ‘Yes’ otherwise set it to ‘No’.

Comment Form Message
You can write any instructions for your readers who are  about to comment on your blog posts just like I have written in the following screenshot.

commnet-form-message-blogger-settings

That’s all for now

I hope you got an idea about ‘posts & comments’ settings of your blog. Go to blogger basics tutorials page and learn blogging with blogger right from start.

Have a good day! :-)
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All About Basic Settings of Blogger Blog | Blogger Basics

Before you start learning about ‘Basic’ settings in blogger, you should be aware of the term ‘Search Engine Optimization’ also called SEO shortly.

 

Search Engine Optimization is nothing but optimizing your blog according to search engine guidelines to increase your blog’s visibility on search engine results page(SERP).

 

Setting up your blog

 

Ok! let’s start with the basic settings.

 

To get started with the Basic Settings, go to blog’s dashboard and navigate to Settings > Basic.

 

Basic

Title – Title is the name of your blog and you have already given it while creating a new blog.

 

Note: It is strongly recommended not to change the title of your blog so frequently(i.e., more than 2 times in an year). Frequent changes to title might not only confuse search engine algorithms but also confuses your readers. So do not cast away with amoebic changes.

 Basic-settings-blogger

 

Description – It tells you what your blog is about. It generally appears under the title on the blog. It is not the description that search engine takes as description but it only helps for your readers understand what your blog is about.

 

Privacy – Blogger gives you control to set your blog open for search engines to crawl or not.

 

list-on-search-engines

 

You can choose to list in or out your blog in search engine results as well as in Google blog listings.

 

publishing-basic-settigns-blogger

 

Publishing

Blog Address – Blog address is the URL of your blog with which it is accessible through the web bowser. You have already chosen the URL while creating a new blog.

 

Note: It is recommended not to change your blog URL ever unless there is a dying need to do so. If the URL is changed, not only the search engine but also your readers would confuse and you may loose them permanently.

 

Permissions

Blog Authors –  You can add up to 100 authors for a blog. Also you can give administrator privileges to any number of authors under the limit.

 

permissions-blogger-basics

 

Blog Readers – You are blogging, that doesn’t mean your blog should be open to public to read. You can choose your own readers by invite or can limit its access to blog authors only.

 

blog-readers 

This is all about Basic Settings. If I missed anything in it or you have any queries about it, please comment below and I’ll get back to you as soon as possible.

 

Read all Blogger Basics tutorials.

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Installing & Customizing the Blogger Template | Blogger Basics

Hoping that you played well with your layout of the blog, I’d like to move on to an interesting part of blogger basics in this tutorial i.e., the installing and customizing template. By default, while creating a blog in blogger, you will be asked to choose a template for it.

What is a template actually?

A template is nothing but a layout and design of your blog. For example you can see the design of amfastech.com with a layout(refer working with layout of your blog, if you are still in confusion) and some colors as per our requirement.

A template of a blog is not just a design and layout of your blog but is a impression maker for the visitor of your website. A template is advised to be as visitor friendly as possible.

Installing a template to your blog

Your blog that is created earlier will be having a template that was chosen at that time. You can change edit or tweak your template(as far as the template designer permits to do so, in case of external templates) anytime.

Blogger will avail some default simple templates for bloggers in the sack. You may choose to install one of them or an external one. Let’s get started with installation of default templates.

Installing default template:
To install a default template on your blog,

Step 1: Sign into your blogger dashboard and click on Template.

dashboard-template

Step 2: Scroll down to see the default templates that are available. Choose one from the list and click on Apply to blog link you can see under each template when mouse hovered.

Just a minute! – When we are talking about default templates in blogger, we should also talk about dynamic templates which is one of the blogger’s X-factors.

Dynamic templates are not like static default templates. They can be change at user end, that means your visitor can change the template according to the style and design that he finds comfortable with. The general dynamic template styles that are available at the visitor end are Classic, Flipcard, Mosaic, Sidebar, Snapshot and Timeslide. However, you can set the default view of the template when first loaded on the browser. The installation process of dynamic templates is no change compared to the process said above.

