Learn How Salesforce and WordPress are Integrated Today

One of the services that are provided on the Internet today is Software As A Service (SaaS). This is where some software resource is hosted in the Cloud and businesses can access it through their browsers on a subscription basis.

One of the software that is offered in this way is the Salesforce Customer Relationship Management (CRM) platform. This is a resource that helps businesses to attract new clients, get closer to their current ones and eventually convert them into loyal customers.

Another type of software that is offered is the WordPress Content Management System (CMS). This one helps businesses to build and maintain company websites and portals. These online resources are very popular among businesses today. Initially, they were run separately but they can now be integrated to work cooperatively.

How is this done? Read on to find out.

Integration applications

There are some specially constructed applications that can help businesses to integrate WordPress and Salesforce. They are developed by the WordPress development team and posted in the WordPress Plug-In Repository. Some of these applications are free to download while others require purchase. They have some unique characteristics which are:

• They are easy to install
• They can be installed across your entire Salesforce architecture
• They allow you to retrieve data from multiple forms at the same time

How are these applications helpful to your Salesforce CRM and your business as a whole? According to the salesforce git, they help you to retrieve information about visitors and customers who view your company's WordPress website. This information is important to a business because it can help the business to create leads and follow them up until they get new customers. There are various sources of this information.

They include:

• Subscriptions to e-newsletters
• Reports of recruits who have volunteered for jobs online
• Reports full of people who have registered to attend events

This is the type of information that these applications are capable of retrieving for you. Read on to learn about the specific applications.

Integration applications

As indicated above, some of these applications are free while others require to be purchased. The free integration applications are:

• WordPress to Lead
• Gravity Works

These two applications are available for free on the WordPress Plug-In Repository. They will collect data from the website and push it to the Salesforce CRM. They can also allow you to manipulate more than one form at the same time.

The premium applications that require payment include:

• Click & Pledge FaaS
• Zapier
• Snap Logic
• Visualforce
• Salesforce API

These premium applications are capable of many more activities than the freely available ones. They can perform a collection of complex data from WordPress websites and channel it to the Salesforce CRM. With this information, the CRM can create contacts, cases, leads and identify opportunities for the business.

Conclusion

Integrating WordPress CMS and Salesforce CRM is a great business strategy. With more information coming in from WordPress, you can use the Salesforce CRM to create high-quality customer relationships and follow more leads to greater revenue. These applications can help you to achieve this for your business.

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Author Bio: David Wicks is a WordPress developer. He plays a major role in developing these integration applications for businesses across the globe. He has been quoted in a number of Salesforce and WordPress articles, interviews and salesforce git posts and shared that knowledge in this report.