Amfas Tech | Technology, Blogging & Internet Marketing: Social Media

9 Ways to Use the “Be Everywhere Effect” to Maximize Your Brand Exposure and Link Acquisition

The “Be everywhere” effect is the perfect tactic that small to medium-sized business can use to outwit their larger competitors. It’s the subtle art of appearing larger than your organization actually is. However, it allows your brand to improve its recall and perceived value to attract more traffic, leads, sales and links.


To achieve this, companies need to work smarter, not harder. Use the following tactics along with this small business checklist to generate more inbound links and an improvement in your business’s brand awareness.

Publish posts on your own website

The first action that you should take is publishing posts on your own website. You will already have an audience that you can promote to, whether it is 100 followers on social media or the people within your organization, the posts that you publish will help to expand your brand awareness as an author, as well as the product or service that you are promoting. You can see a great example from Crazy Vegan Kitchen here.
The easiest way to start doing this is by publishing regular blogs and forwarding the publications to your audience in newsletters or email broadcasts.

Publish guest blog posts on the most popular and relevant sites in your industry

You want to get yourself featured on other websites that have an established audience that is relevant to the product, service or value incentive that you are offering. Doing a guest blog post in the right way can trigger hundreds or even thousands of new visitors to your website, resulting in more subscribers and sales for your site.
Publishing an evergreen guest blog post can continually drive you more web traffic leads and continue to generate your ongoing exposure.
One of the great examples in the SEO industry is the guest post contribution on Moz by Matthew Barby. Even though the post was published several years ago, the post ranks on Google and continues to get traffic, whilst branding Matthew as an SEO expert.

Publish an eBook or a small book

This is one of the most effective ways to create more exposure and link acquisition opportunities for your business. It involves a bit more work, but publishing a short ebook of at least 8000 words is enough to establish yourself as a credible author in your niche. The ebook only needs to cover a specific topic that solves a problem in your industry.
The ebook can be used to network, attract subscribers, create PR opportunities and to generate inbound link opportunities.

Set up a retargeting campaign for people that have visited your web content

You want to trigger brand recall with people that visited or viewed your published content. You can set up a retargeting campaign with display ads, search marketing ads, video ads, and social media ads to make them become more familiar with your personal and company brand.

Publish videos on YouTube

One of the quickest ways to gain exposure is by publishing videos on YouTube. YouTube is one of the biggest website platforms on the planet and has millions of users browsing the platform every day. By publishing useful videos for your targeted audience, you can gain more brand exposure, inbound traffic and increased inbound link opportunities.
Conduct research to find out what are the relevant video topics in your industry that gain views and subscribers. Make a list of those topics and then create a strategy to develop those videos as a part of your YouTube content marketing strategy.
The videos don’t have to be complicated. They just need to deliver value for the target audience.
A simple video could yield thousands or even millions of views, as well as an influx of traffic.
There’s a good case study here from one website that had their video go viral. It also shows the amount of inbound traffic the site received as a result of viewing the video.

Participate in interviews

Find opportunities to participate in interviews on YouTube channels, blog post interviews and even podcast interviews. This will expose to an entirely new audience and can easily add credibility and klout to your brand.
There are several platforms that are always on the lookout for guests. You simply need to compile a list of those platforms that are looking for experts to interview and then approach them with a pitch to appear on their show.

Curate and share relevant posts on social media

As simple as this sounds, it can yield results over the long-term. Build a loyal following by sharing content from your own platform, as well as other relevant and useful information from other specialists in your field. They will start to take notice of you sharing their content and they may even do the same.
This will expose you to their audience, as well as potentially get you featured on their web platforms (and websites), as well as grant you a link back to your website.
You can see a good example of how to implement this on Melyssa Griffin’s website.

Contribute to Q & A

You can easily contribute answers on Q&A sites that’s relevant to your industry. You can use Google to do a query search on frequently asked questions in your industry. Once you create a list of those questions, you can answer them thoroughly.
Don’t just try to answer any question. Be strategic and try to find those questions that gain a lot of web traffic. If they are on sites like Quora, see how many views the answer has received and also how many replies have been published. You might find some questions that are in need of a reply, but have gained several hundreds of views already.
It’s also possible to generate inbound lead enquiries or sales as a result of the answers that you provide, as you demonstrate value, which improves your perceived credibility.