Customizing default template:
Customizing a default template needs no programmer or web designer skills. To customize a template, go to  blogger dashboard >> template  and click on Customize button.

customize-button

It will take you to the template customization control panel where you can change the look and feel of the template including the widths and layout.

template-customize-control-panle

Each change you apply to the template will be reflected in the preview panel at the bottom.

When you are done customizing as per your needs, click on Apply to Blog button and Back to Blogger.

apply-to-blog

Isn’t simple?

Let’s see installing and customizing the external template.

Installing external template:
The reason why most bloggers go for external templates is that the default templates are the same that are being shown since ages. So as to make the blog look trendy and to give it an eye catching look, we use external templates.

Find a template in Google and download it to your computer. A blogger template would generally be in the format of XML and the template file will come with the .xml extension.

After downloading a template, you should backup your existing template of your blog for security reasons and install this new one.

Backing up your template:
To back your template go to dashboard >> template >> click on Backup/Restore button.

backup-template

It will then popup a new screen showing a Download full template button on it. Click on the button to download the backup of your template and save it somewhere safe on your computer.

download-template

Installing a new external template:
After done with backing up, we need to upload the downloaded template’s .xml file to your blog. To do so, click on the Choose File button and select the .xml template file.

uploading-template

Now you can see the Upload button being highlighted after the .xml file is selected. Click on the upload button to start uploading the template. You can see a ‘processing’ animation while the template is being uploaded.

uploading-template

Now click on View blog button to see your blog with a new template. You can adjust the layout and play with the gadgets as you want.

view-blog

You can also customize the template from the blogger’s template customizing control panel. But you can’t get full control of your template if it is an external one. You have to have an idea of HTML, CSS and JavaScript to edit the template with Edit HTML option. As we are discussing about basics here, I’d recommend you to go with the customize option or else you may scrap your site that may need an experts assistance then again.

So, this is how to install and customize the template for a blog in blogger. We’ll get to know about customizing the template in coded view in advanced tutorials.

Go to Blogger Basics Index Page.
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Working with Layout of your Blog | Blogger Basics

Creating amazing blog posts and informative pages won’t help your blog get visitors attention unless its layout is neatly designed and sorted out. If there are no visitor attracting elements on the page, there is no question of managing comments. If there is no interaction on the blog, there would be no question of working with traffic stats.

 

My point is that having a perfect layout can only help visitor or reader of your blog navigate through the content on the page easily and can respond to the views you have written.

 

Elements in the blogger layout are called gadgets. You can add gadgets that are already existed or your own. You can simply change their position by dragging them over the layout.

 

blogger-layout

 

The layout of the blog is classified into,

  • Header
  • Body
  • Sidebar(s)
  • Footer

Header

Header, as the name suggests, positions at the top of the page as you can see in the following screenshot. Header contains details like blog title & description, navigation menu and breadcrumbs etc.

 

The other custom elements can also be added to the header part for the website in the form of gadgets. The must-have elements in the header space of a ideal blog are title & description and navigation menu. All other elements are optional.

 

header

 

Body

Body of the webpage is where your articles(blog posts) appear. In other words, this is the space for your articles to be shown. The width of the article space depends on the whole width of the outer wrapper. The article space should adjust along with the width of the sidebar(s) or else the layout would look like overlapped one another.

 

layout-body

 

Outer wrapper! sounds new?

Outer wrapper is the total width of the blog considered in designing the layout. All the elements on the page would be positioned within the outer wrapper. In other words, it is a container that holds all the elements of a layout.

 

Sidebar

Sidebar, as the name suggests positions at either of the left or right side of the wrapper. It is where the gadgets appear at most. You may have one or two sidebars or even more than two in some cases.

