Amfas Tech | Technology, Blogging & Internet Marketing

8 Blog Writing Tips to Maximize Reader Engagement

Blogging has evolved into a powerful medium to educate people, raise brand awareness and voice opinions. Blogging has also become an effective source of income for the creative minds. In other words, if you can share engage the readers on a blog, you can draw in more leads to your business.


In this post, we are going to share some handy tips to help you maximize reader’s engagement. Here they are:


maximize-readership


1. Analyze The Interest of Your Target Audience

People hate the boring articles. Therefore, it is important that you first take out some time to research the interesting topics for your every post. To serve this purpose, you can also check out your previous posts that have the most number of views and comments. This will give you an idea of what kind of topics you should cover in your blog.


Moreover, you can also offer your audience to suggest you any topics that they want to read about. What can be more engaging for your readers than reading articles on their favorite topics?


2. Use Eye-Catching Visual Content

Visual content has the power to engage a large number of readers. Therefore, it is important that you include any type of infographics, charts, and presentation on your blog to make it interesting for the readers.


In addition, you can also entertain your audience by using the screenshots, appealing images, and interesting videos in order to get their attention. Live video streaming is one the most popular form of visual content you can use to engage your audience.


3. Write Attention-Grabbing Title

Without a doubt, a title is one of the effective elements of every new article. Therefore, it is crucial to create a catchy for your every post. While it might take some time before you can come up with a catchy title but it worth every minute of your time.


Remember that a clichéd title is one of the biggest “turn off” for any reader. Therefore, when you finish writing your article, it is equally important to grace it with an appealing title.


4. Use Sophisticated Colors & Font Style

Don’t use too many colors or font because it will confuse the reader. If you’re running a blog, then it’s important for you to understand how colors can affect the attention of your reader. Use sophisticated color in the background of your blog with a stylish font to provide a better impression. The combination of colors will not only fail to drive attention of readers but also kill the existing readership.


5. Share Authentic Information

Using unreliable sources of information to write a blog significantly reduces its authenticity. To lend credibility to your blogging, you need to ensure that each of your articles contain authentic information.


Never write articles similar to already published blogs. Such practice not only affects your blog visibility on the search engine but also questions your integrity as a blogger. Hence, you should always refer to authentic sources of information and use them in your own words in the article.


6. Keep The Consistency

Truly the more blog post you’ll share the more you will be able to engage your readers. However, you need to consistently post compelling content that can offer value to your readers. Ultimately, you will be able to draw in a large proportion of users who are active on social media and redirect them to your blog.


7. Don’t Write Long Paragraph

Long paragraphs tend to turn off the readers. Therefore you should keep your paragraphs short and brief. Avoid elongating your paragraphs to more than 5 lines. Keep your focus on a single point in each of your paragraphs. This will make it easier for your readers scan the important and relevant information.


8. Write A Thought-Provoking Conclusion

The conclusion is the part of an article where you can leave your readers on a thoughtful note. So you should make the most of this portion of your article. Always leave your readers with a closing paragraph that precisely summarize your thoughts. Remember that an article without conclusion makes the readers clueless about the gist of the topic.


Wrapping up

Blog writing is only as successful as it engages the readers. By following the aforementioned tips, you can pull in your target audience and make them your loyal readers. Wish you best of luck for your blogging gig!



Author Bio: Jessica Barden is a Writing Expert, Pro Blogger, and a Social Media Marketer at WritingBunch.co.uk. She is also the author of many renowned ebooks on online marketing.

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Adsterra Review: The Growing Advertiser-Publisher Platform

After advertising has taken the new shape, the online marketing has evolved into a structure that push the promotions through the tiny amplifying nodes to the customer. Technically speaking, the advertisers started to hire publishers (bloggers and content makers) for job specific tasks like their product promotions which turned out to be the easiest and affordable way of piercing through market verticals.


