How Small Businesses Can Make Their App More Discoverable?
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How Small Businesses Can Make Their App More Discoverable?



Today, the mobile app market is flooded with enormous applications, and it is one of the most competitive spaces in the whole world. As per the latest report by Statista, there were 2.5 million applications in the Google Play Store, as of March 2017, whereas Apple app store has 2 million applications, so you can imagine how tough competition is.


Between this huge number of applications and high rate of advertising, it is extremely challenging to acquire and retain more users. Being an app marketer, you need to work hard to take an application in front of the right audiences.


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By increasing exposure for your app, you can increase the number of downloads and enhance store ranking that results in driving revenue for your business. One of the most effective strategies to boost long-term exposure is app store optimization. ASO is the technique that can test and measure updates to app store marketing assets with the main aim of boosting visibility and increase more downloads.


In this post, you can find different ways to make your app more discoverable, so let’s have a look:


Analyzing Your Competitors & Other Popular Apps

Do you know that knowing and examining your audience is the part of analyzing the apps? You need to know your competitors as well both directly or indirectly. First, you can analyze your indirect competitors for which you need to survey the top apps in several categories and make note of recurring elements.


You can check their applications that whether their apps use similar terms or calls to action. You can examine their picture like what they are portraying. When it comes to talking about the direct competition, you need to look for the terms that you predict your potential downloads using and then examine the apps. All these are those apps that are optimized for specific keywords; therefore, you need to ensure that you take all in and check what they are doing.


App Store Basics

As you know that search optimization was and still it is a highly perilous part of a website marketing plan. In the last couple of years, we have been trained to look for “what we want”. However, the App Store is a directory of applications and it is mainly driven by search.


However, the principles of SEO are not going to apply to App Store Optimization, there’s not much unorthodoxy from the basics. You need to think from your customers’ viewpoint and for it, you need to put yourself in your customers’ shoes.


Make sure that you test search and know where your application shows up. Know where your app discovery process like what end users are thinking. You can also check which apps are ranking for the keywords, which matter to you and what are they doing.


Ensure That You Use the Right Keywords

Analyzing your competition to find repeated titles and descriptions that are vital. These are those terms that your audience uses to search with; therefore, you ensure that you can be found with them also. An instant sideways for mobile app design practices, so you should not use your company or app name as a keyword.


They are not aware of you, so how they will search for you? You can keep this keyword for later when you have a successful application under your cap. When it comes keywords, it is a must that they precisely reflect your application.


While the last thing that you are looking for is to download your application and look for something that is not there, compel them to delete the app and then leave the scathing review because they felt deceived.


Choosing the Right Category

Choosing a right category for your application is highly important in itself. One app fits in more than one category, so you need to choose one carefully. That category would be perfect for your app that gives it the best shot of ranking high in the top charts for your selected category. It doesn’t matter that whether the category is mostly used or not very well-known.


For instance, the social category is known for increasing more downloads when it compares to the lifestyle category. It is true that your app will have a tough time ranking highly in the social category compared to the lifestyle category.


So, it would be better to be higher rank in an average category than being on the lowest rank in the protruding category. While, the prominent category’s brands are huge and are not easy to beat, but if you are able to do it, you can get huge amounts of downloads.


It would be advisable to do the risk calculation for your app and for yourself, so comprehend the advantages and disadvantages of each category and choose the most accurate category for your application to increase its success.


Use Gestures

A right mobile app design tool is the use of gestures. By using gestures other than tap in your user interface is a right way of boosting the user experience of your app.


You have an option of tap, double tap, drag, swipe, spread, scroll, flick, pinch, and recently with Apple devices, 3D touch, which is a feature that senses how intensely you press the display for an improved experience.


Moreover, gestures are a shortcut of sorts, which enhances UX by diminishing the importance of buttons, so decreasing clutter on the app. Ensure that you do not overload your users with too many gestures.


Using Screenshots to Boost Home the Features and Benefits

Make use of obtainable spaces as you can involve up to five different screenshots in the Apple’s app store, whereas up to eight in the Google Play store to promote your application. You can make use of all to increase the visibility and sell your app’s value.


Priorities main messages as the first two screenshots are widely visible. In reality, they even can show up in search results for the app store. Ensure that your essential selling points are featured in these screenshots.


These are the top easy ways to make your application more discoverable so that people can easily find your app and leverage the benefits. You can consider these tips and make it easy for people to find your app.



Author Bio: Jyoti Bharwani is a Sr. Content Developer at Space-O Technologies. She has a keen interest in writing related to mobile app development and app marketing. In free time, she prefers to read non-fiction books. To follow her on Twitter.


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