How many publications do I need to create the “Be everywhere effect”?

This will differ from industry to industry, but it’s likely that you will need to get between 100-200 features on the most prominent platforms in your industry. This will allow people visiting those sites to continually be shown your brand, which will improve the brand recall for both your personal and organization’s brand.
Utilizing the “Be Everywhere effect” in your organization’s promotional strategy can yield great exposure opportunities and attract natural links to the site. When implemented well, it will continue to boost the organization’s brand perception and value ongoing.

Author Bio: Nathan Elly is the branch manager for the digital marketing agency, Digital Next. A savvy SEO expert based in the heart of Melbourne, Victoria, you can find him enjoying the local eateries and playing football with his teammates outside of the office.
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How To Make Social Networks and Blogs Help Your Business Development

The modern-day marketing scene is nothing like what it used to be just a stone’ throw of years back. Nowadays, it’s all about SEO, keywords, backlinks, and content marketing. More so than these aspects, it’s also about social networks and blogging.

However, many businesses are struggling to see how these social networks, and blogs, are able to help their business develop and, therefore, expand, helping them to become increasingly successful. Today, we’re going to explore several ways these platforms can help you transform your business into something amazing.

Drive Traffic

Let’s start simple. Utilising social networks and blogging platforms within your business is going to help you drive traffic to your business’s website. To achieve this, you need to consider how people go about actually finding your business. More often than not, users will use a search engine, such as Google.

If you’ve got good SEO practices in play, you’ll hopefully come up near the top of the page. However, if you’re not, you need to think of other ways to attract an audience. By posting content marketing blogs onto your blog, and then sharing these blogs on your social media profiles, you can dramatically boost your incoming traffic rates.

Ruth Wright, a business developer for Best Australian Writers, explains;

Posting on a blog will also help you to boost your SEO ranking since each blog is an indexed page. This will, again, boost your website traffic through both the search engines and through your social media profiles. The more traffic you have, the more leads you’ll have. The concept is that simple.”

People Trust Social Networks

I’m not saying that you’re about to go off and lie to your customers and they’ll trust you because you’re on a social network. However, internet users don’t tend to see social networks as marketing tools, but as social networks.

This means when you’re posting to your feeds for your followers to see, they are much more likely to engage and respond to your content, rather than dismissing it as an advertisement. Again, this helps to boost your website traffic tenfold.

A New Kind of Targeted Advertising

One of the best features of social networks is the fact you can customise your advertising campaigns to suit your needs. For example, are you trying to sell yoga classes to 19-25-year-old females in the downtown areas of LA? This is all very achievable through social networks and can save you a tonne of time and money when it comes to advertising.

James Perry, a professional writer and journalist for Revieweal, continues;

Targeted advertising is your best friend and one of the best ways to get your content, your posts and your business in front of your potential customers that will care about what you’ve got to offer. Master how to use this system and your business will begin to develop beyond belief.”

Becoming the Authoritative Brand

As you’re developing your business and expanding, it’s your aim to become the leading brand in your industry. To do this, you need to be the hub of information for all your clients and customers. This means answering all of your customer’s most common questions about your industry so they know if they ever have a question or query, they can come straight to you.

This is why a blog is so important as this will be your platform for answering these questions. You need to ensure that your blogs are the highest quality, have no errors or grammatical mistakes and shine out from the rest of your competition.

Quality is Essential

Hand in hand with the consideration above, the quality of your content posts is essential. You’ll need to invest real time and effort into creating the best blog posts you possibly can. If your readers are reading your posts, and they’re not up to scratch, they’ll simply dismiss your content, and you’ll have lost a potential lead.

Many businesses nowadays are turning to academic writing services since they can create high-quality articles on your behalf. The services are becoming so popular that they were recently featured on the Huffington Post in Write My Paper.

Play the Long Ball

Blog posts are equally important to your business’s development to your social networks. For example, if you upload a blog post today, you might share it on your social media profile and get, say, 100 views. That’s great, you might have generated 20 leads, and everything is looking great.