Started in 2013, as a platform to bring the advertiser and publisher on one platform, Adsterra has been growing its base on the either ends. This advertising network has grown its premium base to 10 billion impressions per month by the end of the year 2016 thereby expanding the opportunities for the advertisers and still is open to take in more potential publishers.


Why join Adsterra network as an advertiser?

Adsterra network offers the access to the smart advertising platform for businesses to promote their products or services to get the bigger numbers on the ROI table. It has a network of 4000K+ publishers (both niche specific and premium) to push the product through to the customers eyes on the web; specifically to the chosen ones. As an advertiser, you can chose your best fitting pricing model and pay for performance delivered. The pricing models that you can chose from are CPM, CPA, CPL, CPO and CPI (PPI). With the high quality traffic from their publisher network, you will get better impressions, leads, conversions and sales.


Basically, as an advertiser, you can target the specific class of customers through the smart targeting system of Adsterra network. The targeting can be filtered by the geo location of the user, browser one uses, the device and it’s vendor, via mobile networks and Wi-Fi, by the type of operating system they are using and keywords they use in search engines.


If you could remember, you would be shown ads related to your phone model, browser on social media and apps asking you to buy something or take some action. For example, if you are using Samsung Galaxy Note 8, you would be shown an advertisement asking you to protect it from fall-disasters by buying a bumper case.


Another example you would have noticed is an advertisement asking you to install antivirus for you operating system. This is how you can target your customers based on the aforementioned filtered channels which is a flexible benefit to the marketing team.


Smart retargeting solution

Adsterra offers a smart retargeting solution that converts the returning traffic on your website into your customers. The sales funnel that routes the visitors to a customer is as shown below:


adsterra-retargetting-ads


How to install retargeting solution on your sales website?

A piece of Adsterra code will have to be placed on the webpage or landing page that stores a cookie on the users computers on their first visit and recognizes the user on the later visits to show them the ads you wanted to display.


retargeting-solution-installation-


Responsive Ad formats for both desktop and mobile

Adsterra offers 4 types of display ads, leaderboards, rectangle, skyscraper, and popunders.

adsterra-ad-formats


Leaderboard – Leaderboard ads are long horizontal ad banners with highest conversion rates. These banners can be placed under the content and beside the headers on the landing pages.


Rectangle – Rectangle ad is also on of the most common type of ad formats with highest conversion rates. These are highly preferred ad formats in the market and they can be blend into any type of content and sidebars of the website or landing page.


Skyscraper – Skyscrapers are vertical long ad banners that looks like the rotated version of the leaderboard ads. They also have good conversion rates and are less likely used on the website. But, the skyscrapers on landing pages give better results depending on the design and layout of the page.


Popunders – These type of ads are seen behind the main window and are not actually visible until the main browser window is closed. One can notice these ads running on the taskbar as an extra browser window. These ads will not disturb the user until he choses to opt-out of the current main window.


Self-Service Platform (SSP)

Creating, managing and analyzing campaign results would not need a personal assistance. The user-friendly campaign dashboard will let you take all the steps without any confusion.


The automated system will eliminate the need of a personal manager to handle campaigning business on Adsterra platform. One can make any changes to the campaigns based on the targeted audience and performance.


Become Adsterra Advertiser to boost your ROI on digital marketing efforts through channelized targeting. 


Why join Adsterra network as a publisher?

Publishers or the content creators have equal opportunity on Adsterra. With the best CPMs in the market and 100% self-claimed fill rates, this ad network offers best customized solution to monetize the content on the website for publisher. The fraud detecting system stops the harmful ads that carry malware on to the devices intelligently before they even appear. As a publisher, one can effectively take the advantage of the diversity of the ad formats available.


adsterra-instant-income-publishers


Let’s take a look at the benefits of becoming a publisher on Adsterra:


Best CPM rates

Every impression on the site is monetized with 100% filled rate of the ads with best CPM rates from the large advertise base.


Safe ads – fraud detection system

Adsterra filters out the ads that bring malware and other harmful adware to the devices they are displayed on. Their fraud detection system will not approve the ads carrying suspicious push codes.