 

sidebars

 

In fact, placing right gadgets in sidebar increases the user interaction with the blog. For example, placing a ‘popular posts’ gadget in the sidebar would get visitor’s attention over the top trending posts of your blog.

 

When it comes to advertising sidebars are best fit for ad units to get visitors attention. Ad spaces in the top positions of sidebars have more demand than the lower ones.

 

Footer

Footer, also as the name suggests positions in the bottom of the website. It is one of the crucial elements of the website. A footer is generally used for placing the service, download and attribution links.

 

footer

 

For example, take a look at the screenshot of the footer of Microsoft site.

 

microsoft-footer

 

Also scroll down to bottom to see the footer of our website, amfastech.com.

 

Each and every gadget on any part of the layout can only be added if there is a possibility of adding it. To code a layout design of your website, you should have a better idea of web programming. As this tutorial is designed for starters, I would suggest you play with layout now and we’ll see about coding a custom layout in advanced tutorials.

 

Read all blogger basics tutorials now.

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Ways to Earn through Blog | Blogger Basics

So far you have learned how to create a new blog and also how to create a blog post and manage some aspects of the blogger blog’s control panel. Today’s lesson is very important and is the reason why most of the people want to start blogging.
 
Besides having a blog for yourself and sharing your ideas and knowledge in it, you could earn some money from it. You can make money through you blog in many ways. Before I list them out one by one, I would like you to remember the fact that you can only be successful in blogging career until you love it. Blogging is not that writing up some jabber and quick publishing it. It is about creating the content that is unique and most irrelevant to others.
 
make-money-blogging
 
Blogging is about:
  1. Creating unique and interesting content.
  2. Learning from previous mistakes and re-correct them and mostly about
  3. Having patience.
SEO plays a major role in helping search engines find your blog on the web and follow updates. You can’t become a professional in one or two days of hard working. You should be re-correcting your mistakes and implement the knowledge on your blog time to time.
 
Ok that’s enough for motivation I think! let’s skip into the topic now, ways to earn through blogger(actually the blogger blog).
 
Earning online is different but is the similar to the way you earn in real world. You can engage all your time in a day on blogging or just few hours.
 
Remember: the more time you engage on it, the more are the chances you could earn handsome amount. Many bloggers are turning into professionals now-a-days, spending full time on only blogging.
 

Earning through Google AdSense

If you are creating wonderful content and getting a lot of traffic to your blog, you can apply for Google AdSense, which is an inspiration to most of the bloggers. Google AdSense is the best CPC program in the world. There is no other program that pays better than Google AdSense in this blogosphere.
 

What is Google AdSense?

Google AdSense is a contextual advertising program owned by Google. This program allows publishers(bloggers) to display ads on their blogs and pays them for it.

 

Why Google pay us?

Advertisers want to promote their products or services on the web. When they contact Google for that, Google shows them Ad spaces on the blogs and websites which are AdSense approved. Advertisers bid for the Ad spaces on your blog and the winner’s Ads are shown on your blog. As you are allowing Google to show up Ads for the incoming traffic, you are paid for it. It is like renting some space on your blog to show up ads and you are paid the rent.

 

AdSense is not just renting space on your blog, it is much more than that. As you are a basic blogger, I would suggest you not to go deep now itself. You’ll understand about AdSense and how it works slowly when you are blogging.

 

Read these following articles to know much about AdSense basics:

Earning through Affiliate Marketing

Affiliate marketing is the second best source of income for bloggers. Those who got their AdSense applications rejected would like to go with affiliate marketing as a second choice.

 

Digital marketing has revolutionized the eCommerce industry. Affiliate marketing is one of the direct witness for its growth. So what is affiliate marketing?

 

Affiliate marketing is referring a company’s product or service to customers from your side. When the customer buys the product or service, you will be paid some commission. The earnings are up to your potentiality of referring products and services to a customer. The more you refer and make them buy them, the more commissions will you get.

