Twitter launched a new dashboard for the sake of small businesses, internet marketers, freelancers and bloggers who try to engage more traffic on to their content. This article will be talking about the complete Twitter dashboard features and how they workout for bloggers and businesses. Read on!
Business or blogging is all about networking. And Networking is all about sharing, telling stories, support and educate things on a platform. Any blog or business will look for more readers, traffic and conversions.
Twitter has been a great platform to interact, communicate and share things with the customers and readers in short and sweet snippets of text. With mentions and hashtags, a revolution in the field of communication has been established in very short span of time. Companies are even proving the technical support through twitter and responding to the @ mentioned tweets quicker than to the emails.
What is Twitter Dashboard?
Twitter dashboard is created for businesses, that includes the bloggers too. It helps to connect with customers and readers more effectively right from the timeline. You can access the tweets in which you were mentioned and take quick actions quickly.
Twitter Dashboard is a powerful tool designed to help businesses connect with their customers and community. – Says Noa Pepper, Product & Engineering Manager, Twitter on the Twitter Blog.
The mentions are notified as more of a re-actionable tweets than just a informative of who and what is tweeted at your @ notice. Let’s look into the features of Twitter dashboard more precisely.
Using the Features of Twitter Dashboard
Twitter dashboard offers some nice features that business owners, marketing managers and bloggers were looking for in 3rd party tools. From the scheduling tweets to the glance of analytics, twitter has included all needed features to manage the promotions and maintain the communication with the followers.
The new tweet schedule option
As a blogger or an internet marketer, how many times have you tried to schedule your tweets according to the most engaged times, on-going trends and special events?
You might have seek the help of some 3rd party tools that connect your twitter accounts to them to gain the posting permissions when you want.
Using 3rd party tools always is not a wise choice in terms of security for not just the twitter account but also for the business.
Twitter dashboard added a new option to the Tweet button in the ‘Create’ (compose new tweet in normal twitter website) i.e., Schedule Tweet.
You can schedule tweet to any time in future by selecting the date and time and clicking the ‘Schedule Tweet’ button. All your scheduled tweets will appear right under the tweet composing area sorted in a queue according to the date.
How to use ‘Schedule Tweet’ as a blogger or business owner?
You can schedule your promotions and tweets on highly engaging times and event dates just as you were doing it by using some other 3rd party software. As twitter dashboard allows you to track your own tweets on the dashboard homepage, it would be easy to monitor and respond to your customer/reader queries right from the same window.
Newly organized tweets
The ‘Home’ page is organized well with tweets under 3 tabs, ‘About You’, ‘Your Tweets’, ‘Timeline’.
The ‘About You’ section shows the tweets with the keywords, phrases and mentions that you have mentioned while setting up the dashboard.
The ‘Your Tweets’ tab shows all the tweets that you have tweeted in a timely fashion.
The ‘Timeline’ shows all the tweet activity from your followers just like on the normal www.twitter.com homepage.
How to use organized tweets as a blogger or business owner?
Maintaining a good network is always responding to the messages and mentions in the right time. You cannot ignore a single customer’s tweet and respond to it after the end of earth. Because the mouth canvasing works the best yet. Any bad feedback can be fatal to your business trust.
The situation is the same with being a blogger. the authority build by engaging in the conversations readers earns more reputation and more loyal traffic to your site. The readers who are satisfied with your concern over their link sharing and mentions will turn into human promotions themselves.
In both the blogger or business cases, the ‘Your Tweets’ tab will have the list of all tweets sent by you. You can refer them anytime and keep track of your past activity while monitoring the strategy stats. I hope you got my point.
Quick love and retweet buttons
The new twitter dashboard tool comes with another time saving tool. You can just respond to the tweets that you were mentioned in right from the ‘About You’ tabbed tweets. You can quick like and retweet any tweet by not opening any lightbox window.
The normal retweet will popup a lightbox window that allows us to comment while re-sharing the same short message.
How to use quick love and retweet buttons as a blogger or business owner?
When it is blogging or business, time is money. You cannot waste an extra second for simple retweetables. If you supposedly retweeted 60 tweets through a normal twitter page, it would take you 60x2=120 seconds where as in twitter dashboard it takes only 60 seconds or less. If it sounds silly to you ask, successful people about their spending time on social media.
Analytics at a glance
The twitter dashboard have the summarized panel of analytics that shows the number of tweets, media tweets, replies, mentions, new followers, profile visits and views and tweet impressions. They are not as interactive as they are available on https://analytics.twitter.com
Though, they are useful in making marketing and promotional decisions quickly. You can view these stats by week, 30 and 60 days intervals.
How can you use quick analytics as a blogger or business owner?
As I said before, the analytics that are available weekly, monthly and bi-monthly fashion are useful in making quick decisions. If you are promoting something, it should not take you much time to analyze the analytics data to compose and schedule some few targeted tweets.
First time on Twitter Dashboard? Here is how to setup
Probably, you might have not activated your dashboard on Twitter yet. The first time landing on the twitter dashboard page will leave you confused a bit (if you are not much of a internet user). Follow this one-time setup process to activate your dashboard.
Step 1: Go to https://dashboard.twitter.com and login with your credentials.
Step 2: Click on the ‘Try Twitter Dashboard’ button to start the setup process.
Step 3: A window with the short information of twitter dashboard will be shown. Click on ‘Let’s go’ button to proceed to next step.
Step 4: The real setup process starts from this step. From this step, you will have to go through four steps to complete this one-time setup process.
Select the type of business that you operate with your twitter account. Choosing an appropriate category will help you with relevant tips and what to tweet in right times. You will also have to choose the number of employees in your company.
Choose number of employees and click ‘Next’.
Step 5: In this step, you will have to choose the keywords and @mentions that you want to monitor about your business. Click on the ‘Next’ button on the top to add the keywords and mentions.
Click ‘Next’ when you are done adding the phrases, people and hashtags.
Step 6: All terms will be shown as added to your feed. Click on ‘Save Feed’ button to finish the setup process and start using dashboard.
Unleash the power of twitter dashboard features as discussed above an enjoy better returns.