Multiple Ad formats

Apart from the leader boards, rectangle, skyscrapers and popunders, publishers have access to utilize the interestitials, direct links and video banners.


Interestitials – Full page ads covering the whole screen.


Direct links –  Links inside the content.


Video banners – Video banners playing video ads blend inside the content of the pages.


Timely payments

Adsterra pays its publishers twice in a month according to their NET15 policy. Once the minimum threshold of $100 is reached, the payment will be automatically initiated. One can get paid though Bitcoins, wire transfer, Paxum, Payza, Paypal, Webmoney and ePayments.


payment-methods-adsterra


Note: The wire transfer will take highest charges of all other payment modes i.e., $50 but for EUR wire transfers. All the wire transfers will be done within 3-5 business days.


Become Adsterra Publisher and start monetizing your content.


No blog? You can even join the referral program to make money

You don’t need to have a blog or you don’t need to be a blogger to earn from Adsterra Network. You can signup to its referral program and promote your link with the referral ID. Once someone joins the network as a publisher, a 5% commissions from their earning will be credited to your account for lifetime.


You can have access to the statistics and reports like the publishers get.


How to earn big with Adsterra referral program?

  • Place your referral link inside the content that you write on social media or other platforms (including the blogposts if you can manage).
  • Add reviews on Adsterra platforms and place your links inviting the readers to join the network.
  • Spread the word to your friends and colleagues through any messaging platform.
  • Refer your link in relevant community discussions and comments. Do not spam!
  • You can use your referral link through contextual advertising like AdWords or similar tools.

You will also be given the appropriate banners to promote your referral link. A personal manager who takes cares of it all will help you with the choosing of size of banners and type of banners you need.

 

Join Adsterra Network Referral program and make the monetize your online presence.


I believe this ad network would become one of the best monetizing solution to the publishers and a fine advertising network through channeled targeting. Tell me what do you think about Adsterra and share you experiences with us in comments below.

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Mi Mix 2 Review: What’s Worthy & What’s Scary To Have It

The next of first of its kind, Mi Mix 2 is out in the market now. Xiaomi releases the next generation of their best innovation on September 11, a day ahead of Apple event--Not to mention that it’s to convert the iPhone pals to Xiaomi bunnies. Apart from precautionary competitive strategies, the device Mi Mix 2 itself is wooing the smartphone fans with the slimmed out size and full ceramic body. Let’s take a look at the factors that are really worth having a Mix 2 phone in hand and what’s not going to work out.


What’s worthy to have it?

Bezel-less legacy continues

Xiaomi holds the history of introducing the first bezel-less phone last year in the mobile phone market and that legacy is continued in Mi Mix 2 with much narrower chin and reduced screen size from 6.4’ to 6’. The display comes with rounded corners and the phone looks wonderful in hand with the screen lit on.


xiaomi-mi-mix2


Having a phone that looks like the whole screen itself in hand holds a special attraction in public and in parties. If you are looking for some powerful smartphone that shines on its back and waves a magic wand on the front, Mi Mix 2 should be in your list—of course comes within the fair budget.


New speaker technology issues fixed

The old Mi Mix had no speaker to take calls. Xiaomi introduced a new technology that conducts the sound through vibrating module inside and it can pass the sound to any point on the screen. That means you could answer a call holding the phone to your comfort size with an ear anywhere on the screen. But, this technology did not quite convince the masses with low quality voice on calls.


mi-mix-1


The new Mi Mix 2 has got this issue fixed with the real speaker on the top that adds no thickness on the thin bezel.


Screen: Mi Mix vs Mi Mix 2

The large 6.4 inches screen of Mi Mix has been shrunk into 6 inch wonder. the Mix 2 looks smaller and handy to hold in one hand.


mi-mix-vs-mi-mix2


The overall size of the phone is optimally reduced which might be due to a ‘scary’ reason that we are going to discuss in this article further.