 

Affiliate marketing can also be done along with the Google AdSense. You can earn in dual way by having AdSense on one side and promoting products and services on other side.

 

Remember: You should not place AdSense ads on the pages with only affiliate links. It is against their policies. Be smart!

 

Earning through paid reviews

Paid reviews is what exactly it sounds like. You will be paid for reviewing a product or service offered by some other company.

 

You should be careful if your are doing along with the AdSense. No invalid backlinks should be given to the sponsor’s website or product. Stay with AdSense policies.

 

Earning through selling Ad space to direct customers

You can also make you earnings through blog by offering Ad spaces on it. Catching direct customers might be a little difficult unless you are getting huge traffic. Huge traffic can bring you flooded proposals from advertisers. Not only that, low traffic blogs won’t get approved for AdSense.

 

The benefit of selling your own Ad Spaces is that you can set the rates for the positioning of ad and for its various sizes. Unlike Google AdSense, you can get your payments on scheduled times.

 

Ad Spaces can also be sold with these following websites. These handle the risks of payments and acts a good medium of contact between the advertiser and publisher.

 

The websites with which you can sell you ad spaces are:

https://buysellads.com

http://advertiise.com/

http://www.anyadspace.com

 

Blogging is a field of possibilities. You can choose your own earning method. The above are mostly considered methods by many bloggers in the world. All the best!

 

Read all Blogger Basics tutorials.

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Working with Stats in Blogger | Blogger Basics

You are not just allowed to post stuff on to your blog but also can see who is reading and what. You can view how is your blog performing on the web from your Blogger dashboard.

Statistics regarding page views, post views, traffic resources and audiences can be seen on daily, weekly, monthly and till date basis. These basic data reports will help you get an idea of what's going on with your website on web.

Basic Terminology

Considering you are new to web and blogging terminology;

You might have already confused with the words I've used in this tutorial so far. Let's see what they mean,

Page Views

Page Views are the impressions that are counted when someone visits your blog/website. Precisely, when someone views your blog posts or pages, the count proceeds successively for each reload of the page. 

For eg., let us suppose www.amfastech.com is just now launched with '0' page views. When I open the website in the browser, the count is goes '1' and if I open a post or page or reloaded it again, the count goes '2'. 

Remember, one reload of the page counts one page view. Therefore no. of reloads=no. of page views.

Post Views

Post views are the page views that counts for individual blog posts. Page views for each blog post will be shown in blogger stats. 

Traffic Resources

So you came to know that someone visits your website. Right? So where does that someone comes from? How does he knew that you have a blog and you post some awesome stuff in it? Do you think all the page views you get come from your friends? Literally, I don't have billions of friends to reach 4 million hits till now but how could I make it happen? Read out!

Traffic is generally the visitors of your website/blog. Whenever you post some thing quite interesting, it is indexed on the web. Search engines like Google does that job. They regularly visit blogs & websites on web to see if something's updated.

Working with Stats

Click on Stats in your blogger dashboard. 

By default, you will be shown the Overview of the statistics of your blog. In this regard you will see the stats as shown below.


The graph you can see from the above screenshot shows the pageviews you are getting per two day intervals of time. Beside to it, you can see the pageviews that your blog is getting on day, month and till date intervals. Here you can compare pageviews to yesterday's stats in figures.

Under posts, you can see the best performing articles for that month and besides to it, the traffic resources with the best sources for your site traffic. You can also see the thickness of traffic from the map shown below 'traffic resources'. The more the greener, the more the traffic you are getting from that area in the map.

To view the statistics more particularly, click on 'more' from each stats category. You can view more precise statistics by clicking on 'Posts', 'Traffic Resources' and 'Audience' options under 'Stats' options. Statistics available can be viewed in daily, weekly, monthly and till date time intervals.

Blogger stats are not accurate as they also record your impressions on your blog. Click on 'Don't track your own pageviews' option and choose 'Don't track my pageviews' and click 'Save'.

