Keeping your website fresh and up to date with current trends and technologies is essential for your search engine ranking and UX. If you don’t pay enough attention to your website’s design and functionality, a high bounce rate is an inevitable outcome, and your conversion rates will drop immensely. If this is the kind of situation you are facing, then it’s time to implement some changes and test them out. Here are 6 tips on how you could do that.
1. Use quality images
It is always a good idea to refresh your site with a set of new and quality images that give the wanted mood to your website. Rotating images on your website is a good way to make sure that your users are returning, as well as that your new visitors have a good first impression of your website. In order to have a perfect user experience, you should avoid generic stock photography, and use images that convey your own services and products in a sincere way that will increase brand loyalty. Keep in mind that your images need to be optimized in format and size, so that your website’s performance is unaffected. There are various image optimization plugins that can help you do this.
2. Make attractive CTAs
The visual cues on your website are important, since they help your users determine and find what they are looking for. Coloring is essential, and bold and unexpected color moments are bound to bring attention to where it’s due. Mark your calls to action with appropriate action words in order to make sure that your users know exactly what they will achieve by clicking on them. They should include verbs that invite them to take a wanted action, and they should be called to do it right away. Keep in mind the psychology of color and the words that you use, in order to incorporate the appropriate psychological triggers for your visitors to identify with your website’s content.
3. Use customer testimonials to your advantage
Customer testimonials are a kind of social proof of your competence and the quality of your products. Presenting this form of trust signals on your website is a good way to increase conversions on your sales, because it gives your brand a more favorable perception. The customers’ patience for sleazy marketing tricks is really low, so building trust with your customer base in a constructive way is extremely important. A large number of satisfied customers has a substantial influence, so make sure that you incorporate testimonials and reviews from your most loyal customers on various sections of your website: your product pages, landing pages, pricing pages and your home page.
4. Take care of your 404 errors
If not a warrant for a search engine penalty, landing on a non-existing page is a certain path to throwing away your visitors. Next to slow loading speed, there’s nothing worse than piquing your user’s interest with content, only for them to face a 404 error instead of what they were looking for. The problem with 404 errors is that they aren’t always your fault. It happens that pages change and URLs shift, and often you don’t even know that it happened. You need to optimize your 404 pages, or you can use some of the existing plugins that help you check for broken links and fix them right away.
5. Use WordPress
It is essential that you incorporate a good CMS for your website. WordPress is often recommended as the best solution, as it is very SEO-friendly due to a good semantic markup, and comes with a lot of customization options and plugins, which can help improve your website’s appearance and functionality. A good plugin you should try out is WordPress SEO by Yoast, which includes a complete website optimization package, allowing you to add open graph meta data, publish XML sitemap, do page analysis and more. Another one is W3 Total Cache, which optimizes your website’s speed and performance with browser caching and compresses pages for faster downloading.
6. Pay attention to detail
One of the most basic tips is to check your website’s content for improvements and pay attention to the smallest of details.Go through your website’s content and implement some on-page optimization methods, like writing meta-descriptions for your pages, adding alt and title tags to your images, using appropriate headings and subheadings, performing keyword analysis, etc. Paying attention to such details can go a long way.
In the end, it’s important that you test the improvements and tweaks to your website, and always make sure you’re ahead of what your users expect from you. A properly designed website is both pleasant to the eye and at its best functionality. Make sure to never focus on one aspect at the price of another, and you’ll be good to go.
Steven Clarke is a web entrepreneur and a business consultant. Whenever he gets the time, he likes to write about his ideas and share them with the world. He is currently advising WordPress Development companies from Sydney. You can find him on Twitter.