MIUI 9 with Android Nougat

This may not fancy you but the Xiaomi smartphones that are releasing at this moment are installed with the MIUI 9 version on Nougat base. The new software handles hardware in optimal way and there is no need to talk about it further as you might have seen numerous reviews so far.


What’s scary to to have it?

The bezel-less design

I believe we still live on a planet where gravity has no mercy upon your hard earned money. The bezel-less design might fancy people around but you can’t be sure you would hold it tight always, literally. The slippery ceramic body might find a way to escape out of your hands often. If you are through with the Mi Mix reviews last year, most of the reviewers have shown their broken screen phones in their reviews. They said that they dropped it by mistake while shooting the review—one drop gives a dead break.


mi-mix-2-package


Xiaomi itself seems like have expected the problem and so packed a back cover inside the package. I don’t understand one thing here, if they are giving a matt-finish back cover that won’t shine, what’s the point of having fancy ceramic mirror like back on the body?


Spare parts

Not that you won’t get spare parts for this device but at what cost is the right question. How much are you going to spend on the spare parts? If a broken screen takes more than 33% of the total cost of the product, would you still go for it because you have to?


Of course, who would like to leave a phone brought at the price of some 30k bucks with a broken screen. So, the moral of the story is, buy if you can also spend on the spares. The whole Mi Mix technology would be different—that’s why.


Where you live matters too

If you live in a nice metro city where you can go access the official services of Xiaomi, you can consider buying Mi Mix 2 at your choice. Or if you live in a small town like I do, buying Mi Mix 2 would be a rope adventure between the two canyons. Once you drop it or get it to repair condition, you got to be travelling places just for the sake of it. Seriously?


I’m not generalizing all Xioami phones. I got my Redmi Note repaired for a faulty charging port within a few yards vicinity of my home. I hope you got what I mean.


Conclusion

There are reasons to buy and not to buy every device. But, if you can’t fulfill the purpose you are buying it for, it doesn't matter what brand of configuration you have it with. Mi Mix 2 looks more handy and wonderful in hand, even comparatively to the previous Mi Mix. There is no issues with the configuration but the volatile design. As we have no such technologies that won’t let screen break (No! Not Gorilla Glass), it’s better to take a minute to think before buying, either it be Mi Mix 2, Galaxy S8 or iPhone 8. Apart from that, they make very cool devices in hand.

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Do You Blog For Fun? You Need A Managed WP Hosting Plan - Know Why.

Keeping a diary is not anything new. People write diary either to record their daily events or transfer their thoughts and feelings to the paper, some do it for the simple pleasure of writing or to keep a track of their life and sometimes of others too. ;)


blogging-new-dairy


While these traditional ''Dear Diaries'' are still widely used, but now in this Twitter and Facebook age, mostly people are turning to “blogging”.


Blogging started as an online journal in the 1990s where people shared their thoughts and interests, on the net. Today people blog for many reasons but behind every blog, there is one thing, which is common - the expression.


You Might Like To Read This: How People Used To Blog In Olden Days


Why do you blog? Is it for fun, fame, business or is it your channel for self-expression?


Regardless of your reason for blogging, people only want to read high-quality content and that it should be delivered to them in a seamless manner. But that actually depends on the type of hosting and blogging platform you select when you start your blog.


WordPress is considered to be the best CMS platform for bloggers and used by millions of websites across the world- 59.4% of all the websites  due to its myriad benefits.


No doubt, WordPress is built with a strong do it yourself mentality, and is relatively easy to use for beginners, as compared to other options available, but sometimes, some issues are difficult for bloggers to manage and pose difficulties for them to continue to blog seamlessly.


Like, sometimes there is a downtime - your blog is not available, sometimes there are plugin conflicts and it may be hard to find the perfect theme for your blog when you are just beginning out. The sheer popularity of WordPress pose another challenge – it makes it vulnerable to hacking. Other examples of challenges include - a missing bit of HTML coding in blog posts, sidebar would disappear and appear at the bottom of the blog posts and so on.