However, that blog post is now an indexed page on your website and will continue to gain traffic for as long as it’s on the internet. Over the course of a year, this blog post might have amassed over 10,000 views and generated over 2,000 leads, a figure that can’t be easily dismissed.

Author Bio: Rachel Summers is a freelance writer whose passion is helping students get the most out of their learning journey. She started out as a writer and journalist in the newspaper industry, including Revieweal, before breaking out to go freelance and follow her own passions. Her writing is designed to help you get the most out of college.
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How To Drive Massive Traffic With Instagram Marketing

How To Drive Massive Traffic With Instagram Marketing
How To Drive Massive Traffic With Instagram Marketing

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Instagram seems to be a relaxed social media network to share cool photos and videos. With the introduction of stories, it brought in another feature to showcase your work in a new way.

Beside those image sharing capabilities, Instagram holds an amazing potential to bring traffic to your website.

Profile Management

Your profile is your home on the social media channels. It shows who you are. A neatly maintained profile shows your authority and credibility.

Proper username: Choose a username that best describes you or your business. It should be brandable, memorable and shareable. Also make sure it is compatible with your other social media handles. The best policy is to have a common username across all the social media.

Website link in the bio: Being an image sharing platform Instagram doesn’t allow sharing of links everywhere. The only place you can put a link is in the bio. Never make the mistake of keeping a bio without a website URL.

Proper utilization of bio: Bio is the place where you can introduce yourself to your audience. A proper Instagram bio tells how you can help the readers and includes a call to action and/or an irresistible offer.

link in IG bio
Link in the Instagram Bio


Proper Strategy and Goals

Without a proper strategy and goals all the efforts, energy and money will be spent without any focus towards any specific outcome. The worst part is you won’t be able to measure your success.


Set a time frame: A specific timeframe will keep you in check and you will be able to finish your tasks. Goals without a timeframe never get completed.


Set goals about Followers & Reach: Your ultimate target is to increase your followers & reach and convert that traffic into website visits. Start with small achievable goals and expand from them.


Analysis: Instagram business account gives you access to analytics. Take advantage of it and keep a track on your growth rate and followers count.


Leverage Influencers

Influencers already have a huge follower number. It would be a wise move to collaborate with them. They are credible and trustable.
Use proper call to action when leveraging influencers as you wouldn’t want to waste a valuable chance to convert the incoming traffic as into your own.

Brandable Hashtags

Instagram is all about hashtags. It is the soul of this platform. Using proper brandable & unique hashtags strategically will help others to discover your content.
Find some popular hashtags and mix them with your brand hashtags to tag them with your content.
Your goal is to help your ideal followers to find your content through hashtags. Never make the mistake of hashtag abuse. More hashtags doesn’t mean more discoverability. It looks like spam.

Instagram Ads

Instagram provided a new opportunity to publishers to promote their content through ads.
With sponsored posts you get the ability to reach more audience irrespective of your follower count. You can target audience based on interest, demographics, age and other parameters. With a proper d strategy you can maximize your web traffic.

Exclusive Instagram Only Images

What’s the point of sharing all the images from other social media profiles to Instagram. Why would anyone want to look at the same images everywhere. Give some effort to create exclusive Instagram image only. This will keep your followers refreshed.

Be Active and Engaged

An inactive profile looks dull and is a major factor why visitors won’t follow your. The more you engage with others, more you are seen as valuable & reliable.
If you don’t have time to engage with other accounts, experts at can help by engaging on your behalf.
The Manage Package is the best one they offer, it can engage you with around 40k new people every month. Once properly set up, you do not have to anything and River will perform actions on your behalf 24/7.
Reply and answer as soon as possible whenever someone comments on your posts. Not only that but you have to interact with the content of other Instagrammers on their posts. This activity increases your exposure to other audience and builds your authority.
Each social media has its own benefits. Advantage of Instagram is it allows you to build your brand.
It’s true that driving traffic from Instagram is tougher than other social media platforms but with proper planning it is possible to drive traffic to your website.
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