Top Mistakes That Can Crush Your SEO Strategy
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Top Mistakes That Can Crush Your SEO Strategy


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So you’ve decided to make SEO your leading traffic strategy. The hopes are certainly high because search engines can drive thousands of potential customers to your site. To turn this into reality, you started to optimize everything, selected effective keywords, and continue with your SEO effort.


After several weeks, you started noticing that your site finally began to improve the position in the search results. However, it does it so slow. Really slow. Ketchup slow.

A couple of months have passed, but your site is still on page three or four. That’s when you start to become really frustrated.


Don’t be! The good news is that thousands of entrepreneurs have been there before. And they found a way to the first page by adjusting their strategy.


In many cases, they found they were making some mistakes that prevented them from being ranked higher. Let’s review these mistakes and see how they can be corrected.


Mistake #1: Stuffing or Over-usage of Keywords

This is one of the most common mistakes committed by newcomers. Of course, Google loves when content has keywords it can target. However, when the amount of keywords is high, the search system will recognize such content as spammy.


A high keyword density in a text makes it look like it was written by a machine. As the result, this piece loses its primary value and turns off the users.


How to Correct:

Semrush advises to avoid this problem by creating quality text with embedded keywords needed to keep it natural. If the keywords fall out the context or strike the attention, it’s a good idea to remove or change them.


Mistake #2: Not Optimizing for the Local Search and the Right Keywords

If your business operates within a certain area, you need to optimize your SEO strategy for local search. It is used by Google to provide “pure” local results, which is something many users are looking for. However, many business owners fail to include region-specific keywords and focus on more global ones.


As the result, they fall into a trap because they optimize their strategy for wrong keywords. Global ones are too broad, therefore they have lots of competition. No wonder your website cannot reach the first page in the search results: there are lots of SEO experts in other companies working full-time to outperform you.


How to Correct:

The best way to optimize the strategy in this case is to include the right keywords, and make them very specific. For example, a writing service that provides essay tips should not use the keywords “writing services” in the beginning. Just imagine the competition at that level!


A smarter way is to use specific keywords like “professional essay writing services London.” They will produce much better results than global ones.


Mistake #3: Taking Meta Descriptions and Title Tags for Granted

Many business owners fail to optimize them because they just take them for granted. For example, they provide the same title for every page on the website. This is a terrible mistake because uniqueness is everything for Google!


How to Correct:

There are a number of optimization techniques you can use to enhance your SEO strategy right now.

  • Change title tags on every page of your website to make them unique and don’t exceed 60 characters length requirement
  • Avoid including the title of your website on every page because it produces duplication
  • Make meta description unique and specific as possible. For example: John Johnson is a professional translator who provides English-Chinese translations in London for businesses and more.

Mistake #4: Creating Short Content

Google does not like text content less than 400 words in length. According to the data provided by Serpiq, the best performing content has at least 2,400 words!


content-length-top-10-posts

Image Credit: Serpiq


How to Correct:

If you have a blog at your website, it is a good idea to write at least 1,200 words for each post. Naturally, this number can go up depending on the topic of the article. Remember, there are no strict rules on how many words you should write but it appears that more content is better.


Mistake #5: Not Using Anchor Text

Today, you are not going to see a lot of “this post right here,” “click here” anchors in a text. The reason is, they are considered a waste from SEO point of view. It is much more effective to tailor the anchor text to the link source.


How to Correct:

For example, if you want to provide a link to translation services, it’s a good idea to make the anchor text “translation services” and add one more words like affordable, quality, etc. However, you also need to remember that a call to action should be present to encourage the viewer to click. For example, you can write “click here to visit our translation services page.”


The Bottom Line

The mistakes mentioned above are some of the most common. Correcting them is very easy, so follow the tips to improve your SEO practices and get to the first page quicker.



Author Bio: Tom Jager is professional blogger and a degree holder in Law and English literature. He works at Proessaywriting.


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