To overcome all these challenges and ensure efficient working of your blog, you need support of expert WordPress professionals who can take care of your site. Hence Managed WordPress Hosting is the best hosting solution for your WordPress blog site.


What is Managed WordPress Hosting and what it delivers?

Managed WordPress hosting is a service where every technical aspect of running and managing WordPress is taken care of by the web host. This includes security, speed, WordPress updates, website uptime, daily backups, scalability and you also get their premium support.


Advantages of managed WordPress Hosting

1. Pre-tuned systems - Managed WordPress hosting provider takes care of server optimization while hosting a blog or a website and you don’t need to worry about it as the teams are well trained to manage WordPress servers and know the WordPress sites in and out.


2. Expert support - You will have WordPress experts by your side. Technical staff of managed WP hosting provider is equipped with high knowledge of WordPress, so their advice will help you solve issues faster and use right plugins and manage themes.


3. Automatic Updates - Managed WordPress hosting will automatically update your WordPress for new releases and will keep your site up to date.


4. Extra Tools - You get numerous extra tools with managed WordPress hosting, which may vary from host to host but enable you to work faster and in secure manner.


5. Blazing fast speed - On managed WordPress servers, your website loads at fast speed and is available even during high traffic spikes.


6. Security and backups - Your web host protects your site from major types of cyber-attacks as they have very tight security layers and advanced tools which actively scan it for malware and block all the hacking attempts.


Web hosts also create backups to secure your data in the event of a disaster strike (However, you should read the Terms and Conditions of web hosts as backup policy of one may be different from that of other).


Why managed WordPress hosting with ZNetLive?

Managed WP hosting from ZNetLive is an especially optimized hosting for the WordPress environment. All managed WordPress hosting plans come integrated with the powerful features of Plesk Onyx and its WordPress Toolkit 2.0 that empower you to help deliver best performance, work smart and in more secure ways within the WordPress environment.


ZNetLive’s WordPress experts not only help you in easy WordPress installation and its updates, but also in the development, maintenance and its enhancements.


managed-wordpress-hosting


This relieves you from the complexities like speed of the site, security, updates and migration and enables you to focus more on your job of creating and sharing good quality content.


1. Basic support

They provide basic development support - guidance for your problems and ensure that your site works best with WordPress and you face no problem during WP and plugin installation and also while updating them.


2. Powerful resources

Best WordPress Hosting by ZNetLive comes with huge powerful resources, that are optimized for the requirements of professionals - WordPress bloggers, developers, and designers, so that you have complete freedom and experience WordPress performance to its best and at the lowest prices.


Below is the screengrab of resources that one gets with ZNetLive managed WordPress hosting.


powerful-resources


3. Protection against malware and phishing

You get ensured secure WordPress environment with them as they use various security plugins like WordFence, Sucuri, iThemes, Acunetix and some virus detection tools like Maldark, Virus Total check etc.


4. Complete optimization of your blog

Optimization of your blog is important for its efficient and speedy working.
They also optimize everything for you – JavaScript, Images, Plugins and CSS too. For image compression and optimization, they use Smush WordPress image tool.


5. Free and smooth data migration

They help migrate your websites and applications to them for free. Just share your existing control panel, FTP, database details with them and they will help you in migrating your WordPress site and data from your current service provider without charging you anything.


6. Easy upgradations of existing versions and plugins

ZNetLive helps you in hassle free, managed application upgradations of your existing WordPress versions and its plugins via WordPress Toolkit- that allows bloggers to manage their WordPress instances and enable a variety of development workflows for WordPress beginners and pros.


If you have any doubt regarding this write - up, drop comments in the section below.

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5 Tips for Wooing Customers with an Enchanting Business Blog

5-tips-for-wooing-customers-with-an-enchanting-business-blog

Source: Shutterstock


In a world of inbound promotion, blogging happens to be one of the most effective approaches. B2B businesses engaged in regular blogging got 67 percent more leads than the ones refraining from employing the technique.


There’s a simple reason why blogging delivers such excellent results – people love getting something from their interaction with brands. High quality, niche information is the key to building your reputation and setting yourself as the authority in the respective field.