To get more accurate statistics create an account in www.google.co.in/analytics and check your site/blog's accurate performance which would help you in optimization of your blog/site.

Hope you got an basic idea about Stats in blogger. Leave your doubts in comments! Read out all blogger basic tutorials.
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Working with Google Plus & Blogger | Blogger Basics

Google plus and blogging? what we have to do with Google plus when we are talking about blogging. Hold your confusion right there. Now, read it peacefully. Google plus is the social networking platform just like Facebook. Google created a Google plus sync to all its products and services. When ever you do something with Google services, you can simply share it to Google plus. This would be a bit annoying if you don't notice the benefit when it comes to blogging. When you create a new post on blogger it would be automatically shared on to the Google network. Blogs with more Google plus links would be indexed more quickly than the rest.

Blogs with more Google plus links would be indexed more quickly than the rest.

I recommend you to read, 'How Google Works', to get a better idea of Google indexing websites. Read the further tutorial only after reading it.

How to use Google+ on Blogger

There are six ways to integrate your blog with Google plus. 



You can add add Google plus comments to your blog posts. Very different from the conventional commenting system which I told you about in previous tutorial, Google plus comments can only be managed from your Google+ profile. To do so,

Tick on 'Use Google+ Comments on this blog' and check it out on a blog post. Enabling Google+ comments would show up something like this under your blog posts:

You can add Google+ buttons and gadgets which would help you increase your blog readers.

Another thing is sharing posts on Google. As said earlier, Google plus sharing would help to improve search engine optimization for your blog. You can choose to share automatically or prompt you to share after every publish. To 'Automatically share your blog posts to Google+'

Tick on 'Automatically share after posting' setting. This would share your blog posts to Google plus as soon as you publish them.

To get you a prompt asking you to share after every publish,

Tick on 'Prompt to share after posting'. This would pop up a prompt to share your just now published post. You can choose to share it or not. It's totally your option. Believe me! some posts are not worth sharing.

You can also share your published posts on to Google plus by using the option available in the posts section.

Note: The reader have to signin into his Google account to leave a comment. This is an advantage as disabling anonymous comments turns off spam on to our blog's content.

So I think you have understood how Google+ helps your blog in either ways. Leave your comments if you have any issues with this tutorial.

Also read  all basic tutorials of blogging

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Managing Comments in Blogger | Blogger Basics

Comments are the responses you get from your readers for your blog posts. Comments usually exists at the bottom of the blog posts. You need to enable comments in the settings in order to see them visible under posts. To do so, Go to Settings > Posts and comments.



Make sure it is not set to 'Hide'. You will learn more about comments in further basic tutorials about 'Settings'.

Comments play an important role in SEO. The popularity of the blog is also calculated basing upon the user interactiveness on the blog. So comments are the proof of user engagement.

Comments also give backlinks to the commenter. So people would like to comment on your blog to get more referral backlinks to theirs. In this process, some bloggers would spam the comment section with the anchor tag href links. Being not so useful in the on going conversations in the comments section, they would stand up as threat in terms of SEO. So there is a need to manage the comments you get on your articles.

Managing Comments on Blogger

Click on 'Comments' from your blog's control panel. It will expand with two categorised options 'Published' and 'Spam'. Blogger takes control of most the spam comments but not every thing. Blogger allows you to take control of every comment you get on your posts. You can 'Remove' , 'Delete' or mark them as 'Spam' if you think it is. To do so,

'Select' comments and click on either 'Remove', 'Delete and 'Spam' upon your requirement.

The information you can get from the comments control panel can be seen from the following screenshot:


The information you can see is,
  • Who commented
  • On what article/post he had commented
  • At what time he had commented
  • Comment message and 
  • Any replies to that comment
You can set to see number of comments per page by changing the default 50 figure on the top right to any other number you have to opt.