The online audience believes that a blog is the fifth most trustworthy source of information out there. Needless to say, this trustworthiness can be used to attribute the right qualities to a brand.


Now that you know just how important blogging is, let’s take a look at some of the strategies for making the most of this approach and attracting customers through it.


It’s Not a Sales Channel, It’s a Blog

This is the most important rule you have to remember. If you’ve never attempted inbound marketing before, it may be difficult transitioning. Still, changing your approach is of utmost importance.


A blog is not a sales billboard. Don’t treat it as such! A call to action every now and then is acceptable but don’t go beyond that. Your blog should feature high quality, unique and informative content that people enjoy.


The blog gives you a chance to build a relationship of trust with your audience. You’re not pushing anything. You’re not manipulating people. You’re simply providing the information that your audience needs in an attempt to boost brand loyalty.


This is the primary purpose of the blog. Once you build your loyal audience, you can undertake other steps to make people convert.


Be Patient and Tweak Your Approach

Using Google Analytics is of paramount importance for assessing the performance of your blogging campaign.


Be patient and work on building high-quality content. While this is happening, check performance. Google Analytics provides a lot of information about the posts that have seen the highest level of engagement, the ones that attract backlinks and those that see the most traffic.


Based on this information, you can easily tweak your blogging strategy for maximum effectiveness in the future.


Don’t forget to check the audience data, as well. If your blog isn’t appealing to the right crowd, you’ll find it almost impossible to turn these people into customers.


Use Your Humor and Humanity

What could be more boring than a stuck-up corporate blog that’s full of jargon? Only a few things come to mind. People want to be both informed and entertained when reading online content. A blog is a relatively informal communication medium. This is why you have to forget about corporate speak.


If you manage to make people laugh, you’ll get much better results from the campaign.

The most important thing to remember is to use your own tone and to refrain from forcing it. Don’t replicate somebody else’s blog posts because you like them. This way, you’ll be depriving your texts of authenticity.


A blog gives you a chance to show the human face of your business. It could be warm, friendly, inviting or humorous. Know your persona and stick to it when producing texts. Consistency is one of the keys to building a loyal audience.


Premium Content

Once you build your audience through blogging, you may want to start offering specialized services to qualified leads.


Turning people into customers can be a lengthy process that involves a lot of effort on your behalf. If you execute every single step correctly, however, you’ll benefit from a loyal clientele that will come back to you time and time again.


One of the ways to show your gratitude to readers and clients who have been around for some time is through premium content. It may come in the form of an exclusive newsletter or a downloadable whitepaper. Give these people something extra to show them your appreciation. Premium content enables direct communication with the ideal customers, which could lead to an even more effective marketing approach in the future.


Conclude Every Post in the Right Way

The final paragraph of a blog post is as important as the first one. It affects the behavior of your audience and determines what people are going to do next.


A good conclusion is usually brief, it summarizes your main points and it also includes a call to action.


Your call to action doesn’t have to be anything sales-related. It may encourage the audience to share their own experience on the topic or ask a question. It may also suggest following the brand on Twitter (or any other social platform) for additional information on the topic.


Whatever call to action you choose to focus on, make it relevant and refrain from being pushy. Suggest something and leave the final decision to your reader. You otherwise risk alienating people and getting a small number of conversions.


The conclusion ties it all together. You can’t have a blog post filled with useful, professional tips that flops in the last sentence. Put some effort into it. Otherwise, your blogging efforts will appear a bit too amateurish.


Remember that corporate blogging does pay off but you have to put the work in it. Take some time to assess your strengths and build a blog in the niche that you’re most knowledgeable about. Connect with your audience and learn from its feedback. Be patient, analyze performance and keep on working. Such a level of commitment will pay off in the future.



Author Bio: Alice is a passionate writer. The topics of her interest are blogging, marketing and business writing. Befriend her on Facebook or website.
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Top Mistakes That Can Crush Your SEO Strategy

top-mistakes-that-can-crush-your-SEO


So you’ve decided to make SEO your leading traffic strategy. The hopes are certainly high because search engines can drive thousands of potential customers to your site. To turn this into reality, you started to optimize everything, selected effective keywords, and continue with your SEO effort.


After several weeks, you started noticing that your site finally began to improve the position in the search results. However, it does it so slow. Really slow. Ketchup slow.

A couple of months have passed, but your site is still on page three or four. That’s when you start to become really frustrated.


Don’t be! The good news is that thousands of entrepreneurs have been there before. And they found a way to the first page by adjusting their strategy.


In many cases, they found they were making some mistakes that prevented them from being ranked higher. Let’s review these mistakes and see how they can be corrected.


Mistake #1: Stuffing or Over-usage of Keywords

This is one of the most common mistakes committed by newcomers. Of course, Google loves when content has keywords it can target. However, when the amount of keywords is high, the search system will recognize such content as spammy.


A high keyword density in a text makes it look like it was written by a machine. As the result, this piece loses its primary value and turns off the users.


How to Correct:

Semrush advises to avoid this problem by creating quality text with embedded keywords needed to keep it natural. If the keywords fall out the context or strike the attention, it’s a good idea to remove or change them.


Mistake #2: Not Optimizing for the Local Search and the Right Keywords

If your business operates within a certain area, you need to optimize your SEO strategy for local search. It is used by Google to provide “pure” local results, which is something many users are looking for. However, many business owners fail to include region-specific keywords and focus on more global ones.


As the result, they fall into a trap because they optimize their strategy for wrong keywords. Global ones are too broad, therefore they have lots of competition. No wonder your website cannot reach the first page in the search results: there are lots of SEO experts in other companies working full-time to outperform you.


How to Correct:

The best way to optimize the strategy in this case is to include the right keywords, and make them very specific. For example, a writing service that provides essay tips should not use the keywords “writing services” in the beginning. Just imagine the competition at that level!


A smarter way is to use specific keywords like “professional essay writing services London.” They will produce much better results than global ones.


Mistake #3: Taking Meta Descriptions and Title Tags for Granted

Many business owners fail to optimize them because they just take them for granted. For example, they provide the same title for every page on the website. This is a terrible mistake because uniqueness is everything for Google!


How to Correct:

There are a number of optimization techniques you can use to enhance your SEO strategy right now.

  • Change title tags on every page of your website to make them unique and don’t exceed 60 characters length requirement
  • Avoid including the title of your website on every page because it produces duplication
  • Make meta description unique and specific as possible. For example: John Johnson is a professional translator who provides English-Chinese translations in London for businesses and more.

Mistake #4: Creating Short Content

Google does not like text content less than 400 words in length. According to the data provided by Serpiq, the best performing content has at least 2,400 words!


content-length-top-10-posts

Image Credit: Serpiq


How to Correct:

If you have a blog at your website, it is a good idea to write at least 1,200 words for each post. Naturally, this number can go up depending on the topic of the article. Remember, there are no strict rules on how many words you should write but it appears that more content is better.


Mistake #5: Not Using Anchor Text

Today, you are not going to see a lot of “this post right here,” “click here” anchors in a text. The reason is, they are considered a waste from SEO point of view. It is much more effective to tailor the anchor text to the link source.


How to Correct:

For example, if you want to provide a link to translation services, it’s a good idea to make the anchor text “translation services” and add one more words like affordable, quality, etc. However, you also need to remember that a call to action should be present to encourage the viewer to click. For example, you can write “click here to visit our translation services page.”


The Bottom Line

The mistakes mentioned above are some of the most common. Correcting them is very easy, so follow the tips to improve your SEO practices and get to the first page quicker.



Author Bio: Tom Jager is professional blogger and a degree holder in Law and English literature. He works at Proessaywriting.