Also read other Basic Blogger Tutorials
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Creating Static Pages in Blogger | Blogger Basics

Blogger supports static pages. You can display information like 'about your blog', 'terms and conditions', or some other. Static Pages are quite different from blog posts. From the URL structure to the Google Indexing process, Static pages differ a lot from blog posts. Most of the bloggers who are earning pocketful bucks are even not using static pages in their blogs.

Static pages play an important role in Adsense approval also. Blogs with 'Terms & Conditions' displayed on a static page are getting approved more quickly than those which doesn't. You believe it or not it's a matter of fact.

Let's go with creation of the Static pages in blogger.

Creating Static Pages in Blogger

  1. Log into Blogger.
  2. Open your blog's control panel.
  3. Click on 'Pages' tab.
  4. Choose to click on 'New Page' from the available options. Now 'Blogger Editor' for 'Static Page' will be opened for you.
  5. Give a Title for your 'Static Page'. For Eg., Our Story is a static page displaying information of the evolution of Amfas Tech.
  6. Enter the body/content of the page.

Customizing Page Settings

Page settings are just like 'Post Settings' you have seen in Lesson 2. You can choose to show/hide comments under the page. The best thing to make the page look more professional is to hide the comments until you have some other idea of engaging readers on that page.

After you're done. Click on 'Publish' button. It will take you back to 'Pages' tab where you can list of all pages you have created. 

Hover the mouse on a page and click on 'View' to see the page go live.

Reverting the live pages to drafts

Mark the Tick on the page(s) and click on 'Revert to draft' button. This would take off the live pages from the blog and turns them into 'Drafts'. You can edit them and re-publish them when you wanted. To do so mark the Tick on the 'draft page(s)' and click on 'Publish' to see them go live again.


Watch the video tutorial on Static Page creation in Blogger:


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Using Blogger Editor Effectively | Blogger Basics

After making a tutorial about how to create and edit blog posts in blogger, I would like to elaborate the tutorial on usage of the blogger editor. You can bring a structure and shape to your article when composing it. Don't run in hurry. I'll go through each and every option clearly.

The list of blogger controls available in the blogger editor are shown pictorially: Just hover your mouse over each option in the editor to know what it is used for.


I'm going through all options one-by-one from left to right order as shown in the above image.

Compose Editor

Typing an article in compose mode looks similar to any other text editor application program like Wordpad and MS Word. Whatever you type in, you'll get it displayed in textual format. Most basic bloggers would like to use this mode.

HTML Editor

Typing article in this format is shown in purely HTML version. But the output at last would be in textual format only. Most of the advanced bloggers would like to compose article in this format (or) would like to swap between this mode and normal 'Compose' mode to make it look their article beautiful.

Undo & Redo

Undo & Redo, these buttons function as they do in any other text editors. These are no new to us as we use them in our daily computer usage life. So I hope no need to introduce why those options are kept for.

Choosing Font

You can chose different fonts in you article. But remember using such fonts those have less readability that means those fonts that are difficult to read are to be avoided.

Choosing Font Size

You can also choose font size according to your needs. Those parts of the article you wanted to get the readers special attention can be put in larger fonts.

Choosing Heading

Not all the article would be in single pace. We' would want to use headings, sub-headings under and minor headings under them sometimes. At those times you can use this option.

One more important thing about settings headings is related to SEO(Search Engine Optimization) which you would see in our advanced tutorials. We're trying to make our tutorials more novice-friendly.

Putting Text Decorations

Text decorations, you know them very much in MS Word and Wordpad. You can set your text to Bold, Italic and Underlined. Also you can set your text to strike off.

Text & Background Colors

You can set colors to your text and background of the text just like you use them in MS Word. You can use these options to highlight the text with special font colors than ordinary.

Adding Links to Text

You can add links to the some part of text in your article. For Eg., I am adding http://www.amfastech.com/p/blogger-basics-tutorial.html link to the text 'Blogger Basics' in this article. Then it would look like this:  Blogger Basics. That means, when you click on the text 'Blogger Basics', it would take you to the URL specified above. You might have noticed by now me putting links in some parts of the text of my articles.

When adding links, you should care about two options mainly: Open link in new tab and Adding 'nofollow' attribute.

If you leave the first option un-ticked, the link you set for the text would get loaded in the same windows taking your blog readers away from your blog. Ticking it is recommended if that link takes reader out of the blog.

Un-ticked second option would give a 'backlink' to the URL that is specified to the text and it would help the link owner building SEO to his website or blog. You can learn more about SEO from our SEO tutorials.

Adding Image or Video in blog posts

You can insert image or video to your article. 
The options look like above with icons as shown. Images are uploaded into blogger and videos are uploaded into YouTube at first and then inserted into articles. Blogger don't have file hosting facility.

Adding Jump Break

Jump Break is same as you see it in MS Word as Page Break. The settings and content can be differentiated with Jump Break in a single page.

Aligning Content

Blog post content can be aligned either with left, center and right alignment setting. This is also not new option for MS Word or similar text editor users.

Adding Bullets

You can add ordered or unordered bullets to important points in your article.

Adding Quote Text

Adding quote text would give the best attention to the best point to the content. This whole line is an example of quoted text.
 Remember the quoted text would look different in each different template.

Removing Previous Format

The letter T with X mark on it removes formatting to the text and leaves it naked. When you pasted some little info from some where and it if doesn't matches with your blog's article formatting type. Simple remove the formatting to that outside content and set local blog's formatting.

Hope you are done with learning basic controls of blogger editor. Read other articles in basics to learn better.
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Creating & Editing Blog Posts in Blogger | Blogger Basics

The next thing you need to learn after creating a blog is how to post in it. Posting in a blog is not just putting some  information static pages just like you see in most of websites on the web. You can publish as many articles as you want and there is no limit to it. Moreover blogger is designed and developed in that way only. Blogs with high publishing frequency would be considered prior to those which doesn't.

Creating a New Blog Post in Blogger

  • Go to www.blogger.com and 'Login' with your 'Google' account.
  • Click on the blog shown to enter in to its control panel.
  • Click on the 'New Post' button. This will open blogger editor.
  • Give your blog post an attractive 'Title'. As you can see, the title of this post "Lesson 2: Creating & Editing Blog Posts in Blogger | Blogger Basics" above.


  • Type the content of the blog post. See the screenshot below for Demo.

When you are done with the content, do consider customizing post settings.

Customizing Post Settings

Adding Labels

Labels are the categories which would structure blog posts for easy navigation. For Eg., Hacking is a label I use for those articles in which I write about hacking. Windows 8 is a label I use for my articles related to Windows 8 operating system. 

You can categorize your posts with any sort of word in labels. Remember that there a limitation to this labels count. You can only create 2000 labels for a blog and not a single label more than that. Though 2000 is not a bad figure, I recommend you to choose wisely while Creating 'Labels'.

Scheduling Blog Posts

You can also schedule blog posts to future dates. If you want your article to be posted on a particular date in future, simply choose date and time of posting.


Customizing Permalink

Permalink is URL of your blog post. "http://www.amfastech.com/2014/03/lesson-1-how-to-create-new-blog-blogger.html" is the URL of the Lesson 1 post. You can customize it as you want. We'll see more about this option in advanced tutorials.

Customizing Options

Reader Comments

You can choose to disallow or hide reader comments under blog posts. Allowing comments is recommended as it increases the visitor interaction with you and your blog more effectively.

Compose Mode

You can choose to 'Show HTML literally' or 'Interpret typed HTML'. As you have just started up with basics, you may not understand if I talk about this now. Let's see it in detail in advanced tutorials.

Line Breaks

Having knowledge about HTML would help you understand this 'Line Breaks' and 'Compose Mode' options. Let's see it also in detail in advanced tutorials.

Custom Robot Tags

Custom Robot tags help optimizing your blog at search engines. Leave this for now. I'll explain about this in advanced tutorials.

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