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5 Common Misconceptions About Content Marketing That Are Wasting Your Time

Common-Misconceptions-About-Content-Marketing-That-Are-Wasting-Your-Time


Content marketing is a type of marketing technique that has lasted through countless of years. With the increased improvement of technological resources, this form of marketing has experienced new waves of interest over time. Today, content marketing continues to rise in popularity among the business sector. While the process seems straightforward, there are actually certain misconceptions about this marketing technique that is holding your business back instead of benefiting it. If you are new to content marketing, here are some misconceptions you should take care to avoid or correct for better results:


Limitations

Contrary to popular belief, content marketing does not only extend to online means. This marketing technique does refer to producing and promoting relevant content that is useful for the general public. And while a large part of it does occur online, business owners should not only plan their content marketing strategy around digital or online marketing only. Content marketing also extends to services like the conducting of workshops, industry reports, customer newsletters, guides, conferences and other useful services too. By limiting content marketing to only online means, business owners are basically limiting their action radius. This ends up restricting the company from effectively reaching out to their target audience. An ideal content marketing strategy should be planned with both online and offline services integrated.


Only For SEO Purposes

Yet another common misconception to content marketing would be that this practice is implemented for SEO purposes only. What is true, is that the presence of content does improve the organic search engine ranking result for the business owner’s website. However, apart from targeting search engines, your content needs to be valuable to your target audience too. Relevancy is yet another metric that is valued by search engines and potential customers alike.


The more your content is shared, the easier it would be to gain prominence in search engines since it shows that the content you produce is useful and necessary. This is due to the fact that your potential clients are sharing it to their relevant social circles, who will then either share it further or make use of your business for themselves. Increasing the organic reach of your content can actually help gain you more effectiveness without you having to spend more money in your advertising efforts. It is definitely important to optimize content marketing for SEO, but do make sure that your primary focus is on targeting the audience you want to reach instead.


Focusing on Sales

Research has shown that people are more encouraged to go through with sales conversions when they are able to directly benefit from the transaction. Therefore when it comes to content marketing, if one were to place all their advertising focus into ‘selling’ their products or services, it can be difficult to capture the attention of customers and convince them to go through with the conversion. Rather than hard selling, content marketing is a form of advertising that focuses on the prospective customers instead of the products. Merely highlighting the benefits and features of your products and services aren’t effective anymore, especially in content marketing since one is easily able to locate similar products and services at better price ranges.


In order to fully stand out with content marketing, make sure that your content marketing strategy is able to provide target audiences with value in exchange for their time and transactions. Take a moment to consider the perspective of your customers. What would your customers care about? What questions would they commonly ask about your products and services? One effective example of using content marketing to promote and encourage conversions could be providing help in areas that are related to the material or services you provide.


For example, corporations that sell software usually include free tutorials on their website for users to try out or discounts that can be used. Corporations who deal with website development can also provide technical support for a specified length of time. This serves as benefits that encourage their target audience to try out their services.


Focusing on Going Viral

It can be rather easy to see the immediate benefits of content like videos and other media forms that go viral. But what business owners do not understand is that you may lose the amount of attention you have garnered just as quickly if you do not have the substance to maintain it. While it can be tempting to focus on becoming viral sensations, content marketing is best suited to create a reputable foundation of trust and value, thereby strengthening customer relations with the corporation instead.


All Content No Images

One of the most common misconceptions business owners have about content marketing would be that images pose no value other than to make their content more engaging. In actual fact, images actually do contribute to SEO value as well and should not be neglected. Research has shown that Google Image Search is actually one of the larger contributors when it comes to overall search traffic so by taking steps to ensure that your images have SEO value, it would be easier for your images to come up as the top relevant search results. Do make sure however, that the images used are all copyright free.


These are just some of the common misconceptions one can have about content marketing that is actually interfering with its effectiveness. Make changes accordingly and monitor your overall performance for content marketing today!



Author Bio: This article is written by Alana Berge. She is working as blogger for Awebstar, a Singapore based company offering SEO Services worldwide. Alana loves to traveling, cooking and singing. She is always grinding away on something marketing related. Reach out to her on Facebook.

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